2018 Media Planner. Providing Environmental Solutions since 1968

Transcription

1 2018 Media Planner Providing Environmental Solutions since 1968 POLLUTION EQUIPMENT NEWS 8650 Babcock Blvd Pittsburgh PA,

2 2 POLLUTION EQUIPMENT NEWS 2018 EDITORIAL CALENDAR MONTH MARKETING SOLUTIONS EDITORIAL FOCUS BONUS DISTRIBUTION January February February/March March Electrionc Media April APRIL/MAY May June JUNE/JULY Product Profile Deck White Paper E-Blast Product Profile Deck White Paper E-Blast Rental Equipment Groundwater Analytical Instruments for Environmental Testing Gas Detection Laboratory Equipment Field Analytical Instruments Geomembranes, Geotextiles, Geocomposites, Landfill Liners Oil Skimmers Secondary Containment VOC Abatement/Treatment Water Quality Instruments Emission Control Biosolid/Sludge EIA (Environmental Information Assoc.) WaterCon No Dig Show (North American Society for Trenchless Technology) WQA Expo (Water Quality Assoc) IE Expo China AISTech ( Iron & Steel Technology Conference) NJ Water Environment Assoc Conf Gas & Oil Drilling Pollution Abatement & Testing Lead, Arsenic, and containments testing/treatment in water Flow & Level HazMat Management Leak Detection Renewable Biofuels/Waste to Energy Remediation of Soil & Groundwater Tanks Valves Controllers & Wireless Systems Piping, Tubing & Hoses Flow/Level HazMat Mgmt/Secondary Containment Stormwater Management Oil/Water Problems/Solutions Air Emission Reduction Arsenic Testing/Removal Bioremediation Biosolids/Sludge Treatment Continuous Emission Monitoring Dataloggers Personal Safety Equipment Membrane Filtration Meteorological Noise Control Pumps Water Pollution Control and Treatment of Hydraulic Fracking Water Air & Waste Management Assoc Conference American Waterworks Annual Conference & Expo (AWWA ) FEW (Fuel Ethanol Workshop & Expo) ACHEMA (Chemical Engrg, Environmental Protection and Biotechnology) Sensors Expo SIWW (Signapore Intl Water Week) WasteCon(Solid Waste Assoc of NA) International Public Works Congress & Expo MONTH MARKETING SOLUTIONS EDITORIAL FEATURES BONUS DISTRIBUTION July August August/ September Special Feature Weftec Sept 29-Oct 3, 2018 September October OCTOBER/ NOVEMBER November DECEMBER/ JANUARY Featured ENVIRONMENTAL PRODUCT DIRECTORY December POLLUTION EQUIPMENT NEWS 2018 EDITORIAL CALENDAR Product Profile Deck Product Specific News Product Specific News White Paper E-Blast Co-Sponsored Webinar Product Profile Deck Co-Sponsored Webinar White Paper E-Blast Tanks Air Quality Sampling Weftec 2018 Conference Wastewater Treatment Air Pollution Gas Detection Meteorological Instruments Water Quality Instruments 3 Gas Detection Groundwater Wastewater Air Quality/Sampling Inst Corrosion Prevention & Detection Filtration Sys & Filter Presses Flow & Level Odor Abatement Oil/Water Separators Rental Equipment Secondary Containment Wastewater Plant Operations, Including Plant Safety Flow/Level Stormwater Problems & Solutions Air Cleaning Equipment Air Pollution Control for Gas/Shale Drilling Sites Chemicals for Water/Wastewater Continuous Emission Monitors Gas Detection Sensors Solvent Recovery Water & Wastewater Treatment EPA Air Standards Groundwater Monitoring & Sampling Leak/Fugitive Emission Detectors Pumps Solid Waste & Recycling Spill Control/Containment Stormwater Management Tanks Valves WEFTEC (Water Environment Federation Technical Conference) Filtration IFMA (Intl Facility Mgmt. Association) Gulf Coast Conference International Water Conference Groundwater Week Power-Gen Intl Conference PITTCON 2018 (Pittsburgh Conf. on Analytical Chemistry & Applied Spectroscopy)

3 PEN Media Solutions Target customers using different advertising campaigns to increase customer awareness and present an understanding of your product and/or servies Goal CAMPAIGNS Pollution Equipment News Branding Campaign Branding Campaigns Bi-Monthly Issues Branding Branding: Social Media The branding campaign is the immediate message which is thought of a company or product. Repetition of your company s image ensures the buyer will think of you when it is time to make a purchase A Channel to communicate with businesses and boost brand awareness. Bi-Monthly Issue Wrap Cover Sponsorships on Printed Edition Annual Environmental Directory (Included into December Edition) Article Placement (Included into each Bi-Monthly Edition Twitter Facebook Linkin Annual Environmental Product Directory Included in December Issue Increase your Position as an Industry Leader Article Placement within our editorial coverage on line as well as in the printed publication. Increase Web- Traffic A campaign designed to push traffic to your website.. either to a homepage or a specific page within you site. General & Product Specific E-newsletter E-Blast Video Hosting Branding: Social Media Lead Generation Sales leads are created for list building and calls to get your Sales Staff s foot in the door! Monthly E-Newsletter Product Specific E-newsletter White Paper Webinars Audited Printed/Digital Issue Subscribers... 83,050 Environmental Professionals E-Newsletter Subscribers... 29,580 Environmental Professionals who are subscribers to PEN 4 5

4 MONTHLY GENERAL E-NEWSLETTER SPONSORSHIP LEVELS 2018 MONTHLY PRODUCT SPECIFIC E-NEWSLETTERS FEATURED TOPICS GOLD Level Sponsorship -- $1,000 Preferred Placement at the Top of our monthly E-newsletter. Includes an expanded message on the landing page and a direct link to your website (50 words and150 x 150 pixel photo) SILVER Level Sponsorship -- $750 Present your message in the second sponsorship position of our monthly E-newsletter. Includes an expanded message on the landing page and a direct link to your website (50 words and 150 x 150 pixel photo) BANNER $700 Place your color banner near the top of our E-newsletter. Banner is linked to your website/ (600 x 90 pixels) One banner per E-Newsletter PRODUCT SHOWCASE --$600 Spotlight your product or service. Includes an expanded message on the landing page and a direct link to your website. (50 words and 150 x 150 pixel photo) CONFERENCE SPOTLIGHT -- $600 Spotlight your conference or seminar. Includes an expanded message on the landing page and a direct link to you website. (150 x 150 pixels) BUTTON AD -- $300 Small presentation of your product. Placed at bottom side of E-newsletter. Includes landing page link or direct link to your website. (150 x 150 pixels) Exclusive Sponsored E-Newsletter -- $1500 Reserve all spots in the E-newsletter to send your product information. This opportunity allows your company to present case study, share your white paper or talk about your products thru a video link January February March April May June July August September October November December Rental Equipment Groundwater Analytical Instruments for Environmental Testing Gas & Oil Drilling Pollution Testing and Abatement Lead, Arensic and Contaminments in Water Emission Control Biosolids/Sludge Flow/Level HazMat Mgmt/Secondary Containment Oil/Water Problems & Solutions Stormwater Management Tanks Air Quality Sampling Groundwater Gas Detection Wastewater Treatment Air Pollution Flow/Level Gas Detection Water Quality Instrumentation 1 2 BANNER $750 Place your color banner near the top of our E-newsletter. Banner is linked to your website/ (600 x 90 pixels) One banner per E-Newsletter PRODUCT SHOWCASE --$750 Spotlight your product or service. Includes an expanded message on the landing page and a direct link to your website. (50 words and 150 x 150 pixel photo) We provide all the editorial content which includes industry stories and events. *Prices are net amount. No agency discount allowed. 6 7

5 ELECTRONIC PRODUCT PROFILE DECK & WHITE PAPERS Electronic Product Profile Deck Sent 4 times per year -- and then posted to wesbite. Febuary April July October Product Profile Decks are electronically sent to environmental professionals exclusive to Pollution Equipment News DIGITAL FILES SPECIFICATIONS Specifications: SAMPLE CUSTOM E-BLAST CAMPAIGN PRICING & DETAILS BRANDING CAMPAIGN SAMPLES BE THE CENTER OF ATTENTION WITH YOUR OWN BRANDING E-BLAST SENT TO QUALIFIED PROFESSIONALS. Short Description 75 words Product Photo Link to Landing Page Please send photo in jpeg format 72 dpi or gif format PRODUCT PROFILE RATES 1 Insertion 2 Insertions 3 Insertions 4 Insertions $450 each insertion $425 each insertion $400 each insertion $350 each insertion WHITE PAPER E-BLAST White Paper will be included on homepage of PEN with link to customized sign page. Be one of 3 only advertisers on the E-blast $ NET EACH 8 February May August November Present your product or service personally to our qualified opt-in professionals. Selection available by title, industry, or region. $.17 per name, $50.00 set-up fee. Call your Sales Representative for pricing today:

6 WEBSITE 2018 Website Advertising Increase Traffic BANNERS PLACEMENTS: Run of Site (ROS Impressions ) These banners will run throughout the site where Topic Sponsorships have not been purchased.. Home Page Only: Banner will only be placed on the HomePage of the Website... Run of Topic within the Website have your banner come up everytime a reader searches on a specific topic -- Topic Sponsorships Air Water Wastewater Hazardous Waste Available sizes SKYSCRAPER BANNER (150 x 600 pixels) $2,000/6 months -- $2,900/12 month Placed on side of the home page Unlimited Impressions linked to your website HOMEPAGE PRIMARY BANNER (600x90 pixels) $1,200/6 months -- $2,000/12 month Placed at top of the home page Unlimited Impressions linked to your website HOMEPAGE SECONDARY BANNER (150 x 150 pixels) $750/6 months -- $1,100/12 month Placed at top of the home page Unlimited Impressions linked to your website * Prices are NET amount/no agency discount HOME PAGE VIDEO LINK $600/6 months -- $1,000/12 month Feature your video presentation Unlimited Impressions linked to your website HOME PAGE SLIDE SHOW $1,200/12 month ONLINE CLASSIFIED SECTION $125/6 month Present your message on classifed page for six months Website Advertising WEBSITE Relauched in Summer of 2017 Completely redesigned in a new user-friendly format that gives our readers a customized experience. Reach Our Targeted Readers The website has four featured categories that help the reader search deeper into their desired topics. Responsive Website Design Allows for content to be easily viewed by everyone on every size device. The new responsive design make sure your advertisement is viewable on every type of device. PROVIDES IMMEDIATE ACCESS TO Online Directory Article Archives Monthly Product Features Industry Tradeshows and Conferences Video Hosting Business News Digital Issue Archives HOME PAGE SKYSCRAPER BANNER (600 x 90) HOME PAGE SKYSCRAPER BANNER (600 x 90) HOME PAGE SECONDARY BANNER BANNER (150x150px) HOME PAGE PRIMARY BANNER (600 x 90) 62% Computer HOME PAGE SECONDARY BANNER BANNER (150x150px) 6% Table Access 10 33% Mobile Access 11

7 Lead Generation Campaigns Lead Generation Campaigns Generate targeted sales by actively promote your company those various Lead Generation Campaigns WEBINARS Cutomize the audience through registration forms and pre-qualified questions. Webinars are promoted through blasts, social media, print and telemarketing efforts. Educate the audience on how to use your equipment and/or service to solve their industry problems. Branding Campaign Lead Generation Campaigns WRAP COVER SPONSORSHIPS BE THE CENTER OF ATTENTION BY SPONSORING OUR WRAP COVER Let your advertising message be seen by our readership and use our Business Reply Mail program to get lead mailed directly to you... HOW - TO- WEBINARS INFORMATIVE - CASE STUDY WEBINARS CO-SPONSORED WEBINARS: WASTEWATER, STORMWATER PROBLEMS & SOLUTIONS Build your brand awareness, by Partnering with Pollution Equipment News in an Industry - Specific Webinar Call Andrew to learn more 800/ or Andrew@Pollution- EquipmentNews.com Insert Programs WHITE PAPER Promote your Industry White Paper to our database of over 80,000 subscribers. Be seen as an industry expert those this innovative teaching tool. White Paper campaigns include blast to subscribers within you target industry and the White Paper will also be archieved on pollutionequipmentnews.com for a year. Demographic Survey will be given to those who want to download the White Paper. Thse leads will be provided to your company so you are able to see who is reading your white paper along with knowing if they want to be contact for further information. Place you advertising message in your custom insert placement in our printed publication with electronic overlay within our digital publication. Survery Get the real pulse of the industry through customized readership survey

8 AD SIZES & FILE SPECIFICATIONS Rimbach Publishing Inc. assumes no responsibility for the possibility of change converting Windows files to Macintosh formats. STD. PAGE STD. PAGE 1/2 PAGE Standard Page 8 Wide x High Bleed Size 8.75 Wide x High 1/3 PAGE Square 4.5 Wide X High 1/4 PAGE 8.25 Wide X High 8.25 Wide X High 1/6 PAGE 8.25 Wide X High RATES DIsplay advertising rates are based on frequency of space used within 1 year from date if first insertion. All non-contracted space will be billed at the 1 time rate. A lower frequency rate may be established by combining advertising in Pollution Equipment News PRIMINIUM PLACEMENT Outside Back CoverRate +25% Inside Front Cover +15% Inside Back Cover +10% Opposite Contents Page +10% Island Advertisement Rate +15% FAcing Matter Rate +10% Surround your advertisement with editorial content of your choice. Call your salesperson today for details. ADVERTISING AGENCY COMMISSION 15% of gross billing allowed to recognized agencies on ADVERTISING RATES PRINT & DIGITAL ISSUE 2018 space and color, bleed, and position if account paid within 30 days. No agency commission after 30 days. PRINTING MATERIALS FOR WEB OFFSET Digital files. Reproduction quality of converted materials will be advertiser s risk. Oversized ads reduced or trimmed at advertiser s risk. CANCELLATION POLICY Advertisements canncelled after the published closing date will be assessed a charge equal to 50% of the cost that would have been invoiced. INSERTS Furnished complete by advertiser ready for binding, billed at regular black and white rate earned. Trimming, tipping, binding and folding and other charges on request. No commission or discount allowed on tipping, pretrimming or other producrtion charges. Call for Prices. 1 TIME RATE 6 TIME RATE 12 TIME RATE 24 TIME RATE WIDTH X HEIGHT (INCHES) Wide X 4.75 High VERTICAL Wide X High VERTICAL 3.25 Wide X 4.75 High DIGITAL SPECIFICATIONS TO HELP YOU DESIGN YOUR ADVERTISEMENT All Furnished PDF files should comply with PDF X-1a specifications. The PDF version should be either 1.3 or 1.4. It is recommended that the PDF file be certified PDF X-1a using a PDF preflight utility. PDF certification utilities included: Adobe Acrobat Professional, Apago Check Up, Enfocus Instant PDF and Enfocus Pitstop. PHOTOS All high-resolution images and fonts must be included when the PDF/X1a file is saved. Images must be SWOP (CMYK mode fourcolor solids should not exceed SWOP density of 280% or Grayscale), TIFF or EPS between 200 and 400 dpi. No RGB or JPEG images. Do not nest EPS file into other EPS files. Do not embed ICC Profiles within images. 300dpi saved as Tiff or EPS in CMYK all elements must be placed at 100% size. FONTS Fonts can be Type 1, Open type, or TrueType fonts. Multiple Master fonts are not recommended. Do not menu-style your fonts. Total area density should not exceed SWOP 300%. Do not submit CT/LW, TIFF- IT, or DCS files embedded in a PDF wrapper (PDF to go). Stylized fonts are NOT to be USED. LAYERS All files should be flattened before being made into a PDF or EPS! IMAGES AND TYPE ELEMENTS Horizontal 4.25 Wide X 3.25 High Ensure that all image, art, tint and type elements are set to knock out or overprint as desired. The ad should be right-reading, in portrait mode, at 100% size, and no rotations. Exporting a PDF from InDesign is not recommended. Composite fonts (also known as CID or Identity_H fonts) have been known to have problems from time to time. It is best to avoid them. We will not accept files from adver- tisers which contain composite fonts, or export PDFs from any ver- sion of InDesign which converts all fonts to the composite format, as there is a risk that the fonts will not image correctly. DO NOT export as PDF from Quark 5 or 6. Instead write to a postscript file from the native application and distill into a PDF using Adobe Acrobat Distiller using the correct job options. If you need instructions on how to do this please call us at BLEEDS Set bleeds 1/8 beyond trim. Horizontal 4.5 Wide X High RULES Rules should be.25 point or thicker. ELECTRONIC SUBMISSION CD-ROM Disks, , and FTP. We do not accept ads created in Microsoft Word or Microsoft Publisher, Power Poin ot Corel Draw INDESIGN PHOTOSHOP, AND ILLUSTRATOR FILES are all accepted (Mac format is preferred). VERTICAL Wide X 4.75 High SEND FILES VIA TO: production@pollutionequipmentnews.com For access to our ftp site or any questions please call mail production@pollutionequipmentnews.com. Rimbach Publishing Inc. assumes no responsibility for the possibility of change converting Windows files to Macintosh formats. LIABILITY All advertisements in Pollution Equipment News, the Online Directory, and Product Information Postcards are accepted and published on the representation that the advertiser and/or advertising agency are authorized to publish the entire contents and subject matter thereof. The advertiser and/or advertising agency will defend, indemnify and hold the publication harmless from and against any loss, expense or other lia- bility resulting from any claims or suits for libel violation of right of priva- cy or publicity, plagiarism, copyright or trademark infringement and any other claims or suits that may arise out of publication of such advertisement. The publication reserves the right to reject or exclude advertising copy which in its opinion is unethical, misleading, unfair, in bad taste, detri- mental to public interest or otherwise inappropriate or incompatible with the character of this publication. PAYMENT LIABILITY Rimbach Publishing, Inc., has the right to hold the advertiser and/ or the advertising agency jointly and severally liable for the amounts due for adver- tisements published by Rimbach Publishing, Inc., as a result of either verbal or written instructions received from the advertiser or its advertising agency. In addition, the advertiser and its advertising agency jointly and severally agree to pay all costs of collection, including reasonable attor- ney fees, in the event payment is not voluntarily made STD. PAGE 2/3 PAGE 1/2 PAGE 1/3 PAGE 1/4 PAGE 1/6 PAGE 1/8 PAGE 1/12 PAGE $7,230 $4,820 $3,620 $2,410 $1,810 $1,210 $760 $600 $6,800 $4,540 $3,400 $2,260 $1,690 $1,130 $730 $580 $6,200 $4,140 $3,110 $2,065 $1,550 $1,030 1/24 PAGE $300 $290 $275 $250 HELP WANTED POSTING $ /2 x 3 help wanted advertisement to be featured in an issue and on $650 $540 $5,840 $3,900 $2,920 $1,950 $1,460 $980 $600 $490 8 x x Horizontal 8.25 x Island 4.5 x Vertical 3.25 x Square 4.5 x 4.75 Vertical x Vertical 3.25 x 4.75 Horizontal 4.25 x 3.25 Vertical x 4.75 Horizontal 4.5 x WIDTH X HEIGHT (INCHES) 2-1/8 x 3 2-1/8 x 2-3/8 2-1/8 x 1-1/8

9 DIGITAL MAGAZINE SPONSORS NOTIFICATION SPONSORSHIP OF DIGITAL ISSUE Advertisers are recognized within the notification , and their video appears on the opening spread of the Digital. DIGITAL ISSUE ADVERTISING OPPORTUNITIES Slide shows Video Overlays Deep Link advertisements to specific product/service landing page ( any word or image can be linked) YouTube Video Overlays draws our readers attention to your advertisements Multi-media Overlays Video Belly Bands AD READERSHIP STUDIES Understand your target Audience better through a customized survey. Engage your readers through an interactive survey. INSERT PROGRAMS Increase your reach and visibility by placing inserts in the print/digital edition of Pollution Equipment News, Bring your company out in front of your competitors while building your brand awareness in this cost-effective way. ARTICLE REPRINTS Reprints may be purchased electronicially and printed reprints are available through Pollution Equipment News. Expand your reach with proven marketing media. MONTHLY EDITORIAL FEAUTRES Every Pollution Equipment News Print and Digital Issue covers to link your video or website. Audience Retargeting -- List Rental Send your advertising message via mail to our circulation list. CALL FOR PRICING AND EXAMPLES Pollution Equipment News Info@PollutionEquipmentNews.com WEB