Houston Association of REALTORS

Transcription

1 Houston Association of REALTORS 2017 MEDIA KIT

2 HAR Introduction ABOUT HAR Not a fly-by-night, technology start-up, HAR.com is a household name in the greater Houston area and is considered to be the most successful public MLS site in the country. The award-winning website for the 25,000 members of the Houston Association of REALTORS has long been sought out by advertisers eager to reach its targeted and engaged audience. The Houston Association of REALTORS offers diverse marketing channels with which to reach your target audience and increase your return on investment.

3 HAR Member Demographics The Houston Association of REALTORS is the largest trade association in the greater Houston area and the second largest local REALTOR association in the nation. Membership 34,000 Residential and Commercial REALTORS and Affiliate Members 5,600 multi-lingual members, speaking more than 93 languages 1,300 Commercial Gateway Members YOUR MARKETING MESSAGE WILL REACH OUR 34,000 MEMBERS.

4 Houston REALTOR Magazine To build an effective marketing strategy with HAR, use targeted messaging to reach your optimal audience. Print Publication Benefits and Cross-Promotion Direct mail to 34,000 monthly Houston s most prestigious industry publication BTSAs welcome Additional promotion through general content editorials with promotion of company on editorial byline with picture, address and phone number Additional promotion of events and special information from developers and builders in the Houston REALTOR Ground Breakers segment Additional promotion through outside media sources (ie: promotion of your company to media source in green article concept) Additional promotion through HAR s flatscreen display in heavily trafficked central office Additional promotion through HAR social media outlets, such as Twitter & Facebook In each issue, you ll find articles about: Technology MLS Release Professional Development Ground Breakers Commercial Gateway Governmental Affairs TREPAC Communications HAR International

5 Houston REALTOR Magazine Reaching more than 34,000 Real Estate Professionals Half Page: 8 x 4.75 (Horizontal) Full Page: 9.25 x (Full Bleed) 8 x (Non Full Bleed) 1/4 Page: 3.75 x /8 Page: 3.75 x /8 Page: 3.75 x 2.25 Half Page: 3.75 x (Vertical) 1/3 Page: 2.5 x Print Advertisement Size Specifications Full Page Insertions 1X 3X 6X 12X 9.25 x (Full Bleed ) Artwork required: 9 x (Trimmed) $1,825 $1,725 $1,625 $1,525 8 x (NON Full Bleed) Half Page 8 x 4.75 (Horizontal) 3.75 x (Vertical) $1,325 $1,225 $1,125 $1,025 1/3 Page 2.5 x $1,100 $1,000 $ 900 $ 800 Quarter Page 3.75 x 4.75 $ 975 $ 875 $ 775 $ 675 1/8 Page 3.75 x 2.25 $ 675 $ 575 $ 475 $ 375 All artwork files should be submitted in the following: Full-4 Color Process CMYK, 300 DPI screen resolution,.tif/.jpeg/.eps/.pdf file format, flattened and camera ready, and built to exact dimensions. We DO NOT accept Powerpoint, Pagemaker, or Word documents. We do not recommend the use of web images in your ads. If you have any additional questions, please feel free to contact Cathy Armstrong at cathy@har.com. These rates are non-commissionable. Multiple insertion rates are based on consecutive insertions. Specific page reservations require an additional $400 charge. ADVERTISING GUIDELINES BTSA statements may be run by advertisers provided that the following statement is included in all advertising: In accordance with Texas Occupations Code Sec (b), all broker s fees, including BTSAs, are payable to a real estate broker directly and not to a licensed salesperson. HAR will not publish statements by advertisers which may disparage other real estate companies or that may use copyrighted real estate company names without the company s authorization. HAR makes no testament to the qualifications of the businesses advertising in the HOUSTON REALTOR magazine publication. Questions regarding professional standards by advertising should be reviewed with the Better Business Bureau at (713) HAR will not accept or print advertising organization that has an outstanding unpaid account for previous ad submissions. HAR reserves the right to reject any advertisement and refund any money paid for that advertisement.

6 Houston REALTOR Magazine Reaching more than 34,000 Real Estate Professionals

7 HARConnect/5 Minute REALTOR Monthly/Current 728 x 90 HARConnect.com Providing broad reach at low cost, HARConnect delivers the latest in industry news and technology information to thousands of HAR members. Every issue contains links to some of the latest real estate news. 300 x 250 Online Member Communications Site Direct to 34,000 monthly 24/7 Information feed of member/industry-related news on HARConnect.com Animation welcomed on banner advertising Additional promotion through general content editorials Additional promotion through outside media sources (ie: promotion of your company to media source in green article concept) Additional promotion through HAR s flatscreen display in heavily trafficked central office Additional promotion through HAR social media outlets, such as Twitter & Facebook 120 x x 600 Weekly 5 Minute REALTOR Banner Ads Providing broad reach at low cost, HAR s 5 Minute REALTOR delivers the latest in industry news and technology information to thousands of HAR members. Every issue contains links to some of the latest real estate news. Direct to 34,000 members each week!

8 HARConnect/5 Minute REALTOR HARConnect (Communication/News website) Main Content Banner (300 x 250) - $600 per month x 90 Top Leaderboard Banner (728 x 90) - $300 per month Vertical Sidebar Banner Tall (120 x 600) - $200 per month 5-Minute Realtor (weekly newsletter) Weekly Live Banner (200 x 300) - $800 per week Reserve your week/month to be featured 300 x 250 Advertiser: Agency: Contact: Address: City / St / Zip: Company URL: Phone: Payment must be received before ad is loaded online. Prices are subject to change until the receipt of agreement and payment. Make checks payable to Houston Association of Realtors Please contact your HAR Representative for online payment options. 120 x x 600 Specifications & Guidelines: File size may not exceed the specified pixel sizes. Formats: Flash(.swf), Animated(.gif), or.jpeg. the banner artwork to cathy@har.com or emilee@har.com The Houston Association of Realtors reserves the right to reject any banner advertisement for any reason and refund any money paid for that advertisement. This written agreement sets forth the entire agreement between HAR and supersedes all other understandings or agreements whether written or oral. I acknowledge upon signing this contract that I have read and accept the terms and conditions of this contract. HAR makes no representation as to the number of hits or visits an advertiser may receive from their banner ad. Banner fees are non-refundable. Authorized Signature: Date: For additional information about online advertising, call Emi Lee Norris at (713) , ext. 204 Mail contract and check to: Houston Association of Realtors Attn: Emi Lee Norris 3693 Southwest Fwy., Houston, TX For Internal Use Date pmt rec d: Ad posted:

9 HAR.com Why Advertise with HAR Reach MM monthly consumer views Active audience - average user sessions more than 12 minutes HAR.com brings you buyers - 75K HHI over 50% Advertising Opportunities HAR.com offers some great ways to target, based on your needs...target users by: Geography, search term, time of day, listing price, day parting, etc. HAR s Mobile App offers another, breakthrough way to reach your end consumer, who is often on the go Target Marketing Cross Market Real Estate Lifestyle Local Interest Neighborhoods Zip/Area Video Ad Rates Reach Your Audience DESKTOP BANNER Placement Ad Size Rate (CPM) Run of Site 300x250 $13 Run of Site 728x90 $11 Targeted Channel 300x250 $15 Targeted Channel 728x90 $13 Geo Targeted 300x250 $18 Geo Targeted 728x90 $16 TABLET BANNERS Placement Ad Size Rate (CPM) Run of Site 728x90 $18 Targeted Channel 728x90 $20 Geo Targeted 728x90 $25 HAR.com offers some great ways to target, based on your needs.

10 HAR.com Ad Sizes We conform to IAB standard ad sizes Website Ad sizes include: 300x250, 728x90 Tablet Ad sizes include: 728x90

11 REALTOR MEMBER EVENTS The Houston Association of REALTORS proudly presents its BIGGEST real estate and technology conference, HAREngage! This all day member event promises to Educate, Enlighten and Empower our members to become leaders and innovators in the real estate industry. We target our most active members. Attendance and sponsorship is limited. HAR Engage Sponsorship Levels Gold $5,000 Silver $3,000 Bronze $1,500 Break $3,000 Lanyard $2,500 REALTOR CELEBRATION More than two hundred Houston industry leaders honor HAR s incoming Board Chairman, Board of Directors, and industry award winners with an evening cocktail reception and installation of officers and new board members. Sponsorship affords companies the opportunity to mix and mingle with HAR leadership during this special evening. Sponsorship Levels Platinum $5,000 Gold $2,500 Silver $1,500 Entertainment $1,500 Celebrate!

12 Communications Team Chief Communications Officer Matt Burrus (713) ext. 155 Senior Editor David Mendel (713) ext. 255 Senior Account Executive Emi Lee Norris (713) ext. 204 Graphic Designer Cathy Armstrong (713) ext. 292 Parisa Moayedi (713) ext. 293 Houston Association of REALTORS 3693 Southwest Fwy., Houston, TX MAY 2014 Serving Houston s Real Estate Professionals Houston Gulf Coast HAR.com Goes Statewide Dallas/Fort Worth North Texas San Antonio South Texas Austin Central Texas El Paso West Texas Corpus Christi South Gulf Coast Abilene/San Angelo West Central Texas Amarillo/Lubbock Panhandle Brownsville/McAllen/Harlingen The Valley Midland/Odessa Permian Basin Tyler/Longview East Texas New Website to Launch Soon! Let us help you with your marketing/advertising needs.