Social Media and Insurance. 10 College Gardens, Westgate on Sea, Kent,CT8 8EY Tel Mobile

Transcription

1 Social Media and Insurance

2 Intro Todays objective How to drive sales and traffic from social media activity. Focussing on Facebook LinkedIn This will be a brief overview to give you an idea of what can be done with either or both of these platforms.

3 Facebook Why Facebook? 1.6 billion users Users spend an average of 55 minutes a day Most will access their Facebook feed from their mobile phone We are going to look at paid advertising options..

4 Facebook What options are there to drive traffic?

5 Facebook My customers don t use Facebook I want B2B clients In the U.K. 28,000 people on Facebook list their profession as Scaffolder 14,494 people list their profession as dance studio owner 106,000 list their job title as tattooist 75,000 list their job as restaurant manager 151,000 list their job as plumber There are hundreds of other ways to find your target market on Facebook

6 Facebook How does it work? Facebook marketing can work on a pay per impression or pay per click basis. In this way, it is comparable to Google Adwords. The main difference is Google Adwords is based on user intent Facebook advertising is based on users So if you know who your customer is Facebook will allow you to target that person with ads to allow you to reach them in a number of different ways.

7 Facebook What works best? It depends on your current marketing activity and understand what is working for you online, then leveraging that. If you currently market using Google Adwords successfully, maybe replicate those landing pages and ad copy and build some Facebook ads. With any advertising, drive users and clicks to specific pages relevant to the ads you are serving. Ad about Surgery Insurance? Then drive them to a page about surgery insurance and make sure that page as a big bold easy to follow call to action. Want Calls? Ask them Want them to fill in a form to get a quote Ask them

8 LinkedIn Why LinkedIn? This is a business to business social media platform 433 million users worldwide 20 million in the UK

9 LinkedIn What options are there to drive traffic?

10 LinkedIn This is a B2B network Your Customers are here! As LinkedIn is a pure B2B network you can target ads based on: Age Occupation Job Title Company Groups they are a member of and much much more

11 LinkedIn How does it work? LinkedIn marketing works on a pay per click or pay per impression basis. Again, it is comparable to Google Adwords. The main difference is Google Adwords is based on user intent LinkedIn advertising is based on users So if you know who your customer is Facebook will allow you to target that person with ads to allow you to reach them in a number of different ways.

12 LinkedIn What works best? From our experience with LinkedIn ads, asking for a straight sale does not seem to work that well. What works best is to offer them something in exchange for getting them to fill a form in and getting the on your company database. This could be a: Whitepaper Report Free download Discount coupon they need to register for Then you need to follow up via autoresponder so you would build a funnel of s to go out at set intervals to follow up with them.

13 Summary Hopefully this short intro will give you some ideas around who to drive the right people to the right pages on your website. There are a large number of other social media platforms (Twitter, Snapchat, Pinterest, Instagram) and ways to drive traffic from them by building community pages and company pages but the best way to test and get to a guaranteed level of traffic from these sites is to buy it first. Then explore the sub niches within these social media platforms and you will find some nuggets to explore. Good Luck

14 About Us Speedie Consultants Limited was founded in 2003 and offers an all around online marketing experience fuelled by over 50 years worth of combined marketing experience. From SEO copywriting services to affiliate programmes; link building to video marketing; and PR to social media marketing, we offer a full digital marketing package. Speedie Consultants are a real force within the digital marketing industry and with a proven track record and a passion for online marketing. All our clients are valued, and we work with all different types and sizes of businesses, from one-man operations to SME s to household names such as Confused, CarFinance247, Protect your bubble, Bettersafe, Over50Choices and more... We can be part of your team and deliver individual elements that are required, or we can become your marketing department and provide the full service. Speedie Consultants are proud to offer what they believe is a reliable, personal and cost-effective service you get City knowledge at rural prices!