2014 NWFA Expo Sponsorship Opportunities

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1 Expo Partner Sponsorship Packages Closing Concert & Wood Floor of the Year Awards Dinner - Expo Partner Sponsor Leave a long-lasting impression by sponsoring this highly anticipated closing event concert and annual Wood Floor of the Year Awards. The evening packed closing event will begin with the Wood Floor of the Year Awards dinner and end with an unforgettable live performance by a celebrity musical entertainer. In addition to all the advance promotion and on-site publicity your company will receive, we will help drive traffic to your booth throughout the entire show with an opportunity to win the Expo's Grand Prize: an autographed guitar by the closing concert's celebrity performer. Attendees will be encouraged to visit each sponsor's booth by submitting a pre-printed Grand Prize ticket, which will be included with their badge, to be eligible to win the grand prize that your company will present to the lucky winner at the closing event. This sponsorship opportunity is exclusive to only 3 companies and includes the following recognition for each company: Pre-promotion highlighting the closing event with your company logo in the preliminary program to be mailed to all NWFA members, previous Expo attendees, and to more than 24,000 Hardwood Floors magazine subscribers Advance promotion featured on the NWFA Expo website, promotional e-blasts and newsletters with your logo and link to your company website On-site promotion with your logo in the Expo Show Guide Expo Partner listing on the Expo Partner Sponsor Banner and the Expo T-shirts Company logo included on signage at the closing event and the welcome screen on stage Company representative to present Grand Prize to winners on stage at the closing event Podium mentions during the event Ribbons with sponsor recognition for your company's exhibitor badges Booth signage recognizing your company as a sponsor Opportunity to provide company literature/materials (up to 2 items) at the Closing Event and inside the Expo tote bags provided to all attendees during registration Autographed guitar prominently displayed inside your booth with ticket receptacle Sponsor signage prominently displayed over your booth for all attendees to see on the exhibit floor Announcements in exhibit hall reminding attendees to visit your booth for Grand Prize drawing Sponsor signage at cash bars during the closing event Three-course dinner, Floor of the Year Awards master(s) of ceremony and live concert entertainment Cost: $10,000 Limit: 3 companies (or $30,000 exclusive sponsorship)

2 Welcome Reception - Expo Partner Sponsor Kick off the opening of the Wood Flooring Expo in style by sponsoring Wednesday night's Welcome Reception in Music City's brand new Omni Hotel that includes networking, food, cash bar and live music. This sponsorship package is built to increase your brand awareness in advance and at the Expo, as well as drive traffic to your booth during the trade show. This sponsorship opportunity is exclusive to only 3 companies and includes the following recognition for each company: Pre-promotion, with your logo, in the preliminary program that will be mailed to all NWFA members, previous Expo attendees, and to more than 24,000 Hardwood Floors magazine subscribers Advance promotion featured on the NWFA Expo website, promotional e-blasts and newsletters with your logo and link to your company website On-site promotion with your logo in the Expo Show Guide Expo Partner listing on the Expo Partner Sponsor Banner and the Expo T-shirts Company logo included on welcome signage at the reception and in the registration lobby area on Tuesday & Wednesday, when all attendees are picking up their badges for the week Invitation to Board of Directors and Committee VIP Reception taking place before the Welcome Reception Company welcome announcement opportunity at the Welcome Reception Ribbons with sponsor recognition for your company's exhibitor badges Booth signage recognizing your company as a sponsor Opportunity to provide company literature/materials (up to 2 items) at the Welcome Reception and inside the Expo tote bags provided to all attendees during registration Drink glasses branded with your company logo will be provided to each attendee at the reception Attendees will be provided a printed "sponsor playlist," that includes your company name, inside their drink glass. Attendees are encouraged to visit the sponsors' booths listed on the playlist in order to receive a validated stamp from the sponsored booth representative to be eligible for a $1,000 Amex gift card drawing during the final hour of the trade show. Announcements in the exhibit hall reminding attendees to visit the Welcome Reception sponsored booths with their playlist for the Amex card drawing. Cost: $5,000 Limit: 3 companies (or $15,000 exclusive sponsorship)

3 Opening General Session - Expo Partner Sponsor Make an impactful first impression by sponsoring Thursday's Opening General Session and dynamic keynote speaker that is guaranteed to set the tone for the convention. This sponsorship package is built to increase your brand awareness in advance and at the Expo, as well as drive traffic to your booth during the trade show This sponsorship opportunity is exclusive to only 3 companies and includes the following recognition for each company: Pre-promotion, with your logo, in the preliminary program that will be mailed to all NWFA members, previous Expo attendees, and to more than 24,000 Hardwood Floors magazine subscribers Advance promotion featured on the NWFA Expo website, promotional e-blasts and newsletters with your logo and link to your company website On-site promotion with your logo in the Expo Show Guide Expo Partner listing on the Expo Sponsor Banner and the Expo T-shirts Company logo included on signage placed at the entrance of the ballroom and on the AV screens on stage at the Opening General Session Podium mentions during the event Ribbons with sponsor recognition for your company badges Booth signage recognizing your company as a sponsor Opportunity to provide company literature/materials (up to 2 items) at the Opening General Session and inside the Expo tote bags provided to all attendees during registration A Nashville music CD sleeve, branded with your logo, will be placed at each seat at the Opening General Session. To obtain the actual CD and case, attendees will need to bring the CD sleeve insert to the sponsored booths. Announcements in exhibit hall reminding attendees to visit your booth to receive their free CD Cost: $5,000 Limit: 3 companies (or $15,000 exclusive sponsorship)

4 Event Branding Sponsorships Cyber Café Lounge Sponsor (SOLD) The Cyber Café Lounge will be located inside the front entrance of the exhibit hall and is sure to attract a great deal of attention while providing your company with maximum exposure. The Cyber Café will provide all Wood Flooring Expo attendees the opportunity to check and connect with colleagues and friends during the Expo. Cyber Café Sponsor benefits include: Your company logo and information displayed on the screensaver of every monitor in the Cyber Café Your company logo prominently displayed throughout the café with center kiosk display and counters Opportunity to provide your company's flyers/promotional material throughout the café Opportunity to place your company sales and marketing personnel in the café to meet Expo attendees Included in all pre-promotion material and Expo website on Cost: $20,000 Limit: 1 participant (SOLD) Cyber Café Lounge Flooring Sponsor Promote your product where every attendee will step the Cyber Café Lounge. Internet Café Sponsor benefits include: Your company logo prominently displayed on signage throughout the Cyber Café Opportunity to provide your company's flyers/promotional material throughout the café Included in Convention Guide and on Expo website on Cost: Wood Flooring product & labor donation (1,000 s/f) Limit: 1 participant (Sponsor will be responsible for all drayage, shipping, labor and set-up costs.) Morning Beverage Break Sponsor Maintain market visibility by hosting a morning beverage break featuring coffee, decaf, hot tea, soda and pitchers of ice water on either Thursday or Friday morning. While providing attendee's an opportunity to wet their whistle in the Music City Center, you will receive the following sponsorship recognition: Recognition on signage at the beverage break Opportunity to welcome the convention attendees and network with them during the morning break Opportunity to provide logo coffee mugs or another type of giveaway for additional exposure (giveaway item provided by sponsor) Opportunity to provide company literature/materials at the buffet tables and/or inside the Expo tote bags provided to all attendees during registration (limit 2 items) Recognition in Convention Guide and on Expo website on Cost: $3,500 each Limit: 2 participants (one available on Thursday morning before the Opening General Session and one Friday morning before the Education Session)

5 Afternoon Beverage Break Sponsor Maintain market visibility by hosting an afternoon beverage break featuring coffee, decaf, hot tea, soda and pitchers of ice water on Friday afternoon. While providing attendee's an opportunity to wet their whistle in the Music City Center, you will receive the following sponsorship recognition: Recognition on signage at the beverage break Opportunity to welcome the convention attendees and network with them during the afternoon break Opportunity to provide imprinted napkins or a giveaway for additional exposure Opportunity to provide company literature/materials at the buffet tables and inside the Expo tote bags provided to all attendees during registration (limit 2 items) Recognition in Convention Guide and on Expo website on Cost: $4,000 Limit: 1 participant (available at the Wood Flooring University education sessions on Friday afternoon) Demo Theater Sponsor Be front and center at this extremely popular attraction on the trade show floor. The demo stage will feature demonstrations from NWFA and other exhibiting industry professionals. As the demonstration theater host and sponsor, you will receive: Recognition on event signage prominently displayed on the overhead signage and behind the demo stage Opportunity to provide company literature/materials on a table at the demo theater and inside the Expo tote bags provided to all attendees during registration (limit 2 items) Choice of 30 minute time frame to demonstrate your company's products/services at the demo theater. Show Management will provide sponsor the schedule of available demonstration times. Recognition in Convention Guide and on Expo website on Cost: $2,000 Limit: 3 participants (Sponsor(s)will be responsible for all drayage, shipping, labor and set-up costs associated with their demonstration.) Bar Sponsor at Wood Floor of the Year Awards Dinner & Closing Concert Make a memorable impression for your company at this highly anticipated event! This sponsorship opportunity includes a company named signature cocktail, your company logo branded on the cocktail napkins, and signage at one of the cash bars available at the Wood Floor of the Year Awards Dinner & Closing Concert event and recognition in the Convention Guide. Cost: $1,500 Limit: 6 participants

6 Beer Sponsor at Expo Trade Show Bring the traffic straight to your booth by serving beer in your booth! During the final hour of the trade show on Thursday (5pm-6pm), your company will have an opportunity to play host to thirsty customers! Your company's booth location will be highlighted on the trade show floor plan printed in the Convention Guide as a beer location sponsor. Sponsor will have the opportunity to provide logo branded cups for giveaways (not included in sponsorship price). (Sponsor will be responsible for the necessary space and electrical requirements for keg service in the booth with your choice of imported or domestic beer. *Power requirements are 110 volt/20 amp power supply per keg. If you don't have space inside your booth to provide beer service, show management will work with you to create a nearby location.) Cost: $1,000 Limit: 12 participants Industry Research Foundation Golf Tournament Sponsorships: 1. Title Sponsorship = $2, Awards Luncheon Sponsor = $1, Golf Towel Sponsor = $1, Beverage Cart Sponsor (2 available) = $1,000 All Sponsorships include: One four-person team in the golf tournament (includes greens fees with golf cart, range balls, giveaway bag and awards dinner) Company logo on the Expo website promoting the golf tournament Company name listed in the Show Guide promoting the golf tournament Opportunity to include a giveaway item in golfer goodie bag (item provided by sponsor) Company name listed on a hole sponsor sign Recognition at awards dinner

7 Attendee Giveaway Sponsorships Name Badge Lanyards (SOLD) Lanyards are a great way to get your company noticed and will be visible throughout the Wood Flooring Expo. Your branded lanyards will be distributed to all attendees with their badges upon registration. Cost: $10,000 Limit: 1 company (SOLD) Hotel Room Keys/Cards Put your message in attendees' hands throughout the meeting with branded hotel room key cards. Everyone will be sure to see your company promotion throughout their stay, and will remember your company long after the Expo is over. Cost: $10,000 Limit: 1 company Attendee Bags All attendees will receive a tote bag or briefcase to carry their belongings and information they collect on the show floor or education sessions. Your company will have exclusive rights to have your logo and branding on the bag provided to every attendee at registration. Sponsor is responsible for providing the attendee bags with their printed sponsor logo or message. Cost: $5,000 Limit: 1 company Bottles of Water Provide engaged attendees with a bottle of water inside the main entrance on the trade show floor. This is a great opportunity for recognition on signage and water bottle labels, and will be available to all show attendees.. Cost: $3,500 Limit: 2 participants Expo T-Shirts What better way to stay top-of-mind with attendees than to sponsor the always-popular NWFA Wood Flooring Expo T-shirts? As a sponsor, your logo will appear on the sleeve of the shirts that are given to all attendees. Other Expo Partner Sponsors and will be listed on the back of the t-shirts. Cost: $2,000 Limit: 1 participant

8 Attendee and Registration Pens Maximize visibility by placing your message right in attendees' hands at the registration counters, inside education sessions and throughout the convention. Sponsor is responsible for providing the pens with their printed sponsor logo or message. Estimated quantity needed is 5,000 pens. Cost: $500 Limit: 1 participant Trade Show Prize Donation Sponsor Prizes will be awarded to lucky winning attendees during the Wood Flooring Expo's education sessions and/or trade show floor. As a prize sponsor, your company will donate a wood flooring product or service valued at more than $250 to be raffled off to attendees only. Attendees will be instructed to visit each sponsor's booth to submit their business card or prize drawing entry ticket to be eligible to win your prize. Your company will also receive the following recognition: Recognition in advance on Expo website on Recognition on event signage at Expo trade show Company listed in Convention Guide with donated prize and booth number location to visit to enter into prize drawing Opportunity to submit preferred location of when prize will be awarded (trade show or education session) Cost: FREE Unlimited (Sponsor(s)will be responsible for all drayage, shipping, labor and set-up costs associated with the prize donation. For larger prize donations, NWFA recommends providing a certificate the winner would redeem from their preferred distributor)

9 Signage Sponsorships Banners Set your company apart at the Expo with a hanging banner or column wrap. A variety of indoor and outdoor locations are available. Sponsorship fee includes production and rigging costs. Cost: Call for pricing Varies by location and size Limited availability Mini-Billboard Increase your presence at the NWFA Expo by strategically placing your branded message on a mini-billboard in high trafficked areas throughout the convention center. Single-sided or double-sided 1 meter, free-standing billboards will feature your four-color art and be placed in a high visibility area of the show for all attendees to see. Sponsorship fee includes production and labor costs. Cost: $2,000 for single-sided or $2,500 for double-sided Varies by location Limited availability Column Wraps Ensure your marketing is noticed in the convention center by branding columns with your company logo, booth location, product launches, and more. Sponsorship fee includes production and rigging costs. Cost: Call for pricing Varies by location and size Limited availability Aisle Sign Banners Highlight your branding on the bottom of an aisle sign displayed prominently overhead on the trade show floor. Attendees will be looking up at your company logo as they navigate their way through the exhibit hall aisles. Cost: $2,000 each Limited availability

10 Communication & Marketing Sponsorships Pre-Convention Attendee Registration Brochure A great way to promote your presence at the show, this brochure is sent to all past attendees and prospects and includes details of the entire show. Sent five months before the show, your ad on the inside front cover will receive maximum visibility. Cost: $7,500 Limit: 1 participant Mobile App Sponsor Expand your reach as the exclusive Mobile App sponsor and maximize the impact of your messaging 365 days a year with this interactive tool for the Wood Flooring Expo. Designed to provide up-to-date information on the Expo's conference highlights including the trade show floor plan, exhibitor listings, education sessions and much more, the Mobile App offers a direct line to the majority of the attendees. Cost: $6,000 Limit: 1 participant Online Registration Page Sponsor This high-visibility sponsorship links the nearly 3,000 attendees that register for the 2014 Wood Flooring Expo to your site, while offering exclusive recognition on the Wood Flooring Expo's registration online confirmation page. Cost: $2,000 Limit: 1 participant Wood Flooring Expo Website Banner Ads Attendees and potential attendees visit the website frequently to see the schedule of events, review show updates, registration, housing and travel information. A banner ad displayed on the side bar of the Wood Flooring Expo website on is a great way to promote your presence at the convention and trade show. Cost: $1,750 Limit: 3 participants Floor Plan Sponsor As the floor plan sponsor, your logo banner will be included on the interactive floor plan posted on the conference web site, in the Convention Guide and on-site. The floor plan is reviewed time-after-time by attendees, providing the sponsors with tremendous exposure. Cost $1,500 Limit: 3 participants

11 Convention Guide Advertisement The complete information guide to exhibits, events and education, the Convention Guide reaches 2,500+ fullconference and trade show-only attendees. All ads are full-page, four-color. Participants must have an ad in the April/May Convention Issue of Hardwood Floors to be eligible. Size: 4½ wide x 7½ deep, 4-color. Space closing: March 1. Cost: $925 gross Unlimited Basic Expo Marketing Sponsorship Package This package provides pre-show, at-show and post-show visibility for one price. Sponsorship package includes company name recognition on: Expo website on All promotional s and newsletters Sponsor signage displayed at the Expo Expo t-shirts Cost: $600 Limit: 30 participants Attendee Bag Inserts Sponsor Showcase information on your product(s), services or show specials directly to meeting attendees by inserting a promotional flyer or giveaway in the Attendee Bags. The bags are distributed to all attendees at the registration area and carried by each attendee throughout the Expo. Sponsor is responsible for providing the attendee bag inserts or giveaway. Cost: $500 Unlimited