THE PROS. Group Publisher Sean Donohue x206. Publisher Susan Givens

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1 20 19 M E D I A G U I D E

2 THE BRAND WE KNOW THE BUSINESS AutoSuccess addresses the specific needs of new car and light truck dealerships by providing ideas, tips and solutions on topics impacting those in the automotive sales marketplace. Our how-to, solution-based editorials and content provide instantly actionable steps that these professionals can take to improve their team s effectiveness and their dealership s profitability in both the short and long term. For nearly two decades, AutoSuccess has never lost focus on this core concept, and has evolved to encompass new technology and the evolving needs of sales professionals as they strive to meet the evolving needs of their customers. The AutoSuccess target audience is made up of automotive professionals in leadership roles primarily dealers, general managers and department managers who are capable of making final decisions about their areas of influence. AutoSuccess is delivered to more than 22,500 new car and light truck dealerships in the United States and Canada each month. The publication reaches far more professionals than that, however, thanks to pass-along readership and its availability on mobile and Web platforms. AutoSuccess also connects with its audience through webinars, podcasts, enewsletters and more, all designed to support and enhance the magazine s core mission. THE PROS Group Publisher Sean Donohue sdonohue@babcox.com x206 Publisher Susan Givens sgivens@autosuccessonline.com Group Editor Jennifer Clements jclements@babcox.com x265 Creative Director Thomas Williams twilliams@autosuccessonline.com Senior Editor Aime Szymanski jszymanski@babcox.com x291 Ad Services Coordinator Callie Zurz czurz@babcox.com x250 Regional Sales Manager Brian Ankney bankney@autosuccessonline.com Regional Sales Manager Andie Martin amartin@babcox.com x207 Regional Sales Manager Roberto Almenar ralmenar@babcox.com x233 Media Director Hannah Struck hstruck@autosuccessonline.com Audience Data & Marketing Director Brandi Gangel bgangel@babcox.com x239

3 2019 AUTOSUCCESS EDITORIAL CALENDAR JANUARY FEBRUARY MARCH A Look Ahead to 2019 Top companies to look for in 2019 Trends that will impact new-car dealerships Dealership management systems NADA Best of the Best Companies Editorial Deadline: December 14 Ad Closing: December 14 Ad Materials Due: December 21 Effective Dealership Marketing Predictive analytics and marketing automation technology Marketing tips to attract more customers to your showroom Driving brand awareness Social media in 2019 Also: Highlights from the NADA show Editorial Deadline: January 15 Ad Closing: January 15 Ad Materials Due: January 22 Tools to Reach the Top Tracking data to keep you No. 1 What s your marketing ROI? Trade-ins and appraisals Attracting high-value users with data F&I menus Editorial Deadline: February 14 Ad Closing: February 14 Ad Materials Due: February 22 Dealer Service Supplement* APRIL MAY JUNE Cultivating Customer Relationships Driving sales by building relationships Connecting with customers through your dealership s CRM Recalls: Reconnect with customers through safety notices Human resources, workforce and payroll Editorial Deadline: March 15 Ad Closing: March 15 Ad Materials Due: March 22 Utilizing Live Chat and Automated Communications Mastering online chat Simplifying communication with your dealership Fix the Phones supplement Utilizing auction services Editorial Deadline: April 17 Ad Closing: April 17 Ad Materials Due: April 24 Long-Term Planning Engaging with your customer for a lifetime Driving your revenue to the top Marketing tips to catch the consumer s attention AI and the digital auction experience Editorial Deadline: May 16 Ad Closing: May 16 Ad Materials Due: May 23 Dealer Service Supplement* JULY AUGUST SEPTEMBER Dealership Department Integration Integrated sales, service and marketing solutions Utilizing your service department to grow your dealership Using knowledge from your CRM Dealership management systems Lead providers Editorial Deadline: June 14 Ad Closing: June 14 Ad Materials Due: June 21 Marketing and Technology Marketing with artificial intelligence How automated sales assistants can help you sell more cars How wholesale auctions are leveraging consumer data Office/front end applications Editorial Deadline: July 17 Ad Closing: July 17 Ad Materials Due: July 24 Connecting With Customers How online chat can boost sales Using technology to help move your dealership forward Digital and traditional advertising F&I menus Vehicle control and inventory Editorial Deadline: August 16 Ad Closing: August 16 Ad Materials Due: August 23 Dealer Service Supplement* OCTOBER NOVEMBER DECEMBER Planning Smarter Using tools to know your customer Achieving your business goals and overcoming challenges Vehicle inventory management New technology in auction services Data management Editorial Deadline: September 18 Ad Closing: September 18 Ad Materials Due: September 25 * Dealer Service editorial calendar can be found on the following page Prospecting and Lead Generation Marketing products to generate automotive sales leads Finding the right prospecting tools for your dealership Office/front end applications Equity/data mining Editorial Deadline: October 16 Ad Closing: October 16 Ad Materials Due: October 23 Building for the New Year How to take your dealership from the bottom to the top Watch sales and service work together A look ahead to 2020 Editorial Deadline: November 14 Ad Closing: November 14 Ad Materials Due: November 21 Dealer Service Supplement*

4 QUARTERLY SUPPLEMENT & EDITORIAL CALENDAR THIS AUDIENCE ACCESS MATTERS TO YOUR BUSINESS While the sales department might be the most visible part of the dealership, AutoSuccess knows that the F&I, service and parts departments play a vital role in customer retention and the company s bottom line. Dealer Service is a quarterly publication created to address the specific needs of a dealership s service directors/fixed operations managers. Dealer Service is polybagged with AutoSuccess, reaching a target audience made up of a dealership s owners/general managers as well as its service directors/fixed operations managers those who make a variety of management and purchasing decisions including parts, software, equipment and tools, technician training, marketing and much more. D E A L E R DECEMBER 2017 $114.2 billion SERVICE & PARTS SALES (for all new-vehicle dealerships) 317,347 TECHNICIANS (including body shop) million REPAIR ORDERS WRITTEN Source: NADA Data 2017 HOW A SHARED VISIONLED TO The Future of Fixed Operations with Sonic Automotive Group s Jeff Dyke ONE SOLUTION MARCH JUNE SEPTEMBER DECEMBER Maximizing Service Opportunities Gender differences in service Online methods to build your client base Technician shortage/mentoring programs Be great on the phone Pinpointing oil consumption issues Brake rotor wear and measurement Leak detection equipment TPMS theory: Sensors Service Working With Sales Building loyalty through service Improving testing and diagnostics Key management systems Competing in a fast-changing environment) Modern cooling system design Suspension: Air Ride Cordless and pneumatic tools TPMS tire sensor testing Bringing Customers Back to Service Explaining processes and selling service needs The key to maintaining consistency (standard operation procedures) Building a great culture in your shop Understanding misfire events and causes Shocks: Ride control dynamics A/C service equipment & tools TPMS sensor corrosion Training Your Way to Success Preparing for future demands Effective training for happier, more effective technicians Leading your team by example Belt inspections Stopping brake noise Equipment purchasing Is it really too expensive? Top TPMS tips In every issue: Fixed Operations and Dealership-Wide Applications; Repair Order and Shop Workflow; Service Scheduling and Mobile Service/Tech; Parts Order and Tracking; Document Management; Rental, Loaner and Fleet; and Aftermarket and Accessories. Editorial Deadline: February 12 Ad Closing: February 12 Ad Materials Due: February 19 Editorial Deadline: May 14 Ad Closing: May 14 Ad Materials Due: May 21 Editorial Deadline: August 14 Ad Closing: August 14 Ad Materials Due: August 21 Editorial Deadline: November 12 Ad Closing: November 12 Ad Materials Due: November 19

5 OUR PHILOSOPHY PRINT DETAILS & RATES \ AutoSuccess & Dealer Service The advertising philosophy at AutoSuccess is to match quality vendors with those on the front lines of the automotive sales field. By working together, we believe that all three parties AutoSuccess, our advertising partners and our readers can benefit, grow and prosper into the future. MAGAZINE ADVERTISING DETAILS & RATES AutoSuccess offers our advertising partners packages with various lengths of commitment and other options. Whether you are an established company looking to maintain and extend your branding and message, or a smaller company looking to make your presence felt in the market, we have you covered. All of our magazine advertising commitments large or small come with opportunities for an editorial submission, a podcast interview, web and enewsletter banners, a company profile page, and priority placement of submitted press releases for our enewsletter. AutoSuccess is printed using an offset process and is saddle-stitched, with a trim size of x 10.75, and an image area of x Copy for bleed pages should not exceed the image area, unless you desire it to extend off the page and be trimmed. We print in fourcolor process (CMYK). AutoSuccess is not responsible for the appearance of submitted ads that do not meet the above specifications. ROP DISPLAY RATES & SIZES 1X 3X 6X 12X 18X 24X Cover* (including cover story) $15,995 Back Cover* $8,418 $8,017 $7,635 $7,271 $6,925 $6,595 Inside Front Cover* $7,014 $6,680 $6,362 $6,059 $5,770 $5,495 Inside Back Cover* $6,375 $6,071 $5,782 $5,507 $5,245 $4,995 Full page* $3,822 $3,640 $3,467 $3,302 $3,145 $2,995 *8.375 x Live Area.25 inside trim Full Page Bleed, add.25 all sides past trim Two-page Spread *8.375 x Live Area.25 inside trim Full Page Bleed, add.25 all sides past trim $7,262 $6,916 $6,587 $6,274 $5,976 $5,691 1/2 page Horizontal x /2 page Vertical x $1,658 $1,579 $1,504 $1,432 $1,364 $1,299 1/3 page Horizontal x /3 page Vertical 2.35 x Live Area 2.35 x Bleed, add.25 to top past trim $1,148 $1,093 $1,041 $991 $944 $899 1/4 page Horizontal x /4 page Vertical x $893 $850 $810 $771 $734 $699 Strip x 1.25 $637 $607 $578 $550 $524 $499

6 PRINT DETAILS & RATES \ Continued MAGAZINE INSERTS & GATEFOLDS The following are additional advertising opportunities aside from the normal options listed on the previous page. Dimensions and requirements can be provided upon request. 1X A B Gatefold Front Cover Begins as a 2-page spread. Page A opens to the left to reveal a 3-page spread $13,645 Four full pages, appearing after the cover. Flip-out to the left. Dimension available upon request. C D B A B Gatefold Back Cover Begins as a 2-page spread. Page B opens to the right to reveal a 3-page spread $13,645 Four full pages, appearing before the back cover. Flip-out to the right. Dimension available upon request. A C D 8-page Mini Magazine Insert - Large or Small Printed separately. Folded, stitched and tipped into an available form within the larger AutoSuccess magazine Large $14,695 Small $12,595 Eight pages created to look like a magazine, printed on 60-pound stock. Dimension available upon request. 16-page Mini Magazine Insert - Large or Small Printed separately. Folded, stitched and tipped into an available form within the larger AutoSuccess magazine Large $17,845 Small $15,745 Sixteen pages created to look like a magazine, printed on 70-pound stock. Dimension available upon request. MECHANICAL REQUIREMENTS AutoSuccess currently uses Adobe CC version Macintosh layout and photo products, including InDesign, Photoshop and Illustrator. Electronic files, size permitting, can be ed to the creative director, Thomas Williams at twilliams@autosuccessonline.com. Files can also be compressed, if needed, using Stuffit (.sit) or Zipit (.zip). If a file is too large to , we will provide file transfer information upon request. DVD or CD media can be mailed if needed. AutoSuccess would prefer files be submitted in a high-resolution PDF format, to limit issues with fonts and linked images. We will also accept InDesign, Photoshop and Illustrator formats that are compatible with CC. Please include with the original file any fonts or images associated. It is also acceptable to change fonts to outlines to avoid any substitution issues. AutoSuccess is not responsible for fonts that do not accompany or are not embedded correctly. All photos or images associated with ads or editorials should be at least 300dpi in CMYK fourcolor process. For any questions about these requirement or information on file transfers, contact ad services coordinator, Callie Zurz at czurz@babcox.com, or creative director, Thomas Williams at twilliams@autosuccessonline.com. Print & Digital Advertising Terms & Conditions:

7 OUR GUIDELINES EDITORIAL OPPORTUNITIES \ AutoSuccess & Dealer Service AutoSuccess and Dealer Service are publications that stand out by providing thought-provoking, solution-based articles that our readership can immediately put into effect. As an advertiser, we want to offer you the opportunity to connect with our readership as an industry expert. So, while thinking of possible submissions, please keep the following guidelines in mind: No Advertorials We do not allow direct endorsement of companies or products. Articles not complying to this guideline will be edited to conform if possible, or returned if not. Articles are approximately 450 to 900 words in length and are how-to, solution-based articles. We want readers to be able to put into practice what they read in our magazine. No previously published articles will be accepted. Writers will be held accountable. All articles are subject to editing by AutoSuccess and Dealer Service. Once an article has been edited and published, we retain all rights to that article. Reprints are available through AutoSuccess and Dealer Service only. All articles must have the following biographical information: Name, title and company, address and Twitter handle (either the individual s or their company s). The address will be connected to a tracking when published, which will have the format of aname@autosuccessonline.com. This allows us to track how your article is doing and alert you of possible missed s. The process is invisible to readers the goes directly to the address you specify. All articles must have a photo of the author The photo needs to be highresolution (a head-and-shoulders photo taken with a modern smartphone will work if a professional photo is not available). Your article will be read by thousands of people, both online and in print, so please consider this when submitting a photo to accompany your article. Writers will be sent a deadline for submission by our editor each issue. If an article is received after that deadline, AutoSuccess and Dealer Service reserve the right to hold the article for a later issue, to be determined, or to edit the article to fit space available in that month s particular issue. Writers will be sent a proof of their article as it will appear, and be given a 24- hour window to reply with questions or changes before going to print. While we will correct for errors, questions about editing to fit the editorial style of AutoSuccess and Dealer Service or editing for length will be considered on a case-by-case basis. AutoSuccess and Dealer Service back issues are available at autosuccessonline.com/magazine-archive for reference on how articles are presented. For any questions about these requirements, or information on submitting an editorial to be published, contact our group editor, Jennifer Clements at jclements@babcox.com.

8 DIGITAL ADVERTISING OPPORTUNITIES AUTOSUCCESSONLINE.COM WEBSITE ADVERTISING: TWO WAYS TO BUY Choose how you want to advertise on AutoSuccessonline.com. Select a fixed position for a flat monthly rate, or buy your ads on a cost per 1,000 impressions (CPM). For detailed ad specifications, visit ads.babcox.com. A DYNAMIC B DYNAMIC DYNAMIC C DYNAMIC DYNAMIC D DYNAMIC E FIXED ADS Benefits: Your ad is seen in the same fixed position on the site throughout an entire month. Your ad rotates with one other advertiser in that position, giving you a 50% share of voice. Fixed ads are seen by our site s desktop users, ensuring your ad is seen on large screens. PLACEMENT DIMENSIONS RATE/MONTH DYNAMIC ADS Benefits: Your ad is interspersed with the site s editorial content. Buy as much exposure as you want. Ads are sold by impressions per month, so you can customize how many times you want your ad to appear. Priced on an efficient CPM (cost per thousand impressions) basis. You receive exposure with both desktop and mobile users. PLACEMENT DIMENSIONS CPM Fixed position A 728x90 leaderboard $945 Fixed position B 300x250 rectangle $840 Fixed position C 300x250 rectangle $840 Fixed position D 300x250 rectangle $840 Fixed position E 300x250 rectangle $840 Long ad Square ad 728x90 leaderboard on desktop, 320x50 on mobile $63 300x250 rectangle on both desktop and mobile $63

9 DIGITAL ADVERTISING OPPORTUNITIES \ Continued AUTOSUCCESSONLINE.COM WEBSITE ADVERTISING: HIGH-IMPACT AD POSITIONS The following are additional advertising opportunities aside from the normal digital options listed on the previous page. To view a live demo of each ad, visit ads.babcox.com/demos. For detailed ad specifications, visit ads.babcox.com. PREMIUM PUSHDOWN The pushdown is an expanding ad that provides impactful branding. It takes center stage on the site when it appears to users in an expanded state, pushing down the page content. After a few seconds it automatically retracts into a banner that remains at the top of the content, where it can be re-expanded by the user. $1,500/month FLOOR AD The Floor Ad sits on top of the site s content at the bottom of the page, showcasing your advertising message. As the user scrolls, the floor ad stays in position and remains in place until it s closed by the user. $1200/month IN-STORY VIDEO Your video is embedded between paragraphs of an article. The video plays only when a user scrolls to a certain point in the article, and the sound is enabled when the user places their cursor over the ad. $1050/month PARALLAX This ad unit appears to sit behind the page in a cut-out window, creating a unique effect as the user scrolls. You need to view the demo at ads.babcox.com/demos to fully appreciate the Parallax! $1000/month EXPANDABLE VIDEO This unit is an upgrade to a fixed ad in positions B, C, D, or E. Your 15-second video autoplays in your ad position when the page loads. When the user places their cursor over the video, the video expands and audio begins playing. Appears on desktop only. Sold monthly. FIXED AD + 25% Appears once per user per day SIDEKICK This unit is an upgrade to a fixed ad in positions B, C, D, or E. At first the Sidekick looks like a standard 300x250 rectangle in the right sidebar. But when the user places their cursor over the rectangle, the creative pushes the page content to the left revealing a large canvas for your message. Appears on desktop only. Sold monthly. FIXED AD + 25%

10 DIGITAL ADVERTISING OPPORTUNITIES \ Continued AUTOSUCCESS enewsletter CONTENT: The AutoSuccess enewsletter is dedicated to providing practical ideas, strategies and information that dealer sales professionals and those charged with overall dealership responsibility can put into action to increase their success and profitability. This timely enewsletter delivered every Tuesday is full of up-to-the minute information and dealership management tips, giving readers valuable content to help them perform their jobs more effectively. ENEWS DATE DATELINE LOGO 240x60 FREQUENCY: Delivered every Tuesday SUBSCRIBERS: 15,200 DEALER SERVICE enewsletter CONTENT: The AutoSuccess Dealer Service enewsletter is designed to address the needs of those who serve customers in the service, parts and F&I departments those dealership team members who have the most contact with customers and play a vital role in the company s bottom line. This weekly newsletter offers useful information, links to service-related blog posts and articles on our website and other valuable information you can put to use immediately to see results. FREQUENCY: Delivered every Thursday SUBSCRIBERS: 15,200 Your choice of: 300x250 or TEXT AD Your choice of: 300x250 or TEXT AD enewsletter ADVERTISING FORMATS & SIZES DATELINE LOGO: A 240x60 logo that links to your website. Appears at the top of the enewsletter only. BANNER: A 300x250 image that links to your website. The banner is a great option for driving brand awareness. TEXT AD: A native placement that looks similar to the enewsletter s editorial content. Show off your newest product, talk about your brand, promote your tradeshow booth, etc. Labeled Advertisement. 50 words of text 200x100 image 60-character headline Link to your website Your choice of: 300x250 or TEXT AD Your choice of: 300x250 or TEXT AD PLACEMENT DIMENSIONS RATE/MONTH Dateline Logo 240x60 $525 Position 1 300x250 rectangle or text ad $2,242 Your choice of: 300x250 or TEXT AD Position 2 300x250 rectangle or text ad $1,817 Position 3 300x250 rectangle or text ad $1,575 Position 4 300x250 rectangle or text ad $1,575 Position 5 300x250 rectangle or text ad $1,575 Position 6 300x250 rectangle or text ad $1,334 Your choice of: 300x250 or TEXT AD For detailed ad specifications, visit ads.babcox.com.

11 DIGITAL ADVERTISING OPPORTUNITIES \ Continued DIGITAL MAGAZINE ADVERTISING Reach dealership professionals while they re engaged with AutoSuccess content! Your company can be the sole sponsor of AutoSuccess s digital magazine and archives. ed twice monthly to more than 15,200 subscribers Readable on computers, tablets and smartphones 250x250 This exclusive sponsorship is sold on a monthly basis. When you are the sponsor of the digital edition, your ads appear both on the current month s issue plus all past issues too! YOUR SPONSORSHIP INCLUDES 1. Prominent positioning in two blasts to more than 15,200 AutoSuccess subscribers. Each eblast encourages subscribers to view the digital edition Your company s logo is placed in the header at the top of the message You also receive a 250x250 display ad running within the message 2. Banner ads appearing on each digital edition page. A 728x90 leaderboard appears at the bottom of all desktop and tablet pages A 320x50 mobile leaderboard renders on smartphones 728x90 3. An interstitial greeting each user at the beginning of their session. This large ad takes over the page, ensuring your ad message is front and center when a user begins reading the digital edition s content Appears on desktop, tablet and mobile versions The digital edition is promoted to readers via alerts, AutoSuccessonline.com, the AutoSuccess enewsletter and social media (Twitter and Facebook). For detailed ad specifications, visit ads.babcox.com. INVESTMENT PER MONTH: $5, x90

12 WEEKLY PODCASTS DIGITAL ADVERTISING OPPORTUNITIES \ Continued In addition to our printed articles and blog posts, AutoSuccess offers the opportunity to connect with our audience via our weekly podcast. On our podcast, we interview you as an industry leader with a set of questions that are provided in advance, based on your expertise. The interview is done over the phone or via Skype (as you prefer), and generally takes between 15 to 30 minutes. In addition to featuring the podcast on our Website and sending it to itunes and various other podcast aggregators, we provide a direct link to your episode that you can use in your own marketing efforts. Much like our articles, we do require that the interview not be self-promotional. We like to talk about topics and ideas that would be of interest to our listeners in the vehicle-selling industry, and not specific products or services; we will lose audience both for your podcast and for future podcasts if we re seen as an infomercial. We do introduce our guest at the beginning and end of the show with his or her business, and include their website information at the end. To listen to our past podcasts, visit autosuccessonline.com/podcasts. FREQUENCY: Available every Friday INVESTMENT: $500 per podcast WEBINARS AutoSuccess webinars present relevant educational content to help automotive dealer professionals improve their businesses. Each webinar is an opportunity to position your company as a thought leader while generating leads. As the sponsor of an AutoSuccess webinar, you ll have an opportunity to choose the format either a presentation or a question-and-answer discussion. Audience members can ask questions throughout the webinar. Replays of the webinars are also available for those who registered but could not attend the live presentation. AutoSuccess crafts the marketing materials and promotes the webinar to automotive professionals. The AutoSuccess team handles all of the webinar logistics. You ll have a full suite of tools at your disposal during the webinar. Polls, handouts, surveys, videos, pre-event s and live questions give you the opportunity to engage the audience. After the event concludes, you receive a full list of registrants and attendees, including contact information. FREQUENCY: One to 2 per week. INVESTMENT: $3,995