Meeting Agenda. November 1, 2012

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1 Meeting Agenda November 1, 2012

2 Agenda 1 China Media and Entertainment Industry Trends 2 2 SMG s Potential Evolution 7 3 Key Projects 10 4 Open Discussion 11 1

3 1 China Media and Entertainment Industry Trends 1 China Media and Entertainment Market Key Growth Drivers 2 China Filmed Entertainment Market Overview 3 Television and Film Market 4 Landscape of China Media and Entertainment Players 2

4 China Media and Entertainment Market Key Growth Drivers China Media and Entertainment Market Overview Growth Drivers ( 人民币亿元 ) 6,500 6,000 5,500 5,000 4,500 4,000 3,500 3,000 2,500 2,000 1,500 2, , , , , , ,209 1, % 31 4, ,309 1, , ,371 1, , ,046 1,520 1, , ,196 1,665 1, Policy - China s global influence - Administration reform - Tax and Financial support Consumer upgrade - Average disposal income - Emergence of middle class Technology - Media business is sensitive to new technology - New software and hardware channels such as Micro blog and ipad 1, Record Radio 2006 Film Others Internet* TV 2009 Mobile*** 2010 Publishing** New business model along with new technology Notes:*Internet revenue includes Advertisement and Games **Publishing revenue includes newspaper, magazine and book s distribution and advertisement ***Mobile revenue includes extra service from telecom operator 3

5 China Filmed Entertainment Market Overview With almost half of the world population, Asia-Pacific region account only 50% of U.S. total filmed entertainment spent. Filmed entertainment spend in China and India currently indicates room for significant growth and expansion Source: (1) Wall Street research 4

6 Television and Film Market Television market Film market 248 1, % % Oversea 2010 Non-Theatrical 2011 Box-office 2012E Cable (100M RMB) Advertisement (100M RMB)

7 Landscape of China Media and Entertainment Players 2011 Annual Revenue (RMB Billions) Independent Content Maker & Distributor Upstream Copyrights, Box-office, Wanda 1.7B HY Bros. 0.9B BONA 0.8B China s Future Leader of Entertainment with Strong Capacity in both Content and Media Consolidation 25% 50% 75% Revenue Composition (% from downstream business) Established Media Giant > 15B Internet Challenger Consolidation Downstream Advertisement, Subscription, > 20B > 10B Youku Tudou 1.4B Iqiyi (Baidu). Sohu Video. 6

8 2 SMG s Potential Evolution 1 SMG s Current Business Portfolio (Highlights) 2 SMG s Vision in 5 Years 7

9 SMG s Current Business Portfolio (Highlights) 1 细致高效 反复沟通 Dragon TV, China s, leading 多次调研 访谈了台和集团所有相关子公司和职能部门 satellite TV channel for news and entertainment 2 数易其稿 力求完善 SMG Pictures, China s, 整合方案获得市委宣传部批准 leading filmed entertainment company 3 对标上市 解决难题 UALE, China s No.1, Musical 提出广告 影视剧等跨机构 跨平台业务关系解决方案 Company 4 厘清边界 规范推进 ERA, China s bestselling, 梳理股权 资产 版权范围 acrobatic multimedia, show 积极推进无偿划转工作 5 结合实际 着眼长远, 制定人力资源 组织架构 薪酬等方案, 目前五岸 尚 Toonmax, Box-office champion (No.1-4) for China domestic animation movie 世影业组织架构方案着手落地实施 6 完善布局 进军剧场 OCJ Shopping, China s, 娱乐产业布局持续推进 No.1 TV Shopping, company 已经组建完成亚洲联创公司 47 厘清边界 规范推进 BesTV, the world largest, 梳理股权 资产 版权范围 IPTV operator with 16, millions 积极推进无偿划转工作 subscriptions 58 结合实际 着眼长远, 制定人力资源 组织架构 薪酬等方案, 目前五岸 尚 CBN, China s leading multi-platform financial media and service company 世影业组织架构方案着手落地实施 69 完善布局 进军剧场 Dominant market share, 娱乐产业布局持续推进 in Shanghai s local, TV 已经组建完成亚洲联创公司 and radio audience 8

10 SMG s Vision in 5 Years We believe that by partnering with the right Hollywood studio SMG could gain access to the skills and assets that are necessary to develop critical mass and compete in both China and global market 9

11 3 Key Project The Legend of Cadarneth 10

12 谢谢 Thank You November 1, 2012