2017 ADVERTISING OPPORTUNITIES

Transcription

1 2017 ADVERTISING OPPORTUNITIES

2 THE NATIONAL TODAY GAIN ADDITIONAL EXPOSURE DURING THE EVENT GET YOUR BRAND IN THE HANDS OF 2,000 SHOW attendees during the event (three newspapers published). Distributed each morning and focuses on the prior day happenings, along with hot topics/events going on that day PERCENT OF ATTENDEES AT THE 2015 MEETING READ THE DAILY! Premium Position Rates {Net} Back Cover $4,000 Inside Front $3,500 Inside Back $3,500 Full Page $2,750 ½ Page $1,000 ¼ Page $750 Space Reservation: June 20, 2017 Rates include insertion in all three issues PUB BIN SPONSOR Your company logo and/or product photo is displayed on the official daily distribution racks for The National Today, distributed each morning. Bins will be placed strategically throughout the meeting and expo space. Publication Bins: $6,500 (Net) Space Reservation: May 30, 2017 APMA MOBILE APP OVER 67% OF APMA ANNUAL SCIENTIFIC MEETING ATTENDEES UTILIZED THE EVENT MOBILE APP in 2016 with 88% of those users reporting that they will be using the app again in 2017! Sponsor the event mobile app to gain access to those who are networking on the show floor, in client meetings, or sessions by having your brand at their fingertips. The APMA mobile app is supported by Android, Blackberry, and iphone platforms. Banner Ad: $750 Materials Due: July 7, 2017 MARSHALL BOOMER

3 E-BLAST SPONSORSHIPS ENSURE YOU ARE SET UP FOR SUCCESS, not just while you are at the event but before and after. These specialized e-blasts build your brand with APMA attendees and will be sure to extend your reach before, during, and after the meeting. EWEEKLY Sent weekly to members leading up to registration deadlines for The National! Be first to get in front of these members by advertising in this weekly e-newsletter. Ask Marshall about this very exclusive opportunity! Frequency Rates {Net} 1 Week $ Weeks $625/per wk 10+ Weeks $500/per wk BEFORE: epreview Launched three times in the months prior to the Annual Scientific Meeting; generate registration, showcase meeting schedules, and provide links with event-planning resources for your show experience Banner Ad: $875 Material Deadlines: epreview #1 - May 1, 2017 epreview #2 - June 5, 2017 epreview #3 - July 3, 2017 DURING: edaily AVG. OPEN RATE: 34% Sent a total of three times to the APMA member list and The National registrants to update them on event coverage and recaps from the prior day Banner Ad: $1,500 Material Deadline: July 1, 2017 AFTER: epost Provides event highlights and recap after The National Banner Ad: $875 Material Deadline: July 27, 2017 THE BLASTS CAN BE PURCHASED FOR A REDUCED RATE WHEN BUNDLED TOGETHER. Bundle Rates (rates include insertion in three epreviews, three edailies, and one epost) Ad Placement: $2,100 (value of $2,625) MARSHALL BOOMER MARSHALL.BOOMER@THEYGSGROUP.COM

4 ADVERTISING OPPORTUNITIES APMA ANNUAL SCIENTIFIC MEETING Please complete the following information: SALES CONTACT Marshall Boomer p: x123 f: Check payable to: The YGS Group 3650 West Market Street York, PA Contact: Karen Riley Advertiser: Billing Information: Agency Advertiser Billing Address: Phone: Fax: All rates are NET. THE NATIONAL TODAY PREMIUM OPTIONS Back Cover $4,000 Inside Front Cover $3,500 Inside Back Cover $3,500 STANDARD OPTIONS Full Page $2,750 1/2 Page $1,000 1/4 Page $750 Rates include insertion in all three issues. Agency (if applicable): Contact Name: City, State, Zip: APMA EPREVIEW (EARLY JUNE) APMA EPREVIEW (EARLY JULY) APMA EDAILY Publication Bin $6,500 APMA MOBILE APP Banner Ad $750 Rates include insertion in all three issues. $1,500 $1,500 APMA EPREVIEW (MAY) APMA EPOST (EARLY AUGUST) Please write your initials next to selected ad sizes. TOTAL AMOUNT: $ TERMS Signing this agreement indicates firm space commitment in accordance with the corresponding rate card. A faxed, signed copy of this agreement is also binding. Advertising agency and/or client are liable should one or the other default. Cancellations are nonrefundable. All rates are net. Payment is due at space deadline. No agency or cash discounts are permitted. A minimum $500 late fee will be charged for materials received after the materials deadline. Advertiser agrees that the publisher s liability (if any), due to omissions or errors in such advertising, shall in no event exceed the amount of charges for the listing or advertising that was omitted or in which the error occurred; liability shall be discharged by abatement of the charges or an advertising allowance commensurate with the error for the particular listing or advertising in which the omission or error occurred. No adjustments will be made to any free listing or advertisement. OPTION TO PAY BY CREDIT CARD VISA MasterCard American Express Discover Expiration Date Card Number Authorized Signature I have read and agree to the terms as set forth in this document. Authorized Advertiser/Agency Signature & Title PO# (if necessary)

5 MECHANICAL SPECIFICATIONS MATERIALS REQUIRED FOR PRINT PRODUCTS PDF/X-1a files are required for all ads. View specifications at or adobe.com/designcenter/acrobat/articles/ acr6pdfx.html. Fonts must be outlined or embedded. All colors should be converted to CMYK (except black text). Crop marks and color bars should be outside printable area (12-point offset). Only one ad per PDF document. (Submit fullpage spreads as single-page files, indicating right-hand page [RHP] and left-hand page [LHP] in file names.) DOCUMENT SETUP Use QuarkXPress or Adobe InDesign for ad layouts. For information on creating a PDF/X-1a, visit Photoshop: 300 dpi CMYK or grayscale, 600 dpi minimum bitmap, flattened layers, TIF or EPS format, binary encoding (no JPG and no extra channels). Illustrator: Outline all fonts, flatten transparencies, embed all elements (no links). All fonts should be Type 1 or OpenType (Multiple Master Fonts are strongly discouraged). All colors must be CMYK (except black text); no PMS/Pantone colors. Ink density is not to exceed 300%. Black text 12 points or smaller should be black only. (C=0%, M=0%, Y=0%, K=100%). Reversed text must be a minimum of 10 points. UNACCEPTABLE FILE TYPES Microsoft Word, Excel, PowerPoint or Publisher and Adobe Pagemaker or Freehand files will not be accepted. If you need assistance with your ad creation, contact your YGS Media Sales Representative. SPECIFICATIONS FOR APMA EPREVIEW, EDAILY AND EPOST Banner ads must be in GIF or JPG format at 72 dpi, RGB and submitted at actual size. (SWF files are not accepted.) URL must be submitted along with creative material by or in a Word document. Both the ad and the URL for linking are subject to the approval of the association. The maximum ad file size is 100kb 125kb. All third-party vendor supplied tags are subject to approval and must be accompanied by actual GIF or JPG image(s) and destination URL. In addition, tags need to be distinct for or site usage. SUBMITTING AD FILES IMPORTANT NOTES All advertising is subject to APMA approval. A minimum $500 late fee will be charged for materials received after the deadline. Payment on ad space is due at space deadline. All prices are net. All signed agreements are firm. Cancellations are nonrefundable. No agency commission or cash discounts accepted. MOBILE MECHANICAL SPECS (Each banner ad placement requires materials in the following four configurations to support presentations on all devices.) 300 x 50 pixels Maximum file size: 7 KB *Images should be submitted in static PNG format at actual pixel size, at 72 dpi, along with a URL for linking. Ad color should be RGB. DAILIES Ad sizes and dimensions (width x height) Publication size: 10-1/2 x 15 (finished size) Newspaper ads do not bleed. Newspapers do not take a final bindery trim. Covers and Full Page 9-5/8 x 14 1/2 Page Vertical 4-5/8 x 14 Eblast Sponsorship 468 x 60 pixels 1/4 Page 4-5/8 x 7 DISTRIBUTION RACK Ad sizes and dimensions (width x height) Available ad space (for advertisers): Front header panel: Corporate logo space 15-1/2 wide x 5 high Side panels: 11-1/2 wide x 43-7/8 high Final rack dimensions: Front header panel: 15-1/2 wide x 32 high 1/2 Page Horizontal 9-5/8 x 7 APMA will not allow any ad that disparages competitors in APMA publications. All ad files received will be reviewed based on the association s competitive policy. In the event that an ad is deemed in violation of the policy, the advertiser will be asked to reword, or change the ad in order to meet APMA s standards. If the ad is not changed, APMA will notify the advertiser and the ad will not be placed until revised to fit the APMA ad Side panels: 11-1/2 wide x 74-7/8 high NOTE: Please include 1 bleed around all artwork. PRE-CONVENTION APMA NEWS Opening Page Sponsorship: (one available) 612 x 792 pixels PLEASE REMIT PAYMENTS TO: The YGS Group 3650 West Market Street York, PA Contact: Karen Riley x140 FOR MORE INFORMATION : Marshall Boomer x123 fx: marshall.boomer@theygsgroup. com Failure to follow these guidelines may require additional time and cost and/or sacrifice reproduction predictability. The publisher is not responsible for the final reproductive quality of any provided materials that do not meet the defined specifications of the publication. Although every effort is made to preserve advertising materials in their original condition, the publisher is not responsible for lost or damaged advertising materials after publication. Skyscraper: (two available) 120 x 600 pixels MOBILE APP Ad sizes and dimensions (width x height) 300 x 50 pixels Maximum file size: 7 KB

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