CANADA S GUN LOBBY. Media Kit 2015

Transcription

1 CANADA S GUN LOBBY. Media Kit 2015

2 A LOOK INSIDE THE NFA OVERVIEW anada s National Firearms Association (NFA) was started in 1978 by pioneers in the field of Canadian firearm rights advocacy Bill Jones, David Tomlinson, and Ray Laycock, and others. These early firearms rights activists organized shooters and firearms owners in protest of the gun control legislation of the Liberal Government of the day. Since its inception NFA has fought for firearms owners in court, on the ground, and in Parliament. NFA has helped and successfully defended thousands of firearms owners who have been accused of paper crimes due to poorly conceived and badly implemented firearms control laws. NFA is a voluntary firearm rights advocacy group that works on a number of fronts. Our executive board is comprised of academics, firearm law specialists, ordinary firearm owners as well as firearm business interests from across Canada. The NFA team works to ensure that our country s firearm laws respect the rights and culture of Canadian Firearms Owners. NFA is the leading advocacy organization protecting the Canadian right and cultural tradition of firearms ownership. Membership is made up of all Canadians from all walks of life who share common beliefs and goals that as law abiding Canadians, we have the right and duty to protect our firearms heritage today and for future generations. The NFA is a registered NGO at the United Nations and member of the World Forum of Shooting Activities. The NFA successfully lobbied the Canadian Government convincing them to not sign the UN Arms Trade Treaty and to not implement the UN Firearms Marking Scheme. We also continue to lobby the Government for the repeal of Canada s participation in the ATT.

3 OUR COMMUNICATIONS STRATEGY SOCIAL MEDIA Our social media strategy via Facebook, Twitter, LinkedIn and Youtube gets results for our advertisers. Our Facebook Posts consistently reach and engage as many as 200,000 people. We maintain one of the largest closed and private Facebook pro-firearm groups in Canada with over active participants. We also boast 3 Facebook pages in both french and english languages. Combined we have nearly 50,000 likes. Our advertisers have had great success resulting in real sales when we actively promote or boost a certain product line, retail outlet or other firearms-related service. WEBSITE AND ONLINE PROMOTIONS Throughout the year the NFA conducts several different promotional initiatives. Included for your review as an example is our latest promotion: Round-up to Win. We have a bank of over 100,000 addresses that we use to conduct promotional e-blasts. In 2013 our website generated 300,000 visits and 550,000 page views. CANADIAN FIREARMS JOURNAL This is Canada s premier firearms and politics journal. It is circulated throughout our membership base. Print advertising opportunities and marketing platforms with regards to certain types of firearms are extremely limited in Canada. With the Canadian Firearms Journal you can set the stage with regards to product offering. Our readership and member base are the user-specific target market for all types of firearms, ammunition and accessories. Our membership is comprised of over 75,000 Canadians; hunters, ISPC shooters, current and former law enforcement officers and military personnel, collectors and both professional and recreational shooters. Our members drive the Canadian firearms market. The CFJ team headed by renowned Canadian firearms author Al Voth (B Zone, Mandatory Reload) has unparalleled flexibility in helping you bring forward an effective ad campaign that will drive sales. November / December 2013 Canadian Fire arms Journal w w w. n f a. c a Arming And disarming A History Of Gun Control In Canada Lest We Forget The Great War The Life And Times Of John Joshua Webb LaRue Tactical Scope Mount Pistol of the Second World War German Volkspistole Fully Committe d On all Front s Canada s national Firearms associati on

4 ADDITIONAL MARKET PRESENCE GUN CLUBS AND RANGES Canada s National Firearms Association has some 800 shooting clubs as members. We offer Range Safety Officer and holster training to interested clubs. We are also the largest supplier of shooting club and range insurance in Canada. We have an extensive network of committed club and range executives that continue to make our Club and Range program the most successful in Canada. BRANDED PRODUCTS The NFA has an extensive online catalogue that includes our exclusive NFA branded products lineup. The quality of products attracts consumers well beyond the NFA member base and extends well into the Canadian firearms community.

5 BECOME AN NFA SPONSOR SPONSORSHIP PLAN $19,500 cash + $2,500 in product or service at retail value BENEFITS One full-page, four-color advertisement in each issue of The Canadian Firearms Journal produced in 2014 (bi-monthly, six issues total). Your company will reach a captive audience of over 63,000 individual and club members. ($9,000 value) Sponsor recognition on the Sponsor, Partner and Supporter page in each issue of The Canadian Firearms Journal.($2,000 value) Use of NFA logo and phrases Canada s National Firearms Association Sponsor or Proud Sponsor of Canada s National Firearms Association for approved advertising and marketing purposes. ($2,500 value) At least one product exposure on the Hot New Product page in The Canadian Firearms Journal ($1,500 value). In the event of availability, sponsors will get a second product feature. Two inclusions of company logo, copy and product feature in the NFA s weekly E-News to database of current and former members. ($2,000 value) Rotating logo on the home page of the NFA website and content pages AND link in the Partner/Sponsor section of the NFA website In 2013, the site attracted over 300,000 visits and page views.($1,500 value) 20% discount on any advertisements purchased on the NFA website. Recognition on the NFA s Facebook and Twitter accounts at least twice during agreement period (NFA will recognize and tag your Facebook or Twitter account respectively, or your website in the absence of social media accounts). The timing of recognition is determined by NFA. The NFA currently owns 5 Facebook accounts and two Twitter accounts engaging on a daily basis hundreds of thousands of Canadian firearms enthusiasts. Promotional package for the 2014 NFA annual general meeting which includes four Sponsor tickets to all events.($1,000 value) Inclusion of company name/logo on NFA banquet placemats and certain other printed materials.($2,000 value) Fifteen complimentary one-year NFA memberships. ($525 value) Opportunities to have promotional materials (brochures, videos, etc.) available at all NFA educational and fundraising events. Said promotional materials shall be provided to NFA at no cost. NFA expects approximately 200 such events during 2014 (approximately 20,000 additional exposures).($1,500 value) Discounted opportunities to participate in our Sponsor NFA meetings, shooting range officer courses, holster courses, seminars, banquets and other events. Possible opportunities for Sponsor special sales opportunities to NFA members. Possible inclusion of Sponsor s products, as appropriate, in the NFA fundraising/banquet program. All benefits apply to our French publications and social media and website. Your company will get exposure in both official languages. Translation for said materials provided on a case by case basis. BEST BANG FOR YOUR BUCK

6 BECOME AN NFA PARTNER PARTNERSHIP PLAN $10,000 cash + $2,000 in product or service at retail value BENEFITS One half-page, four-color advertisement in each issue of The Canadian Firearms Journal produced in 2014 (bi-monthly, six issues total). Your company will reach a captive audience of over 63,000 individual and club members. ($4,500 value) Partner listing on the Sponsor, Partner and Supporter page in each issue of The Canadian Firearms Journal. ($1,500 value) Use of the NFA logo and phrases - Canada s National Firearms Association Partner or Proud Partner of Canada s National Firearms Association for approved advertising and marketing purposes. ($2,500 value) One product exposure on the Hot New Product page in The Canadian Firearms Journal. ($1,500 value) One inclusion of company logo, copy and product feature in the NFA s weekly E-News to database of current and former members. ($1,000 value) Link in the Sponsor/Partner/Supporter section of the NFA website in both official languages (French and English) In 2013, the site attracted over 300,000 visits and 550,000 page views. ($1,500 value) 10% discount on any advertisements purchased on the NFA website. Recognition on the NFA s Facebook and Twitter accounts at least twice during agreement period (NFA will recognize and tag your Facebook or Twitter account respectively, or your website in the absence of social media accounts). The timing of recognition is determined by NFA. The NFA currently owns 5 Facebook accounts engaging on a daily basis hundreds of thousands of Canadian Firearms enthusiasts Annual General Meeting package including two Sponsor tickets to all events ($500 value), including the VIP Reception and Social. ($250 value) Inclusion of company name/logo on NFA placemats and certain other printed materials. ($250 value) Ten complimentary NFA memberships. ($350 dollar value) Opportunities to have promotional materials (brochures, videos, etc.) available at most NFA educational and fundraising events. Said materials shall be provided to the NFA at no cost. The NFA expects to hold approximately 200 such events during Opportunities to participate in/sponsor NFA meetings, shooting range officer courses, holster courses, seminars, banquets, and other events. Possible inclusion of sponsor s products, as appropriate, in the NFA s fundraising/banquet program.

7 BECOME AN NFA SUPPORTER SUPPORTER PLAN $8,250 cash + $1,500 in product or service at retail value BENEFITS One quarter-page, four-color advertisement in each issue of The Canadian Firearms Journal produced in 2014 (bimonthly, six issues total). Your company will reach a captive audience of over 63,000 individual and club members.($2,400 value) Supporter listing on the Sponsor, Partner and Supporter page in each issue of The Canadian Firearms Journal.($1,500 value) Link in the Sponsor/Partner/Supporter section of the NFA website in both official languages (French and English) In 2013, the site attracted over 300,000 visits and page views. ($1,500 value) 2014 Annual General Meeting package including one Sponsor ticket to all events, including the VIP Reception and Social. ($250 value) One product exposure on the Hot New Product page in The Canadian Firearms Journal. ($1,500 value) One inclusion of company logo, copy and product feature in the NFA s weekly Enews to database of current and former members. ($1,000 value) Inclusion of company logo, when possible, on NFA promotional materials. Five complimentary NFA memberships. ($175 value) Opportunities to have promotional materials (brochures, videos, etc.) available at most NFA educational and fundraising events. Said materials will be provided to the NFA at no cost. NFA expects to hold approximately 200 such events during Opportunities to participate in or sponsor NFA meetings, shooting range officer courses, holster courses, seminars, banquets, and other events.

8 ADVERTISING RATES & SPECS CANADIAN FIREARMS JOURNAL Double Full Page RATES 1 Distribution 3 Distributions 6 Distributions - BLEED x 11 - TRIM - 16 x LIVE x 10.5 Dbl. Full Page $2,800 $2,200 / issue $1,800 / issue Full Page $1,500 $1,200 / issue $1,000 / issue 1/2 Page Horiz. $750 $600 / issue $550 / issue 1/3 Page Vert. $500 $450 / issue $400 / issue 1/4 Page Vert. $400 $350 / issue $300 / issue Full Page 1/2 Page Horizontal DISTRIBUTION SCHEDULE Issue Ad Deadline To Canada Post JANUARY/FEBRUARY November 1 December 17 - BLEED x 11 - TRIM - 8 x LIVE x x MARCH/APRIL January 11 February 17 MAY/JUNE March 5 April 20 JULY/AUGUST May 1 June 15 SEPTEMBER/OCTOBER July 3 August 17 NOVEMBER/DECEMBER August 30 October 19 *Deadlines and shipping are approximate. Consult with your NFA representative to determine exact dates at the time of booking. 1/3 Page Vertical 1/4 Page Vertical 2.25 x x ACCEPTABLE FILE FORMATS PDF X1a with bleed (if applicable) + trim marks Adobe InDesign file (.indd) + all high-resolution images & fonts Adobe Illustrator file (.ai,.eps) + all high-resolution images, fonts outlined **file templates available upon request** GRAPHICS All images must be at 300dpi or higher at 100% of their layout size All files must be provided in CMYK color mode (No RGB/Pantone/Spot colors) ACCEPTABLE MEDIA or File Transfer service (Yousendit, Wetransfer) CD-ROM or DVD-ROM USB key or external hard drive (Formatted for Macintosh) **All ads must be accompanied by printed or digital proofs**

9 ADVERTISE WITH US TODAY! For additional information on our media plans, please contact: Ginger Fournier, General Manager //