Post-Show Report 2012

Transcription

1 Post-Show Report 2012 Visitor Statistics

2 Contents Growth of visitor numbers p. 3 Representative visitor companies p. 4 New visitors / Returning visitors p. 5 Visitor industries p. 6 Visitor enterprise size p. 7 Visitor job functions p. 8 Investment decisions p. 9 Investment intentions p. 10 Visitor company investment levels p. 11 Reasons for visiting p. 12 Visitor testimonials p. 13 Visitor promotion p. 14 Mark your calendars p. 17 Contacts p. 17 2

3 Growth of visitor numbers Visitor Numbers Visitors In 2012, a record-high 4,300 visitors attended the trade shows! 2 show days (7 & 8 November 2012) 353 exhibitors (+ 25% ) 4,300 visitors (+ 25% ) 90% national 10% international, from 4 continents: Europe (Benelux, France, Eastern Europe, Russia, Switzerland, Scandinavia, Span, UK, Italy, Austria) Asia (India, Iran, Pakistan, Turkey) America (South America, USA) Africa 3

4 Representative visitor companies Enterprises such as these (among others) sent employee representatives to visit the shows: 4

5 New visitors / Returning visitors Was it your first time visiting in 2012? no yes no answer 60% of the visitors in 2012 were at the show for the first time. 1/3 of the visitors had attended SCHÜTTGUT in the past. That means that all exhibitors were able to meet new visitors and make completely new business contacts. 5

6 Visitor industries Visitor industries Visitors were drawn from the following solids-processing sectors: Plant engineering and machine-building (23%) Chemicals (13%) Plastics (10%) Metals (9%) Stones, soil, mining (9%) Construction / building materials (6%) Food and drink (5%) Logistics (5%) All relevant exhibitor target industries were represented by visitors to SCHÜTTGUT and RECYCLING-TECHNIK! 6

7 Visitor enterprise size Visitor company size number of employees no answer 45% of visitors came from companies with more than 100 employees; of those, over half had more than 500 employees. 50% of visitors came from small to mid-sized enterprises with fewer than 100 employees. Complete market coverage: from SMEs to the largest enterprises. 7

8 Visitor job function Over 60% of visitors are decision-makers for their companies. Nearly one in every four visitors is a managing director or other top executive. The high calibre of the visitors is an important success factor in the exhibitor business associated with the show. 8

9 Investment decisions Are you responsible for taking investment decisions on behalf of your company? yes no Over 60% of visitors were directly responsible for taking decisions on upcoming investments on behalf of their companies. Participation in these shows minimises wastage and maximises opportunities for successful business contacts for exhibitors. 9

10 Investment intentions Investment intentions No, at the moment we are not planning on specific investments Yes, we have specific investment plans Over 60% of visitors reported intending to make concrete investments in the coming months. It is quite probably that, based on their show participation, exhibitors will make successful business deals in the next six months. 10

11 Visitor company investment levels Amount of intended investments Up to EUR 10,000 Over EUR 1,000,000 The largest segment reported investment intentions of over 1,000,000 1/3 of the respondents reported investment amounts between 100,000 1,000,000 Serious visitors with concrete investment intentions underscore the importance of SCHÜTTGUT & RECYCLING-TECHNIK as a dynamic business platform. 11

12 Reasons for visiting Reasons for visiting Meeting experts / technical exchange Attending lectures / Show programme Looking for concrete solutions and products Finding out about new products and innovations Looking for new suppliers Other 50% of visitors said they came to the show looking for concrete solutions, products and innovations. 17% said they attended specifically for the technical conversations they would have with experts at the show. 12% were on the lookout for new suppliers. SCHÜTTGUT & RECYCLING-TECHNIK is used by solids professionals specifically to gain information and make preparations for future investments. 12

13 Visitor testimonials My colleagues and I were looking specifically for innovations and solutions in systems engineering. Our visit to SCHÜTTGUT 2012 was very successful. At the show we met some extremely qualified suppliers and are in the middle of negotiating business. We ve already put visiting the show into our 2014 calendars! Andre Lankes, Subsidiary director, GREIWING logistics for you GmbH For the past several years I ve visited SCHÜTTGUT and I m always happy to see how this show keeps developing. This year, I brought along seven colleagues and we were all satisfied with the results: We engaged in some fruitful discussions and were able to get a good overview of the market. Andreas Grote, Head of maintenance, Chemikalien-Gesellschaft Hans Lungmuß mbh & Co. KG This was my first time visiting SCHÜTTGUT & RECYCLING- TECHNIK. My goal was to get an idea of what s on the market for recycling ferrous wastes, as well as to find out about processes for bulk goods and disposal. The discussions I had and the comprehensive selection were terrific. We ll visit these two shows again in 2014! Christoph Otto, Head of the machine shop, DK Recycling und Roheisen GmbH My colleagues and I love this trade show, because we can get a very good overview of the market here. We were on the lookout for innovations in measuring fill levels and we re very satisfied with the results. We also really appreciated the quick and smooth show entrance procedure despite the large number of people. Timo Müller, Materials handling engineer, Evonik Industries AG 13

14 Visitor promotion easyfairs has developed a marketing mix tailored specifically for the show s target audience. Direct marketing campaigns Multi-stage ings Multi-stage print mailings Cross marketing campaign with registration links Maxi-postcards, visitor brochures, show catalogues (among others) sent to a contact database with over 40,000 individuals For example: Cross marketing campaign Maxi-postcard with personalised website and registration link SCHÜTTGUT-NEWS Exhibition magazine (in German) published several times a year, serving the German, Austrian and Swiss markets 14

15 Advertisements in leading trade journals Visitor ticket vouchers as supplements Published advertisements Online banners Online newsletters Reach: approximately 300,000 readers! 15

16 Visitor oriented internet presence Extensive exhibitor profiles on the show web pages, as well as a comprehensive online product catalogue Online exhibitor catalogue and show floorplan Easy online visitor registration in advance of the show Public relations Media partnerships with leading publishing houses Continual press relations with trade journals as well as with the regional daily and economic news organisations before, during and after the show Regular sending of press information to over 100 editor desks and journalists Personal visits to the editorial staff of daily and economic press in the run-up to the show Close cooperation with trade federations and research institutions Three editions of the show magazine SCHÜTTGUT-News are published in the run-up to the show! 16

17 Mark your calendars SCHÜTTGUT & RECYCLING-TECHNIK & 22 May 2014 Messe Westfalenhallen Dortmund Halls Contacts: Contact for questions about participation Ms Judith Luber, judith.luber@easyfairs.com Contact for questions about marketing Ms Julika Hecht, +49 (0) julika.hecht@easyfairs.com Event Director Mr Daniel Eisele, daniel.eisele@easyfairs.com 17