Digital Marketing How to compete successfully online. Copyright Insurance Marketing Partners, All rights reserved

Transcription

1 Digital Marketing How to compete successfully online

2 The Problem

3 The Problem

4 The Solution

5 Marketing Channels Search Program Social Program

6 Marketing Stages

7 About Insurance Marketing Partners About Insurance Marketing Partners A Digital Marketing Agency Helping Independent Agents Compete Against Direct Writers and Captive Agents About Mike Peterson 30+ Years in the Insurance Industry Software Development Licensed Agent & CIC Sales Management Digital Marketing Veteran

8 The Social Marketing Program

9 Social Pages for the Agency

10 Getting Facebook Likes

11 Customer Strategy Sharing Social Content Target Audience Likes (Customers) Objective Loyalty & Advocacy Content 15-Pieces Monthly Budget for Boosts $15/mo

12 Prospect Strategy Facebook Ads Target Audience Prospects Objective Awareness, Conversion Content Insurance Focus Click to Website Ad Budget -$30/mo

13 Click to Website Ads Multiple Ads! Headlines Images Buttons Links to Your Site Like Page

14 Marketing Webinar Monthly Webinar What s New Search News Social News Digital Strategy Online Training

15 The Search Marketing Program auto & home insurance quote

16 Local Search

17 Website Review

18 Google My Business

19 Citation Building

20 Citation Building

21 Online Reviews

22 Newsletters

23 Status Reports

24 The Social Package Setup of Social Pages* Facebook & LinkedIn Cover and Profile Photos Ads Setup & Mgt Posting of 15+ Pieces Targeting & Boosting Marketing Webinar $397 + $92 per mo** ** Primary Location, Does Not Include $45 in Facebook Ad Budget

25 The Search Program Includes Website Review New and Corrected Citations Each Month Review Program Quarterly Newsletter Online Reports Monthly Webinar $397 + $97 per mo**

26 The Social + Search Programs Social Marketing + Search Marketing $697 + $142 per mo**

27 The Partner Program A Marketing Partner Not a Product

28 The Partner Program Branding Workshop Custom Website Social Marketing Search Marketing (SEO) Monthly Newsletters Paid Ads Analytics Personalized Support

29 The Partner Program Branding Workshop Beyond Insurance What are you selling? What makes you different? Not Multiple Companies Not Great Service What is your target market? Define all elements of your brand

30 The Partner Program Custom Website Designed for your brand Unique page copy Staff Pages Unique monthly posts Quote & referral forms Reviews Page with friendly links to sites Mobile-Friendly and Secure

31 The Partner Program Monthly Newsletters Local content as supplied by your agency Delivery Reports Delivery Rate Open Rate Click Rate

32 The Partner Program Paid Ads Setup and Management Targeted Ads Geography Homeownership Age Google Adwords Google Display Ads AdRoll Retargeting Targeting website traffic

33 The Partner Program Analytics Google Analytics Audience Acquisition Behavior Conversions Ranking Reports Review Tracking Facebook Insights

34 The Partner Program Personalized Support 60-day scheduled calls Review performance Answer questions Plan ahead Phone & GoToMeeting Support Talk to a real person We know you by name

35 Mayville Website Results March 15 th April 31 st 600+ Sessions (Visits) 250 Search (Google) 200 Direct 84 Facebook Ads 37 Social (Posts) 28 Referral (Acuity.com)

36 Mayville Website Results March 15 th April 31 st Average time on site: 1:58 Average number of pages: 2.31 Lead Forms submitted: 5 Phone leads:?

37 Mayville Newsletter Results Four Newsletters ~1200 Subscribers 41%-57%+ Open Rate 1%-5% Click Rate

38 Mayville Reviews Results New Online Reviews Google-15 Facebook 5 Angie s List -4 Yelp 0

39 The Partner Program Branding Workshop Custom Website Social Marketing Search Marketing (SEO) Monthly Newsletters Paid Ads Analytics $4,997 + $322 per mo** Personalized Support ** Primary Location, Does Not Include Paid Ad Budget

40 Thank You!