February 2016 Activity Dashboard

Transcription

1 February 216 Activity Dashboard WEBSITE DATA WEBSITE ACTIVITY WEBSITE VISITORS Top States Number of Sessions 179, ,625 Length of Session (minutes) 2:25 2:55 Page Views Per Session % of Unique Visits 73.84% 72.16% WEBSITE TRAFFIC SOURCES TOP WEB PAGES 1. homepage 79,729 6.planyourtrip/visitorsguide 1, webcam 41,1 7. thingstodo 1,24 3. events 14, placestostay/hotels 9,552 4.attractions&entertainment 13,43 9. CTSblog 8,53 5. attractions 12,62 1. Oysterblog 8,199 WEBSITE TRAFFIC February 215 vs. 216 MEDIA DATA The decline of organic website traffic is attributed to the new site launch (URL redirects can take up to 3 months) and changes to Google s search engine result pages (this has effected DMOs across the country).

2 MEDIA DATA TWITTER Paid Media* Earned Media** MEDIA IMPRESSIONS *Paid advertising and public relations promotion ** Free promotion and media coverage Coverage includes: -Trip Advisor -Huffington Post -National Geographic Traveler -Associated Press -The Travel Channel -CNBC -Chicago Tribune -Orlando Sentinel -The Chattanoogan -The Tampa Tribune 35,897,388 92,111,212 -Country Weekly -WFAA TV Dallas -Sports Destination Management -KSDK TV St. Louis -Taking the Kids -The Detroit Free Press -The Dothan Eagle -Opelika- Auburn News -Capital Soup New Followers: 613 Total: 25.6K Impressions: New Followers: 14 Total: 44 Impressions: 19.8K New Followers: 297 Total: Total: 141 Visit Panama City Beach Likes: 392,868 Total Impressions: 8,636,678 FACEBOOK ORGANIC Chasin the Sun TV Likes: 1,158 Total Impressions: 161,6

3 FACEBOOK PAID Paid Facebook Impressions: 7,432,432 Engagement (clicks or video views): 1,373,363

4 VISITOR SERVICES DATA INQUIRIES --Top Sources VISITOR GUIDES February Subscriptions 77 Total Subscriptions 13,6 Mailed to date (216) 32,916 AIRPORT ACTIVITY Deplanements December 215 December 214 Airport Desk 761 VISITORS Visitor Info Center 3,611 26,467 YTD ,233 23,78 YTD ,89 INQUIRIES Top States *NOTE: Data for Northwest Florida Beaches Int l Airport It is the mission of the Panama City Beach Convention & Visitors Bureau and the Bay County Tourist Development Council to promote a positive image for Panama City Beach, increase tourism and coordinate the marketing efforts of the total tourism community. This report is provided on a monthly basis compiled by CVB staff as a measurement of performance based on industry standards. For more information contact the CVB at (85)

5 January 216 Activity Dashboard WEBSITE DATA WEBSITE ACTIVITY WEBSITE VISITORS Top States Number of Sessions 154, ,169 Length of Session (minutes) 2:42 3:9 Page Views Per Session % of Unique Visits 72.31% 73.67% 3, 25, 2, 15, 1, 5, WEBSITE TRAFFIC SOURCES 15.4% 7.% 8.9% 2.5% 4.9% 61.1% TOP WEB PAGES 1. homepage 68, thingstodo/attractions 7, webcam 27, thingstodo/events 7,82 3. thingstodo 9,692 8.TTD/attractions&entertainment 6, placestostay/hotels 9,22 9. planyourtrip/visitorsguide 6,53 Organic Paid Direct 5. placestostay 8, thingstodo/pierpark 5,922 Referral Social Other (ads) WEBSITE TRAFFIC January 215 vs MEDIA DATA January 216 Activity Dashboard

6 MEDIA DATA Paid Media* Earned Media** MEDIA IMPRESSIONS 19,494,113 39,336,317 *Paid advertising and public relations promotion ** Free promotion and media coverage TWITTER INSTAGRAM New Followers: 638 Total: 24.9K Impressions: 34.2K Followers: 8,613 New Followers: 267 SOCIAL CONVERSATIONS January 216 Activity Dashboard

7 215 FACEBOOK Total Number of LIKES 389,971 Total IMPRESSIONS: 3,226,65 January 216 PEOPLE REACHED January 216 Activity Dashboard

8 FACEBOOK cont d In just the first week and a half of the new Facebook video ad campaign: 1,168,443 video views 1,497,561 people reached January 216 Activity Dashboard

9 VISITOR SERVICES DATA INQUIRIES --Top Sources* Oprah Magazine Quarterly Webform - VG Request enews Sign Up Winter Resident Compass Family Travel (HG, FC, More) VISITOR GUIDES ,323 13,431 AIRPORT ACTIVITY Deplanements November 215 November 214 Airport Desk 624 VISITORS Visitor Info Center 3,213 3,718 YTD ,766 27,12 YTD ,29 INQUIRIES Top States *NOTE: Data for Northwest Florida Beaches Int l Airport It is the mission of the Panama City Beach Convention & Visitors Bureau and the Bay County Tourist Development Council to promote a positive image for Panama City Beach, increase tourism and coordinate the marketing efforts of the total tourism community. This report is provided on a monthly basis compiled by CVB staff as a measurement of performance based on industry standards. For more information contact the CVB at (85) January 216 Activity Dashboard

10 December 215 Activity Dashboard WEBSITE DATA WEBSITE ACTIVITY WEBSITE VISITORS Top States Number of Sessions 121,12 146,366 Length of Session (minutes) 2:21 2:27 Page Views Per Session % of Unique Visits 66.89% 73.89% 4, 3, 2, 1, WEBSITE TRAFFIC SOURCES 6.4% 2.%.8% 17.4% 61.5% 11.6% TOP WEB PAGES 1. homepage 36, thingstodo/menu 8, TTD/beachballdrop 2,59 7. thingstodo 5, webcam 17, thingstodo/pierpark 5, thingstodo/attractions 11, placestostay 4,787 Organic Paid Direct 5. thingstodo/events 8, placestostay/hotels 4,218 Referral Social Other (ads) WEBSITE TRAFFIC December 214 vs MEDIA DATA December 215 Activity Dashboard

11 MEDIA DATA MEDIA IMPRESSIONS Paid Media* 12,573,783 Earned Media** 28,248,983 *Paid advertising and public relations promotion ** Free promotion and media coverage TWITTER INSTAGRAM New Followers: 575 Total: 24.3K Impressions: 45.2K Followers: 8346 New Followers: 182 SOCIAL CONVERSATIONS December 215 Activity Dashboard

12 215 FACEBOOK Total Number of LIKES 388,661 Total IMPRESSIONS: 1,223,337 December 215 PEOPLE REACHED December 215 Activity Dashboard

13 December 215 Activity Dashboard FACEBOOK cont d

14 VISITOR SERVICES DATA INQUIRIES --Top Sources* Quarterly VG Request Compass Family Travel VISIT FLORIDA Beach Chamber of Commerce Webform - enews Sign Up VISITOR GUIDES ,838 1,62 AIRPORT ACTIVITY Deplanements October 215 October 214 Airport Desk 872 VISITORS Visitor Info Center 2,136 39,8 YTD ,48 36,67 YTD ,17 INQUIRIES Top States *NOTE: Data for Northwest Florida Beaches Int l Airport It is the mission of the Panama City Beach Convention & Visitors Bureau and the Bay County Tourist Development Council to promote a positive image for Panama City Beach, increase tourism and coordinate the marketing efforts of the total tourism community. This report is provided on a monthly basis compiled by CVB staff as a measurement of performance based on industry standards. For more information contact the CVB at (85) December 215 Activity Dashboard

15 November 215 Activity Dashboard WEBSITE DATA WEBSITE ACTIVITY WEBSITE VISITORS Top States Number of Sessions 111,16 116,192 Length of Session (minutes) 2:14 2:27 Page Views Per Session % of Unique Visits 66.28% 72.27% 4, 3, 2, 1, WEBSITE TRAFFIC SOURCES 17.7% 5.6% 3.7% 3.5% 54.8% TOP WEB PAGES 1. homepage 34, thingstodo 5, webcam 18, holidays 4, % Organic Paid Direct Referral Social Other (ads) 3. thingstodo/attractions 9,32 8. placestostay 4, thingstodo/events 8, thingstodo/nightlife 3, thingstodo/menu 7, calendar/menu 3,69 WEBSITE TRAFFIC November 214 vs MEDIA DATA November 215 Activity Dashboard

16 MEDIA DATA MEDIA IMPRESSIONS Paid Media* 13,744,528 Earned Media** 8,483,55 *Paid advertising and public relations promotion ** Free promotion and media coverage TWITTER INSTAGRAM New Followers: 541 Total: 24.2K Impressions: 138K Followers: 8, 164 New Followers: 177 SOCIAL CONVERSATIONS November 215 Activity Dashboard

17 215 FACEBOOK Total Number of LIKES 388,817 Total IMPRESSIONS: 1,798,597 November 215 PEOPLE REACHED November 215 Activity Dashboard

18 November 215 Activity Dashboard FACEBOOK cont d

19 VISITOR SERVICES DATA INQUIRIES --Top Sources* 25 2 VISITOR GUIDES , ,7 Compass Family Travel VISIT FLORIDA VG Request Texas Monthly Southern Living AIRPORT ACTIVITY Deplanements September 215 September 214 Airport Desk 1,15 VISITORS Visitor Info Center 1,916 37,875 YTD ,968 32,286 YTD ,95 INQUIRIES Top States 15 1 *NOTE: Data for Northwest Florida Beaches Int l Airport 5 It is the mission of the Panama City Beach Convention & Visitors Bureau and the Bay County Tourist Development Council to promote a positive image for Panama City Beach, increase tourism and coordinate the marketing efforts of the total tourism community. This report is provided on a monthly basis compiled by CVB staff as a measurement of performance based on industry standards. For more information contact the CVB at (85) November 215 Activity Dashboard

20 October 215 Activity Dashboard WEBSITE DATA WEBSITE ACTIVITY Number of Sessions 163, ,26 Length of Session (minutes) 2:12 2:25 Page Views Per Session % of Unique Visits 63.84% 67.19% 6, 5, 4, 3, 2, 1, WEBSITE VISITORS Top States WEBSITE TRAFFIC SOURCES 5.6% 5% 5.9% 17.9% 1.4% 55.2% TOP WEB PAGES 1. homepage 43, piratesfest/schedule 1,25 2. webcam 27, thingstodo/menu 9, piratesofthehighseas 12,83 8. thingstodo/ 8,675 emeraldcoastcruizin 4. thingstodo/events 12, thingstodo 7,357 Organic Paid Direct 5. thingstodo/attractions 12, calendar/menu 6,381 Referral Social Other (ads) WEBSITE TRAFFIC October 214 vs MEDIA DATA October 215 Activity Dashboard

21 MEDIA DATA Paid Media* Earned Media MEDIA IMPRESSIONS 18,349,786 25,76,537 *Paid advertising and public relations promotion ** Free promotion and media coverage TWITTER INSTAGRAM New Followers: 536 Total: 23,34 Impressions: 12K Followers: 7,987 New Followers: 121 SOCIAL CONVERSATIONS October 215 Activity Dashboard

22 FACEBOOK Total Number of LIKES 387,179 42,448 October 215 PEOPLE REACHED Total IMPRESSIONS: 2,895,954 October 215 Activity Dashboard

23 October 215 Activity Dashboard FACEBOOK cont d

24 VISITOR SERVICES DATA INQUIRIES --Top Sources* Compass Family Travel Quarterly VG Request VISIT FLORIDA Chasin the Sun TV Beach Chamber of Commerce VISITOR GUIDES ,533 11,494 AIRPORT ACTIVITY Deplanements August 215 August 214 Airport Desk 1,4 VISITORS Visitor Info Center 2,5 41,879 YTD ,93 37,136 YTD ,664 INQUIRIES Top States *NOTE: Data for Northwest Florida Beaches Int l Airport It is the mission of the Panama City Beach Convention & Visitors Bureau and the Bay County Tourist Development Council to promote a positive image for Panama City Beach, increase tourism and coordinate the marketing efforts of the total tourism community. This report is provided on a monthly basis compiled by CVB staff as a measurement of performance based on industry standards. For more information contact the CVB at (85) October 215 Activity Dashboard