Hyper-Local Maximum Results Cost Effective!

Transcription

1 Mobile Local Online f Local Print Hyper-Local Maximum Results Cost Effective!

2 Why advertise with us Locally? City Pulse reaches 50,000+ weekly readers* With 20,000+ copies at 500+ locations throughout Lansing LansingCityPulse.com reaches 30,000+ weekly Visitors** 46% of adults read a printed newspaper each week 52% are women 66% attended college 76% are homeowners 52% earn more than $50,000/ year 34% earn $75, % are years old 39% are % are % are 65 Source: *Alliance for Audited Media Audit average 12 month circulation multiplied by NAA Pass Through Rate (2012) 3.3/ copy *Google Analytics Site Report 2017 MEDIA AUDIT Aggregate US Top 81 Market Report.

3 We Make You the Leading Local EXPERT! We ll help craft your monthly advice column! Limited to 20 CATEGORY EXCLUSIVE advertisers ONLY Each column we create positions you as the Leading Local Expert in your field! Once you approve the message, we get it ready for local PRINT & ONLINE delivery! Content must meet local newspaper editorial standards Your In-The-Know Editor will make suggestions and work with you to craft your monthly advice column to our local PRINT and ONLINE readers!

4 We Make You the Leading Local EXPERT! Your column is placed in print & online! Your column is featured MONTHLY in The Press! Your column is featured 24/7 on our Website!

5 You re our ONLINE EXPERT all year long! Your column is placed in print & online! You get an Online Profile Page archiving all your columns! Your column is featured 24/7 on our Website!

6 Your online pages are SEO Friendly! We Help You Get Found Online! Plus A link to your site from our popular site is proven to improve your own Website with Search Engine Optimization! Your profile and online columns are listed on top Search Engines so they are found on major search engines

7 You re an Expert to OUR Friends! We post on Our Likes see your content under our newspaper masthead! your monthly column! Each month our 9,100+ Likes see your expert advice! All submissions must meet editorial approval. Limited to 20, local CATEGORY EXCLUSIVE advertisers ONLY

8 REACHlocal customers with daily FREQUECNY! Thousands of LOCAL Online ads each month On our Local Website Delivered Desktop & Mobile! Online ads rotate as Medium Rectangle (300 x 250) & Leaderboard (728 x 90)

9 Local Geo-Targeted Audience Thousands MORE Online ads each month LOCALLY on the top Global sites & Apps! Ads are seen LOCALLY TARGETED to the zip code of your choice! Network Online ads rotates evenly on: Desktop as a Leaderboard (728x90) & Medium Rectangle (300x250) Mobile as a Mobile Leaderboard (320 x 50)

10 Agree to be our EXCLUSIVE In The Know EXPERT, NOW!! Exclusive Extra Promotion! And we ll promote your EXPERTISE monthly in the The Press! Limited to 20, local CATEGORY EXCLUSIVE advertisers ONLY

11 Cost- effective marketing = Massive ROI 12 Monthly Columns Print & Online 3 additional PRINT Ads each month 1/16 th page ad 10k/mo. On our dominant local site Advice Column appears on our Page 360,000 Online Ads 9,100+ likes 20k/mo. LOCALLY on top National Sites & Apps In The Know DIAMOND $159/week Value of: $288/week Limited to 20, local CATEGORY EXCLUSIVE advertisers ONLY

12 Cost- effective marketing = Massive ROI 12 Monthly Columns Print & Online 2 additional PRINT Ads each month 1/16 th page ad 10k/mo. On our dominant local site Advice Column appears on our Page 360,000 Online Ads 9,100+ likes 20k/mo. LOCALLY on top National Sites & Apps In The Know PLATINUM $139/week Value of: $261/week Limited to 20, local CATEGORY EXCLUSIVE advertisers ONLY

13 Cost- effective marketing = Massive ROI 12 Monthly Columns Print & Online 2 additional PRINT Ads each month 1/16 th page ad Advice Column appears on our Page 120,000 Online Ads 9,100+ likes 10k/mo. On our dominant local site In The Know GOLD $99/week Value of: $169/week Limited to 20, local CATEGORY EXCLUSIVE advertisers ONLY

14 PROGRAM DETAILS Make an investment to GROW your business! -> Monthly Advice Column, is featured in the local newspaper and linked from the local newspaper Website. Online Column will remain on the Web for term of agreement providing SEO visibility & assistance. Column will be delivered on Newspaper Facebook page. -> Monthly Online Ads each month on the local newspaper Website. Ads run ROS (run of site) in as Medium Rectangle (300 x 250) & Leaderboard (728 x 90). -> (check if adding) -> Online Geo-Targeted Desktop & Mobile Banner Ads (Desktop as 728 x 90 & 300 x 250, 300 x 600. Mobile as a 320 x 50 achieving no less than 20,000 impressions/month on top National Websites placed within zip code of choice. -> additional 1/16 th of a page monthly (black & white) newspaper ads each month Special Notes: Advertiser agrees to pay a weekly fee of $ to be billed in 12 monthly installments. The agreement is for 12 consecutive months commencing on The agreement has been executed by the parties hereto through their authorized representatives on the date set forth below. Media Company: (Sales Representative) (Management) (Date) (Date) Advertiser (Firm Name) (Authorized Signature) (Print Name and Title of Signer) (Date) ( Address) (Street Address/P.O. Box) (City, State and Zip) (Telephone Number) By signing this Agreement the advertiser accepts the following conditions: This Agreement is governed by the terms and conditions of the publication s current rate card and general advertising policies. This Agreement may be terminated by either party with 30 days written notice. Early termination will result in advertiser paying prevailing rate ( Regular Price for all inventory/ services used. Agreement will be automatically renewed on a month to month basis after term until instructed to discontinue.

15 Our Guarantee of Service Our Pledge to You: We will provide all the solutions we have locally crafted as promised. And provide any updates and modifications that are necessary to meet the changing technologies of the ever-changing digital landscape. We will check in with you no less than once each month to review the performance of these solutions. And if necessary, modify those offerings on an ongoing basis to optimize your results! Newspaper Representative: Date: