Co-creating Smart Sustainable Destinations, Experiences and Lifestyles

Transcription

1 Co-creating Smart Sustainable Destinations, Experiences and Lifestyles Catherine GERMIER-HAMEL Millennium Destinations, Founder & CEO CEFC, President 28 mars 2019 Seoul, Rep. of Korea

2 Tourism, a major global industry

3 Negative environmental impacts of tourism Tourism can destroy the environmental resources on which it depends Depletion of natural resources Pollution, including noise and visual pollution Physical impacts: degradation of ecosystems due to tourism infrastructure and activities Closing of Maya Bay Beach in Thailand

4 Climate Change Affecting Destinations and Communities Global travel and tourism industry: (at least) 8% of global CO2 emissions

5 Adverse Socio-cultural Effects of Tourism Commoditization of local cultures Unwanted changes to meet tourist demands Loss of local identity and values Host communities from Hospitality to Hostility

6 Leakages in Global Tourism Leakages occur when tourists dollars are used to purchase needed goods and services outside the host community Leakages may be due to top-down approaches: Top planning, policy, finance, and implementation done at the top Benefit goes back to the top and community remains dried

7 Overtourism : the need for alternative forms of tourism Overtourism The phenomenon of a popular destination or sight becoming overrun with tourists in an unsustainable way Collins Dictionary

8 Promoting sustainable tourism as THE new standard Source: UNWTO, UNDP

9 But what is sustainable tourism? Tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities. Making Tourism More Sustainable - A Guide for Policy Makers, UNEP and UNWTO, 2005 Sustainable tourism may also be defined as : a strategic vision (or visionary strategy) a business model, and a lifestyle. MILLENNIUM DESTINATIONS Sustainable tourism development guidelines and management practices are applicable to all forms of tourism in all types of destinations, including mass tourism and niche tourism segments. -Millennium UNWTODestinations

10 But who Cares about Sustainable Tourism?

11 Mainstreaming Community-Based-Tourism Responsible Tourism Pro-Poor Tourism Fair Trade Tourism CBT at the core of Sustainable Tourism As a tourism alternative, CBT can positively influence mainstream tourism, and can even become mainstream Local communities should be right-holders and not only stakeholders CBT concepts and practices should keep prioritizing local HOST communities

12 Community-Based Tourism CBT or the Convergence of two worlds National Geographic Creative photo by George Steinmetz Tourism activities and enterprises owned, and/or controlled, managed and developed by communities, Intended to deliver wider community benefit, and benefiting a wider group than those employed in the initiative, Not based on the voluntarism of the mainstream tourism sector. A form of tourism tourism that starts from within the community with its own characteristics, challenges, problems and potentials. A tourism strategy to enhance community (especially disadvantaged community members) development. Includes issues such as empowerment, sustainability, social justice, independence.

13 Connecting and Transforming Communities Towards Progress and Harmony We co-create and promote smart sustainable destinations, experiences and lifestyles GLOBAL BUSINESS SERVICES & SOLUTIONS Marketing Communications Event Planning Sustainable Business Management and Development Empowerment and Capacity-Building Travel - Tourism - Hospitality Food & Beverage MICE Environmental utilities - Green urban development International trade and cooperation Strategic / operational marketing and communications Studies, research & analysis Sustainable design and development of tourism products and experiences Offline / online content creation and curation Awareness-raising, promotion and outreach campaigns Networking, matchmaking and partnership building Event planning, destination management, sales missions Training, capacity-building and coaching HEROST, global online platform and marketplace for community-based travel Responsibility Sustainability Equity Inclusiveness MILLENNIUM DESTINATIONS Ltd An international network launched in 2014 A Seoul-based boutique agency incorporated in 2016 Founder & CEO: Catherine GERMIER-HAMEL Core regions: Asia, Europe and Africa

14 Studies, Research and Analysis

15 Design and development of tourism products / experiences MILLENNIUM HIKERS Co-creating, promoting, and sharing smart, international community-based tourism experiences in mountain areas. Pilot Project in South Korea and France

16 Awareness-raising, promotion and outreach campaigns Coordination of the 2018 Global Campaign Fair Travel Living Together

17 Event planning, destination management, sales missions 2016 Sustainable & Smart Tourism Forum TCEB Korea Sales Mission 2018

18 Networking, matchmaking and partnership building

19 Training, capacity-building and coaching One-week course on Asian Hospitality Today in Shanghai, China Master in International Hospitality Management EM Lyon Institut Paul Bocuse

20 Speaking engagements and lectures

21 Clients and Partners Millennium Destinations is committed to supporting SMES, startups, young and/or female entrepreneurs, social businesses, non-profit organizations, associations and cooperatives, etc. in their efforts to develop their markets and brand image, domestically and internationally. Our clients and partners are PEOPLE Policy-makers, administrators, managers, and other professionals from: Central and local governments and administrations National / local tourism authorities and boards Destination Management & Marketing Organizations Public and private trade organizations, cooperation agencies, academia, institutes International organizations, associations, NGOs, etc. Tourism businesses (hotels, restaurants, tour operators and travel agencies Tourism engineering, consulting, and training firms Leisure and environment-related businesses and organizations. As well as their customers! Core partners

22 The HEROST Ecosystem Global online platform and marketplace for off-the-beaten track community-based experiences Guests TRAVEL WITH THE LOCALS BUILD YOUR EXPERIENCE POST YOUR FEEDBACK Hosts BECOME A HEROST ENJOY YOUR GUESTS SHARE YOUR STORY Open to individuals and communities Rural and urban destinations Smart, authentic, unique, transformative experiences High social, cultural and environmental values Sharing quality stories, videos and pictures for promoting natural and cultural heritage Charter and/or labeling schemes for Herost experiences Consulting for new product / experience development and marketing Training and capacity-building for local and international guides

23 The HEROST Platform

24 Catherine GERMIER-HAMEL Founder & CEO Senior Consultant World Association for Hospitality and Tourism Education and Training AMFORHT Country Delegate South Korea Global Sustainable Tourism Council GSTC Trainer, Member Green Destinations France Representative Tel. +82 (0) THANK YOU!