Enter Our Giveaway. #HubbardAcademy

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1 Enter Our Giveaway #HubbardAcademy

2 Facebook Advertising H

3 A Little About Me M Y Social Media Services Manager Hubbard Interactive

4 Why Advertise on Facebook A Look at Ads Manager Setting Up Your Facebook Pixel Picking Your Marketing Objective Finding Your Audience Testing Your Creative What Types of Ad Formats to Use How Much to Spend on Facebook Ads

5 Two billion people use Facebook every month. 1 of every 5 minutes people in the US spend on mobile is on Facebook or Instagram. 500 million Instagrammers use the app every day.

6 W A F? Organic Reach for branded Facebook pages is 2% on average. Businesses can target users with Facebook Ads by location, demographics, age, gender, interests and connections. Facebook Ads can also help you get in front of specific segments of your audience with some powerful ad targeting options you've probably never heard of.

7 Targeting the Consumer Demo & Geo Target Database Retarget From Website Lookalike Audiences Target based on past purchase behavior, relationship status, net income, etc. Upload database (from contests & other promotions) and target with ads Upload pixel to website and retarget visitors with call-to-action to purchase ads Create audiences off of customer data and find people just like them to target with ads

8 Setting Up Your Facebook Pixel

9 A piece of code Facebook uses to capture analytical data about those who visit your website from Facebook. B f : Track conversions Remarket Create Lookalike Audiences Make Your Ads More Effective

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13 Facebook Pixel Activation

14 A Look at Ads Manager

15 T D ff W T P A F Your Page Ads Manager Appears in Facebook Newsfeed Location Targeting Age & Gender Targeting Interest Targeting Language Targeting Behavior Targeting Ad Scheduling Multiple Image Testing Instagram Ads Managing Multiple Campaigns (10+ at a time)

16 S 1: Go to Ads Manager Log into your personal Facebook account to confirm your identity Must be an admin of your Facebook business page Click on the Drop down in the top right hand corner Click Manage Ads

17 S 2: Pick Your Marketing Objective

18 S 3: Select Your Audience Location Age Gender Detailed Targeting

19 S 3: Select Your Audience Location Country, state, zip code, address Dropping a pin on the map Draw a radius around a location

20 S 3: Select Your Audience Detailed Targeting Demographics Interests Behaviors Connections

21 S 3: Select Your Audience Detailed Targeting Demographics Interests Behaviors Connections

22 S 3: Select Your Audience Detailed Targeting Demographics Interests Behaviors Connections

23 S 4: Creative Formats Carousel Single Image Single Video Slideshow Collection

24 Ad Images & Copy C

25 Which One Performed the Best? A B C D E F

26 Winner Winner A Chicken Dinner

27 49% better click through rate!

28 Types of Ads Newsfeed Mobile Newsfeed Instagram

29 Creep On The Competition

30 See What Ads Your Brand Is Running

31 Types of Ads

32 C A Do you have a website you can make a purchase from? An ad format that makes it easier for people to discover, browse and purchase products and offerings in a visual and immersive way.

33 C A

34 L T A

35 No Button Listen Now Apply Now Book Now Contact Us Donate Now Download Get Offer Get Showtimes Learn More Send Message Request Time See Menu Shop Now Sign Up Subscribe Watch More C - -A B

36 20% T R

37 20% T R

38 How Much Does This Cost?

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40 Planning Your Campaign: F B E CAMPAIGN NAME AUDIENCE PLACEMENT Website Traffic Ads including Carousel Ads: Featured Products and Recipes females, years old, Snack Foods, Breakfast Foods, Healthy Eating, Organic & Natural Foods, Health & Fitness Buffs, Foodies, Family-Focused Anoka, Carver, Chisago, Dakota, Hennepin, Isanti, Ramsey, Scott, Sherburne, Washington, and Wright counties Facebook & Instagram Everyone who visits website and doesn t make a purchase + people that look just like them Facebook & Instagram Current List Matchbacks + lookalike Facebook & Instagram Retargeting from Website + lookalike Database List + lookalike AMOUNT: 500/mo.

41 Qualifications Out of 4 million advertisers on the platform worldwide, 40,000 are chosen as part of the Marketing Expert Program. Hubbard Interactive is in the 1% of advertisers who are accepted into this program and have a direct contact with Facebook to help improve performance and conversions of our clients ads. Blueprint Certification recognizes advanced-level proficiency with Facebook s family of products and services - one for buying and one for planning. Google Premier Partner status means shows your company has demonstrated AdWords skill and expertise, met Google ad spend requirements, delivered company agency and client revenue growth, and sustained and grown its client base.

42 QUESTIONS?

43 Enter Our Giveaway #HubbardAcademy