SMITHFIELD TIMES MEDIA KIT MEDIA KIT THE THE

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1 THE SMITHFIELD T IMES SMITHFIELD TIMES THE MEDIA KIT MEDIA KIT

2 A community advantage BRINGING COMMUNITY NEWS AND ADVERTISING TO ISLE OF WIGHT AND SURRY COUNTY FOR NEARLY A CENTURY holds the coveted position of being Isle of Wight Virginia s ONLY community newspaper. As the area s only weekly, paid subscription paper (published every Wednesday), we enjoy the ability to give your business prolonged exposure. Our readers not only devote time and attention to their initial reading of, they keep it in the household throughout the entire week for repeated readings and allowing all family members the extended opportunity to thoroughly go through the paper., the area s community paper since 1920, is respected for its award-winning journalism, integrity and community involvement. This publication delivers the drive and zeal to stay current in news, culture and the local events that our readers look for and depend on us for. Our advertisers enjoy the same successful results. Whether it s a one-time event announcement or a full campaign to get your product or service in front of our readers, advertising in will make an impact. Our award-winning creative staff will take your message and craft it into a bright, attention grabbing and informative display that lets our readers become your customers. offers a full range of services providing the impact you need for your advertising. Our experienced advertising specialists and talented graphics department know the area and it s people. We re ready to assist you with everything from start to finish. AD CREATION AD CAMPAIGNS EXPERT COLLABORATION VOLUME DISCOUNTS CO-OP ADVERTISING ASSISTANCE TIMELY PROOFS SPOT & FULL COLOR OPTIONS INSERTS ACCEPTED DIGITAL FORMATS ACCEPTED ONLINE ADVERTISING AVAILABLE Contact an ad representative today: Wendy Kantsios: Advertising Manager wendyk@smithfieldtimes.com Alexandra Pearson: Advertising Representative alexandra@smithfieldtimes.com Leslie Goforth: Advertising Representative leslie@smithfieldtimes.com

3 A community advantage WHO WE REACH THE DEMOGRAPHICS OF ISLE OF WIGHT AND SURROUNDING AREAS In addition to our affordable open rate we offer; discounted contract rate; discounted volume rate; special in-paper sections themed to your business, service or event; page 1, 3 and second front banner placement; seasonal tabs; A Taste of Smithfield Magazine ; Front page sticky notes; preprint inserts; multiple classified categories; legal advertising and on line display. Also, at no additional cost; creative design; ad campaign development; co-op advertising assistance; spot & full color options. The Demographics of Isle of Wight: Gender/Age breakdown: Females 52.8% Males 47.7% Median Age 43.5 Years Virginia 37.6 Years 52.8% Female 47.7% Male Average Education of Our Readers: 90% High School Diploma 30.7% College Degree 11.2% Post Grad schooling Most Common Occupations: Manufacturing 27% Retail 10% Prof/Scientific/Tech Services 9% Public Admin 8% Transportation/Warehouse 7% Construction 7% Utility 6% 20% of Population works in Town. While 17.5% commute into Smithfield. In Isle of Wight Virginia Median household income $67,905 $62,666 Median household value $267,182 $239,300 Average rent $790 Average home sale $245,000 Source: IOW County Statistics

4 WHO WE REACH THE DEMOGRAPHICS OF ISLE OF WIGHT AND SURROUNDING AREAS News Community Services Slice Log In Subscribe Online Advertising Choose from a variety of sizes and placement Ask your ad rep about priority placement or exclusivity! Digital Advertising How ads are run: Ads are randomly selected from a pool of scheduled ads and slotted into available positions every time a user refreshes or navigates to a new page. Not every ad will display every time the web page is loaded. Ad preference can be purchased to ensure that your ad will always appear near the top of the ad list. Right Side Web Ads Right side ads are 300 pixels wide and range from 80 to 400 pixels deep. Sizes are broken into 300x80 pixel tiles. These ads are similar to a 2 column ad in the paper. On average they display at 3 inches wide. Floating Bottom Banner Our premium bottom banner is 870 pixels wide by 160 pixels deep. It floats on top of all other content and remains at the bottom of the screen until dismissed by the user. Prices: $50 per month for every 300x80 pixel tile. Bottom Banner: $350 per month Statistics for On average our website receives 23k visits per month. The majority of our visitors who stay will stay for longer than 30 minutes. This means our advertisers have a larger opportunity to attract readers with their ad. How do people get to smithfieldtimes.com? Direct links 93% Search Engines 7% *Averages rounded to closest percent* Top Search Phrases Used smithfield times smithfield times smithfield va smithfield times classified the smithfield times smithfieldtimes Top Search Terms Used smithfield times va newspaper the How people access our site speaks to the community that our paper reaches. Our readers return week after week, relying on the Smithfield Times for local community information. The use of direct links, such as those in bookmarks and s, shows how our readers consistently, directly seek out. 1 deep (300x80) $50/month 2 deep (300x160) $100/month 3 deep (300x240) $150/month 4 deep (300x320) $200/month 5 deep (300x400) $250/month *image for illustration only not actual size.

5 The SmiThfield TimeS ADVERTISING RATES ADVERTISING RATES AND POLICIES Retail Advertising Rates Printed 6 col.x20.5 inch depth. Col. width 1.58 Local Display (per column inch)...$8.50 Color...$50 Spot or full color RETAIL RATE DISCOUNTS Volume Discounts: Following rates apply for advertising run with one month if there is no past due balance. Column Inches Rate Per inch/% of Discount 65 or more...$8.07 (5%) 150 or more...$7.65 (10%) 250 or more...$7.22 (15%) 400 or more...$6.80 (20%) Non-Profit Rate...85% of Open rate Contract Discount: Any advertiser running 32 or more per month may qualify for a one-step discount (above) by contracting for three months, and a 2-step discount by contracting for twelve months. Weekly advertising is required for contract rate. CLASSIFIED ADVERTISING RATES Display Per Column Inch...$8.75 Contract Rate (13-week minimum)..$8.10 Reader Classified Minimum (Up to 15 words)...$6.90 Cost each additional word...$0.40 LEGAL ADVERTISING RATE Column inch rate - 1st insertion...$9.73 Column inch rate - 2nd insertion...$9.43 Line rate - 1st insertion (8 lines/inch)...$1.22 Line rate - 2nd insertion (8 lines/inch)...$1.18 INSERTS (must be purchased 2 weeks prior to run) Single Sheet (Tab size or less)...$50 per 1,000 4-page Tab...$60 per 1, page Tab...$65 per 1, page Tab...$70 per 1, page Tab...$75 per 1, page Tab...$80 par 1,000 PREPRINTS Print & deliver, printed on glossy paper and inserted, color included...$900 FRONT PAGE STICKY NOTES Full color, glossy. Size 3 x3 ;...$750 alcoholic beverage/tobacco ads accepted. color: Full process color is available. Color cancellation no later than 48 hours prior to insertion. errors: In the event of an error in advertisement, we will be responsible for only that portion of space in error. The newspaper will, upon request, furnish a letter to the advertiser to be posted in the store, stating the correction, but will not assume any liability for any difference in case the goods are sold at an incorrect price. The newspaper must be notified within two days after the incorrect ad appeared. proofs: Proofs can be guaranteed if copy is in by Friday 5 p.m. The paper will not be responsible for mistakes in approved proofs. The basic purpose for any proof is to check for deletions, typographical errors and any price corrections. revisions: Revision of original copy will be made only when it can be done without delaying the publication of the paper or violating deadlines. acceptability: The paper reserves the right to reject any advertisement that may be deemed objectionable either in subject matter or phraseology. photo policy: Photographs taken by the newspaper staff will be charged at $15.00 for the first picture and $7.00 for each additional picture photographed within a limited driving area; mileage charges may apply. There will be a $5.00, one-time, scanning fee for artwork and photos furnished by the advertiser. payment: All accounts are due by the 15th of the month following insertion. delinquencies: Accounts with delinquent past-due amounts are subject to prosecution under credit laws of Virginia and do not qualify for volume discounts. Account delinquencies cancel contract rate discounts. 2x3 ads: Will be published as classified display. Ads must be a minimum of 2 col x4 for run-of-paper placement. DEADLINE - FRIDAY 5 P.M. Late Ads - Monday 12 noon To advertise in call or advertising@smithfieldtimes.com

6 The SmiThfield TimeS ADVERTISING RATES DISPLAY ADVERTISING - SIZE AND PRICE OPTIONS Tab Sizes (inches): full pg = 10 x 10; 1/2 horizontal = 10 x 4.875; 1/2 vertical = x 10; 1/4 = x ROP column widths: 1 col = 1.5; 2 col =3.25; 3 col = 4.875; 4 col = 6.625; 5 col = 8.25; 6 col = 10 ROP ad sizes: Full pg = 10 x 20; 1/2 pg horiz. = 10 x 10; 1/2 pg vert. = x 20; 1/4 pg vert. = x 10; 1/4 pg horiz. = 10 x 5; 1/8 pg vert. = x 5; 1/8 pg horiz. 10 x 2.5 Double Truck Full Page 1/2 Page Vertical 1/2 Page Horizontal 1/4 Page Vertical Pricing is for black and white. Add $50 for full color. Discounts apply for frequency. Call for details. Double Truck = 12 col x 20 = $ Full Page = 6 col x 20 = $ /2 Vertical = 3 col x 20 = $ /2 Horizontal = 6 col x 10 = $ /4 Vertical = 3 col x 10 = $ /4 Horizontal = 6 col x 5 = $ /8 Vertical = 3 col x 5 = $ /8 Vertical = 2 col x 7.5 = $ /4 Page Horizontal 1/8 Page Vertical 1/8 Page Vertical Our Lifestyle Magazine with features on Local Shopping, Attractions, Food and Entertainment published 3 times a year! Individual Run cost 1 Time 2 Times 3 Times Full Page $975 $900 $800 Half Page $650 $600 $550 Quarter Page $395 $355 $335 Eighth Page $295 $295 $295 Also available online at

7 Column Width Specifications PHYSICAL DIMENSIONS TO COLUMN WIDTH TRANSLATIONS AND EQUIVALENTS ROP Ad Sizes Page size Columns Physical Measurements Full Pg = 6x20 = 10 x 20 3/4 Pg = 6x15 = 10 x 15 1/2 Pg V. = 3x20 = x 20 1/2 Pg H. = 6x10 = 10 x Pg = 3x10 = x 10 1/8 Pg = 3x5 = x 5 ROP Column Width 1 col = col = col = col = col = col = 10 Tab Sizes (in inches) 1/8 = x /4 = x /2 H. = 10 x /2 V. = x 10 Full Pg = 10 x 10 Slice Sizes (in inches) 1/8 = 3.75 x 2.5 1/4 = 3.75 x 5 1/2 H. = x 5 1/2 V. = 3.75 x 10 Full Pg = x 10

8 1 2 MAKING AN AD Contact Us When you give us a call, you will be assigned a knowledgable and friendly ad representative. They will help you choose sizes, options, and run dates. They will guide you throughout the entire process from start to finish. PH#: advertising@smithfieldtimes.com Tip: If you are ever confused or have a question concerning your ad, give your ad representative a call or send them an . Gather Resources: collect all material you want in your ad. Including: Copy (text). We are not responsible for any misspelling in the text you send us. Any logos or badges Any specific art or product photos We will do our best to find appropriate graphics and images but if you really want a specific photo it is generally best to include it from the beginning if at all possible. Tip: For best results make sure that your images are sharp and have a high resolution. We can alter many things but we cannot add resolution or fix out of focus images. We will also not alter awards given by a third party reviewer. THE a guide to promoting your business in SMITHFIELD TIMES Relax The hard part for you is over. Your ad rep will pass all information along to our talented graphics team. Using a mixture of skill, time and precision they will design a beautiful ad to promote your business Proof and Approval Once our graphics team is finished, you will get an containing your proof. At this point it is critical that you look over the entire proof thoroughly and combine as many changes as possible into one change order. Be sure to respond as quickly as possible with either your changes or your approval. We will not run an ad without approval. So remember to send your changes in early enough to allow time for the approval process. Tip: Use the reply all function of your to include your ad representative in on the aprroval process. Enjoy the Business Congratulations! Your ad will appear in the Smithfield Times. Enjoy the increased visibility to local customers that makes the Smithfield Times such a unique opportunity. (757) advertising@smithfieldtimes.com

9 Selection of Products has a variety of products that can be used to reach a broad audience. Deadline is Monday at Noon. Publication every Wednesday. Classified Advertising Display Advertising In Paper Promotion & Tab Section Internet Marketing Shop Local Post-It Note Advertising Contact your advertising representative today for more details Phone: (757) advertising@smithfieldtimes.com

10 3rd 2018 Advertising Calendar SPECIAL PROMOTIONS TO HELP YOU REACH YOUR FUTURE CUSTOMERS ADVERTISING CALENDAR Phone: JANUARY 7th FEBRUARY 10th 14th 17th 21st 24th 31st 7th MARCH 28th 4th APRIL 14th 11th 21st 18th 28th 25th 2nd MAY 6th JUNE 9th 13th 16th 20th 23rd 30th 27th

11 4th 2018 Advertising Calendar SPECIAL PROMOTIONS TO HELP YOU REACH YOUR FUTURE CUSTOMERS ADVERTISING CALENDAR Phone: JULY 1st AUGUST 11th 8th 18th 15th 25th 5th SEPTEMBER 22nd 29th 3rd OCTOBER 12th 10th 19th 17th 26th 7th NOVEMBER 24th 31st 5th DECEMBER 14th 12th 21st 19th 28th 26th