The Middle East Magazine for Sustainability & Corporate Social Responsibility. An Intelligent Review on Ethical Business.

Transcription

1 TM The Middle East Magazine for Sustainability & Corporate Social Responsibility An Intelligent Review on Ethical Business Media Kit 2018

2 2018 INSIGHTFUL DYNAMIC HONEST POWERFUL INFORMATIVE RESPONSIBLE KNOWLEDGEABLE REWARDING BENCHMARKING ETHICAL SOCIAL INTELLIGENCE Profile Responsible Business TM focus markets are the GCC region, and Levant. Responsible Business TM is published quarterly by CSR LEBANON s.a.r.l. and is licensed by the Ministry of Information in Lebanon under the number 135/1998. Responsible Business is a member of the Federation de la Presse Libanaise and is a registered trademark in Lebanon and the Middle East region 2013 All rights reserved. The First & Only Specialized Magazine in the Middle East on Sustainability & Corporate Social Responsibility (CSR). About Responsible Business TM Quarterly Review is a unique media platform covering the latest CSR and sustainability trends, initiatives, stories, case studies, reports and expert viewpoints. The magazine aims to broaden and deepen the understanding of Corporate Social Responsibility and provide road maps for improved adoption and implementation of the concept within a local and regional cultural context. Responsible Business has a sincere message to promote. Sustainability is at the heart of this message and is reflected in its rich content, state-of-the-art printing and wide range of topics. This quarterly magazine is an authoritative reference on CSR and builds the business case for corporations committed to improving their practices by offering accurate information and guidelines. It is a forum for sharing stories and experiences in view of the challenges and risks corporations need to deal with today. Format: Print & online edition Layout: Portrait colored Frequency: Quarterly, in addition to Special Editions Size: 20 x 27 cm Language: English Circulation: 15,000 printed copies per issue. Expected Readership: 50,000 through exposure within corporations, government institutions, NGOs, academic institutions, and conferences and events. ISSN: Market Price: KSA SR30 UAE AED30 Qatar QR30 Bahrain BD3 Kuwait KD3 Oman OR3 Lebanon LL10,000 Syria SYP300 Jordan JD5 Europe 6 UK 5 USA $8 Canada C$8 Other Countries $8 Paper: Responsible Business is the only magazine in the Arab world printed on premium quality, costly, and 100% eco-friendly paper with the following specifications: Mixed Sources Ecological Features Printed on Freelife Vellum, recycled paper obtained with 40% FSC certified post consumer fibers, 55% FSC certified cellulose and 5% cotton fiber.

3 Why We Need This Magazine Corporate Social Responsibility (CSR) can no longer be perceived as a business luxury, it is becoming an integral part of a company s daily operations to ensure strength and sustainable growth. This magazine aims to equip readers with information about CSR from general knowledge to know-how for implementing their own sustainability policies. Responsible Business tackles CSR and sustainability from a local and regional perspective in collaboration with global experts in the field and with the support of strategic partners like Business in The Community in the UK and others. While there is a growing interest in CSR, misconceptions widely exist among business leaders and executives. Responsible Business will play a major role in providing the proper understanding of CSR by highlighting good performers, identifying shortcomings, and benchmarking corporations against their regional or international peers, with the aim of enhancing practices in the field. Responsible Business brings to light CSR progress and innovation which deserve more attention. The magazine provides a platform for local, regional, and international dialogue, news, case studies, and trends. TARGET AUDIENCE Geographic Distribution Guaranteed Distribution: Each quarter, Responsible Business will make sure it is fulfilling its mission by reaching the target audience in the wide geographic areas it covers. Responsible Business is commited to distributing over 2,000 issues for free to selective VIPs, corporations, and governmental contacts for the first three years Don t miss the opportunity of wide guaranteed distribution. INFLUENTIAL READERSHIP AN INFLUENTIAL READERSHIP By Profession: Chairmen & CEOs Decision Makers Executive Management Economic Leaders Government Officials Diplomats Universities & Schools NGOs Media By Industry: Renewable Energy Banking & Finance Real Estate Industry Telecoms Information Technology Logistics Automotive Responsible Business is for local and regional public and private sector institutions and corporations, multinationals, business associations, academic institutions, policy makers, NGOs and media. The magazine is of interest to company executives and decision makers, from CEOs to Sustainability or CSR Managers, Marketing and Communications Managers, Human Resources, Risk, and Finance Managers. Responsible Business is also a must-read for students, the sustainable leaders of the future, environmental specialists, civil society organizations, and all those interested in developing responsible businesses in a changing world. Market Distribution:. Bookstores. Malls. Newspapers Stands. Airport Duty Free s. Universities. Embassies. Hotels. Conferences & Exhibitions. Government Institutions. Trade Missions. NGOs. Hospitals. Media. International Organizations By Country: Lebanon Saudi Arabia UAE Qatar Jordan Kuwait Bahrain Syria UK Europe USA

4 Why Advertise in Responsible Business? Responsible Business is NOT just another magazine. By advertising in RB, you invest in quality content based on a concept that acknowledges international standards of ethics, transparency, and professionalism. Responsible Business has a message of sustainability and a vision to secure a better future for generations to come. Shared values, corporate citizenship, social responsibility, and environmental consciousness are THE mantras of this new Era. Your advertisement will be placed strategically in a magazine with a cause, and in a medium that delivers your message to the right people. Advertising rates in Responsible Business are well considered and reasonable. High quality starts from our commitment to print on FSC certified 100% eco-friendly paper. Responsible Business is the only magazine in the region being printed on premium quality recycled and costly paper. Such new trends are worth promoting and following. Circulation & Readership: The target audience of Responsible Business comprises a very wide readership due to the appeal of the topic to various types of readers from executives to civil society activists. With the existence of a very limited number of quality business magazines in the Arab region, Responsible Business offers another alternative and a new and exceptional choice for advertising! Rate Card Ad Position Lebanon Full Page $2,750 First Page or Page Facing Editorial Page* $4,750 Full Page Prime Location (within the first 10 pages) $4,250 Double Page Spread - DPS $4,850 DPS Directly After the First Page $6,000 COVER Inside Front Cover - IFC $6,500 Inside Back Cover - IBC $5,250 IFC - DPS $8,000 Back Cover $8,000 Special Cover Insert in the Middle of the Magazine (same cover thickness) $7,000 - Advertorials are also available and would be published under the title Advertorial. - All position requests or special instructions: 10% surcharge. - Advertorial prices are 50% + above rates. * Could be page No.2, 4, 6, 8 or more depending on ads availability in every issue. Technical Information Ad Sizes Free and selective distribution of 2,000 copies will be an essential part of the magazine s circulation of 15,000 copies per issue in the first 3 years. Brand Image & Reputation: Responsible Business is the right media to promote your commitment to addressing environmental and social issues and protecting the public interest, which will positively mobilize public sentiment. This will also attract the attention of other media towards socially responsible companies. 27 x 20 cm 27 x 40 cm Full Page Double Spread Bleed Size: 0.5 cm (Please include Crop & Bleed Marks)

5 Six Years of Responsible Business Your Ultimate Source for Corporate Social Responsibility Knowledge Issue No. 2 April - June 2012 Issue No. 3 July - September 2012 Sustainable Banking: Industry game changer or marketing hook? Green Building Still Only a Dream Stakeholder Management or Public Relations? Transformational Leaders Genuine actions to conduct business ISSN Rocky Foundations How the cement industry is embracing CSR and why we should care Greenwash Loud Bark, No Bite Leading the pack The challenges of sustainable packaging CSR in the Workplace The role of HR in creating a sustainable corporation Sorry Bank Audi This is not a CSR Report! ISSN The Human Brand Aligning marketing strategy & Social Causes CSR Education is Gaining Momentum Youssef El Khalil The Leader of Microfinance

6 Putting Sustainability First Subscriptions Annual Subscription Rate: $120 Including 4 issues per year and Special Editions. Corporate Subscription Rate: $500 Consisting of a package of 5 annual subscriptions including: 5 copies of Responsible Business Quarterly Magazine per year. 5 copies of all Special Editions To Subscribe: 1. Call us 2. Fill in the subscription form, scan and send it to us by or by fax. Contact US Responsible Business Beirut-Lebanon P.O.Box Tel F E. info@csrlebanon.com