SPONSORSHIP OPPORTUNITIES. Saturday & Sunday April 21 & 22, am - 5pm

Transcription

1 018 SPONSORSHIP OPPORTUNITIES Saturday & Sunday April 1 &, am - 5pm 1

2 CONTENTS Mission Statement St. Louis Earth Day empowers you and your community to create and celebrate a greener St. Louis, through programs like Recycling On the Go, the Green Dining Alliance, Earth Day Action Grants, and the St. Louis Earth Day Festival. Reaching tens of thousands of people each year with a message of celebration and respect for our environment. Partnerships with our sponsors and the generosity of donors ensures the Festival remains free to all. Support from our sponsors allows us to promote our mission year-round with programs such as Recycling On the Go, the Green Dining Alliance, and Earth Day Action Grants. pg. 4 Sponsorships $3,000 - $40,000 pg. 6-7 Targeted Sponsorship pg.6 Earth Day Stage Sponsor pg.6 Event Greening Sponsor pg.7 Volunteer Sponsor pg.7 MetroBus Painting Sponsor pg pg. 8 Earth Day Challenge pg. 9 Bike Valet pg. 10 Youth Corner -Community Stage pg. 5 Sponsorships $1,000 - $,000 -Eco Activities pg. 11 pg.8 Experience Sponsorship -Energy & Green Building -Reduce, Reuse, Recycle -Home & Pets -Wellness -Nature & Wildlife -Social Sustainability -Transportation & Alternative Fuels -Arts & Crafts -Earth Day Cafe Recycling Extravaganza April nd, 017

3 Marketing Value The marketing value of the 017 St. Louis Earth Day Festival was $69,000 with an estimated 4 million impressions. The event was covered by all major network affiliates, 10 local radio stations, and 5 print and online sources. Having a two-day festival creates a greater opportunity for media coverage on the first day to promote attendance on the second day. Connect with more than 60,000 people at the 018 St. Louis Earth Day Festival! PROMOTE your brand, product, and services to a highly-educated, consumer conscious audience. 017 Attendee Survey Results INCREASE your brand s visibility, strengthening its association with environmental sustainability. HIGHLIGHT what your company is doing to support community efforts and environmental stewardship. FESTIVAL REACH* *90 DIFFERENT ZIP CODES ATTENDEE AGE HOUSEHOLD INCOME 3% STL City 7% Metro East 7% St. Charles County 37% 44% STL County 9% Other 8% 0-5 8% % -35 8% % returning attendees 33 % % % $ k 4% $50-75k 15% $76-99k 7% >$150k 1 <$5k 0% $6-49k % MEDIA COVERAGE *media partners in bold The Point Alive Magazine Belleville News Democrat Earthworms (podcast) FM News Talk 97.1 Fox Go! Magazine KDHX KEZK KMOV 4 KPLR 11 KSDK 5 KSHE95 KTRS Metrobus MetroLink Mind s Eye Radio Now96.3 Outfront Media-billboards RFT online St. Louis Magazine St. Louis Post-Dispatch St. Louis Public Radio St. Louis-Lambert International Airport Sauce Magazine Spirit Seeker Terrain Magazine The Healthy Planet Magazine The Gateway Gardener The New Territory Magazine Women's Journal Yoga & Spa Magazine APRIL 017 WEB TRAFFIC 33,469 Unique visitors to stlouisearthday.org SOCIAL MEDIA IMPRESSIONS 4,558 Twitter followers 6,384 Facebook fans 78,843 Page views 03,779 Facebook post impressions 3

4 EVENT SPONSORSHIP Sponsorship Opportunities Packages can be customized to fit sponsorship and marketing goals. Conserve $40,000 Re-Purpose $0,000 Reduce $10,000 Reuse $5,000 Recycle $3,000 EVENT BOOTH (INCLUDING TENT, TABLE, CHAIRS IF SPACE IS NOT COVERED) Location Prime Prime Prime Prime Prime Size Large Large Large Medium Medium *Festival Shirt *Billboards *Print & Web Ads *Poster & Postcard Monthly e-newsletter Stage Banner Website Sponsor Page Website Landing Page Event Grounds Festival Program Max number of sponsors Event-wide industry exclusivity Newsletter spotlight Stage Recogntion Program Ad Space **VIP Parking Passes Recognition in press releases and social media Recognition in Festival report and St. Louis Earth Day annual report Vouchers for Festival t-shirts 1 Full Page 8 10 LOGO PLACEMENT SPOTLIGHT 3 1/ Page / Page 1/4 Page 4 1 *Print deadlines vary. Early committment recommended. ** VIP Parking Passes as-needed. 4

5 Premium Booth Sponsorship Opportunities Booth includes table and chairs. Community $,000 Location Size Booth Value Website sponsor page w/ link Event grounds Festival program Max number of sponsors Recognition in Festival report and St. Louis Earth Day annual report Vouchers for Festival t-shirts EVENT BOOTH Muny Front Walkway 10'x10' LOGO PLACEMENT SPOTLIGHT Advocate $1,000 approx. $700 approx. $500 by level listing 15 Muny Side Walkway 10'x10' by level listing unlimited All sponsors have the ability to use the St. Louis Earth Day logo and branding to promote their own commitment to sustainability and involvement as it relates to the Festival. In order to receive full benefit of your sponsorship in print and web, early committment is recommended. Many print ads will need to be submitted in mid-february. 5

6 TARGETED SPONSORSHIP Earth Day Stage Sponsor The St. Louis Earth Day Festival will feature our Earth Day stage near the Earth Day Cafe showcasing St. Louis homegrown and thriving music and culture. Vendor/Exhibitor booth in desired area (10x10 with tent, if needed) Naming/Presenting right to the stage Prominent branding on stage banner and onsite entertainment schedules Stage-specific branding in printed program and online schedule Event Grounds banners Festival Program Logo - with stage lineup Highly visible stage signage and promotion of the entertainment lineup make this sponsorship a good option for any marketing objectives. Event Greening Sponsor Recycling On the Go (ROG), St. Louis Earth Day s award-winning event greening program, was born from strategies developed at the Earth Day Festival. $5,000 ROG is implemented at over 100 area events each year to help organizers reduce their event s environmental impact. Brand recognition aligned with the Festival s zero waste and sustainability efforts Online Recognition on zero waste informational webpages and social media Vendor/Exhibitor booth in desired area (10x10 with tent, if needed) Special recognition on website and event program sections that promote our sustainability practices Onsite signage at signature waste sorting stations Event Grounds banners Festival Program Logo - with event greening info $5,000 6

7 Volunteer Sponsor Earn the brand loyalty of our dedicated volunteers and enjoy continued logo presence as volunteers wear their t-shirts through the remainder of the year! Your brand is highly visible as volunteers help during the Festival weekend. Exclusive branding rights on volunteer t-shirts (Approximately 350) Vendor/Exhibitor booth in desired area (10x10 with tent, if needed) Online recognition on volunteer website pages and social media Opportunity to provide food and beverages for volunteers as an in-kind donation, in addition to cash donation Opportunity to provide branded signage or banner in volunteer HQ Invitations to our volunteer appreciation party Event Grounds banners Festival Program Logo - with volunteer recognition Volunteer t-shirts are the most sustainably produced shirts available: grown, sewn and dyed in the USA! $7,000 Metro Bus Painting Sponsor This hands-on activity for all ages supports a local artist and provides a lasting public art creation, serving as an educational reminder that everyone can contribute to sustainability, every day. The end result a painted MetroBus will include the brand of the sponsor and will remain on the streets for one year. Hosted in partnership with Metro Arts in Transit. Commitment deadline: January 31, 018 Brand recognition in all promotion of MetroBus activity (web, social, media, etc.) Vendor/Exhibitor booth in desired area (10x10 with tent, if needed) Special recognition on website and event program that promote this popular activity Logo placement and sponsorship acknowledgement on the tail end of bus ($5,000 value) Event Grounds banners Festival Program Logo - on page listing for bus painting *$8,000 *Production cost of painted MetroBus is $4,000 7

8 EXPERIENCE SPONSORSHIPExperience Area Sponsor Festival exhibitor, vendor, and activity booths are grouped within the event layout according to established categories called Experiences. Presenting sponsors of Experiences may choose from the following categories (9 available): Energy & Green Building Reduce, Reuse, Recycle Home & Pets Presenting designation for selected experience 10x0 booth space in the Experience area of choice Custom feather banner in experience area with your logo Website logo placement on visitor s guide list of Experience areas Event Grounds banners Festival Program - enhanced listing Earth Day Challenge In its seventh year, the Earth Day challenge is heavily promoted through pre-event marketing and outreach to encourage attendees to: 1. Bring a refillable water bottle. Bring a reusable bag 3. Use alternative transportation to travel to the Festival 4. Eat Vegan at the Festival! Down on the Farm Wellness Nature & Wildlife Social Sustainability Transportation & Alternative Fuels Arts & Crafts Earth Day Cafe Pit Stop $3,000 ea. Those who achieve at least 3 of the 4 challenges receive an eco-friendly prize at The Festival. Thousands of people participate annually. Recognition specific to the promotion of the Earth Day Challenge (newsletter, website, social media, event program, select advertisements) 10x10 booth in area of choice with tent, table, and chairs provided Special recognition on website and event program that promote popular family activity Festival program logo on Earth Day Challenge pages of the program Logo presence on Challenge-related signage Opportunity to provide brand-related prizes (must be aligned with Earth Day values) $,000 8

9 Bike Valet Festival attendees are encouraged to travel to the Festival using a sustainable mode of transit. For the hundreds of attendees who cycle to the Festival, free bike valet parking is provided by our partner, Trailnet. A second valet location was added in 016 to meet the demand of the hundreds who use this service. Available Sponsorships Brand recognition in the promotion of biking to the Festival (web & print) 10x10 Vendor/Exhibitor booth in desired area Special recognition on website and event program promoting this popular family activity Event Grounds banners to be hung at valet stations Festival Program Logo *Includes a $1,000 donation to Trailnet *$5,000 presenting $1,000 supporting % discount You provide listing 4 1 9

10 EXPERIENCE The Youth Corner provides hands-on, educational programming designed to challenge and engage youth of all ages in one easy-to-navigate area. Performances on the community Stage will captivate and entertain. Available sponsorships (if overall Youth Corner sponsor is not identified) Presenting designation for specified activity 10x0 Vendor/Exhibitor booth in desired area Recognition on website and event program promoting each activity Opportunity to contribute as an activity facilitator Branded signage Festival Program logo Recognition in Festival report and St. Louis Earth Day annual report SPONSORSHIPYouth Corner Programming that connects sustainability with science, technology, engineering, and math (STEM) learning objectives will provide interactive activities designed to explore and inspire discovery of solutions for the world s environmental challenges. $10,000 SPONSORS THE ENTIRE YOUTH CORNER OR... ECO Activities $7,000 1 Community Stage $3,

11 The Recycling Extravaganza, a one-stop collection event for hard-to-recycle items, will be the kick-off event for Earth Month. This popular annual event moved to the beginning of April in 016 to avoid conflicts with the Festival. 749 vehicles unloaded in only 4 hours in 017. After dropping off donations, participants can grab a bite to eat or drink, and pick up promotional materials for the Earth Day Festival. Donated materials are repurposed or recycled by participating for-profit and nonprofit organizations. Event will be held Sunday April 8th. St. Louis Community College - Forest Park Presenting $5,000 Supporting $,500 Patron $1,000 Available sponsorships *Logo presence on billboards - weeks prior to event Logo presence on volunteer t-shirts Logo presence on each collector sign Ability to have a booth to promote your brand or sell your service *Brand recognition in the promotion of Recycling Extravaganza (web & print) 10x10 Vendor/Exhibitor booth at Festival April -3 Special recognition on website resource page for Recycling Extravaganza Event Grounds banner Recognition in Festival report and St. Louis Earth Day annual report Vouchers for Extravaganza t-shirts *Ad deadlines February 10th 1 Tent included % Discount you provide 11

12 To Visitors Center North EARTH DAY CAFÉ STAGE EXHIBITOR BOOTHS BIKE VALET EARTH DAY CAFÉ To Boat House & Zoo BIKE VALET EXHIBITOR BOOTHS SPONSOR ROW MUNY COVERED WALKWAY YOUTH CORNER COMMUNITY STAGE PRIME SPONSOR LOCATION To Upper Muny Parking Lot To Hampton Ave EXHIBITOR BOOTHS Deadlines: Conserve Sponsor (for inclusion in all promotional materials): January 31, 018 Special programming sponsorships (Metro Bus Painting, Volunteers, and Stages): January 31, 018 All other sponsorships: April 1, 018 Contact Information: Jen Myerscough Connect: St. Louis Earth If you are seeking opportunities to spread your sponsorship over the year, consider supporting our year-round programs: Recycling On the Go and the Green Dining Alliance. St. Louis Earth Day is a 501c3 non-profit organization. Donations are 100% tax deductible and support the programs of the organization. Our Federal Tax ID number is See our website to view the St. Louis Earth Day Privacy Policy. St. Louis Earth Day, a BBB Accredited Charity, has received an A+ rating and meets all 0 Standards for Charity Accountability. 1