Chris Carter, Market Focus, Inc. Matthew Dunn, Fast Forward Stories

Transcription

1 Chris Carter, Market Focus, Inc. Matthew Dunn, Fast Forward Stories November 2, 2016

2 Content Marketing Communicating with Customers and Prospects Without Selling Delivering Information That Makes the Buyer More Intelligent Delivering Consistent, Valuable and Relevant Information Positions You as a Trusted Advisor vs a Salesperson Builds Customer Loyalty Improves Company Branding Improves Lead Conversion

3 Why Content Marketing Works 80% Prefer a Series of Articles vs Advertisements 70% Content Marketing Makes Them Feel Closer to Company 60% Content Helps Them Make Better Decisions

4 Trusted Advisor Characteristics Long Term Relationship vs Short Term Gain Puts Client s Interests First Interested In Their Clients Understands Clients Goals Is Credible and Considered and Expert

5 Why Content Marketing is Hard Time Consuming To Create Quality Content Requires Technical and Design Skills Requires Content Marketing Strategies To Get Best Results Need Marketing Automation to Distribute Content Solution: Vendors Can Provide Content and Services

6 Types of Marketing Content Newsletters ( and Print) Digital Ecards Prospect Marketing Content Videos Mortgage Videos Real Estate Videos Reverse Mortgage Videos

7 Newsletter Marketing Weekly Current Economic News Relevant Real Estate News Positions You As an Expert Industry Compliant Branded to Sales Rep Customizable Write About Local Market Personal Message

8 In Touch Today Newsletter Consumer Oriented Created Monthly Branded to Agent Interactive Links Very Visual

9 Digital Ecard Marketing Builds Customer Loyalty Non-Selling Call to Action Offer to Help Request Referrals

10

11

12

13 Prospect Marketing Stay In Contact with Prospects Automated Drip Marketing Sending Consistently Over a Period of Time Provide Helpful Information To Help Make Decisions Educate Consumer Stay In Front as They Shop Competition Differentiate From Competition Positions You as a Trusted Advisor Builds Credibility as Expert

14 Why Prospect Marketing Works 70%-80% of Sales Made After 5-10 Contacts 50% Sales People Never Follow Up 25% Stop After Second Contact Why Don t People Follow Up? No Marketing Automation & No Content

15 Contact Us

16 Strategic Marketing With Video Content

17 Advertising: Falling & Failing Global Ad Blocking Growth Blocking ads continues to build on the strong growth rates seen during 2013 and The findings Globally, usage of ad blockers grew by 41% YoY (Q Q2 2015). As of June 2015, there were 198 million monthly active users for the major browser extensions that block ads. The Bot Baseline: Fraud in Digital Advertising White Ops, Inc. Association of National Advertisers Global advertisers will lose $6.3 billion to bots in 2015 At current bot rates, advertisers will lose approximately $6.3 billion globally to bots in 2015 (applying the bot levels observed across our study to the estimated $40 billion spent globally on display ads and the estimated $8.3 billion spent globally on video ads). PAGEFAIR AND ADOBE 2015 Ad Blocking Report

18 Content: Rising

19 55% of Visitors Spend Fewer Than 15 Seconds on Your Website. --Hubspot

20 87% of online marketers use video content according to Outbrain. According to Forbes, 59% of executives would rather watch video than read text. Enjoyment of video ads increase purchase intent by 97% and brand association by 139% according to Unruly. According to Forrester Research it is 53x easier to achieve a page 1 ranking on Google with a video. According to Implix, an that includes a video receives an increase click-through rate by 96%. 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster than text. (Sources: 3M Corporation and Zabisco) Blog posts incorporating video attract 3x as many inbound links as blog posts without video. (Source: SEOmoz) The average user spends 88% more time on a website with video. (Source: Mist Media) Video and marketing can increase click-through rates by more than 90%.(Source: Mist Media) 92 percent of mobile video viewers share videos with others. (Invodo) Landing pages with video have up to 800% more conversion than the same page without a video. (Source: Orion21). Videos are shared 1200% more times than links and text combined.. (Source: Orion21) 1 minute of online video is equal to about 1.8 million written words. (Source: Brainshark) Video attracts two to three times as many monthly visitors, doubles their time spent on the site and has a 157% increase in organic traffic from search engines. (Source:MarketingSherpa)

21 Using Video Is (relatively) Easy Creating Video Is Hard

22 Quick Tip: Locate your logo file in the next 20 minutes. The bigger, the better. EPS is best; PNG is OK. (JPG if you must.) The bigger, the better.

23 Video Content as a Service Hundreds of consumer-facing videos (already created), ready to brand Real Estate*, Mortgage, Title, Insurance, Financial Services, Healthcare Cloud-based Video Hosting Platform Three Options: Market Focus pre-built campaigns Branded/hosted service from Fast Forward Brand-and-download service from Fast Forward

24 Over 150 Videos On Mortgage, Real Estate & Title Terms & Concepts (including TRID, Reverse Mortgage, VA & more)

25 Preview Reverse Mortgage Series:

26 Social Media Loan Process Milestones SEO Customer Service Websites CRM Marketing

27 Video In /CRM The Mainstream is Thumbnails In , but it works! MarketFocus has done the hard work for you - campaigns ready-to-use* All you should really expect is BETTER RESULTS (no Reverse Mortgage video campaigns - yet)

28 Mobile & Video Think of mobile as the main platform, not the adjunct Mobile video delivery is still technically tricky Mobile video usability is not easy How s that responsive website coming along? Content length, style, audio design impact

29 (demo?)

30 How Does Video Help Your Business? Multiplies Digital-Marketing Results Improve read & clickthrough from or drip campaigns Higher website engagement & conversion Shared more on social media Dramatic results in Facebook ads At-your-fingertips portal for mobile use Flat/predictable cost no matter how many views Fast start (typically 1-2 days) Do you really have time to write, record, draw, animate, render, title, upload, thumbnail, caption, brand and manage hundreds of videos?

31 MarketFocus Campaigns Mortgage Video Campaigns VA FHA First Time Buyer Credit Real Estate Video Campaigns Home Sellers Home Buyers Home Finance TRID Stages Prospect Follow up

32 Links: special price on reverse series! Q&A Contact: (888)