BUSINESS YOUR STYLISH STEP TO SUCCESSFUL. ¹1 B2B exhibition of footwear, accessories, components and materials in Russia

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1 STYLISH STEP TO SUCCESSFUL BUSINESS ADVERTISING OPPORTUNITIES FOR SPONSORS ¹1 B2B exhibition of footwear, accessories, components and materials in Russia YOUR

2 VISITORS' PROFILE BUSINESS OWNERS, TOP MANAGERS PROCUREMENT EXECUTIVES 20,5 EXPERTS

3 VISITORS DOMAIN OF BUSSINES 49 RETAIL 21 MANUFACTURING 23 WHOLESALE 7 OTHER

4 MARKETSEGMENTS* WOMEN'S FOOTWEAR MEN'S FOOTWEAR CHILDREN'S FOOTWEAR ACCESSORIES HARDWARE FABRICS EQUIPMENT * The interviewed could choose more than one variant of answer, that's why the total exceeds 100% BAGS AND SUITCASES NATURAL LEATHER SYNTHETIC LEATHER SOLES CHEMICALS

5 FOOTWEAR STYLES 59 CLASSIC SPORT AND CASUAL 15 HOME DESIGN 15 ORTHOPEDIC 4 OTHER

6 GEOGRAPHY OF ESXIBITORS Central and Western Europe Austria Belarus Bulgaria Great Britain Germany Italy Spain Latvia Netherlands Asia India China Pakistan Turkey Uzbekistan Vietnam Hong Kong Kazakhstan Iran Armenia Poland Portugal Russia Serbia Slovenia Ukraine France Czech Respublic Estonia South America Brasil Africa RSA

7 SPONSOR OF THE REGISTRATION The sponsorship of the registration is an excellent opportunity for your company to cover the biggest possible audience during the online registration and during the exhibition days. The registration is absolutely mandatory for all the exhibition visitors, without any exception. The online registration is open two months before the exhibition. All the season exhibitions are attended averagely by visitors during the exhibition days. The sponsorship package includes: The official status for the Company «SPONSOR OF THE REGISTRATION». Placement of the Company's logo: - exhibition banners at the Exhibition center; - internet site the page Partners and the Main page; - the page of Gratitude to the Partners of the printed exhibition catalogue. Special advertising A-board 2 X 2,9 meters of the Sponsor in the foyer of the registration lobby. Sponsor's advertising module 1/1 on the 2nd cover or inside the printed exhibition catalogue. Placement of the Sponsor's banner on the registration pannels. Demonstration of the Company's video on exhibition's plasma panels in the registration area during the exhibition period.* Sponsor's banner in the electronic version of the Invitation ticket to the exhibition. Discount for any advertisement in the industry magazine SHOES 30%. Cost of the package 4'270 euro Only for MosShoes exhibitors *Duration of the video up to 40 seconds.

8 SPONSOR OF THE INCLUDES 2 RELAX-ZONES RELAX ZONES Sponsorship of the Relax zones for visitors is an opportunity to present your brand to the visitors of the exhibition in an interesting and memorable way. The Relax zone is a meeting point for all the participants of the Forum during the intervals between the appointments all the four days of the exhibition's work. The sponsorship package includes: The official status for the Company «SPONSOR OF THE RELAX ZONES». Placement of the Company's logo with the status: - exhibition banners at the Exhibition center; - internet site the page Partners and the Main page; - the page of Gratitude to the Partners of the printed exhibition catalogue; - the page with the scheme in the exhibition guide; - A-board with the scheme in the Exhibition Center. Internal branding of the Relax zones for visitors with the advertisement and souvenirs of the Sponsor. Roll-ups (2 pcs) of the Sponsor in the exhibition hall. Demonstration of the Company's video on exhibition's plasma panels in the registration area during the exhibition period.* Mentioning of the Sponsor in the exhibition's electronic mailing, addresses. Placement of Sponsor's souvenirs and advertising materials in the registration zone and the exhibition's Conference Hall. Discount for any advertisement in the industry magazine SHOES 30%. Cost of the package Cost for MosShoes exhibitor *Duration of the video up to 40 seconds. 3'340 euro 2'570 euro

9 BRANDING OF BAGS Advertisement on bags works for long time, promoting your brands not only on the fair grounds, but even when the exhibition is over. The bags are distributed among all the participants of the exhibition. The circulation of the bags is copies. The sponsorship package includes: The official status for the Company «Sponsor». Placement of the Company's logo with the status: - exhibition banners at the Exhibition center; - internet site the page Partners and the Main page; - the page of Gratitude to the Partners of the printed exhibition catalogue. Demonstration of the Company's video on exhibition's plasma panels in the registration area during the exhibition period.* Production of the branded bags: one side of the bag with the Sponsor's advertisement according to the technical regulations. Mentioning of the Sponsor in the exhibition's electronic mailing, addresses. Placement of Sponsor's souvenirs or advertising materials into the bags for every exhibition visitor. Discount for any advertisement in the industry magazine SHOES 30%. Cost of the package Cost for MosShoes exhibitor *Duration of the video up to 40 seconds. 3'340 euro 2'570 euro

10 SPONSOR OF THE RADIO BROADCASTING The sponsorship of the radio broadcasting is an opportunity to attract the attention of the exhibition visitors to your product and to invite them to your booth. The sponsorship package includes: The official status for the Company «Sponsor». Placement of the Company's logo with the status: - exhibition banners; - internet site the page Partners and the Main page; - the page of Gratitude to the Partners of the printed exhibition catalogue. Roll-up (1 pc) of the Sponsor in the exhibition hall. Radio announcements at the opening of the exhibition and during the day. 3 announcements per day. Totally 12 announcements. Demonstration of the Company's video on exhibition's plasma panels in the registration area during the exhibition period.* Mentioning of the Sponsor in the exhibition's electronic mailing, addresses. Discount for any advertisement in the industry magazine SHOES 30%. Cost of the package Cost for MosShoes exhibitor *Duration of the video up to 40 seconds. 3'480 euro 1'700 euro

11 ADVERTISEMENT OUTSIDE THE PAVILION OPTIONS 3õ3 meters 1.23õ2.50 meters 1'850 euro 1030 euro 2õ3 meters 1'370 euro Outdoor advertisement A-board located in front Of the entrance to the exhibition pavilion* 3õ2 meters Double-sided light box (city format) in front of the exhibition pavilion* INSIDE THE PAVILION 1'470 euro 2õ2.9 meters 750 euro 4õ2.8 meters 1'450 euro Suspended banner* Advertisement A-board Tritex in the foyer in front of the entrance to the Exhibition Halls 17 and 18* *Manufacturing and installation included.

12 ADVERTISEMENT Printed advertisement OPTIONS THE GUIDE The exhibition guide is released with the circulation of copies. It is given to all the exhibition visitors. Advertisement centerfold 2/1 Cover 4 (back) 1/1 Cover 3 (inside) 1/1 Cover 3 (inside) 1/2 Logo on the layout Logo in the list of exhibitors 1'450 euro 1'100 euro 1'000 euro 580 euro 200 euro 58 euro Besides the layout of the halls and lists of exhibitors, the guide contains the detailed information on the Business Program and special expositions. THE OFFICIAL EXHIBITION CATALOGUE copies of the official exhibition catalogue are printed, and all the participants receive it in the accreditation package as well as the visitors who purchase it at the registration desk. 870 euro 770 euro 520 euro 58 euro Advertisement centerfold 2/1 Cover 4 (back) 1/1 Advertisement page (inside) 1/1 Logo (monochrome)

13 ADVERTISEMENT OPTIONS Extra possibilities Information desk Video broadcast up to 45 seconds* Placement of the leaflets at the information desk The own roll-up in the exhibition area 1 promoter per exhibitor Radio announcement 600 euro 590 euro 510 euro 295 euro 255 euro 100 euro Contacts: Olga Nikolaeva Director for marketing Elena Sivkova Manager for advertisement marketing@mosshoes.com +7 (495) , ext. 120 reklama@mosshoes.com +7 (495) , ext. 119 *Commercial in rotation, all days of the fair on two plasma panels of the organizer, in Registration zone and in Conference Hall.