Visit Mississippi Gulf Coast KEY PERFORMANCE INDICATORS JULY 2018

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1 Visit Mississippi Gulf Coast KEY PERFORMANCE INDICATORS JULY 2018

2 Non-Casino Rooms Sold over STR

3 Casino Rooms Sold over MS Gaming Commission

4 All Rooms Sold over STR & MS Gaming Commission

5 Occupancy Tax Receipts June June over June MS Department of Revenue

6 Non-Casino Occupancy over STR

7 Casino Occupancy over MS Gaming Commission

8 All Occupancy over STR & MS Gaming Commission

9 Non-Casino ADR over STR

10 Casino ADR over MS Gaming Commission

11 All ADR over STR & MS Gaming Commission

12 Gaming Revenue over MS Gaming Commission

13 Airport Enplanements Deplanements over over Gulfport Biloxi Regional Airport

14 Leisure & Hospitality Jobs June Yearly numbers reflect an average of all months in the FY. June over June MS Department of Employment Security

15 Definite Bookings Bookings FYTD 2018 room nights are gaining on FYTD 2017 reflecting pipeline business that is turning definite. Room nights over over Visit Mississippi Gulf Coast

16 Leads Issued Potential Room Nights FY 2018 we no longer include service requests as leads. In FY 2017 there were 76. Potential Room Nights are up Year over Year. s numbers reflect staff sourcing regional groups (smaller attendance), not national (larger attendance). over over Visit Mississippi Gulf Coast

17 Convention Center Leads over Visit Mississippi Gulf Coast

18 Lost Business Other Cities Selected: Dallas TX Mobile, AL New Orleans, LA Oxon Hill, MD St Louis, MO Tupelo, MS Other Cities Selected: Rochester, NY Visit Mississippi Gulf Coast

19 Pace Report Visit Mississippi Gulf Coast

20 Pace Report - Pipeline Visit Mississippi Gulf Coast

21 Google Analytics Users (Formerly Unique Visits) Reasons: This increase can be attributed to the Blues Over Biloxi event. The landing page for the event combined with the events page had over 27,000 visits. In an ever changing effort to report accurate unique visitors Google Analytics has changed their algorithm resulting in a difference in Unique Users (now Users) from last year. over Google Analytics

22 Number of Articles Content Drivers: Community Human Interest Sports Betting Affordability Development Relocation/Employment Environment Culinary *October increase due to Hurricane Nate Coverage over Meltwater

23 Impressions Major Outlet Drivers: TIME Magazine 19M reach CBS 18.3M reach CNBC 18.2M reach Chron 16.7M reach US News 13.8M reach US News 13.8M reach Thrillist 7.48M reach Space.com 3.94M reach *October increase due to Hurricane Nate Coverage over Meltwater

24 Advertising Value Equivalency *October increase due to Hurricane Nate Coverage over Meltwater

25 LOCAL MEDIA COVERAGE

26 ERIN TO INCLUDE IMAGE OF JULY MEDIA COVERAGE LOCAL MEDIA COVERAGE

27 ERIN TO INCLUDE IMAGE OF JULY MEDIA COVERAGE LOCAL MEDIA COVERAGE

28 ERIN TO INCLUDE IMAGE OF JULY MEDIA COVERAGE VMGC ASSISTED MEDIA COVERAGE

29 VMGC ASSISTED MEDIA COVERAGE

30 VMGC ASSISTED MEDIA COVERAGE

31 VMGC ASSISTED MEDIA COVERAGE

32 VMGC ASSISTED MEDIA COVERAGE

33 Social Media Metrics s most engaging Facebook post was an embedded video promoting the Blue Angels airshow. Across all social platforms, posts about the Blue Angels performed extremely well. Running video ads through Google / YouTube 1,525 1% -12 Flat 6 1% 114 2% 58,852 6% 146 9% 60,631 5% Monthly Increase 136,697 14, ,204 1,039,921 1,746 1,201,061 Facebook Twitter Pinterest Instagram YouTube LinkedIn Total 2018 (Total Likes) (Total Followers) (Total Followers) (Total Followers) (Lifetime Followers) Total Followers

34 SOCIAL MEDIA