MEDIA PACK 2015/16 *Early Bird Discount: 10% off before 17th July 2015

Transcription

1 MEDIA PACK 2015/16 *Early Bird Discount: 10% off before 17 th July 2015

2 Are you trying to reach out to the student market in Glasgow? Promote and advertise your business through GCU Students Association Introduction GCU Students Association has opportunities for you to reach our students throughout the year or even before they arrive to start their course, ensuring that you re the first to connect with GCU students this year! There are a variety of unique and effective ways of working with GCU Students Association including creating tailored packages to meet your needs. About Us GCU Students' Association exists to represent and enable GCU students to enhance all aspects of their student experience. We are a registered charity with charitable purposes and are a separate and independent organisation from GCU and are located in the Students' Association Building on the Glasgow Campus and have a base at GCU London. GCU Key Information and Statistics GCU has 17,000 students, 84% are undergraduate and 16% postgraduate; 60% are female and 40% male; 88% are from the UK and 12% are international; 38% are 20 and under, 25% are 21-24, 14% are and 23% are 30+; 77% are Full Time and 23% study part time. GCU has three schools: Glasgow School for Business and Society; The School of Engineering and Built Environment and The School of Health and Life Sciences. Contact Talk to us about creating a package to suit your needs, we re happy to be flexible. Tel: advertising@gcustudents.co.uk

3 Freshers Freshers Fayre Stall This event is a chance for you to interact directly with new students at our annual Freshers Fayre over two days. The foot fall is an average of 1000 students per day. Ask us about bringing your promo bus, car, campervan onto campus or having an outdoor gazebo stall. National Company: 1 day - 400, 2 days Local Company: 1 day - 250, 2 days Charities: 1 day - 150, 2 days Mailing Your supplied promotional flyer (up to maximum size of A5) included in our annual mailing sent directly to the homes of GCU students. 1,000 flyers - 300; 2,000 flyers - 500; 3,000 flyers - 650; 4,000 flyers Goodie Bags Provide your flyer or Free Sample for our Freshers Goodie Bag. 4,000 bags are handed out directly to every new student at Induction Talks by the Students' Association. The bag includes giveaways, freebies and information from GCU and the wider community. Samples FREE, Insert or flyer (4000) Induction Workshops Provide a short script and an image and we will include your promotion in our one hour induction workshops with new students. In 2014 we had 70 workshops with 2500 students. Induction Workshop Slide and Script Freshers T-shirts Have your company message or logo on the front of our Freshers T-Shirt, distributed to 1000 new students at Induction Talks

4 Digital Media Advert Include your advertising campaign in our all student which is sent to 16,000 students every fortnight. One Advert - 300, Four Adverts Website Banner Have your banner advert on our new website average 100,000 visits from Sept-Apr. One Month - 200, Three Months - 400, Nine Months Social Media Advert Place your advert, link, campaign or pose a question to GCU students on our social media platforms. One Facebook post and two tweets - 75 Plasma Advert Your message or promotional artwork on two rotating plasma screen in the Students' Association Building foyer. The foyer is a very busy area during teaching weeks as students use facilities and services in the building. One week - 100, One month - 250, Three months Radio Jingle Have your jingle played on our online student radio station. You can supply the jingle or can be created at an additional cost. An average of 1800 listeners per month from Sept to Apr. Twice a day (month) - 200, Twice a day (3 months) - 400

5 Printed Media Handbook Advertise in our full colour A5 handbooks are the most important information document produced annually in August with 7,000 copies printed. It is posted directly to 4,000 new students, displayed around the university, handed out at Freshers Week, used at all information events and available online: ABOUT US. Back Cover - 900, Inside Front - 800, Inside Back - 750, Full Page - 650, ½ Page Posters Display your poster, advertisement or campaign in our building. The Students Association Building is the hub of student activities and includes a café, 24hr computer lab and volunteer areas. Per Week: 40-1xA0, 30-4xA3, 35-2xA2 Per Month: 120-1xA0, 110-2xA2, 100-4xA3 Magazine Include your advert or campaign in our student magazine The Edit. 6 issues produced every year, 2 printed (500 copies each) and all 6 published online with average of 360 views in first month. The Edit is the winner of NUS Scotland Awards Best Student Media View online at: THE EDIT Printed (per issue): Back Cover - 200, Inside Front or Back - 150, Full Page - 100, ½ Page - 75 Online (per issue): Full Page - 75, ½ Page - 50 Membership Cards Advertise on the back of our sports or societies membership cards for a full year, deadline24/07/15. Sports - 350, Societies - 600, Both cards Stalls Book a stall in the Students' Association Building Foyer, the stall size is 2m x 1m. The foyer is a very busy area during teaching weeks as students use facilities and services in the building. One Day - 150, One Week - 500

6 Media Packages Here s some examples of the bundles we can create for your business, talk to us about building one for you. Freshers Week Bundle 1 Maximise your engagement during Freshers Week with this bundle. Two Stall Days, 4,000 Mailing Flyers and Induction Talks Freshers Week Bundle 2 A competitive advertising bundle to help you reach out to students as they start at GCU. One Stall Days, 1,000 Mailing Flyers and FREE sample in goodie bags Digital Bundle Multi-platform bundle to maximise your profile with GCU students. One Advert, One Month Website Banner, One Week Plasma Printed Bundle Place your advert in a variety of print media and get the best coverage on campus. Full Page Handbook Advert, 2 x A2 Poster One Month, One Magazine Advert Full Page Early Bird Discount: 10% off before 17 th July 2015 Contact Tel: advertising@gcustudents.co.uk Companies that have advertised through GCU Students Association in 2014/15 o Dominos o Endsleigh o First Group o G1 Dental o HMV o International Paintballing o Powerleague o Royal Bank of Scotland o Ryman o Santander o Scotcampus o Stagecoach o Strathclyde Passenger Transport o Target Jobs o The List o Unite Accommodation o Wild Packs Camps

7 At a glance The table below outlines opportunities available but is not finite and we are open to discussion about how your business can reach GCU students through the Students Association. To make an enquiry advertising@gcustudents.co.uk or call or if you would like to place an order please use our booking form and then this to us. Advertising Information Reach Cost Freshers Fayre Stall Mailing Freshers Goody Bags Freshers T- Shirts Advert Website Banner Advertising Social Media Advert Plasma Screens Stall includes 1.8m x 1.8m display board, electricity and table supplied. Maximum size of A5. Flyer must be supplied by 14 th August Handed directly to new students at seminars during induction. The t-shirt design will incorporate your own logo, promotion or advert on the front and the Students Association logo on the back. Include your advertising campaign in our all student which is sent to all students every fortnight. Full spec provided on request. The artwork should be in dimensions (728x90px at 72 dpi). All standard formats e.g.: gif, jpg, png suitable) and clickthru URL. Place your advert, link, campaign or pose a question to students on our social media platforms. Image size 1200 x 628px. Your artwork (jpeg, 720 pixels width x 540 pixels height) on two rotating plasma screens in our Building foyer. Average footfall 1000 per day. Sent to 4000 new students. National Company: 1 day - 400, 2 days Local Company: 1 day - 250, 2 days Charities: 1 day - 150, 2 days ,000 flyers - 300, 2,000 flyers ,000 flyers - 650, 4,000 flyers ,000 bags 4,000 insert or flyer Samples - FREE 1,000 t-shirts 4,500 Sent to 16,000 students. 100,000 visits Sept-Apr 5,749 Facebook likes 2,470 Twitter Followers The foyer is a very busy area during teaching weeks. 300 per advert 900 for 4 adverts 200 per month, 400 for 3 months, 600 for 9 months. One Facebook post and Two Tweets - 75 One week One month Three months - 450

8 Radio Jingle Have your jingle played on our online student radio station. You can supply the jingle or can be created at an additional cost. Average 1800 listeners per month Sept- Apr Twice a day (month) Twice a day (3 months) Students' Association Handbook Posters Stalls on campus 7000 full colour A5 handbooks produced annually in August and available online. Artwork is required in PDF or EPS format - Full page 148x210mm, ½ page 148x105mm, with 3mm bleed on all. Artwork deadline is by end of July Display your poster, advertisement or campaign in our building. Book a stall in the Students' Association Building Foyer. Stall sizes are 2m x 1m. Posted directly to 4,000 new students, displayed around GCU and used at events. The Students Association Building is the hub of student activities at GCU. The foyer is a very busy area during teaching weeks. Back Cover Inside Front Inside Back Full Page ½ Page = 1xA0 per week, 120 = 1xA0 per month 35 = 2xA2 per week, 110 = 2xA2 per month 30 = 4xA3 per week, 100 = 4xA3 per month 150 One Day 500 One Week Magazine Advert Sports and Societies Membership Cards Artwork is required in PDF or EPS format - Full page 148x210mm, ½ page 148x210mm, ¼ page 74x105mm with 3mm bleed on all. Artwork deadline tbc. Advertise on the back of our sports or societies membership cards for a full year. 500 copies printed per issue and distributed on campus. Online views: an average of 360 per magazine in the first month of publishing online. 800 sports clubs or 2,500 Societies cards. Printed (per issue): Back Cover Inside Front Inside Back Full Page ½ Page - 75 Online (per issue): Full Page - 75 ½ Page - 50 Sports Societies Both cards - 750