Tariff No. 26 Valid from Media Kit purplequeue/shutterstock.com. Einstieg Magazin

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1 Tariff No. 26 Valid from Media Kit 2019 purplequeue/shutterstock.com

2 Facts and Figures 2 issues in 2019 Print run: 150,000 Each issue including all ads is also available online as an e-paper and app for ios and Android Why advertise here? High-quality advertising environment: Einstieg stands for well-researched articles on study, job and gap year, modern design and with added value for the readers. Anja Karliczek, Federal Minister for Education and Research is official patron of the. Access to the target group: The is distributed at about 3,000 secondary schools in Germany. Many teachers hand it out directly to their students. In addition it is shipped to career information centres. Distribution at all Einstieg and Berufe live Fairs: We use the fairs as a means of distribution to committed adolescents who are actively dealing with career choices. The magazine is handed out personally to visitors at our events in Berlin, Dortmund, Frankfurt / Main, Hamburg, Karlsruhe, Cologne and Munich. Versand an zum mittleren Bildungsabschluss führende Schulen im Einzugsgebiet der Einstieg Messen. Active distribution to parents - New: Parent guide to career choice (tip-on) Studies have proven again and again that parents are the most important guidance for the career choice for young people. The Einstieg fairs are visited by several thousand parents each year. At the events they get the Einstieg handed over personally, which will now also include a parents guide (tip-on). It is possible for you to sponsor the parents guide with your logo and the note presented by. Our Readers - Your Target Audience The is aimed at prospective high school graduates and committed secondary school students who would like to get information about vocational and higher education and gap year. 90 % 80 % 92 % visit a grammar school are between years of age like ads, that promote training and education options Source: reader survey 2016 on einstieg.com and at the Einstieg fairs 2

3 Print run approx. 75,000 Print run approx. 75,000 Partial Distribution For adverts of ½ page or larger, we offer partial distribution in the areas North and South. For prices see page 6. You can also run your ad in certain post code areas please contact us for details. Dates and Topics 2019 Issue Issue Publishing Date 25 March September 2019 Advertising Deadline 15 February August 2019 Topics (Selection) Careers in Trade Studying Health, Care and Medical Professions Studying Management Careers in Banking and Insurance Becoming a Designer Careers in Logistics Cooperative Degree Programmes Apprenticeships Careers in STEM Gap Year Degrees in Trade Legal Professions Media and Journalism Hospitality and Tourism Management 3

4 Crossmedia Einstieg.com Use Germany s best future planning portal for the Gen Z for your perfect print-online-mix. Apprenticeships, study and gap year options in one portal Apprenticeship positions University courses Gap year programmes Positive, strong and responsive: We show teenagers that choosing a career can be fun. High Quality Content & Features Test centre and CV generator Like and save offers and exhibitors First-hand experience reports, interviews and much more Products & Prices Job adverts/course profiles/gap year programmes* 1 ad: 290 *the ads are editable anytime. Running time: 12 months. What s included? Institution profile with comprehensive presentation options including video content, image galleries, interviews, experience reports etc. Are you interested in a more comprehensive presence on einstieg.com? Please get in touch to receive our online media kit. If needed, we can also develop your individual annual campaign including newsletters, stand-alone mailings and sponsoring. Just get in touch: international@einstieg.com Combine the reach of the and einstieg.com and benefit from especially attractive prices. AdPlus If you book an ad in the of ¼ page or more, you get an additional banner campaign on einstieg.com for free. 1/4 Page 1/3 Page 1/2 Page 1/1 Page 1/4 page ad in the 2,000 1/3 page ad in the 2,600 1/2 page ad in the 3,900 1/1 page ad in the 7,200 15,000 ad impressions 20,000 ad impressions 30,000 ad impressions 100,000 ad impressions 34

5 Crossmedia Combi-Packages With an ad, a banner campaign and advertorials you will be present online as well as offline. S M L Combi-Package S Combi-Package M Combi-Package L ¼ Page Ad in the Einstieg 2,000 ½ Page Ad in the Einstieg 3,900 1 Page Ad in the Einstieg 7,200 ¼ Page Advertorial in the 2,000 ½ Page Advertorial in the 3,900 1 Page Advertorial in the 7,200 Advertorial on Einstieg.com (4 months) Including Newsletter ad linking to the advertorial 490 Advertorial on Einstieg.com (4 months) Including Newsletter ad linking to the advertorial 490 Advertorial on Einstieg.com (4 months) Including Newsletter ad linking to the advertorial 490 Banner campaign with 15,000 ad impressions 390 Banner campaign with 30,000 ad impressions 780 Banner campaign with 100,000 ad impressions 2,600 4,880 9,070 17,490 3, ,500 12,000 University Packages With our packages you can present your institution and course options online and offline. S M L University Package S University Package M University Package L Course profile in the Einstieg 950 ¼ Page University Profile in the 1,300 ½ Page University Profile in the 2,400 Course profile on Einstieg.com (12 months) Including Newsletter adlinking to the advertorial Including institution profile with lots of presentation options 290 1,240 1,100 Course profile on Einstieg.com (12 months) Including Newsletter ad linking to the advertorial Including institution profile with lots of presentation options Banner campaign with 10,000 ad impressions in the study section of the website ,850 Course profile on Einstieg.com (12 months) Including Newsletter ad linking to the advertorial Including institution profile with lots of presentation options Banner campaign with 10,000 ad impressions in the study section of the website ,950 1,600 2,600 35

6 Ad Formats and Prices Sizes Width x Hight b/w 4-c Partial Distribution 1/1* Bleed1) 210 x 297 5,150,- 7,200,- 4,400,- 1/1* Type Area 182 x 268 5,150,- 7,200,- 4,400,- Panorama quer 1/1* Bleed1) 420 x 147 5,400,- 7,600,- - Griff-Ecke Titelblatt Bleed1) 80 x 80 x 115-7,200,- - 1/2 horizontal* Bleed 1) 210 x 147 2,790,- 3,900,- 2,750,- 1/2 horizontal* Type Area 182 x 132 2,790,- 3,900,- 2,750,- 1/2 upright* Bleed1) 102,5 x 297 2,790,- 3,900,- 2,750,- 1/2 upright* Type Area 89 x 268 2,790,- 3,900,- 2,750,- Für Hochschulen in staatlicher Trägerschaft gelten die Preise abzüglich 5 %. 1/3 upright* Type Area 58 x 268 1,900,- 2,600,- - 1/3 horizontal* Type Area 182 x 87 1,900,- 2,600,- - 1/4 standard* Type Area 89 x 132 1,430,- 2,000,- - 1/4 upright* Type Area 42 x 268 1,430,- 2,000,- - 1/8 horizontal Type Area 89 x ,- 1,000,- - * includes free banner campaign (see page 4). 1/8 upright Type Area 42 x ,- 1,000,- - Advertorials The prices for advertorials (PR articles) are equivalent to the prices for an ad of the same size. Minimum size for advertorials is ¼ page. Please take note of our Crossmedia-Offers (Page 4+5). All prices are exclusive of VAT. 1) Stated size plus 5mm bleed difference. Technical Details e format: 210 mm width x 297 mm height Type area: 182 mm width x 268 mm height Columns: mm, 3 58mm Cover pages: 5% surcharge for 4c Discounts Two issues: 5% Printing technique: Web offset euro scale Paper: (cover + pages) 70g/m2 Steinbeis Charisma Brilliant (LWC shiny) Setting: ICC-Profiles ISOcoatedv2_300.icc File formats: eps, tif, jpg (min. 300 dpi), pdf (print optimized) Data transfer: by (anzeigen@einstieg.com) or FTP (ftp://mail.einstieg.com), host: mail.einstieg.com Bank Details: Kreissparkasse Köln BLZ Konto IBAN: DE Swift-Bic: COKSDE33 Agency Commission: 15 % Payment terms: 14 days from the date of the invoice net, up to 7 days from the date of invoice 2% discount GX6 36

7 Do you have any questions Einstieg International Team about our print an online offers? Are you looking for an advertising option that we do not offer in this kit? Please get in touch. We will be happy to help! Phone References These clients have already booked print advertising in the or banner campaigns on Einstieg.com (Selection): Terms and Conditions: The terms and conditions of this publishing house apply to all ad orders and third-party advertising supplements. You can find them online on: Publisher: Christian Langkafel Editor in Chief: Stefan Moskopp Einstieg GmbH Köhlstraße Köln Phone Fax Web