A Total Marketing Solution to Grow Your Business Cost Effectively!

Transcription

1 Mobile Social Media SEO & Directory Print Online A Total Marketing Solution to Grow Your Business Cost Effectively!

2 Our Online Audience is Recession Proof Growing Audience 183,857 unique readers each month 402,611 pages of information each month* 64% of all adult internet users visit newspaper websites each month** Affluent, Educated & Engaged Shopping Audience 74% of Adults in Households with $100K or more visit newspaper websites** 26% will shop online at work during breaks*** 48% of Consumers went online in past 7 days for Shopping and Planning Decisions*** Educated 83 % attended colleges s 70% are homeowners s 71 percent are years of age 20%= / 24%= / 27%= / 23%= 55+s 58% earn $50,000 or more per years 70 percent are local to the areas s 33 percent did not read the newspaper in the past 7-dayss Sources *Google Analytics March ** Traffic to newspaper websites increase, NAA, October 2011 *** How America Shops and Spends 2011, Frank Magid Report. sbelden Interactive North American Newspaper Web Site Study: 2008

3 Why advertise Online Locally? $57 Billion* by 2015! U.S. Online Ad Spending grew 23% to $32 billion in 2011 If you re not there, your competition will be! Emarketer U.S. Online Ad Spend Jan., 2012

4 MASSIVE Online Frequency! High Profile Presence Big Box Ad your ad appears 4,000x per week on Top Right Position Across ShelbyCountyReporter.com, AlabasterReporter.com. Pelham Reporter Limited to 25 advertisers!

5 Reach Your Audience on all platforms Be Mobile Responsive! Your message travels across all platforms Appears a total of 4,000x per week Desktop Smart Phones Tablets Our Mobile Readership continues to grow each week!

6 Active Audience Seeking Your Product or Service! Where local customers find your local business Make sure your business gets found by customers in your area with our business directory

7 Local Directory - Enhanced Listing! Enhanced Listing Above your competition! Stands out in all your categories!

8 Local Directory - Enhanced Listing! Your Enhanced Listing links to your Online Profile Page Links to your site & add content as well!

9 Enjoy Great SEO on Searches OPTIMIZE Your Marketing! Is listed throughout The Web on Search Engines & Directories. Our LOCAL online popularity raises results!

10 Market your message to local friends Reach a Local Facebook Audience With Facebook posts on OUR page, your message will appear 1x/ month to our Likes! You may choose from any of our 5 Newspaper or Magazine Facebook pages Shelby County Reporter, Alabaster Reporter, Pelham Reporter, Shelby Living & H-Life Over 2,600 total Facebook likes *content pending editorial approval

11 Protect The Strength of your Brand! It s about your Reputation! Our customized Reputation Monitoring Software will be watching the web 24/7 to alert you to reviews and comments people (including competitors) may write about your business! 90% trust reviews from people they know 70% trust all reviews (from people they don t know) (source Neilsen 2011)

12 Protect The Strength of your Brand! It s about being Found! Get detailed access to important information on where your business ranks on search engines & top directories with customized Web Visibility Software When your business information is listed properly and accurately across the World Wide Web, it improved your rank on the important maps on Google Places! When you Standardize your listings, you Optimize your Rankings!

13 Blending Print and Online keeps you competitive! Readers: 63,600 66% of adults have read a newspaper in the past week* 79% readers took some action as a result of advertising seen in a newspaper* 46% of readers bought something advertised in a newspaper* 54% of readers clipped a coupon from a newspaper* Online Audience: 183,857 unique readers/ month 48% of Consumers went online in past 7 days for Shopping and Planning Decisions* U.S. Online Ad Spending grew 23% to $32 billion in 2011** $57 Billion advertising dollars with online by 2015** Print #1 Online #2 72% Market Reach The combined reach of our magazine in print and online is a whopping 72% of the market! *How America Shops and Spends 2011, Frank Magid Report. **Emarketer U.S. Online Ad Spend Jan., 2012

14 Harness the power of print advertising Dominate with the power of Shelby Living magazine! 1/6 th page ad every month in Shelby Living Magazine

15 Best Value and Return on Investment 4,000 online ads/ week 1/6 page ad every month in Across ALL platforms! Your Facebook Posts once a month on our Facebook Page & Personal Newsfeeds You may choose from any of our 5 Facebook pages Reputation & Visibility Reporting Enhanced Directory Listing w/ SEO Limited to 25 advertisers! Current Rate: $970 per month $97 a week!

16 Premium Program Strong Local Reach 4,000x online banner ads/ week across ALL platforms! Local Directory & SEO Assistance 1/6 page Print ad every month in the Shelby Living magazine One status update/ month on OUR Facebook page and News Feed You may choose from any of our 5 Facebook pages Reputation & Visibility monitoring Only $97 a week! Current Rate: $970 per month

17 Our Guarantee of Service Our Pledge to You: We will provide all the solutions we have locally crafted as promised. And, provide any updates and modifications that are necessary to meet the changing technologies of the ever-changing digital landscape. We will meet with you PERSONALLY at least once each month to review the performance of these solutions. And, if necessary, modify those offerings on an ongoing basis to optimize your results! Failure to do so results in no charge for any of these services we are providing! Newspaper Representative: Date:

18 Make an investment in your business! Program Details: -> No less than 4,000 online ad impressions each week on big box ad on ShelbyCountyReporter.com, AlabasterReporter.com & PelhamReporter.com -> 1/6 page ad every month in Shelby Living Magazine -> Once a month appear on our Facebook page and News Feed (you may choose from any of our 5 Facebook pages) -> Listed in FindIt business directory to enhance your SEO on search engines -> Reputation/ Visibility Management services -> Advertiser agrees to pay a weekly fee of: $ (to be billed in 12 weekly terms) This agreement is for 12 consecutive months commencing on The agreement has been executed by the parties hereto through their authorized representatives on the date set forth below. Newspaper: Salesperson) (Management) (Date) (Date) Account Numbers(s): ADVERTISER: (Firm Name) (Authorized Signature) (Print Name and Title of Signer) (Date) ( Address: to receive weekly reports) (Street Address/P.O. Box) (City, State and Zip) (Telephone Number) By signing this Agreement the advertiser accepts the following conditions: This Agreement is governed by the terms and conditions of the newspaper s current rate card and general advertising policies. This Agreement may be terminated by either party with 30 days written notice. Early termination will result in advertiser paying prevailing rate for all inventory used. Agreement will be automatically renewed on a month to month basis after term until instructed to discontinue.