Impressions. Clicks. Leads. Conversions. Purchases. SecureAd Impressions Protect and defend ad spend against fraud for display, banner and video

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1 Impressions Clicks Purchases SecureAd Impressions Protect and defend ad spend against fraud for display, banner and video SecureAd Clicks Protect and defend ad spend against fraud for search, social and landing pages SecureLead Protect lead generation form bots and bad actors SecureForm Passive form of Captcha to allow humans to sign up but blocks bots and spam SecureCheckout Prevent fraudulent Bot submitted credit card payments

2 Impressions Purchases SecureAd Clicks SecureAd for Impressions Custom code to deploy on the advertisements to detect fraud and provide higher level of analytics and transparency. Who Needs it? All companies or persons who advertise on line. Benefits Reduce Bot fraud, reduce Geo Fraud, reduce publisher fraud. Increase transparency, see where ads are being displayed, by whom and SecureAd Impressions Protect and defend ad spend against fraud for display, banner Video on which source and device type. Optimize geo or device distribution, retarget locations, optimize time of day where ads get highest level of return. Target best publishers, networks, devices and geo location to maximize ROI, expand reach and save money. Uses Banners Display Video Pop ups, pop unders How to deploy Include our detection tag (JavaScript code) directly with the creatives, or Configure the ad server to place our detection tag into ad inventory spaces. To leverage from the data the ad server has, the tag can be enriched with this data. Pricing Fifty cents per thousand queries with a scale down to twenty five cents per thousand queries at volume. Use Case i

3 Display ads Clicks Web Clicks Purchases SecureAd for Clicks Custom code to deploy on websites, home page, custom dedicated landing pages, conversion pages or all pages of a website to detect fraud and provide higher level of analytics and transparency. This is particularly helpful with Search and Social. Who needs it? Any or all companies or persons that advertise on line or operates a website. All companies that use social media or search for digital advertising. Benefits Advertisers Reduce Bot fraud, reduce Geo Fraud, reduce publisher fraud. Increase transparency, see where ads are being displayed, by whom and on which source and device type. Optimize geo or device distribution, retarget locations, optimize time of day where ads get highest level of return Target best publishers, networks, devices and geo location to maximize ROI, expand reach and save money. Create dedicated lading pages for each campaign to determine which campaign or social media platform provides highest ROI Optimize search keywords and search providers to see where conversions happen and target the best ones to get better returns and higher income. Publishers and Website Operators Increase advertising rates by ensuring clients are only paying for views by humans in the proper geographical regions. Provide enhanced transparency and analytics to advertisers on website. Uses Homepage Custom landing page How to deploy Include our detection tag (JavaScript code) on the landing page(s), or homepage Pricing Fifty cents per hundred queries with a scale down to twenty five cents per hundred queries at volume. Use Case

4 Impressions Web Clicks Purchases SecureLead Custom code to deploy on lead generation forms to detect fraud and provide higher level of analytics and transparency. Who needs it? Anyone who advertises with a goal of creating leads, lead generation companies, lead form specialists. Benefits Reduce call center costs Target humans in desired locations Eliminate paying for invalid leads created by Bots Enhanced analytics provides compliance to ensure person filling out the form did in fact fill out the form. Geotargeting analysis detects vpn s and determines that the person filling out the form did so from the stated location. Eliminates click farm lead submissions. Reduces potential litigation and other adverse compliance issues. Increase bottom line revenues. Uses Lead Submission forms Contact Forms ChatBots How to deploy Include our detection tag (JavaScript code) on the landing page(s), or homepage and enrich the tag with the leadids. Pricing One cent per query Use Case

5 SecureForm / NoMoreCaptchas Custom code to deploy on websites which replaces Captcha codes with a passive, secure Captcha process to ensure only humans can access a page. Impressions Clicks Who needs it? Every website operator. Benefits Allow more people to visit website Captcha codes are a deterrent for human users Eliminate non-human registrations Eliminate spam and invalid comments Protect content Uses Homepage Login forms Registration forms Any page within a site with data that is private How to deploy Include our detection tag (JavaScript code) on the landing page(s), or homepage and enrich the tag with the leadid, or formid. Download plugin for commonly used web builders Pricing Free with advertising, contact us for non-ad supported solutions. Use Case

6 Impressions Clicks SecureCheckout Custom code to deploy on payment pages to ensure Humans are entering credit card and other payment information. Who needs it? Any website operator that accepts payments directly from their websites. Benefits Eliminate charges by non-humans which result in bank chargebacks. Eliminate fraudulent purchases. Reduce credit card fraud. Increase Bottom line Revenues. Uses Payment pages. How to deploy Include our detection tag (JavaScript code) on the landing page(s), or homepage and enrich the tag with the leadid, or transactionid. Pricing Ten cents per query Use Case Purchases

7 SecureAd for Impressions Use Case Carries Candy has just introduced a new candy bar line and wants to tell the world! So they will do a brand awareness campaign of Video, Banner and Pop Up ads to let everyone know how great the new candy is. They have a budget of one million dollars per month for one hundred million ads, Carries Candy uses a large agency which has its own ad server. Carrie tells the agency that she wants the entire world to know about the candy, but she has heard about ad fraud and wants to use Oxford Biochronometrics to detect it. Global agency contracts with every network and website that accepts advertising and starts showing ads. The ads are everywhere, all the time and Carrie is excited! But sales do not follow. Carrie reviews her Oxford BioChronometrics dashboard and reporting tool. First she sees that bots have viewed 35 percent of her ads, not people. Carrie runs a report to see that 3 networks had 80 percent or more bot views and tells her agency that the ads can not be shown on those networks and that she must have a refund for those invalid views. 35 million ads where shown to Bots. Next she realizes that Carries Candy only has stores in the US, Canada and the UK but 25 percent of the ads are shown in other countries. So Carrie asks her agency to limit the geographic distribution to only those places where her candy is sold. 25 million ads where shown out of target. Now sales are increasing, but Carrie decides to take it a bit further, how about targeting mobile devices that are in proximity to a candy shop during opening hours? Sales are up and 100 percent of her 100 million ads are showing ads to humans in the right locations at the right time! In this case Carry has not only saved half of her ad budget, by correctly targeting relevant persons and eliminating bot fraud, sales have increased.

8 SecureAd for Clicks Use Case Bob s Tire and Muffler chain with 50 shops advertises with Google Adwords, Facebook, LinkedIn and twitter. Bob has a budget of $100,000 per month and has no real idea if the ads are effective. Bob hires Oxford BioChronometrics to help understand his ad spend. First Bob creates a dedicated landing page for each campaign and social media network, including Oxford s code on that landing page. Now he can see which source drives the traffic. Breaking down the sources we can see that google adwords provides the cleanest traffic at 11 percent bots, 89 percent human, while twitter is over 50 percent bots. So the first step is to adjust the ad spend among the networks to maximize human views. Now Bob goes a bit further, are these view coming from areas where he has his repair shops? Bob sees an equal distribution among geographic zones, so he optimizes his campaigns to target a 30 mile radius of each shop. Things are getting better, but still can improve. Bob reviews the Keyword list from the reports section of the Dashboard, his number one hits come from the key phrase,(which cost $2.50 per click) Bob s Tire and Muffler. Now that result is the number 1 return, he also can quickly check and see it is also the number 2 return on google. If he removes the paid keyword, Bob s Tire and Muffler moves to number 1. Digging deeper he sees Bob s Tire and Muffler Chattanooga Bob s Tire and Muffler Main Street Tallahassee are paid keywords that also would be the number 1 returns even if he did not pay google! Now Bob has optimized his ad spend, is using the best networks to target humans in the correct areas with the correct keywords. Sales have increased on a decreased ad spend and he can use that extra money to open up new locations.

9 SecureLead Use Case Staying with Bob and his mufflers. Bob has now expanded to 500 locations around North America. He wants to create lead lists to proactively attract future customers. At first he buys these lists on line but when his sales people call, there is no answer, or if there is the person claims they never signed up to be called and threatens to file a lawsuit because they are on the National Do Not Call list. So Bob wasted his money on the leads, his employees are not happy getting yelled at when they make calls and now he has to pay a lawyer and fines! So Bob calls back Oxford BioChronometrics. His Ad campaign now links to a lead form or chatbot which has the SecureLead code embedded. This code determines if a human or bot fills out a form and where that form was really filled out. As the forms convert to leads, each is marked with a bot or human flag and a location flag. Now Bob only pays for human leads in the proper geo targets, his call center employees are happier, more time is spent speaking with actual potential customers, both saving money and making more sales, and his risk of violating the law are decreased. Everyone is happy except for Bob s lawyers, and isn t that the way it should be?

10 SecureForm / NoMoreCaptchas Use Case Jeff has a members only blog, Jeff gets 1000 new members a day and thinks he s doing great! But Jeff is seeing tons of spam so he decides to use a captcha code to prevent the spam and invalid users. But now he sees the rate of his real users decline. They cant see the code on their phone, they keep getting the question, how many cars do you see wrong, so they give up. Maybe the codes are tough or maybe his users have certain disabilities, but using Captcha, (or ReCaptcha) his spam remains the same but he has no more viewers. With no viewers his advertisers drop him. What can Jeff do? Jeff downloads the NoMoreCaptchas plugin to his Wordpress, Droopla.net or PHP website. Spam stopped, Bot registrations stopped, Humans are happy they don t have to fill out those annoying codes and sign up to Jeff s blog, Advertisers now love him because his site shows ads only to humans! NMC also is valuable for travel sites, tickets sites of all kinds or any site that uses Captcha codes to prevent views of subsequent pages And to prevent Bots viewing (or stealing) data.

11 SecureCheckout Use Case Bob is still growing and has decided to sell automotive accessories and Bob s Tire and Muffler merchandise on line. Sales start great, but then the credit card chargebacks start coming. Bob has shipped the merchandise, but not only has not gotten paid, he owes his bank $30 for each bad transaction! What Happened? Like many mid-size businesses Bob takes payment on his own site using a third party payment provider using an API. These sites are a target for credit card fraud. For example, a hacker steals the credit card information from a store or bank of 100 million credit cards. These cards then get validated by the use of automated programs (Bots) to see if they are valid before being sold on the black market. These charges can be small and spread amongst hundreds of websites but the damage adds up. What can Bob do? Bob again calls Oxford BioChronometrics. Code is embedded on the payment page of Bobs website. The code examines if the payment information is being filled out by a human and if the address matches where the form is being filled out. If it s a bot or a bad location, the form is marked for an additional review before being processed. Now Bob can deliver his merchandise knowing he will get paid, (and not owe additional bank charge back fees).