The subsequent pages feature our program, which is designed to:

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1 GOALS AND OBJECTIVES PARTNERSHIP GOALS AND OBJECTIVES The NY6 would like to establish mutually beneficial partnerships with CFP partners through a multifaceted program that utilizes each respective NY6 s regional marketing, promotional and hospitality assets: The subsequent pages feature our program, which is designed to: Compliment marketing initiatives as an official partner of the College Football Playoff in each respective local bowl markets Reinforce brand strategies amongst college football fans attending NY6 bowl games Create a point-of-difference CFP PARTNERS CAN BE INCORPORATED INTO THE FOLLOWING PROGRAMS

2 PACKAGES PROGRAM (A): Value $50,000 / $75,000 Fan Interactive/Tailgate Party Area o One (1) exhibit space (size and location to be mutually agreed upon by SPONSOR and host COLLEGE FOOTBALL PLAYOFF bowl game) Includes Sampling opportunity o Up to two (2) SPONSOR banners placed in high visible locations at each event (Banners Provided by SPONSOR) Banners not to exceed 3 x 6 o Up to four (4) dedicated thirty-second (:30) ad spots to run on Video Board during the event (if available at event) o Up to four (4) PA recognitions during the event (if available) o Ten (10) tickets to the event (if applicable) o Two (2) vendor parking passes (if applicable at event) In-Stadium Media o Two (2) dedicated thirty-second (:30) video spots or in-game/stadium features to be aired on Video Board/Scoreboard (subject to bowl s capabilities) Additional Game-Related Media o One (1) Full-Page Sponsor acknowledgement in each bowl game program (artwork provided by SPONSOR). Website o SPONSOR to receive promotional space on each COLLEGE FOOTBALL PLAYOFF bowl game s website Includes logo and hyperlink to SPONSOR website Game Tickets/Hospitality o Ten (10) lower or club level tickets (subject to best available bowl inventory) o Five (5) VIP (or comparable) Parking Passes o Ten (10) person pre-game corporate hospitality space or VIP hospitality invitations

3 PACKAGES PROGRAM (B): Value $75,000 / $112,500 Retail Promotion o SPONSOR will have the opportunity to create a national, local and/or regional promotion tied into each participating COLLEGE FOOTBALL PLAYOFF bowl game o POS, media support, and management of promotion provided by SPONSOR Social Media o SPONSOR will have the opportunity to create a social media campaign that leverages the bowl s social media assets (subject to individual bowl capabilities) Fan Interactive/Tailgate Party Area o One (1) prominent exhibit space (size and location to be mutually agreed upon by SPONSOR and host COLLEGE FOOTBALL PLAYOFF bowl game) Includes Sampling opportunity o Up to two (2) SPONSOR banners placed in high visible locations at each event (Banners Provided by SPONSOR) Banners not to exceed 3 x 6 o Up to eight (8) dedicated thirty-second (:30) ad spots to run on Video Board during the event (if available at event) o Up to eight (8) PA recognitions during the event (if available) o Twenty (20) tickets to the event (if applicable) o Two (2) vendor parking passes (if applicable at event) In-Stadium Media o Two (2) dedicated thirty-second (:30) video spots or in-game/stadium features to be aired on Video Board/Scoreboard (subject to bowl s capabilities) o Logo tags on up to six (6) Instant Replays or like in-game features appearing on Stadium Video Board/Scoreboard (if available at event) Additional Game-Related Media o One (1) Full-Page Sponsor acknowledgement in each bowl game program (artwork provided by SPONSOR). Website o SPONSOR to receive promotional space on each COLLEGE FOOTBALL PLAYOFF bowl game s website Includes logo and hyperlink to SPONSOR website Game Tickets/Hospitality o Twenty (20) lower or club level tickets (subject to best available bowl inventory) o Five (5) VIP (or comparable) Parking Passes o Twenty (20) person pre-game corporate hospitality space or VIP hospitality invitations o Four (4) on-field, pre-game passes (subject to College Football Playoff approval)

4 PACKAGES PROGRAM (C): Value $100,000 / $150,000 Retail Promotion o SPONSOR will have the opportunity to create a national, local and/or regional promotion tied into each participating COLLEGE FOOTBALL PLAYOFF bowl game o POS, media support, and management of promotion provided by SPONSOR Social Media o SPONSOR will have the opportunity to create a social media campaign that leverages the bowl s social media assets (subject to individual bowl capabilities) Fan Interactive/Tailgate Party Area o One (1) prominent exhibit space (size and location to be mutually agreed upon by SPONSOR and host COLLEGE FOOTBALL PLAYOFF bowl game) Includes Sampling opportunity o Up to two (2) SPONSOR banners placed in high visible locations at each event (Banners Provided by SPONSOR) Banners not to exceed 3 x 6 o Up to eight (8) dedicated thirty-second (:30) ad spots to run on Video Board during the event (if available at event) o Up to eight (8) PA recognitions during the event (if available) o Thirty (30) tickets to the event (if applicable) o Two (2) vendor parking passes (if applicable at event) Promotional Item Distribution o Opportunity for SPONSOR to have each bowl distribute up to seventy-five thousand (75,000) bounce back coupons or comparable promotional items to patrons at each participating COLLEGE FOOTBALL PLAYOFF bowl game Bounce back coupons created and produced by SPONSOR Distribution plan to be mutually agreed upon by SPONSOR and host game. Host game to provide distribution support, yet SPONSOR will be responsible for any additional distribution costs. In-Stadium Promotional Opportunity o One (1) In-Stadium promotional opportunity Cost associated with facilitating promotion provided by SPONSOR Participating COLLEGE FOOTBALL PLAYOFF bowl games to provide logistical support Promotion must be approved by each bowl and the COLLEGE FOOTBALL PLAYOFF staff

5 PACKAGES PROGRAM (C) CONT In-Stadium Media o Two (2) dedicated thirty-second (:30) video spots or in-game/stadium features to be aired on Video Board/Scoreboard (subject to bowl s capabilities) o Logo tags on up to six (6) Instant Replays or like in-game features appearing on Stadium Video Board/Scoreboard (if available at event) Additional Game-Related Media o One (1) Full-Page Sponsor acknowledgement in each bowl game program (artwork provided by SPONSOR). Website o SPONSOR to receive promotional space on each COLLEGE FOOTBALL PLAYOFF bowl game s website Includes logo and hyperlink to SPONSOR website Game Tickets/Hospitality o Thirty (30) lower or club level tickets (subject to best available bowl inventory) o Ten (10) VIP (or comparable) Parking Passes o Thirty (30) person pre-game corporate hospitality space or VIP hospitality invitations o Six (6) on-field, pre-game passes (subject to College Football Playoff approval)

6 ALLSTATE SUGAR BOWL

7 CAPITAL ONE ORANGE BOWL

8 CHICK-FIL-A PEACH BOWL

9 GOODYEAR COTTON BOWL

10 PLAYSTATION FIESTA BOWL

11 ROSE BOWL GAME PRESENTED BY NORTHWESTERN MUTUAL