Co-op Advertising Guidelines and Artwork

Transcription

1 Partners in Comfort Co-op Advertising Guidelines and Artwork The Aprilaire Co-op Advertising Program for Partners In Comfort members provides guidance, effective tools and up to 60% reimbursement of advertising expenditures.

2 Take advantage of your membership. More advertising options. Greater partnership. Increasing Opportunities This year our Partners in Comfort have more advertising opportunities than ever new campaigns, including the year long Healthy Home, as well as campaigns to boost sales of seasonal Aprilaire products. Digital content and social posts are easier than ever to obtain and use in your chosen channels. As an added bonus, Partners will have access to a constantly updated library of advertising materials and social posts as the seasonal campaigns come online. We encourage you to utilize our market-tested and targeted materials to grow your Aprilaire sales. See advertising guidelines on page 7. Social Posts Digital Ads Print Marketing Broadcast Photography Logos AprilairePartners.com

3 Winter JANUARY FEBRUARY Spring MARCH APRIL MAY Summer JUNE JULY AUGUST Fall SEPTEMBER NOVEMBER DECEMBER KEEP YOUR COOL WINTER WELLNESS DRY AIR SOLUTIONS EXCESS HUMIDITY SOLUTIONS DRY AIR SOLUTIONS WINTER WELLNESS KEEP YOUR COOL WINTER WELLNESS DRY AIR SOLUTIONS EXCESS HUMIDITY SOLUTIONS DRY AIR SOLUTIONS AIR PURITY WINTER WELLNESS CLEAN AIR EVERYWHERE IAQ FOR YOU AIR PURITY SOLUTIONS HEALTHY HOME SOLUTIONS VENTILATION HUMIDITY HEALTHY HOME TEMPERATURE HEALTHY HOME OCTOBER CLEAN AIR EVERYWHERE IAQ FOR YOU AIR PURITY SOLUTIONS HEALTHY HOME SOLUTIONS YEAR-LONG CAMPAIGN Healthy Home 101 Healthy Home 101 promotes the benefits of a healthy home. This campaign seeks to give families the information they need in the form of blueprints to help them create a healthy home wherever they re at in their home journey. SEASONAL CAMPAIGNS Winter Wellness Keep Your Cool Dry winter air can affect wellness and energy costs and cause An overly humid home is uncomfortable, unhealthy and can damage to wood and home furnishings. Winter Wellness damage home furnishings. The Keep Your Cool campaign promotes humidification as an essential solution to dry winter air. centers around the high-efficiency dehumidification solutions you can provide, and the proper way to control them with programmable and Wi-Fi thermostats. Clean Air Everywhere Many people don t realize that there are a number of indoor IAQ For You air pollutants in every home affecting their respiratory health. Indoor Air Quality is an ongoing concern for all homeowners Aprilaire aims to raise awareness and clear the air. Clean and especially for new home construction. New homes are built Air Everywhere promotes air filters and whole-home air tighter, and therefore need constant ventilation, temperature purification as healthy home solutions. and humidification control. Keep your family healthy and comfortable this fall.

4 More options means bigger results. Social, digital, print and broadcast. D I G I TA L Social Posts Drop-in Social Posts keep your customers up-to-date with promotions and sales initiatives. Sharing Aprilaire products has never been easier. Digital Ads Aprilaire digital ads are provided in a variety of standard sizings to make your next marketing campaign successful. s marketing made easy. Connect with your customers with product-focused s from Aprilaire. Follow the Partners advertising calendar for new social posts and advertising materials as they come online. Visit aprilairepartners.com and log into your Partners account.

5 RADIUS MARKETING B R OA D C A S T Television Spots :30 Second TV ad Include your tag at the end of the spot Product Focus: Humidifier, Dehumidifier, Air Purifier Radio Spots :30 Second Radio ad Include your tag at the end of the spot Direct Mail Product Focus: Humidifier, Dehumidifier, Air Purifier Use targeted direct mail, postcards and newsletters to reach your customers at their home. Direct mail can also be used in a radius marketing campaign. DROP-IN ADS Door Hangers Aprilaire Humidifiers Service techs and installers can quickly blanket the block after working in a home. Say goodbye to dry air Protect from colds/flu Relief from itchy, dry skin Protect wood floors and furnishings Yard Signs Aprilaire yard signs notify the neighborhood of your Call ABC Heating for a FREE SYSTEM INSTALL business and the brand you trust. Social Advertising Use our drop-in social posts to reach your nearby customers via social advertising. Choose your best customers. Drop-In Ads Drop-in print ads offer the opportunity to advertise your Aprilaire products with minimal effort and maximum effectiveness. Just choose the unit, promotion or imagery. Start downloading your next marketing campaign. GO TO AprilairePartners.com

6 L I F E S T Y L E & P R O D U C T P H OTO G R A P H Y Model 1830 LO G O S Model 600 Model 8920W

7 Guidelines How do I accumulate funds to reimburse up to 60% of my approved, paid advertising expenses? 1. Aprilaire Partners in Comfort members are eligible for reimbursement of 60% of approved advertising expenses. Up to $1,200 per year! Not a Member? Visit AprilairePartners.com to join for free. These funds become available for reimbursement after you pay for approved advertising and you submit the expenses to Aprilaire. Claims are processed within 30 business days of the receipt. 2. Additional reimbursement funds are available equal to 3% of all Aprilaire product purchases during the Co-op year. For example, if you submit a statement for $50,000 in purchases, we ll add $1,500 to your available Co-op advertising reimbursement fund ($50,000 x.03). a. Simply , fax or send the Co-op Activity Form to: ads@aprilaire.com Fax: Address: Aprilaire, PO Box 1467, Madison, WI b. Include the name and location of your business and c. Copies of numbered invoices or a report from your Aprilaire distributor showing Aprilaire product purchases. What are the advertising guidelines? 1. Use any artwork or ads provided by Aprilaire and no further approval is necessary. You can customize Aprilaire artwork with your logo, offer and contact information. Any other creative should be submitted for approval prior to advertising. Approved materials are available at AprilairePartners.com or by contacting Aprilaire at or ads@aprilaire.com. We will reply to pre-approvals within two business days. 2. We will reimburse 60% of the cost you paid for approved advertising when using Aprilaire artwork, provided you have the funds accrued. 3. Drop-In ads or create-your-own - To incorporate Aprilaire into your existing ad space, use our suggested drop-in artwork. From your available funds, Aprilaire will reimburse 60% of the cost of the space within your ad that is devoted to the Aprilaire message. Minimum requirements for approval of ads are all of the following: a. Aprilaire name and/or correct logo b. Correct product name c. At least one product feature, benefit and/or solution statement d. Your offer and/or call-to-action Media Choices Digital Media - Digital content is provided to drop into your website, s, social posts and online advertising. Social channels such as Facebook, Instagram, Twitter and LinkedIn offer tremendous opportunities for targeting and engaging with potential customers in your area. You can either share content from Aprilaire s social channels, or utilize the drop-in artwork and copy examples provided in our social media content. Make sure to limit your targeting to a maximum of a 15-mile radius around your location in order to minimize the potential for competitive bidding with other partners. (Note: pay-per-click advertising is not eligible for reimbursement). Broad reach - Choose media that reaches a broad audience, such as radio, TV, Internet (paid banner ads and outbound or e-newsletter campaigns using Aprilaire artwork and/or messaging), leased billboards, newspaper and magazines. Targeted - Choose targeted media such as direct mail, newsletters, shoppers or coupon flyers that are distributed to your customers or a specific targeted area in your market. Advertising for special events - Your opportunity to tell your message directly to homeowners and brand yourself as the expert! Product displays or point-of-purchase items are available at cost. Visit AprilairePartners.com. Advertising for the event that includes an Aprilaire message is also eligible for reimbursement. (Overhead costs including booth space, shipping, rental, etc. are not eligible). Media not supported - At this time, Aprilaire does not reimburse for Yellow Page Directories, Internet Pay-Per-Click (Google AdWords), SEO, SEM, banners or web hosting of your own site, online directory listings like Angie s List, YP, Yelp, displaying products at home shows or voic on hold messaging. Your own billboard, signage, building or vehicle signage, apparel, logo-ware and ad specialties are not eligible for reimbursement. The Co-op year is from March 1, 2018 February 28, Submit all claims by March 31, Please note that any unused advertising funds cannot be carried over to the next year. Current pricing is available online. We process claims in accrual within 30 business days of receiving it. If you have any questions, please contact your Aprilaire representative or feel free to ads@aprilaire.com or call Logo-only advertising - Using only an Aprilaire logo in any advertising with no product information does not qualify for Co-op reimbursement.

8 THANK YOU FOR PROMOTING APRILAIRE AprilairePartners.com Co-op Advertising CLAIM AND ACCRUAL FORM FOR ADVERTISING OR IMPRINTED LITERATURE OPTIONS, VISIT APRILAIREPARTNERS.COM I D LIKE TO (CHECK ONE): SUBMIT A CLAIM FOR CO-OP ADVERTISING REIMBURSEMENT. I ve included my advertising invoice(s) and ad sample(s) with this form. Aprilaire will reimburse up to 60% from your available co-op funds to Partners in Comfort members on approved advertising. We process claims within 30 business days of receiving it. Today s Date PIC# (if known) Company Name Contact Person Street Address City State Zip Phone Number Address ADD FUNDS TO MY CO-OP ADVERTISING ACCOUNT. I ve included my distributor invoices verifying my Aprilaire product purchases. Tell us a little bit about your campaign (if known) Reach % Frequency times Impressions Ratings Other metrics Sales Other results RETURN TO: ads@aprilaire.com or Aprilaire, Po Box 1467, Madison, WI F: