NAMEPLATE RIGHT. XXXXXXXXXXXXXXXXXXXXXXXXXXX Folio Line XXXXXXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXXXX

Transcription

1 LEFT NAMEPLATE RIGHT EAR EAR XXXXXXXXXXXXXXXXXXXXXXXXX This front page is a traditional design with stories arranged in interlocking doglegs and L-shapes. This is done to keep the eye flowing from the visual center of attention (the upper right) around the page. The lead story is positioned in the upper right hand corner to indicate its prominence. The positions of headlines interrupt the natural gutters formed by the columns to keep the eye moving from story to story. An unblocked gutter would allow the eye to run to the bottom of the page too quickly. Advertising usually does not appear at the bottom of the front page of a section. The declining economy has caused some newspapers to reject this tradition. An additional fee is charged for premium ut facilisis convallis, nulla placement on front pages. vulputate justo nunc non ipsum. Nunc elementum ipsum at lectus. Sed dolor. Sed Photo Credit: Photo 1 mauris est, eleifend in, consectetuer ut, porttitor nec, metus. Aliquam Story B xxxxxx ut facilisis convallis, nulla vulputate justo nunc non ipsum. Nunc elementum ipsum at lectus. Sed dolor. Sed mauris est, eleifend in, consectetuer ut, porttitor nec, metus. Aliquam pharetra pede at elit condimentum mollis. Pellentesque laoreet mi. Pellentesque vitae Integer pulvinar ante at neque posuere dignissim suscipit Kicker XXXXXXXXXXXX Story D XXXXXX Two XXXXXXXXX TEASER ONE TEASER TWO Suspendisse nec augue id eros egestas fermentum. Mauris tincidunt vehicula est. Nullam egestas dictum mi. In id elit ac nibh dignissim consequat. eget Aliquam erat consectetuer eu, aliquet eu, adipiscing vitae, purus. Nam enim. Quisque ac enim ac ligula vulputate tincidunt. Curabitur pulvinar. Curabitur tempor. Jump line XXXXXXXX Story C Jump line XXXXXXXX TEASER THREE Jump line XXXXXXXX Story E, Three Jump line XXXXXXXX TEASER FOUR

2 OPINION/EDITORIAL MASTHEAD Staff Writers Shob Asam Cherrel Celestine Stefan Cole Robert Gallegos Daria Ivanova Kiara Jackson Nikki Kazori Igor Mangue Carmen Medina Omair Mirza Momotaz Mow Hafsa Mustafa Janina Quevedo Brandon Scott Sana Shahid Maeghan Siliezar Sydney Stephenson Twaha Sykes Kwamé Turner Adolfo Villafuerte Justin Walker Most newspapers devote at least one page to opinion and editorial content which is explored in upper-level journalism classes. On these pages readers find editorials written by staff, citizen commentators, and syndicated writers. Letters to the editor, art and photos to compliment the writing, and cartoons are also found here. The masthead listing editorial staff (writers) usually appears on this page. A larger font is usually used. Advertising does not appear on this page. This is done to convey objectivity. Readers might assume any advertisement on the page an admission that certain advertisers controlled the content of the page as well as the rest of the paper. Bonus Points: Revise each of your stories using the format in the textbook. Receive two bonus points per story. Using you knowledge of the elements of journalism, determine where your story should be positioned on the onine version of this newspaper. The link is near the bottom of the masthead. Indicate your determination in a message in my Eagle Online inbox. Attach the revised story as a Word documant. Publisher Debbie Service Copyright 2011

3 Primary Story A ut facilisis convallis, nulla vulputate justo nunc non ipsum. Nunc elementum ipsum at lectus. Sed dolor. Sed mauris est, eleifend in, consectetuer ut, porttitor nec, metus. Aliquam pharetra pede at elit condimentum mollis. Pellentesque laoreet mi. Pellentesque vitae Integer pulvinar ante at neque posuere dignissim suscipit As on the front page, headlines and story positions indicate the significance of the story. Headlines set in larger, bold fonts in multiple columns indicate the most important stories as well as copy that is set in multiple columns. The advertising on this page is in a half-pyramid arrangement. If the opposite page carried advertisement in a mirroring arrangement, it would be called a pyramid. The stair steps this crates will allow copy to touch each ad and draw more attention. The advertising staff originates the dummy of the newspaper. This is the blueprint the composition staff follows to finish the pages. Advertising is dummied first since this is paid space. Advertising is sold by the column inch. The open rate for a major daily can be as much as $500 for a space one column wide and one inch high. After space is reserved for the ads, the stories are dummied into the remaining news hole. Photo Credit: Photo 1 Story B ut facilisis convallis, nulla vulputate justo nunc non ipsum. Nunc elementum

4 Story A Photo Credit: Photo 1 ADVERTI Story B, Three The center fold of a newspaper is a natural spread with an exposed gutter that can carry advertising. Placement here usually carries an additional charge. An ad that bleeds across the gutter is called a double truck: it trucks from one side to the other. This type of ad is preferred by many advertisers because it dominates the page like a full-page ad, but it has the additional advantage of having copy on the same page to help draw attention, and it is less expensive since fewer column inches are billed. Story C, Three

5 Primary Story A SEMENT Photo Credit: Photo 1 Story B, Three Story C, Three Story D, Three

6 HEALTH/FITNESS Story A ut facilisis convallis, nulla vulputate justo nunc non ipsum. Nunc elementum ipsum at lectus. Sed dolor. Sed mauris est, eleifend in, consectetuer ut, porttitor nec, metus. Aliquam pharetra pede at elit condimentum mollis. Pellentesque laoreet mi. Pellentesque vitae Story C XXXX Flush Left, Two Decks XXXXX Story B, Three The ads on these pages are in a well arrangement. This design can be facing pages or a single page. Like the pyramid and half-pyramid, the juxtaposition of ads and copy increases the likelihood of exposure of the reader to the ads.

7 ENTERTAINMENT Photo Credit: Photo 1 Story B XXXX Flush Left, Two Decks XXXXX Story A

8 JUMP LINE XXXXXXXXXXXXXXXXXXXXXXXXXXXXXX dignissim suscipit Jump line XXXXXXXXXXXXXXXXX dignissim suscipit Jump line Jump line XXXXX XXXXXX XXXX XXXXX XXXX Suspendisse nec augue id eros egestas fermentum. Mauris tincidunt vehicula est. Nullam egestas dictum mi. In id elit ac nibh dignissim consequat. eget Aliquam erat Jump line consectetuer eu, aliquet eu, adipiscing vitae, purus. Nam enim. Quisque ac enim ac ligula vulputate tincidunt. Curabitur pulvinar. Curabitur tempor. Praesent elementum. Vestibulum commodo mi XXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXXXXXXXXX XXXXXXXXXXXXXXXXXXXXXXXXXXXXXX Suspendisse nec augue id eu, adipiscing vitae, purus. dignissim suscipit eros egestas fermentum. Nam enim. Quisque ac Mauris tincidunt vehicula enim ac ligula vulputate est. Nullam egestas tincidunt. Curabitur dictum Mini-lecture: mi. In id elit ac Page pulvinar. design Curabitur and advertising tempor. nibh dignissim consequat. Praesent elementum. Vivamus nec Modular dolor. Duis design involves Vestibulum the use commodo of rectangular mi shapes rather than interlocking L-shapes and doglegs. Novelty headlines and arrangments eget Aliquam are used erat to attract a elit. attention Aenean to pulvinar the stories. Used on this page: volutpat. Mauris hammer, dolor kicker, arcu, tripod, dictum wicket, justo. side Quisque saddle as well as bastard columns consectetuer eu, aliquet lorem velit, pharetra vitae, dignissim suscipit Suspendisse nec augue id Suspendisse nec augue id eros egestas fermentum. Mauris tincidunt vehicula est. Nullam egestas dictum mi. In id elit ac nibh dignissim consequat. eget Aliquam erat eros egestas fermentum. Mauris tincidunt vehicula est. Nullam egestas dictum mi. In id elit ac nibh dignissim consequat. eget Aliquam erat consectetuer eu, aliquet eu, adipiscing vitae, purus. Nam enim. Quisque ac dignissim suscipit sed pharetra dui neque quis Suspendisse nec augue id eros egestas fermentum. Mauris tincidunt vehicula est. Nullam egestas dictum mi. In id elit ac nibh dignissim consequat. consectetuer eu, aliquet eu, adipiscing vitae, purus. Nam enim. Quisque ac enim ac ligula vulputate tincidunt. Curabitur pulvinar. Curabitur tempor. Praesent elementum. Vestibulum commodo mi enim ac ligula vulputate tincidunt. Curabitur pulvinar. Curabitur tempor. Praesent elementum. Vestibulum commodo mi a elit. Aenean pulvinar dictum justo. Quisque lorem velit, pharetra vitae, placerat id, suscipit vel, nisi. Phasellus sit amet quam. Integer ac nunc ac eget Aliquam erat consectetuer eu, aliquet eu, adipiscing vitae, purus. Nam enim. Quisque ac enim ac ligula vulputate tincidunt. Curabitur pulvinar. Curabitur tempor. Praesent elementum. Vestibulum commodo mi a elit. Aenean pulvinar dictum justo. Quisque lorem velit, pharetra vitae, placerat id, suscipit vel, nisi. Phasellus sit amet quam. Integer ac nunc ac diam molestie Curabitur sit