Digital Advertising with ATM

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2 Digital Advertising with ATM Arabian Travel Market Online Audience ATM provides access to the leading global event for the travel industry to meet thousands of industry professionals Our online channels are launch pads for travel professionals, buyers and media to meet under one roof. We have the right product for you Each digital sponsorship opportunity has been built with your business objectives in mind. You will notice these at the bottom of each page. Lead Generation Get enquiries from our audience of buyers, media and visitors, with their contact information. Thought Leadership Be recognised by your target audience as authority and experts in your area of specialism over and above your competition. Brand Awareness Get your company out in the industry to raise awareness and engagement from our audience. For well-known brands, this objective ensures you maintain your status and recognition in the industry. Promote your presence at the show Highlight that you will be attending the ATM event to the decisionmakers. This increases your likelihood of onsite meetings and high traffic on your stand. Lead Generation Thought Leadershi p Brand Awareness Promote your onsite presence Web Banners Directory Upgrades Social Media Blogs Remarketing Conferences Online Registration Digital Adverts at the event Digital Packages Price lists for all digital sponsorship opportunities for ATM can be found in the final pages of this document. 2

3 Digital Advertising with ATM Website Banners Page 4-5 Premium Packages Page 6 Premium Plus Packages Page 7 Sponsorship Page 8 Social Media & Blogs Page 9 Remarketing Page 10 Digital Packages: Bronze, Silver, Gold Page Official price lists Page

4 Website Banners What am I buying? A hyperlinked banner in front of visitors to the ATM website displayed to thousands of travel professionals A 970 x 250px Visibility on the key high-traffic pages on the ATM website during the peak build-up B 468 x 60px A x 90px Choose your banner position and choose the website page Brand Exposure: Be at the forefront of visitors minds as they walk through the ATM entrance by promoting your product or brand on the website as they plan their visit. Build Brand and Product Awareness: Link to your directory profile or product where visitors can get more information and send you a message or meeting invite. C 728 x 90px D 300 x 250px C B 468 x 60px 468 x 60px D x 60px 180 x 250px A 300 x 100px 300 x 100px C 300 x 300 x 100px Reach a Targeted Audience: Target key manufacturer decision makers from key regions. A Billboard Banner B Full Banner C D Leaderboard Banner Medium Rectangle 4

5 Website Banners A Billboard Banner B Full Banner 300 x 00px C Leaderboard Banner D Medium Rectangle 5

6 Directory Listing Upgrades: Premium What am I buying? An upgrade to a Premium Package, including 1. Export Pre-show Leads 2. Directory Reports & Stats 3. Discover & Network with Buyers 4. Add Marketing Collateral 5. Product Carousel in Search Summary 6. Highlighted in Exhibitor Search 7. Visit Page Product Promotion 8. Highlighted Entry in Routeplanner Word Entry in Routeplanner 10. Visitor scanner 11. Floortile (25 available) Brand Exposure: Be the exhibitor that visitors and buyers see first instead of your competitors through twice as many profile views*. Build Product Awareness: Your products are viewed by five times as many visitors A and buyers* seeking out new products before the show. Generate leads: Maximise your selling time at the show by generating 45% more online pre-show leads* to arrange meetings with at the show. B C 6

7 Directory Listing Upgrades: Premium Plus What am I buying? In addition to the Premium Package features, an upgrade to a Premium Plus Package also includes: 1. Homepage Promotion 2. Highlighted Product in Product Directory 3. Product Category Sponsorship 4. Routeplanner - Quarter Page Ad / Advertorial 5. Promotion on Twitter and Facebook Platforms 6. Interview on Official WTM Portfolio Blog 1 1. Homepage Promotion Your product or brand will feature in a 300x300 image or 300x195 image with text on the website Homepage Highlighted Product Choose the product you want to stand out and it will be highlighted in a different colour in the product directory. 6. Interview on Official WTM Portfolio Blog Interview will be posted on the WTM portfolio Insights page, and promoted across all of ATM channels Brand Exposure: Be the exhibitor that visitors A see first instead of your competitors through twice as many profile views. B C 6 Build Product Awareness: With a stronger profile and Homepage promotion, your products are viewed by five times as many visitors and buyers seeking out new products before the show. 6

8 Sponsorship 1. Sponsored Visitor Content Block Choose your target audience segment and promote in a visitor including: title, description, 275x170 image and button linking to your website. Brand Exposure: Depending on the database you choose, your advert will be sent to between 2,000 and 200,000 in the lead-up to, or during, the event, right when buyers are researching, planning and choosing exhibitors to meet at the event. Generate leads: Visitors that click on your ad can be taken to your directory listing or your website where they can send you a message. Reach a Targeted Audience: You have the flexibility to choose to target all visitors or to select a segment targeting your exact audience. 300 x 250px 300 x 250px 468 x 6px C 8

9 Social Media & Blogs What am I buying? Social Media: Promote your product or brand on the official ATM social media pages, or a targeted event channel such as the ATM Facebook page. Blog: ATM will publish an online written interview with your company representative live on the WTM portfolio News/Blog site. Alternatively, showcase your brand as creative experts by writing your own thought-provoking piece we will publish as a guest blog on our news site. Video: Your company, destination or product featured at the beginning of the official ATM videos at the end of each day. Brand Exposure: Your announcement will be posted to followers before the event to raise awareness and drive visitors to your stand. Choose to promote to: 16,500 + Twitter followers 10,000+ LinkedIn members 14,000+ Facebook members Position yourself as Experts: Be seen as a thought leader and expert by the 10,000 annual official WTM portfolio Blog readers. B 9

10 Remarketing What am I buying? Our Remarketing campaign places your advert across popular websites and social media channels browsed by visitors interested in products like yours, telling them to meet you at the show. Your adverts can be targeted to specific countries or worldwide and each targeted professional will be shown your advert between 2 and 20 times. Example websites shown on: Social Media: LinkedIn, Facebook, YouTube News: Sky, CNN, Yahoo, AOL, Reuters Other: Time Out, Lonely Planet, Skype, Google Choose your reach: Adverts displayed 30,000 times Adverts displayed 50,000 times Adverts displayed 100,000 times Adverts displayed 200,000 times Build Product Awareness: Be at the forefront of visitors minds by placing your product in front of them as they book their travel or accommodation, browse our social media channels and more before the event. B Brand Exposure: Gain a boosted profile and reputation by being seen to be everywhere by the buyers. Research proves it take a minimum of 6 times a brand or product needs to be seen before it imprints in a person s mind remarketing ticks those instantly. 10

11 Official Online Bronze Sponsor What am I buying? 4 digital products on ATM key channels targeting travel experts including Web Banner on Events section of the ATM website - Content block in Visitor Remarketing - 10,000 impressions targeting visitors to the ATM website Social Media mentions on all platforms before and during event (FB, TW, LinkedIn, Insta) An upgraded Premium Directory Listing Saving 10% as the official online Bronze Sponsor Brand Exposure: Stand out and be noticed by travel buyers ahead of the show so you re front of mind when they attend the event. Generate leads: Buyers that click on your ad can message you through the directory to arrange meetings at the show. Promote your stand number and prompt them to come and meet you at your stand location. Bronze Sponsor Price Web Banner on Events section $1, Content block in Visitor $2,680 Remarketing - 10,000 impressions $1,500 Social Media mentions on all platforms (FB, TW, LinkedIn, Insta) $1,575 Premium Package $1,750 RATE CARD $8,605 Special Bronze Package Price - 10% discount $7,735 Reach a Targeted Audience: Buyers at ATM events attend four days to meet key suppliers - by being one of the official Online Bronze Sponsors, you ensure you are the exhibitor they plan to meet onsite and not your competitors. 11

12 Official Online Silver Sponsor 4 available What am I buying? 6 digital products on ATM key channels targeting travel experts including Web Banner at the top of the Exhibitor Directory page - Content block in Visitor , your choice of image and message Remarketing - 30,000 impressions targeting visitors to the ATM website Blog - 60 second Q&A interview published on the WTM portfolio news blog Social Media mentions on all platforms (FB, TW, LinkedIn, Insta) before and during event An upgraded Premium Directory Listing Saving 15% as the official Online Silver Sponsor Brand Exposure: Stand out and be noticed ahead of the show so you re front of mind when they attend the event. Generate pre-show leads: Buyers that click on your ad can message you through the directory to arrange meetings at the show. Promote your stand number and prompt them to come and meet you at your stand location. Silver Sponsor - 3 available Price Web Banner on Exhibitor Directory $4, Content block in Visitor $2,680 Remarketing - 30,000 impressions $3,000 Blog - 60 second Q & A Interview $2,250 Social Media mentions on all platforms (FB, TW, LinkedIn, Insta) $1,575 Premium Package $1,750 RATE CARD $16,005 Special Silver Package Price - 15% discount $13,600 Reach a Targeted Audience: Buyers at ATM attend four days to meet key suppliers - by being one of four official Online Silver Sponsors, you ensure you are the exhibitor they plan to meet onsite over your competitors. 12

13 Official Online Gold Sponsor 2 available What am I buying? 8 digital products on ATM key channels targeting travel professionals including A web banner in the high-traffic My Event when visitors are browsing to decide who to meet 1 month before the show Remarketing - 50,000 impressions targeting visitors to the ATM website - Content block in Visitor Blog - 60 second Q&A interview published on the WTM portfolio news blog Social Media mentions on all platforms (FB, TW, LinkedIn, Insta) before and during ATM An upgraded Premium Directory Listing Saving 20% as the official Online Gold Sponsor Brand Exposure: Stand out and be noticed by travel experts ahead of the show so you re front of mind when they attend the event. Gold Sponsor Price Web banner in My Event (Full Banner) $6,995 Remarketing - 50,000 impressions $4, Content block in Visitor $2,680 Blog - 60 second Q&A interview $2,250 Social Media mentions on all platforms (FB, TW, LinkedIn, Insta) $1,575 Premium Plus Package $6,865 RATE CARD $24,865 Special Gold Package Price - 20% discount $19,750 Generate pre-show leads: Buyers that click on your ad can message you through the directory to arrange meetings at the show. Promote your stand number and prompt them to visit you at your stand. Reach a Targeted Audience: By being one of two official Online Gold Sponsors, you make sure you are the exhibitor the manufacturers plan to meet onsite over your competitors. 13

14 Digital Price List 2019 Digital Sponsorship Organised by

15 Official Digital Price List Product Page Description Price Digital Sponsorship: Website Banners Homepage Billboard Banner Homepage Leaderboard, Full Banner or Medium Rectangle 4 Your 970x250 Billboard banner advert will be live on the Homepage $ 6,995 per week 4 Your leaderboard (728x90) or Full Banner (468x60) or Medium Rectangle (300x250) displayed on the homepage $5,775 Exhibitor Directory Leaderboard or Full Banner 4 Your Leaderboard (728x90) or Full Banner (468x60) advert will be live on the Exhibitor Directory $5,775 Exhibitor Directory Full Banner 4 Your 468x60 Full Banner banner advert will be live on the Exhibitor Directory $4,750 Directory Listing Upgrades: Premium & Premium Plus Premium (Only 50 available) Premium Plus (Only 5 available) Digital Sponsorship: Remarketing Remarketing to ATM visitors 5 Company Profile for Digital and Print, Discover & Network with Buyers, Marketing Collateral, Product Carousel in Search Summary, Highlighted in Exhibitor Search, Visit Page Product Promotion, Promotion in official ATM Routeplanner 6-7 Company Profile for Digital and Print, Discover & Network with Buyers, Marketing Collateral, Product Carousel in Search Summary, Highlighted in Exhibitor Search, Visit Page Product Promotion, Promotion in official ATM Routeplanner, Home Page Promotion, Highlighted Product in Search, Product Category Sponsorship, 1 x Promotional Person, Quarter Page Ad in Routeplanner, Promotion on Social Media Platforms, Guest on Official ATM Blog 10 Your adverts will be remarketed to our visitors on reputable websites Premium (3 months prior & month of show) Year-round (Every visitor over 12 months) 200,000 impressions 100,000 impressions 50,000 impressions 30,000 impressions $1,750 $6,865 $35,000 $40,000 $12,000 $8,000 $4,500 $3,000 15

16 Official Digital Price List Product Page Description Price Digital Sponsorship: Sponsored 8 Your message in one ATM visitor to over 24,000 professionals Social, Blog & Video sponsorship options $2,680 ATM Social mention 9 1 mention on Twitter, Facebook and LinkedIn page $1,350 ATM Guest Blog 9 One blog post on $2,140 16

17 ATM 2019 Digital Promotional Opportunities For further details or interest, please contact your relevant Sales representative: or call +44 (0) Organised by