Just A Pinch Recipe Club 2012 Online Advertising Media Kit

Transcription

1 Just A Pinch Recipe Club 2012 Online Advertising Media Kit Real recipes. Real traditions. Real people. Online Advertising Opportunities for Quality Brands Online Advertising Opportunities for Quality Brands The fastest growing online community connecting cooks and shoppers with food, recipes, ingredients and grocery/household coupons.

2 Around here, it s not just about recipes. It s about the PEOPLE behind the recipes. Just A Pinch Recipe Club : Building the Largest and Most Robust Interactive Community Around Hometown Cooks. Just A Pinch Recipe Club () is an information resource and interactive social network serving home cooks and recipe enthusiasts. offers targeted search functions, community interaction, discussion, networking, custom organizational tools, guided content and support between users in an accessible yet robust environment. Interactive Features Our vibrant, engaged community of hometown cooks is built around: The most robust social network involving food, recipes and ingredients Tie-ins with Facebook, Twitter and other social media outlets Virtual site design that is engaging for users and advertisers Integrated coupon-targeting that links coupons with recipe ingredients Customizable grocery lists, recipe management and ingredient branding Integrated private messaging Expert blog publishing Nationwide newspaper syndication - extending site content to print Ability to print coupons directly on grocery lists Customizable digital and bound cookbooks

3 Why Just A Pinch Recipe Club? Just A Pinch Recipe Club creates user loyalty though the coming-together of hometown cooks and the timeless, proven recipes that pass through generations. Users share and comment on each other s recipes, and are prompted to return to the website anytime they receive a communication. The old-fashioned recipe swap now extends to blue-ribbon cooks across the map... each bringing their own unique flavor to the table: from mom s Georgia peach pie to that creamy Wisconsin cheese soup you look forward to every winter. Just wanted to let you know that I like the artistic way your site is set up. That is what prompted me to join...and upgrade my account. I look forward to searching all the information and features your site offers. Thank you for your hard work. Marina G. (Oil City, PA) It's like a gold mine, recipes from all over and so many to choose from. I will add mine and enjoy making yours. Anthony S. (Clarendon Hills, IL) Just wanted to tell you how much I like Just A Pinch!...Thanks for the easy-to-use site, the great experience and the wonderful community of cooks! Thank you so much for the Blue Ribbon, and the feature of Diane W. (Hopewell, VA) my recipe!...i am so glad that I This is such a wonderful website!...thank you for stumbled upon your making it fun and easy to cook and make new friends site, it's very at the same time. Angela G. (Bristol, TN) gratifying for me to be able to share recipes and hear I love this site and spend back from people! more time looking Kathleen T. (Dent, MN) around here than any other site on the net. Jane M. (Mystic, CT)

4 Visitor Loyalty Average Pageviews Per Visit Just A Pinch visitors view more pages. Members are highly engaged reaching upwards to 20 pages per visit. Even our casual visitor significantly exceeds Google Analytics benchmarked average of related sites. Average Time on Site per Visit Just A Pinch visitors invest more time. Members spend 18 minutes per session, and visitors overall spend an average 5-6 minutes per session... again far exceeding Google Analytics benchmarked average of related sites. Lower Bounce Rate Just A Pinch Recipe Club is sticky. Our visitors are more likely to hang around. Less than 50% leave after one page view while related sites* average a 60% bounce rate.

5 Growth Trends Steady Growth Just A Pinch visits and pageviews are on the fast-track! Less than 2 years after the April 2010 launch, pageviews are in excess of 9 million per month, and membership sign-ups are nearly 1000 per day -- making us the fastest growing food, recipe and coupon site!! Content Growth Membership Growth

6 Website Advertising 728x90 Leaderboard, 300x250 Premier Medium Rectangle, 300X100 3:1 Rectangle, and Homepage Sponsorship Block.

7 Exclusive Ingredient Branding A unique opportunity to exclusively pair your brand with ingredients on recipe pages and shopping lists. See your brand with link to your website listed as our exclusive recommendation everywhere the associated ingredient appears: online recipe pages, printed grocery lists, printed recipes, syndicated newspaper columns, food blog & contests. Help hungry cooks make your brand their brand of choice.

8 Promotions & Contests Sponsorships Brand-specific Contest Sponsorship and Promotions bring the spotlight to your brand while actively engaging the audience. This fun, interactive approach to marketing is sure to motivate the audience and generate a positive user experience and affinity for your brand across multiple mediums. Persistent site-wide promotional banner Product- or category-relevant contests, promotions and prizes Long-lasting brand presence tied to professional website blog and syndicated newspaper columns Your brand or message incorporated into related site content Tiles and text links drawing users to your site and allowing them to interact with your brand. Brand lives in perpetuity Within our blog and syndicated Newspaper columns. Internal ads and banners Spotlight you brand!

9 Syndicated Newspaper Columns An added benefit of branded ingredients and promotions is having your brand live in perpetuity within our syndicated newspaper columns.

10 Ad Specifications and Guidelines Advertising Specifications: Ad Product File Size Format 728 x 90 IMU - (Leaderboard) 40k max.png/.gif/.jpg/.swf 300 x 250 IMU - (Medium Rectangle) 40k max.png/.gif/.jpg/.swf 300x100 IMU - (3:1 Rectangle) 40k max.png/.gif/.jpg/.swf Custom Sponsorship Logo 8k max Transparent EPS that will be placed within our sponsorship template Homepage Sponsorship Block All the above Rich Media Ad Specs Any rich media or custom campaigns defined on a case-by-case scenario. Advertising Guidelines: Lead Time: Three to five business days for standard creatives Logos for sponsorship must be provided 5 days prior to campaign. All ad units must launch a new browser window when clicked on. Opportunities available on a first-come, first served basis. Just A Pinch reserves the right to terminate a campaign at any indication that it is not being properly served.

11 Advertising Contacts Carl Trautmann EVP Sales (917) Anne Balaban Chief Revenue Officer (917) Corporate Office 110 Third Avenue North Franklin, TN 37027