NPO's Symposium By the People, For the People. Topic: Modern Fundraising Speaker: Kristofer Rogers

Transcription

1 NPO's Symposium By the People, For the People Topic: Modern Fundraising Speaker: Kristofer Rogers

2 Modern Fundraising

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4 Agenda: Modern Fundraising The Technology Revolution Technology for NPO s Simple Steps to Getting Online

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13 THE SHARING ECONOMY

14 THE SHARING ECONOMY Peer Economy Open Source Crowdfunding Maker Spaces Collaborative Consumption

15 I DON T NEED A DRILL I NEED A HOLE IN THE WALL

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20 THE INTERNET IS FOR CRAZY CAT PEOPLE

21 FIRST EVER CROWDFUNDING CAMPAIGN?

22 FIRST EVER 1885

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26 EVERYTHING NOTHING HAS CHANGED

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28 THE FUTURE IS DEFINED BY SOCIAL CHANGE NOT TECHNOLOGY

29 TECHNOLOGY AMPLIFIES OUTCOME

30 Agenda: Modern Fundraising The Technology Revolution Technology for NPO s Simple Steps to Getting Online

31 Technology for NPO s Communicating via Social Networks Online Donations Peer-to-Peer Fundraising

32 TECHNOLOGY FOR COMMUNICATIONS

33 Communications It's important to have an online presence but websites can be a challenge to maintain Where do I start?

34 WE ARE SOCIAL

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40 World Population Top 10 Countries and Social Networks * 1. China 1. Facebook (1.55b) 2. India 2. China (1.35b) 3. USA 3. India (1.25b) 4. Indonesia 4. QQ (832m) 5. Brazil 5. WhatsApp (800m) 6. Pakistan 6. Qzone (668m) 7. Bangladesh 7. WeChat (549m) 8. Russia 8. Instagram (400m) 9. Nigeria 9. USA (318.9m) 10. Japan 10. Twitter (316m) * Statista.com November 2015

41 Communications It's important to have an online presence but websites can be a challenge to maintain GO SOCIAL Use platforms like Facebook to build an online community

42 Communications & Social Media The secret ingredient is CONTENT Post regularly and keep supporters updated SHARING is the strongest online currency

43 Facebook for Nonprofits Facebook is a good place to start, and a GREAT place to grow Use the new 'Call to Action' feature Facebook Advertising is cost-effective and targeted ACTION - Search 'Facebook for Nonprofits' via Google

44 TECHNOLOGY FOR DONATIONS

45 Online Donations If your supporters are online, can people support you there? All banks offer online payment solutions Most have discounted Nonprofit rates

46 Online Donations Online Donations are GREAT! But it's limited too

47 Online Fundraising 'Peer-to-Peer' Social Interaction

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51 TECHNOLOGY FOR FUNDRAISING

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53 FUNDRAISING EVENTS DONATION APPEALS LENDING PROJECTS

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56 RETARGETING LENDING PROJECTS ONLINE PETITIONS SOCIAL CROWDFUNDING PEER-TO-PEER FUNDRAISING DONATION APPEALS VIRAL CAMPAIGNS ADWORDS FACEBOOK ADVERTISING

57 NOTHING HAS CHANGED

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62 Locks of Hope 'Beyond Hair' High investment in Facebook advertising Raising RM500,000 for cancer patients vs. RM25,000 ad spend Crowdfunding works very well in Malaysia Transparency and Stewardship are key points

63 SIMPLE STEPS TO GETTING ONLINE

64 1. Register with social media You don't need a website you need an online presence to connect with your supporters

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69 2. Use fundraising platforms You can empower supporters and receive donations immediately with platforms like SimplyGiving.com

70 3. Your supporters can do more Donations are just transactions but the potential of your supporters is far greater than you can imagine

71 LET S EMBRACE TECHNOLOGY TO GROW OUR COMMUNITIES

72 Thank you Linkedin/in/KristoferRogers

73 NPO's Symposium By the People, For the People Topic: Modern Fundraising Speaker: Kristofer Rogers