We are inquisitive, we are engaging, and we are always thinking about the stuff that matters.

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2 At NowMedia, our goal is simple: to bring our readers timely, relevant content about the things that matter to them. NowMedia covers a variety of topics including news, sports, events, lifestyle and more. While the content is diverse and the way that it s delivered continues to evolve, our drive to bring communities the information that s important to them remains constant. We strive to remain a mostly hyperlocal, positive community platform that is responsive but not aggressive, open to respectful input and focuses on the human experience rather than the political one. We are inquisitive, we are engaging, and we are always thinking about the stuff that matters.

3 Social Is Our Scene NowMedia has a significant social reach throughout the province, including the largest social media impact in the Okanagan. At NowMedia, we know how important it is to stay connected with our audience. Our social media reach has been a large contributor to our success. From eye-catching visuals on Instagram, to engaging content on Facebook, we know how to deliver the stuff that matters. NowMedia Platform 73.8K Followers Stats current as of January Totals across all NowMedia social platforms. 20.2K Followers 38.2K Followers

4 The Now Platfom Delivers The stuff that matters 1.0M 4.0M 459K 1:58 906K 1.3M Sessions/month Time on Site Page Views/month Facebook Reach/month Stats current as of January Totals across all NowMedia platforms. Users/month Facebook Engagement/month

5 Demographic Profile Visitors to our platform Age of Viewers 65% of NowMedia readers are between the ages of 25 and % 36% 40% 30% 20% 10% Gender mix 64% of readers across the NowMedia platform are female Stats current as of January Totals across all NowMedia platforms.

6 Always Growing Web traffic statistics Across the NowMedia Platform 44% return visitors 65% mobile visitors 3.5M Page Views 0.16M Page Views November 2013 Source: Google Analytics, January Totals across all NowMedia platforms. April 2018

7 Why Digital? The consumption of media is changing Out of the 2 billion active monthly users, people are spending an average of 35 mins on Facebook per day, and access it on average 8 times per day. Instagram has over 800 million active users and counting, and is the most popular social media platform to the millennial demographic. Twitter has over 300 million active users. 3.5 billion Google searches are performed every day. Spotify has over 3 million Canadian users. Netflix is nearing 99 million users, and gained 5.2 million users in their first quarter of 2017 alone. MEDIA CONSUMPTION BEHAVIORS BY AGE Number of hours and minutes per day typically devoted to the following 12 Hrs Broadcast Radio Print Press Gaming Consoles Broadcast TV Online Source: The Hubspot

8 Spread the Word. Connect. Thrive. Advertising with NowMedia Showcase your brand using a combination of ad placements. We have intentionally simplified the advertising opportunities on NowMedia platforms. The following pages provide an outline for specifications, placement, and the type of advertising positions available. Leaderboard x 90 Take Over Banner x 256 Square 300 x 250 Leaderboard x 90 Leaderboard x 90 Square 300 x 250 Square 300 x 250 Square 300 x 250 Square 300 x 250

9 Content Marketing Reach. Connect. Engage In addition to display advertising, we can promote your brand or event using targeted Content Marketing. Content Marketing is a powerful way to capture consumers and build your brand. Your brand enjoys prominent placement, with seamless integration between your message and NowMedia s engaging coverage, which produces measurable results. Your story on any NowMedia platform will engage with our social media channels, giving your brand prime placement. Sponsored Content Think of sponsored content as product placement. Similar to how you might see Coca Cola in your favourite TV show, NowMedia will strategically position your brand in highly shareable, engaging content. Advertorial NowMedia can showcase your story through content created with your objectives in mind. The messaging will be centred around services provided by you and what sets you apart from your competitors. We work closely with our advertisers to help tell their brand story through our NowMedia voice, and in a way that will be compelling to your audience.

10 Why Content Marketing? Content is essential to supporting loyal, trusting relationships between brands and consumers. Content dominates consumers online experiences. 82 % content. of consumers feel more positive about a company after reading custom 50 % custom content. of consumer time online is spent engaging with Content has an impact on consumer purchase decisions. Content increases brand affinity and trust. Immediately after reading a piece of content by the brand, consumers were 131 % more likely to buy from that brand than consumers who did not read any content. of consumers feel a brand is trustworthy/ positive immediately after they read a piece of educational content 65 % from that brand. Source: The Hubspot, 2013; Demand Metric, 2014.

11 Display Advertisements Advertising specifications All on site advertising is positioned in rotations of four ads. Display advertising can link to your website or to a url of your choosing. Acceptable file formats* enewsletter 600 x 300.jpg,.png,.gif Skyscraper 300 x 500 In-Story Ad/Banner Ad 770 x 256 Square 300 x 250 Leaderboard 728 x 90 *Homepage takeover include side bar of homepage and a banner ad that runs across the site. Homepage takeover must be.jpg file format.

12 Run a Contest, Get Attention Social contests and giveaways Running a contest with NowMedia is the simplest way to gain access to our incredible network of engaged fans on social media and online. A contest offers your brand an opportunity to connect with the market in a deeper, more engaging way. This connection helps to increase consumer awareness about your business while encouraging interaction, sharing, and promotion on social media channels like Facebook. The Now audience is also a great place to receive feedback and insights into your product offering via our contest promotion forms.

13 Events Advertising specifications This coverage is perfect to help get the word out about your event or fundraiser. The Now platform offers timely, relevant content about the Stuff That Matters to the viewers on our sites. You can choose from our A La Carte menu of what you would like our help with to get your event or fundraiser noticed! Organic Instagram Post Daily Edition enewsletter Ad - 1 Issue Two Weeks of Run of Site Display Advertising Pre-Event Article Now You KNow Video Featured Event Display Ad Weekend Edition enewsletter Ad - 1 Issue Contest Basic Event Coverage Post-Event Story Things To Do Mention Event Cruiser Acceptable file formats.jpg,.png Featured Event A top of the page promotional space to give your event a high profile. Featured Event image 770 x 256

14 Category Sponsorship Advertising specifications Stand out from display advertising by being a category sponsor. With category sponsorship you can align your brand with content that reaches your target audience. There are many benefits of connecting your business with content that is valuable for our readers. You can increase the frequency your brand is shown through sponsoring content that is covered consistently by NowMedia. Acceptable file formats.jpg,.png,.gif Category Sponsorship Banner 770 x 256

15 Friends we ve worked with Honce D E N T I S T R Y

16 Let s Connect Display advertising inquiries sales@nowmediainc.com (250) Address Suite Dickson Ave, Kelowna, BC t. (250) f. (250) News tips / press releases news@nowmediainc.com