Final Examination Semester I / 2008

Transcription

1 Southern College Kolej Selatan 南方学院 Final Examination Semester I / 2008 SUBJECT : SUBJECT CODE: JOUR1013 TIME : 2 1/2 HOURS DEPARTMENT : CLASS : DJJ07C/08A/DOM07C LECTURER : NEW KUWI HOI STUDENT S ID: BATCH : Instructions: 1) This paper consists of 3 sections. 2) Section A : 15 objective questions. 3) Section B : 4 structured questions. Answer only THREE. 4) Section C : 4 essays questions. Answer only TWO. 5) This test carry 100 marks which is 40% of the total evaluation of the subject. 6) Answer all questions.

2 SECTION A: 15 marks: Objective questions: 1. it is an activity in which symbolic content is not merely transmitted but exchanged between human agents, who interact within a shared situational and discursive context. A. Conversation. B. Communication. C. Transmission D. Public Relations. 2. The technology most responsible for the contemporary rebirth of radio network is... A. Digital audio tape. B. Television. C. The satellite. D. Digital audia radio service. 3. Wired radio is found in... A. The Soviet Union. B. China. C. Japan D. Poland. 4. any form of paid communications in which a sponsor or company is identified. A. Publicity. B. Sales promotion. C. Marketing mix. D. Advertising. 5. Influencing customers to buy a product now is accomplished with... promotion. A. Persuasive. B. Reminder. C. Advocacy. D. Informative. 1 /5

3 6. Following are the aspects of Mass Communication, except... A. Journalism. B. Public Relations. C. Politics. D. Boardcasting. 7. Choose the true statement regarding Mass Communication Theories... A. Are human considerations. B. Are static by nature. C. Are borrowed from Psychology only. D. Are very technical based. 8. Which of the local newspapers are not considered the national dailies? A. The Star. B. Nan Yang Siang Paw. C. Sin Chew Jit Poh. D. The Aliran 9. The Osgood and Schramm circular model which emphasizes the circular nature of communication.? is... Message Decoder/? / Encoder Decoder/? / Encoder Message A. Source. B. Interpreter. C. Receiver. D. Channel. 2 /5

4 10. There are three factors which lead to paradigm shifts in Mass Communication Theory. Choose the inccorect answer. 11. Corantos were... A. Advances in technology. B. Calls for controls / regulation. C. Democracy and cultural pluralism in country. D. Migrants from small villages into cities. A. Daily reports of actions of the Roman Senate. B. Single sheet announcement or account of events imported from England and posted on walls in the Colonies. C. One page news sheets about events on the European continent that were printed in English in Holland. D. Single sheet newspapers mailed to the sides buildings. 12. MP3 is an important Internet development because... A. It permits musics digital distribution, in a non-physical form. B. Its contents are not subject to copyright restrictions. C. Its sound quality is better than that of a CD. D. It increases the download speed of text and graphics. 13. Factors to take into considerations as fair use... which is untrue. A. The effects of the use on the potential market value of the copy righted work. B. The purpose of the use. C. The nature of the copy righted work. D. The reproduced of materials for commercial purposes. 14. It refers to the ways in which an individual comes to adopt the behavior and values of a group or society. A. Socialization. B. Interpretation. C. Education. D. Transmission. 15. Book publishing industry can be divided into three segments. I. Publishers. II. Distributors. 3 /5

5 III. Retailers. IV. Agency. V. Trade. A. I, II & III. B. II & IV. C. I, II & V. D. II, IV & V. SECTION B : 45 marks 4 Structured questions : Answer THREE questions Q1. Discuss why do people trust online news sources? Is online news more credible than traditional news sources (today)? Q2. Identify who are the mass communicators in our society. Discuss the roles of filters in communication process. Q3.Define audience. Identify stages of audience development. Q4.Define Freedom of The Press List factors which limit Freedom of The Press. 4 /5

6 SECTION C : 40 marks 4 Essays questions : Answer only TWO. Write your answer in essays form. Question 1 : Discuss how important were the media among college students. Question 2 : Discuss types of formal control on media in Malaysia. Question 3: Discuss types of informal controls on media in Malaysia. Question 4: Identify and explain the effects of mass communication. OOO 5 /5