For the complete media kit, visit ConstructionNetworkMediaKit.com.

Transcription

1 For the complete media kit, visit ConstructionNetworkMediaKit.com.

2 BIG REACH into the construction industry

3 THE LARGEST CONSTRUCTION NETWORK IN NORTH AMERICA 1 integrated web portal ForConstructionPros.com serving the entire construction industry 6 magazines in print and digital formats Asphalt Contractor Concrete Contractor Equipment Today Pavement Maintenance & Reconstruction Rental Sustainable Construction 18 newsletters 22 social sites Multiple trade shows/events 11 dedicated editors providing fresh content daily Audience 225,332 Highway and heavy construction contractors, commercial construction contractors, rental center owners and operators, concrete contractors, paving & pavement maintenance contractors, asphalt producers, asphalt contractors, engineers and product development teams at mobile on- and off-road equipment manufacturers, related construction professionals

4 Audience summary 1 Google Analytics January BPA Brand Reports December Publisher s data 232,048 unique visitors/month 1 unique visitors per year Up to 102,766 in 7 newsletters 3 149,938 third-party 3 10,001 magazine 2 16,590 Road Building Update newsletter 3 17,591 third-party 3 28,686 magazine 2 53,176 In the Mix newsletter 3 23,161 Polishing Contractor Update newsletter 60,341 third-party 3 77,009 magazine 2 62,386 Breaking Ground newsletter 3 81,058 third-party 3 19,309 magazine 2 28,635 unique visitors/ month 1 Up to 23,325 in 9 newsletters 3 25,190 third-party 3 18,503 magazine 2 19,445 Blacktop Update newsletter 3 22,258 third-party 3 20,011 magazine 2 30,488 RentalWatch newsletter 3 33,803 third-party 3 108,637magazine 2 93,071 Constructing Green newsletter 3

5 North America s #1 construction web portal BIGGER got BETTER with a new look, expanded navigation and a better user experience MORE news and analysis from our Construction Network: Asphalt Contractor, Concrete Contractor, Equipment Today, Pavement Maintenance & Reconstruction, Rental, Sustainable Construction, Concrete Polishing & Staining Conference and Expo New Equipment Directory Online catalog for 30,000+ products and services Verified mobile compatibility boosts ranking of mobile search results Responsive web design content optimally displays on all devices Dynamic page loads delivers related content as the user scrolls, increasing your ad visibility Targeted, in-view advertising no below-the-fold ads

6 232,048 unique visitors/month 1 18% increase in unique visitors 2 Delivers news, analysis, industry videos and creative marketing opportunities that reach across construction segments. WEB MARKETING OPPORTUNITIES Highly visible online display advertising Native/sponsored content Category sponsorship Retargeting Video web channel Custom options Sponsored website channel 1 Google Analytics January Google Analytics January 2017 compared with January 2016

7 NEWSLETTER ADVERTISING Headline News 64,970 subscribers New Machine Solutions 65,838 subscribers Profit Matters 74,269 subscribers SnowPRO 81,149 subscribers in snow states The Lube Report 25,473 subscribers The Truck Report 57,671 subscribers The Contractor's Best Friend 102,766 subscribers Constructing Green 93,071 subscribers Publisher s data AD OPTIONS 300x250 with url link Text ad with 295x166 image, headline, up to 300 characters of text, a call to action and url link

8 Connect with our engaged audience E-BLASTS: With our extensive database, you can target based on specific behaviors, industry categories, job titles or locations. E-PRODUCT OR E-VIDEO SHOWCASE: This e-blast features your product photo and description or video, along with several selected advertisers. SURVEY DISTRIBUTION: Send your industry survey via to a selected list within our extensive database. NEWSLETTER ADVERTISING: Share your message in a display ad or native content/text ad. Ask us about creating your own newsletter!

9 MORE DIGITAL OPPORTUNITIES RETARGETING: Stay in front of website visitors, even after they ve left ForConstructionPros.com. We ll serve your ad message as visitors travel around the web. SOCIAL MEDIA: With 22 social media sites, we re ready to share your news. TARGET MARKETING: Send your marketing message to a specific equipment manufacturer audience from our extensive database. Target by industry, location or demographic. VIDEO PRODUCTION: Need a product or promotional video but don t have the time or resources to get one created? We can do that for you. WEBINARS: Sponsor a live or on-demand educational presentation via the internet and receive extensive promotion before, during and after the program. Then, receive the entire registration list, including lead-qualifying information. WHITE PAPER PROGRAM: Educate current and potential customers about your capabilities and technology. We will house your white paper online and promote it to your selected target audience. You receive full contact information for those who download it.

10 Production, paving and preservation in every issue The only industry source providing cutting-edge information on the entire life cycle of asphalt pavements from HMA production to paving to preservation in EVERY issue. With our sister publication, Pavement Maintenance & Reconstruction, we produce the industry s foremost trade show, National Pavement Expo. AUDIENCE: Asphalt contractors, HMA/WMA producers, highway contractors and public works specifiers in three major sectors: paving, preservation and plants.

11 MAGAZINE 10,001 asphalt professional subscribers 1 10 issues per year Print and online flipbook edition NEWSLETTER Road Building Update 16,560 asphalt construction subscribers 2 Once monthly (4 ad positions/newsletter) WEBSITE Asphalt Channel on ForConstructionPros.com 18,300 average page views/month 3 Content updated daily SOCIAL MEDIA AWARDS Top 30 Editor s Choice Awards (May issue) MARKETING 17,591 asphalt construction subscribers 2 1 BPA Brand Report December Publisher s data 3 Google Analytics October 2016

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13 Reach concrete and decorative concrete contractors Delivers practical information to concrete contractors, covering concrete equipment, technology, job-site solutions, tips on staying competitive, finance, insurance and best practices in flatwork/slabs, foundations and walls, decorative concrete and polished concrete. We produce the polished concrete industry s foremost trade event: Concrete Polishing & Staining Conference and Expo. AUDIENCE: Management-level contractors involved in residential and commercial concrete construction and road and highway construction.

14 MAGAZINE 28,686 concrete professional subscribers 1 7 issues per year Print and interactive digital editions NEWSLETTERS In the Mix 53,176 asphalt subscribers 2 Weekly (4 ad positions/newsletter) Polishing Contractor Update 23,161polishing & staining subscribers 2 Monthly (4 ad positions/newsletter) Construction Zone Safety 49,204 subscribers 2 Monthly (4 ad positions/newsletter) SnowPRO 45,009 subscribers 2x/year 2 MARKETING 60,341 concrete construction subscribers 2 WEBSITE Concrete Channel on ForConstructionPros.com 42,300 average page views/month 3 Content updated daily SOCIAL MEDIA EVENTS Concrete Polishing & Staining Conference and Expo Oct. 5-7, 2017 Pittsburgh, PA 1 BPA Brand Report December Publisher s data 3 Google Analytics October 2016

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16 #1 construction equipment brand in North America With more than 50 years of experience, Equipment Today provides the insights on equipment and technology that contractors need to achieve maximum profitability in their commercial construction operations. AUDIENCE: Highway & heavy construction and general building construction, demolition, utility, and other construction segment

17 MAGAZINE 77,009 construction subscribers 1 12 issues per year Print and online flipbook editions NEWSLETTERS Breaking Ground 67,386 subscribers 2 Twice monthly (4 ad positions/newsletter) Construction Zone Safety 49,204 construction subscribers 2 Monthly (4 ad positions/newsletter) IPAF Elevating Safety 44,844 construction subscribers 5x/year (4 ad positions/newsletter) SnowPRO 45,009 subscribers 2x/year 2 MARKETING 81,058 construction subscribers 2 WEBSITE ForConstructionPros.com 684,665 page views/month 3 Dedicated Equipment Channel content updated daily SOCIAL MEDIA AWARDS Contractors Top 50 News Products (September issue) 1 BPA Brand Report December Publisher s data 3 Google Analytics October 2016

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19 BIG REACH: Mobile off-highway manufacturers In-depth reporting on global market trends, technology developments, engineering innovations and new product and equipment launches to keep readers informed about the latest information in a dynamic and rapidly changing industry. AUDIENCE: Engineers and product development teams at mobile on- and off-road equipment manufacturers involved in: Industrial/utility/construction Agriculture Truck, bus or municipal vehicles Engine, drivetrain, transmissions Military Mining Forestry Lawn and garden ONLINE MEDIA KIT: OEMOffHighwayMediaKit.com

20 WEBSITE OEMOffHighway.com 28,635 unique visitors/month 4 International reach with 42% outside the U.S. 4 MAGAZINE print & interactive digital 19,309 print and digital audited subscribers 1 PLUS 18,481 additional digital distribution 3 PLUS 5,000 additional European print distribution (Jan/Feb and Sept issues) 3 17,707 manufacturer subscribers 2 NEWSLETTERS 9 news and systems newsletters Distribution: From 15,739 to 25,583 subscribers 3 MARKETING 24,564 subscribers 3 SOCIAL AWARDS Innovators' Top 10 New Products (Nov/Dec issue) 1 BPA Brand Report December BPA Brand Report December 2016 Subscribers with manufacturer in their Business & Industry description 3 Publisher s data 4 Google Analytics January

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22 Pavement contractors how-to resource for profitability Information to help contractors run their businesses more profitably and stay abreast of industry trends, technology, and on-the-job techniques to improve productivity and add to their bottom line. 30+ years of publishing experience and the only BPAaudited magazine covering this industry segment. With our sister publication, Asphalt Contractor, we sponsor the industry s foremost trade show, National Pavement Expo. AUDIENCE: Contractors in paving, sealcoating, pavement marking and sweeping, as well as government subscribers and dealers/distributors.

23 1 BPA Brand Report December Publisher s data 3 Google Analytics October 2016 MAGAZINE 18,503 pavement professional subscribers 1 8 issues per year Print and online flipbook editions NEWSLETTERS Blacktop Update 19,445 subscribers 2 Monthly (4 ad positions/newsletter) SnowPRO 45,009 subscribers 2x/year 2 MARKETING 22,258 pavement subscribers 2 WEBSITE Pavement Maintenance Channel on ForConstructionPros.com 16,100 average page views/month 3 Content updated daily EVENT National Pavement Expo Feb. 7-10, 2018 Cleveland, OH SOCIAL MEDIA AWARDS Top Contractors Awards (June/July issue) Pavement Awards (February issue)

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25 Reach decision-makers in the construction rental industry Provides equipment rental owners and managers with the information they need to effectively manage their assets for maximum profitability. We speak to the one thing that unites all rental businesses, big and small: the equipment itself. In addition, Rental explores issues related to personnel, finances, software, technology and more. AUDIENCE: Owners and managers of rental businesses that supply equipment and tools to construction contractors, commercial businesses and do-ityourselfers. No exclusive party houses or event planners.

26 MAGAZINE 20,011 rental business subscribers 1 8 issues per year; print & online flipbook editions NEWSLETTERS RentalWatch 30,488 subscribers 2 Weekly (4 ad positions/newsletter) IPAF Elevating Safety 44,844 subscribers 2 Quarterly (4 ad positions/newsletter) Construction Zone Safety 49,204 subscribers 2 Monthly (4 ad positions/newsletter) Power Rental 89,671 subscribers 6x/year (4 ad positions/newsletter) MARKETING 33,803 rental business subscribers 2 WEBSITE Rental Channel on ForConstructionPros.com 27,500 average page views/month 3 Content updated daily SOCIAL MEDIA AWARDS Editor s Choice Awards (Oct/Nov issue) 1 BPA Brand Report December Publisher s data 3 Google Analytics October 2016

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28 Pathway to profits Educates contractors about how they can improve productivity and efficiency, win sustainable projects, and ultimately drive profitability through sustainable best practices while decreasing their environmental footprint. Quarterly interactive digital issues distributed to a broad construction audience. AUDIENCE: Broad construction audience, including highway and heavy construction, general building construction, concrete contractors, commercial contractors, architectural firms/designers, builders & remodeling contractors, rental/retail businesses and others allied to the field.

29 MAGAZINE 108,637 digital subscribers 1 4 issues per year Interactive digital editions NEWSLETTERS Constructing Green 93,071 construction subscribers 2 Bi-monthly (2 ad positions/newsletter) WEBSITE ForConstructionPros.com 718,190 page views/month 3 Dedicated Sustainability Channel content updated daily SOCIAL MEDIA 1 BPA Brand Report Sept Publisher s data 3 Google Analytics May 2016

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33 EVENTS Concrete Polishing & Staining Conference & Expo October 5-7, 2017 David Lawrence Convention Center Pittsburgh, PA CPSconference.com National Pavement Expo February 7-10, 2018 Huntington Convention Center Cleveland, OH NationalPavementExpo.com World of Concrete January 23-29, 2018 Las Vegas Convention Center Las Vegas, NV Share new products, services and promotions through a total package of print, digital, video and broadcast options. Request a proposal.

34 LEAD GEN Rely on AC Business Media s Construction Network team of editors, designers, database experts and production staff to help you fill your prospect funnel. Ask us to create a custom program to meet your sales needs. Ad & Brand Surveys Social Media Campaign Commissioned Special Report Sponsored Website Channel Content Marketing/Native Advertising Target Marketing Custom Newsletter, Magazine, Report, Video Website Channel Event Marketing Video Production Public Relations Webinars Retargeting White Paper Program

35 REPORTING TOOLS With the Construction Network brands you know how your advertising performs and what changes might boost results. REPORT: Third-party report displays the number of s delivered, opened and clicked, as well as other deployment details. ENGAGEMENT REPORT: Assess the effectiveness of your communication strategies with this report that measures consumption of your messaging news articles, press releases, videos, product listings, webinars, white papers on our digital platform. AND, you ll learn how you stack up against your competitors. LEAD REPORT: Summary lead report for the New Equipment Directory, webinars, white papers and other programs that require registration. ONLINE DISPLAY AD REPORT: The number of impressions and clicks your ad received. Impressions are counted only when your ad is in-view. GOOGLE ANALYTICS: Receive website user statistics and demographics. CUSTOM REPORTS: Reports based on your specific needs.

36 Contact your sales representative for a custom program: SEAN DUNPHY, Group Publisher, Equipment Today, OEM Off- Highway, Sustainable Construction Ext. 1252, sdunphy@acbusinessmedia.com AMY SCHWANDT, Group Publisher, Asphalt Contractor and Pavement Maintenance & Reconstruction Ext. 1243, aschwandt@acbusinessmedia.com ERIC SERVAIS, Publisher, Rental Ext. 1244, eservais@acbusinessmedia.com RYAN OLSON, Publisher/Editorial Director, Concrete Contractor Ext. 1306, rolson@acbusinessmedia.com JILL DRAEGER, Associate Publisher, Equipment Today Ext. 1228, jdraeger@acbusinessmedia.com KRIS FLITCROFT, Executive Vice President Ext. 1231, kflitcroft@acbusinessmedia.com ERICA FINGER, Sales Associate Ext. 1230, efinger@acbusinessmedia.com TOM LUTZKE, National Automotive and Truck Manager , tlutzke@acbusinessmedia.com DENISE SINGSIME, Sales Associate Ext. 1245, dsingsime@acbusinessmedia.com LYNNE WOODWORTH, Sales Associate Ext. 1265, lwoodworth@acbusinessmedia.com AL BOWER, Sales Associate Ext. 1257, abower@acbusinessmedia.com STACY ROBERTS, Sales Associate Ext. 1239, sroberts@acbusinessmedia.com MELISSA HOPKINS, Independent Sales Rep Ext. 1303, mhopkins@acbusinessmedia.com