For information on sponsorship please contact: Kara Hughes Salgado at West Town Chicago Chamber of Commerce 1819 W. Chicago Ave.

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1 For information on sponsorship please contact: Kara Hughes Salgado at West Town Chicago Chamber of Commerce 1819 W. Chicago Ave. Chicago IL cell

2 Do Division Street Fest 2019 Friday, May 31st from 5pm-10pm Saturday & Sunday, June 1st & 2nd from 12pm-10pm on Division Street between Damen and Leavitt in West Town Chicago $10 Optional Donation #DoDivision Do Division Street Fest takes place on Division Street between Damen and Leavitt in West Town Chicago and features two live music stages, a wide variety of local vendors and food, plenty of ice cold beer from 2019 sponsor Goose Island Beer Company, wine and spirits, a dedicated Family Fun Fest area with family activities and stage, and Do Fashion with local designer runway shows and DJs. Do Division features two live music stages each programmed by renowned West Town Chicago live music venues: The Empty Bottle & Subterranean. Empty Bottle Presents books the talent for the east stage and is known for diverse, cutting edge and high quality indie-rock and alternative music. Empty Bottle was named One of the best clubs in America by Rolling Stone Magazine. Having talent programmed by Empty Bottle Presents assures that the event will feature a current, original, diverse and high quality live music line up. Subterranean programs the talent for the west stage. They also have a fantastic track record booking in demand acts for their local club and other successful festivals such as Wicker Park Fest. Subterranean s reputation for featuring the most current and popular indie-rock bands is outstanding, and their stage s draw combined with that of the Empty Bottle Presents stage guarantees huge crowds of diverse live music lovers at Do Division Street Fest. Division Street between Ashland and Leavitt is packed with independent boutiques, salons, spas, restaurants, bars, bakeries, coffee shops and cafes. Division Street divides the trendy West Town neighborhoods of Wicker Park to the north, and Ukrainian Village and East Village to the south. It s wide, tree lined sidewalks and dozens of outdoor sidewalk cafes give it a distinctly European feel. The local retailers and boutiques participate as vendors, there are sidewalk sales, and many retailers also participate in Do Fashion, an event within the street festival with a runway, prominent local DJs, and various local fashion shows throughout the weekend. Visit: to learn more about the exciting Division Street business district.

3 ? Because you want your brand associated with this cutting edge event! Sponsorship can connect your business with a wide range of consumers through sampling and/or sales, lead generation, displays, retail bounce-back programs, on-site signage, media logo inclusion, web links, social media promotions and more. Sponsorship of Do Division Street Fest offers your business or client direct, live exposure to large crowds of urban trendsetters in a relaxed, friendly and non-threatening environment. Customized sponsorship packages are created to suit Sponsor budgets and objectives. The event is produced by the West Town Chicago Chamber of Commerce, a 501-C6 non-profit organization providing valuable programs and services for the local small businesses. The event reflects and benefits the neighborhood and highlights local independent businesses. Event sponsors have the ability to reach a very desirable demographic of trendsetters, Millennials and more. Sponsorship packages are varied in price and perks can be customized. #DoDivision & Do Division Street Fest appeals to a wide audience from trendsetting Millennials to Gen Y and Xers. West Town neighbors, families, and Chicago-land festival, fashion, and music enthusiasts of all ages attend the event. Please inquire for estimated attendance in 2019 info@westtownchamber.org Do Division Street Fest has a diverse demographic: The Facebook fan data below provides evidence that annual attendees at the event are split approximately 40% male and 60% female. The majority of attendees are between years old.

4 Media Sponsors TBD and a healthy advertising budget will provide the event with multiple display ads, digital ads, radio promotions and online promotions; a media advertising package valued at close to $40,000. The event is promoted on the West Town Chamber of Commerce consumer oriented website and on the event s exclusive website with a dedicated page for sponsor logos and links. A professional marketing firm manages the Do Division Street Fest social media, and press releases are sent to over 100 local and national press contacts listing sponsors. In 2018 the Do Division Street Fest PR generated more than 21 million impressions in top publications including Chicago Sun-Times Online, SPLASH Online, TimeOut, Chicago Tribune, TravelMag.com and several more. 500 posters and 10,000 postcards are produced with sponsor logos which are distributed locally Social Media Marketing & Statistics Do Division s Facebook Page, Instagram, and Twitter accounts promote the event to over 10,000 fans and followers. During the 3 day fest there averages over 2 million impressions on the Do Division Street Fest Facebook page! Instagram From April 17 June 6, Do Division s Instagram posts harnessed over 35,000 impressions. Day 1 Instagram Stories received and average of 424 views Day 2 Instagram Stories received and average of 431 views Day 3 Instagram Stories received and average of 399 views Twitter From April 17 June 6, Do Division s Twitter posts harnessed over 77,500 impressions. Within this three-month period, we saw a 0.7% engagement rate. (Engagement rates between 0.33% and 1% is considered to be very high) Facebook From April 17 June 6, Do Division s Facebook posts harnessed over 96,000 impressions. Within this three-month period, our peak engagement rate was 9%. 18,761 People were Interested in the Do Division Street Fest s 2018 official Facebook Event. 379,000 People Reached, 34,200 Event Page Views. Sponsor packages can include dedicated social posts. Sponsors can also create custom branded geo-filters for Snapchat and other social media promotions #DoDivision FANS/FOLLOWERS: Facebook: 8,529 Instagram: 1,207 Twitter: 943

5 Onsite Signage Sponsor logos appear on onsite signage. There are seven entrance gates, and sponsor logos are featured on a banner at each gate Sponsor banner shown below. Sponsor packages can also include logo inclusion on live music stage signage. Presenting sponsors can brand an entire stage. Space Onsite for Promotions & Sampling Sponsorship of Do Division offers your brand direct, live exposure to large crowds of urban trendsetters in a relaxed, friendly and nonthreatening environment. On-site activation space is available to sponsors, typically 10' x 10', 10' x 20', or 20' x 20'. Sponsors can utilize the space for displays, sales, lead generation, promotions, sampling, give-aways and bounce back programs. The consumer not only sees the sponsor onsite, but can also engage with the brand and have a hands on live experience that develops a valuable and memorable relationship with the sponsor. Custom branded infrastructure, tents, branded vehicles, inflatables, games and other promotional items and experiential marketing installations can be brought in by sponsors to the allotted onsite activation space. Permits, licenses, and insurance can be provided by the event for sponsors to perform food or spirit sampling.

6 Postcard (Back) Postcard (Front) Half Page Red Eye Ad & Chicago Parent Magazine Full Page Ad Poster

7 Photographs by VitalKopy Media

8 Photographs by VitalKopy Media / REP3.com / Cage & Aquarium

9 Sponsorship prices range depending on the type and category of sponsor, the onsite activation space needs and activities, and the specific sponsor benefits chosen to achieve the desired level of brand exposure. Custom sponsorship packages are created according to the sponsor's individual category, goals, budget, onsite activities and activation size. Available Sponsorship Benefits: Category exclusivity Presenting sponsorship of the event, a live music stage, or special area such as a sponsored family activity area or special lounge onsite Logo inclusion in event promotional materials, print advertisements, online advertisements, posters, postcards Logo and link on event website sponsor pages Logo placement on banner signage onsite at entrance gates and/or on live music stages Logo, image and/or message promoted on event social media platforms Facebook, Instagram and Twitter Sponsor branded geo-filters for Snapchat promotions On-site activation space, typically 10' x 10', 10' x 20', 20' x 20', 20' x 40' Display, sales and/or sampling rights (certain restrictions may apply) Customized onsite promotions, give-aways and bounce back programs Custom branded infrastructure, tents, branded vehicles, inflatables, games and other promotional items can be brought in by sponsors to the allotted onsite sponsor activation space. Access to electricity and equipment can be supplied such as tents, counters, tables, sign poles and chairs. To arrange for a custom sponsorship package and for more information please contact: Kara Hughes Salgado West Town Chamber of Commerce 1819 W. Chicago Ave. Chicago, IL cell ksalgado@westtownchamber.org