Sales Pack. Market-leading textile events attracting over 80,000 affluent consumers to four different venues across the UK and Ireland

Transcription

1 Sales Pack Market-leading textile events attracting over 80,000 affluent consumers to four different venues across the UK and Ireland Image: Monoprint by Amy Twigger Holroyd, UPPER STREET EVENTS

2 The Knitting & Stitching Shows are the most established textile events in the UK and Ireland, running for over 25 years. Unrivalled in terms of quality, they offer access to over 80,000 affluent visitors across four venues. running for over 25 years 80,000 affluent visitors Quality exhibitors, galleries of textile art, premium workshops combined with 25 years of experience - make The Knitting & Stitching Shows the most highly regarded events in the market. In just a few opportune days you can Sell to a passionate, affluent audience Meet new customers face to face Promote your brand Launch new products Build your database Whether you re an established business, a new start up, or a Visitors Numbers: Audited by BPA Worldwide designer we have a package London Olympia 14,935 to suit you. Harrogate 19,008 Expand your business and build your brand at the largest and best quality textile and craft Dublin 16,145 shows in the UK and Ireland London Alexandra Palace 30,295

3 Advertising Opportunities The Knitting & Stitching Show team offer a wide variety of options to help promote your business to the needlecraft market. From stand space (shell scheme* or space-only) through to advertising and bespoke sponsorship packages, we can help you reach an audience of over 100,000 passionate and affluent crafters. Database of over 100,000 Sponsorship packages are tailor made to your brand and marketing requirements and we have a number of strong advertising platforms in both print and digital formats. *Shell scheme stand include walling, fascia name board and carpet. All prices per m2 and subject to VAT. 29 service charge applies. Public liability insurance is required. The Website Audited by BPA Worldwide London Olympia 30,132 Harrogate 25,667 Dublin London Alexandra Palace 37,795 Newsletters Our newsletters offer information about the shows and the wider craft and textiles community. They have a high open rate of around 35% (well above the national average of 23%) and our total database is 106,244 recipients. 106,244 Social Media 7,147 29,000 4,604 1,550 Audited by BPA Worldwide Contact our sales team to find out more! Michelle on +44 (0) michelle.prah@upperstreetevents.co.uk The Show Guides 35% of visitors buy a show guide giving you the chance to reach thousands of dedicated needlecrafters. Contact Dean Brown for more information call or dean.brown@ newhallpublishing.com 35%

4 Kensington Olympia, London 1st-4th March 2018 Olympia is situated in Kensington, one of the most affluent areas of London. Olympia has good transport links and attracts around 15,000 over four days. Visitor Numbers 15,000 Visitor Motivation 80% to purchase craft products 80% to find ideas and inspiration 33% to see the galleries 16% to take a workshop Demographics 99% female Average age of 55 41% from the South East, 33% from Greater London, 9% from South West and 9% from the East Anglia Average household income of 29,088 Visitor Spend 1.4 Million Each visitor spends an average of on supplies. That s a total spend of over 1.4 Million in four days. The Marketing Campaign Total campaign reach in 2017: 7,969,689. Direct mail 51,845 mailed marketing 40,092 ed fortnightly Show Strengths 80% 80% 57% 80% are repeat visitors (20% came for the first time in 2016) 80% of visitors would recommend the show to others. 57% of visitors stayed at the show for over 5 hours. We have worked together with twistedthread over the past few years and look forward to working with them in the future. The planning and organization of events is detailed, professional and friendly. I would have no hesitation in recommending twistedthread. Brenda Higgs, Favourite Fabrics

5 Alexandra Palace, London 11th-15th October 2017 Alexandra Palace is the flagship event, established over 25 years ago. Known throughout the craft and textile industry as the key show in the calendar, this show attracts up to 32,000 visitors. Visitor Numbers 30,000 Visitor Motivation 83% to purchase craft products 85% to find ideas and inspiration 59% to see the galleries 39% to take a workshop The Marketing Campaign Demographics 99% female Average age 55 33% from the South East, 33% from Greater London, 12% from East Anglia and 8% from the South West. Average household income of 51,448 Total campaign reach in 2017: 10,562,660. Direct mail 71,210 mailed marketing 83,598 ed fortnightly Show Strengths 96% 96% of visitors would recommend the show to others Visitor Spend 3.6 Million Each visitor spends an average of That s a total spend of over 3.6 million in 5 days. 80% 5.3hrs 80% say they will return in 2017 Average dwell time per visitor is 5.3 hours 55% 55% choose this event above all others Just a quick note to thank all of you for all the work you do behind the scenes. As always this is still the best show in Europe. Jane Greenoff, The Cross Stitch Guild

6 RDS, Dublin 9th-12th of November 2017 The Knitting & Stitching Show in Dublin was established in 1995 and is the only major craft and textiles event in the Republic of Ireland. Visitor Numbers 15,000 Visitor Motivation 84% to purchase craft products 76% to find ideas and inspiration 31% to see the galleries 16% to take a workshop Demographics 99% female Average age 52 Visitors travel from all over the Republic of Ireland and Northern Ireland. 32% come from Dublin, 6% from Co Cork, 5% from Co Down and 5% from the UK. Visitor Spend 2.1 Million The average spend per visitor was in 2016 a total spend of 2.1 million in 4 days The Marketing Campaign Total campaign reach in 2017: 5,079,438. Direct mail 27,927 mailed marketing 15,399 ed fortnightly Show Strengths 94% 79% 94% of visitors would recommend the show to others 79% were repeat visitors and 21% visited for the first time in 2016 The Knitting & Stitching Shows are really highly regarded events and bring high quality visitors with money to spend. We try to attend as many of the venues as we can but the show in Dublin has always performs the best for us. Attending has become vital to our business and our customers know where to find us! Keith Edwards, Fantastic Ribbons 93% 60% 93% only visited this show and no others in the last year Over 60% of visitors stayed at the show for over 5 hours

7 Harrogate International Centre 23rd-26th of November 2017 The Harrogate Show is the second largest after Alexandra Palace, expanding into new halls in Established over 20 years ago and situated in one of the most affluent areas of the North, this event attracts a dedicated craft audience with money to spend. Visitor Numbers 19,000 Visitor Motivation 85% to purchase craft products 84% to find ideas and inspiration 40% to see the galleries 16% to take a workshop The Marketing Campaign Total campaign reach in 2017: 14,537,452. Direct mail 56,521 mailed Demographics 99% female Average age of 57 48% of the shows visitors came from Yorkshire and Humberside. 17% came from the North West, 13% from the North East and 9% from the East Midlands. Average household income of 41,824 Visitor Spend 2 Million The average spend per visitor was in 2016; a total of nearly 2 million in just 4 days. marketing 61,137 ed fortnightly Show Strengths 80% 94% 55% 5.7hrs 10% 80% are returning visitors, and 20% visited the show for the first time in % of visitors would recommend the show to others. 55% attended no other show in the last year. The average dwell time at the show was 5.7 hours. Over 10% visited for more than one day. Twisted thread will go the extra mile to put on an exhibition which not only offers us the opportunity to sell to enthusiastic consumers from a wide demographic but also offers the extra dimension of inspiring visitors with a diverse range of displays and workshops catering for all aspects of knitting and stitching. Paul Johnstone, Fabrics Galore

8 To discuss stand options at the event please contact Agnes Hankowska Michelle Prah Janaka Managai To discuss Sponsorship and Advertising options please contact Francis Hughes Agnes Hankowska