2017 Media Planner. We tell your story. We learn. We share. UBM Americas, Veterinary live events. digital. print.

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1 2017 Media Planner We connect We learn We share Bridging the gap between good advice and implementation, Firstline educates, motivates, and influences the key team members who deliver your product messages to pet owners every day.

2 2017 planning calendar Consult with your sales representative to learn more. 20 Topics Available Ad Closing Materials Due Editorial Features Toolkit Leadership Challenge Additional Exposure Jan/ Feb 12/19/16 1/4/17 Behavior, Dentistry, Fear and anxiety in pets, Parasitology, Urology, Nutrition Fear-Free SM Leadership 1: Pain Prevention Toxic Teams NAVC, Orlando Mar/ Apr 2/17/17 3/2/17 Behavior, Dentistry, Fear and anxiety in pets, Parasitology, Diabetes, Nutrition/Supplements, Client payment options, Therapy lasers, Vaccines Heartworm Tick Control May/ June 4/21/17 5/417 Behavior, Dentistry, Fear and anxiety in pets, Parasitology Dermatology, Nutrition, Wellness plans, Monitors, Dog bites Flea Control Leadership 2: Who s buying Dermatology your practice? CVC Virginia Beach Free Readex On Target! Ad Readership Study for qualifi ed advertisers July/ Aug 6/22/17 7/5/17 Behavior, Dentistry, Fear and anxiety in pets, Parasitology, Life stages, Nutrition, Microchipping, Feline medicine, Wellness plans Behavior Feline Medicine Leadership 3: Pain and death AVMA Indianapolis/ CVC Kansas City Sept/ Oct 8/23/17 9/5/17 Behavior, Dentistry, Fear and anxiety in pets, Parasitology, Nutrition Rabies, Client payment options, Rehabilitation, Celebrate National Veterinary Technician Week With us Pet Insurance Nutrition Nov/ Dec 10/20/17 11/1/17 Behavior, Nutrition, Dentistry, Fear and anxiety in pets, Parasitology, Senior care, Puppies and kittens, Diabetes, Practice software Otitis Diagnostics Leadership 4: Pet enrichment CVC San Diego Professional, Experienced Team Members Firstline reaches 6,400 more professional team members and 50% more hospital managers than other publications serving veterinary team members. Comprehensive Veterinary Team Reach Credentialed Veterinary Technicians 10,879 Veterinary Assistants 2,096 Hospital Managers 10,068 Receptionists 4,357 Other 5,201 Total Firstline Team Audience 32,538 Readers with 10+ years in practice 68% AAM December 31, Editorial and Value Added are tentative and subject to change

3 2017 rates 2017 Net Rates* 1x 6x 12x 18x 24x 36x 48x $7,500 $7,350 $7,150 $7,000 $6,800 $6,500 $6,350 2/3 Page $5,800 $5,700 $5,525 $5,460 $5,300 $5,100 $5,000 1/2 Page $5,000 $4,900 $4,800 $4,675 $4,570 $4,375 $4,250 1/3 Page $3,600 $3,550 $3,485 $3,380 $3,300 $3,200 $3,100 1/4 Page $2,850 $2,848 $2,785 $2,720 $2,650 $2,550 $2,500 1/6 Page $1,750 $1,750 $1,720 $1,700 $1,630 $1,570 $1,500 *Four-color. Positional Rates Cover 2 25% Cover 3 10% Cover 4 30% Special Positions 15% For more information, contact your Account Manager or call David Doherty at (913)

4 advertising unit sizes Two Page Spread Trim: 15.5 in. x 10.5 in. Bleed: in. x in. Nonbleed: 14.5 in. x 9.5 in. Trim: 7.75 in. x 10.5 in. Bleed: 8 in. x in. Nonbleed: 6.75 in. x 9.5 in. Half Page Vertical Trim: 7.75 in. x 5.25 in. Bleed: 8 in. x in. Nonbleed: 6.75 in. x in. Half Page Horizontal Trim: 4 in. x 10.5 in. Bleed: in. x in. Nonbleed: in. x 9.5 in. 2/3 Page Trim: in. x 10.5 in. Bleed: 5.25 in. x in. Nonbleed: 4.5 in. x 9.5 in. 1/3 Page Vertical Trim: 2.75 in. x 10.5 in. Bleed: in. x in. Nonbleed: in. x 9.5 in. 1/4 page Nonbleed: in. x in. 1/6 page Nonbleed: in. x in. Bleed dimensions include allowance for loss of.125 inches at head, foot, gutter and face during binding. Leave at least.375 inches between gutter and live matter and all trim edges. print specifications Text: Binding: Line Screen: Cover: Printing Process: 45# stock Saddle-stitch binding 150-line screen recommended (Allow for 24% dot gain.) 80# stock Web offset Available online To view our standard terms and conditions, go to You can also view our reproduction requirements at

5 2017 products360 showcase & marketplace Showcase Display Ad Rates Marketplace Rates - Per Column Inch 1x 6x 12x Frequency 4-Color 2-Color B&W $3,985 $3,870 $3,710 12x $228 $210 $188 1/2 Page $2,385 $2,315 $2,210 9x $234 $216 $194 1/4 Page $1,515 $1,465 $1,410 6x $246 $228 $206 $845 3x $252 $234 $212 1x $258 $240 $218 1/8 Page $910 $880 Ad Sizes Half Horizontal 6.75 in. x 8.5 in in. x in. 1/4 Page Half Vertical 3.25 in. x in in. x 8.5 in. 1/8 Page Vertical 1/8 Page Horizontal 1.5 in. x in in. x in. Col. Sizes 3 Col.= Col.=4.5 1 Col.=2.167 Text Ads First 25 Words Each Additional word $125 $1 Actual Ad cost determined by number of columns multiplied by number of inches at applicable frequency rate and color choice. 3 Col. x 4 in. 2 Col. x 4 in. 1 Col. x 2 in. For the best rate, frequency schedules must start with the first insertion. Prepayment is required for all contracts under $1,000 and must be paid by the issue closing date. We accept check or VISA, MC and AMEX. Terms and conditions on advertising contract apply. TERMS & CONDITIONS: Special production charges will be charged separately to the advertiser. Rates are effective for current calendar year and are subject to change. If any insertions carry over into a subsequent year, new rates will be in effect. Cancellations can ONLY be accepted in writing directed to the account executive listed on the advertiser contract. Cancellation requests must be received prior to the issue closing date. If contract and materials are not received by closing date, we cannot secure advertising placement. Space costs will be adjusted to the appropriate rate if less space is used during calendar year. Advanstar may reject or cancel any advertising at any time. All advertising accepted subject to credit approval. For complete Terms & Conditions, please call your account representative, see publications media kit or the bottom of your advertising contract.

6 additional specifications Publisher s Note All advertising is subject to the Publisher s approval. The Publisher reserves the right to reject advertising not in keeping with the publication s standards. Firstline is a registered trademark used herein under license. Insert Specifications Two-page insert x Trim size x 10.5 Four-page insert x Trim size x 10.5 Position ad to allow for.125 trim at head, foot, gutter and face. Leave at least.375 between live matter and all trim edges. Bleed.125 on all sides of ad. Stock: Not to exceed the following limitations: Submit samples to production manager for approval. Samples of insert stock should be submitted four weeks in advance of insert delivery date and prior to printing of insert. Single Leaf/ 2 Pages Quantity: Verify before each insertion. 4 Pages 6 Pages 8 Pages or More Coated 100# Text 100# Text 80# Text 70# Text Shipping: Inserts only should be shipped to: fi rstline c/o RR Donnelley 100 Banta Road Long Prairie, MN Please mark all cartons with publication name and month. Insert Rates: Contact your Advanstar account manager for a specifi c quote based on insert size and desired circulation. Circulation In an era when readers choose how they receive their information, accurate multi-platform reporting is a necessity, not a luxury. In July 2015, Firstline moved its audit to Alliance for Audited Media, AAM (formally known as Audit Bureau of Circulations, ABC). AAM s understanding of the way readers consume content today, and their ability to qualify and confi rm those audiences across platforms, is consistent with dvm360 media s integrated platform. AAM allows dvm360 to report print and digital subscriber data, e-newsletter, website, and social media data and is developing online tools that will allow us to update this information monthly. AAM provides additional partnerships and benefi ts including: in-depth experience designing and performing digital audits that address nonhuman traffi c, online ad fraud, and brand safety. the partnership between AAM subsidiary ImServices and IAB, which aligns us with industry leaders in developing nonhuman traffi c fi ltering standards. the MRC (Media Rating Council) verifi cation process, which will enable us accredit our measurement methodology and audit view ability. direct data feeds to advertisers, agencies and industry partners. Our Audit Application, offi cial AAM membership letter and more can be found at Questions? Contact your sales representative or David Doherty at