The Ultimate Solution to Your International Marketing Reach

Transcription

1 2019 Media Kit

2 Two platforms. Endless possibilities. VOICE ON GROWTH Voice on Growth By Mercer Presenting the premier online source for senior HR and finance leaders, offering advice from industry experts, how-to guidance, data-driven research and expert insights from around the world. Voice on Growth e-newsletter and website offer advertisers a clear advantage to reach their target audiences. The Ultimate Solution to Your International Marketing Reach Mercer is the world s largest human resources consulting firm. Offering a wide range of services, Mercer s Voice on Growth e-newsletter and newly launched website offer your company direct access to high-level HR and finance decision makers across the global marketplace. Why partner with the most-recognized provider of HR consulting and the world s largest institutional investment adviser? Mercer reaches a global audience and tailors its editorial content to reflect the trends and issues that matter most, providing focused coverage and direct delivery to an engaged audience of more than 415,000 e-newsletter subscribers. Local Perspectives on Global Issues: Health Careers Retirement Investing

3 Circulation and Readership Audience/Readership 52% HR 35% Finance 13% Other Where Our Readers Are Based Audience Breakdown 47% C-Level 38% SVP/VP 10% Director 5% Manager 211,669 Global Newsletter (English) 38,938 Japan Newsletter (Japanese) 50,099 China Newsletter (Chinese) 415,346 International Newsletter 114,640 Latin American Newsletters (Spanish and Portuguese) North America / 91,019 Europe / 3,732 Middle East / 27,252 China / 50,099 Caribbean / 520 Japan / 38,938 Latin America / 114,640 Africa / 10,450 India / 23,155 Asia Pacific / 55,110 Industry Breakdown (30+ industry representations, top industries in blue) Aerospace and defense Engineering and research Media and entertainment Retail Automotive Food, beverage and tobacco Membership organizations Telecommunications Banking Healthcare Nondurable manufacturing Textile mill products Chemicals and pharmaceuticals Holding companies Oil and gas Utilities Commercial services Hospitality Paper and allied products Wholesale Computer hardware and software Industrial equipment Professional services Consumer products Insurance Public sector Education Investment Real estate and construction

4 Voice on Growth: Advertorial, Lead Generation and Content Syndication Services Establish a presence with highly targeted prospects, and gain valuable leads. Running an outbound lead-generation campaign, using our engaged global readers, allows you to develop brand-awareness assets and to stimulate and capture interest with your top-of-funnel target audience. Our contentcentric approach to lead generation uses a multi-touch, -based campaign to drive downloads of these assets. What s included? Determination of targeted filters (for example, job functions, industries, regions, organization sizes) Assets hosted and promoted on our website for three months or until lead guarantee is fulfilled Assets shared via biweekly promotions, banner placements and social media posts Exclusive landing page with registration form to capture full contact information Filtered lead report provided weekly What s the best content to promote? Articles Infographics White papers Videos Case studies Reports E-books International Packages Global, China, Japan, Latin America Total international subscriber base Package #1 (five languages): $6, targeted leads Total international subscriber base Package #2 (five languages): $9, targeted leads 1x premium banner placement on VOG homepage (two-week run) Global Packages US, Europe, IMETA, Asia, Multinational Client Group Package #1 (English): $4, targeted leads Package #2 (English): $7, targeted leads 1x premium banner placement on VOG homepage (two-week run)

5 Voice on Growth: Advertorial, Lead Generation and Content Syndication Services China Packages Package #1 (Chinese): $4, targeted leads Package #2 (Chinese): $6, targeted leads 1x premium banner placement on VOG homepage (two-week run) Japan Packages Package #1 (Japanese): $3, targeted leads Package #2 (Japanese): $6, targeted leads 1x premium banner placement on VOG homepage (two-week run) Latin America Packages Package #1 (Spanish and Portuguese): $4, targeted leads For Advertising Information Please Contact: +1 (646) Package #2 (Spanish and Portuguese): $6, targeted leads 1x premium banner placement on VOG homepage (two-week run)

6 Custom Content Increase your brand voice in global markets. Co-Branded Custom Content Looking to expand into international geographies, increase your brand voice in global markets or gain better traction with your content? Leverage our experts to build content that amplifies your brand. The Voice on Growth editorial team and Mercer experts will work with your team to build out best-in-class content to be published and featured in Voice on Growth. Our team will create one of the following: Article Infographic Case study 1 2 pages: $4, pages: $6, pages: $8,000 With translation services: $1,000 one language $1,800 two languages $2,500 three languages $3,000 four languages

7 E-Newsletter Advertising Reach a highly engaged audience of 415,000+ global HR and finance decision makers. E-Newsletter Ad Sizes/Specs Delivered biweekly to 415,000+ subscribers Top Ad Ad Sizes Top Ad (Logo Ad) 120 px (W) x 60 px (H) Middle Ad (Middle Leaderboard Ad) 728 px (W) x 90 px (H) Bottom Ad (Bottom Leaderboard Ad) 728 px (W) x 90 px (H) Middle Ad Deadlines Publication Biweekly on Thursdays Space 10 business days prior to publication date Bottom Ad Creative 5 business days prior to publication date Technical Specifications Preferred file types JPG, static GIF or PNG (typical file types for newsletters) Maximum file size 40 KB (typical file size max for newsletters)

8 Insights for action across international markets: Asia-Pacific Europe United Kingdom Middle East Africa Latin America Rates/Circulation Rates Top Ad CPM: $60.00 Middle Ad CPM: $55.00 Bottom Ad CPM: $53.00 E-Newsletters Subscriber Base Circulation Top Ad Middle Ad Bottom Ad Total International Subscriber Base 415,346 $16, $15, $14, Global Newsletter (English) USA 91,019 Canada 44 Europe 3,732 Australia/NZ 104 Caribbean 520 India 23,155 Middle East 27,252 Africa 10,450 Asia 55,006 Multinational Client Group ,669 $6, $5, $5, China Newsletter (Chinese) 50,099 $2, $1, $1, Japan Newsletter (Japanese) 38,938 $1, $1, $1, Latin America Newsletters Spanish 75,702 Portuguese 38, ,640 $6, $5, $5, For Advertising Information Please Contact: +1 (646)

9 Voice on Growth: the solution your brand needs to reach high-level decision makers, all over the globe Article (sample topics and themes) Theme Automation Is Making Forced Retirement a Thing of the Past Finally! Retire Addressing the Human Element in South Africa s Cybercrime Epidemic 3 Ways Aging Employees Save Companies Tons of Money Retire + Career Kenya s Silicon Savannah Is Driving Africa s Unique Economic Rise Population Growth Widens the Skill Gap in Emerging Megacities Career + MSCI Inclusion Offers China s A-Share Stocks Global Credibility Invest Follow the Pepper: Growth Markets and the Changing Global Economy Career + Melbourne Mercer Global Pension Index Series: The State of Retirement Around the Globe The State of Retirement in China The State of Retirement in Japan The State of Retirement in Latin America Growing Middle Classes and the Urbanization of Opportunity Retire Career + Blockchain Series: Blockchain for Beginners: What the Mona Lisa Teaches Us About the Future of Business Blockchain Today: A Young Technology That Could Change Everything The Future of Blockchain: An Age of Empowerment Through Personal Data How to Nurture Multigenerational Workforces in Growth Economies Career + Future Returns: Analyzing China s A-Share Market as an Asset Class Invest The Pangea Effect: How Digital Disruption Is Pulling Growth Economies Together Career + Reality Check (Up): How Cybercrimes Threaten the Future of Healthcare Health 7 Site Selection Mistakes That Can Bankrupt Financial Services Career Alibaba Versus Tencent: Engaging China s Middle Class with Convenience and Culture + M&A Investing in Africa: The Rise of Infrastructure as an Asset Class Invest Benefits Reimagined: Health and Wellness A Shared Responsibility Health How to Build a Business Culture That Values People Retire Pivot to Growth: How Warren Is Democratizing the Future of AI CIO Central Diligence, Humility and Diversity: What Every CIO Needs for Investing Success Retire + Career Benefits Reimagined: How to Bring Your Benefits Communication Into the Digital Age Cultivating a Culture of and Intrapreneurship (SPONSORED) Career + Africa s Unique Opportunities in an Age of Disruption Invest CIO Central Digital Transformation and Trust in the Investment Industry Career + The War for Talent Starts with Your Employees Heart Rates Retire Putting People First in the Automotive Industry Career The Greater Bay Area Initiative: Connecting A Region Through Shared Interests CIO Central Choosing an Investment Architecture: Homemade or Prepackaged? Benefits Reimagined: Three Ways to Boost Employees Mental Well-Being Invest + Invest Health

10 For Advertising Information Please Contact: +1 (646) Mercer Publisher Terms and Conditions The publisher reserves the right to review all insertion orders submitted for its paid advertising opportunities. All advertisements are accepted and published by the publisher entirely on the representation that the advertiser s agency and/or the advertiser is properly authorized to publish the entire contents and subject matter. In consideration of the publication of advertisements, the advertisers and the agency agree, jointly and severally, to indemnify and hold the publisher harmless from any claims or suits for libel, violation of rights of privacy, plagiarism, copyright infringement and any other claims or suits based on the contents (including illustrations) or subject matter of such publication. The publisher reserves the right to cancel any advertising time prior to the date of publication, with or without notice to the agency and/or the advertiser. The publisher is not liable for failure to publish or circulate any part of any issue(s) because of acts of natural disasters, strikes, work stoppages, national emergencies or other circumstances beyond the control of the publisher of the publication. The publisher reserves the right to reject any advertisement, with or without cause. Policies and conditions include, but are not limited to: Advertisements and the company, organization or individual may not compete or conflict with the products and services offered by Mercer (or any other Marsh and McLennan subsidiaries). Advertisements for political causes, candidates and campaigns are prohibited. The publisher reserves the right to add the words Sponsored Content or Advertisement at the top of any page that, in the publisher s judgment, too closely resembles editorial content of the publication. Cancellations or changes will not be accepted after the closing dates for insertion orders. All cover/leaderboard positions are noncancellable. By signing this contract, you agree to adhere to all publisher policies, rules and regulations, not necessarily represented above. Publisher shall have the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher for advertising ordered and published. First-time advertisers will be required to prepay initial advertising insertion via credit card until credit is established with publication. Invoice terms are net 30 days. Invoices not paid within 45 days will automatically be billed to the credit card on file. Copyright 2019 Mercer LLC. All rights reserved MG