Co-Opportunities Campaign

Transcription

1 TV and ONLINE Package: Co-Opportunities Campaign On Air Campaign: 60 Interconnect on air commercials to run on targeted networks Online Campaign: 148,500 Adult 18+ Video impressions on 68,500 Video Banner Impressions Sign in Page 40,000 Pre-Roll Impressions Xfinity.com, Xfinity TV.com, Xfinity Go App & Watch ESPN 40,000 added value companion banner impressions Includes production of :30 second photo ad and online Video Banner w/ canvas Rate: $4,500 per participant* *10 Total Programs Available. Limit of 1 program per participant unless approved by Explore Minnesota Tourism> Optional Addition: Request for $1,500 extra Overlay messaging on :30 second commercial allowing viewers to request Travel Guide, allowing for lead generation. With Explore Minnesota s support and vendors discounts you save over $6500! Contact: Ann Miller, Regional Account Executive Comcast Spotlight Ann_Miller@cable.comcast.com Office Cell:

2 Comcast Spotlight Regional Coverage Map Comcast Spotlight Twin Cities Interconnect Regional Coverage Map by Footprint Mpls-St. Paul DMA Comcast/Twin Cities Interconnect (3710) Mpls-St. Paul DMA 13-County Metro Area DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of (1) the number of subscribing homes receiving an advertisement and (2) audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts by the Nielsen full footprint Interconnect Universe Estimate. Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates may contain impressions outside the home DMA. [See also Nielsen ViP Report]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for noninsertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive. Generated by Rhiza for Media. Ad Zones (Hybrid Exclusive). Last updated

3 Xfinity Households Deliver Your Customers in Mpls-St. Paul Profile / Mpls-St. Paul / Index of 100 = Market Average Household Subscribes to Cable / Internet Provider = Xfinity Travel/Leisure Activities Leisure Activities Past Year: Skiing Cross Country 116 Leisure Activities Past Year: Skiing Snowboarding 113 Leisure Activities Past Year: Boating 105 Primary Decision Maker in HH for: Car Rental or Hotel 103 Hotels/Motels Past Year: Any Upscale Hotel 126 Hotels/Motels Past Year: Any Bed & Breakfast 119 Events Attended/Places Visited Past Year: Art Museum 106 Events Attended/Places Visited Past Year: Zoo 107 Attended Day Spa Past 3 Months: Yes 136 Visited Casino Past Year: Yes 102 Domestic Places Visited Overnight Past Year: Duluth 109 Domestic Places Visited Overnight Past Year: Lutsen 118 Xfinity Households are 26% more likely to have Stayed in an Upscale Hotel with last Year than the market average. Xfinity Households are 18% more likely to Have Visited Lutsen in the Past Year than the market average. Education of Respondent: College Graduate (4 Yrs. College) 115 Household Income: $100,000 or more 111 Market Value of Owned Home: $350,000 or more 102 Items Bought on Internet Past Year: Other Travel Reservations (Hotel, Auto Rental, Etc.) 106 Source: Scarborough Mpls-St. Paul DMA, Feb13-Jan14, Adults 18+, Targets = Household Subscribes To Cable: Yes orinternet Service Providrs.You Use: Comcast/XFINITY Internet or InternetSites/Apps Used Pst30Days: XFINITY/Comcast. Index of 100 = Market Average. Scarborough Data & Reports are protected under the federal Copyright Act and are the registered intellectual property of Scarborough Research & Arbitron, Inc. Any use of the Scarborough Data is subject to all limitations and qualifications contained in the Report.

4 Top Spotlight Networks Northern Minnesota Travelers / Mpls-St. Paul DMA Recommended networks to reach your target audience (Cume) enough times to stay top of mind (Index) Reaching (Potential) Indexing 30% 25% 26% 24% 24% 23% 21% 21% 19% 18% % 17% 17% 17% 16% 15% 15% 14% % 75 10% 50 5% 25 0% 0 Increase reach by advertising on networks like HGTV watched by 26% of Mpls-St. Paul DMA Adults who have Visited Duluth, North Shore or Brainerd Lakes Area in the Past-Year. Complement your on-air buy with which delivers 17% of Mpls-St. Paul DMA Adults who have Visited Duluth, North Shore or Brainerd Lakes Area in the Past-Year. Add frequency to your campaign using high indexing networks. Mpls-St. Paul DMA Adults who have Visited Duluth, North Shore or Brainerd Lakes Area in the Past-Year are 31% more likely to watch Bravo than the average person in the market. Market Average = 100 Mpls-St. Paul DMA Adults who have Visited Duluth, North Shore or Brainerd Lakes Area in the Past-Year are also 7% more likely to have visited in the past 30-days. Source: Scarborough Mpls-St. Paul DMA, Feb-13 - Jan-14, Adults 18+, Target = Domestic Places Visited Past-Year: Duluth, North Shore or Brainerd Lakes Area. Cable Viewing = Past-Week (Hardwired Only). = Internet Sites Visited Past 30-Days. Index of 100 = Market Average. Scarborough Data & Reports are protected under the federal Copyright Act and are the registered intellectual property of Scarborough Research & Arbitron, Inc. Any use of the Scarborough Data is subject to all limitations and qualifications contained in the Report.

5 Dominating Local Media Sites in Mpls-St. Paul More Average Visits Per Visitor & Average Minutes Per Visitor Total Unique Visitors (000) Average Daily Visitors (000) StarTribune.com KARE11.com CBS Minnesota TwinCities.com KSTP.com MyFoxTwinCities.com StarTribune.com KARE11.com FOXNEWS.com CBS Minnesota TwinCities.com KSTP.com MyFoxTwinCities.com StarTribune.com KARE11.com CBS Minnesota TwinCities.com KSTP.com MyFoxTwinCities.com Average Visits per Visitor StarTribune.com FOXNEWS.com KARE11.com CBS Minnesota KSTP.com TwinCities.com MyFoxTwinCities.com Average Minutes per Visitor Source: comscore Media Metrix Local Market Monthly Report/ Minneapolis-St. Paul DMA, March-2013 February-2014 (Rolling 12-Month Average); Total Audience (Adults 18+); Web Domains (unduplicated).

6 Xfinity.com - The Functionality Serves as the home page for 70% of XFINITY customers! Check , listen to digital voice mail, check TV listings/record DVR, and pay bill functionality! Click HERE for In Banner Video preview link Check today s headlines related to national, political, entertainment, sports and finance news all in an entertaining video format! Choose from over 35,000 full-length titles from the XFINITY TV library the same content XFINITY subscribers can access from their cable box!

7 Xfinity.com Sign In Roadblock: 1400x800 XConnect: 300x250 & 160x600

8 Click Banner Ads for Live Preview Explore Minnesota Co-op Examples

9 Request For Information Request for Information Allows consumer to interact with the Explore Minnesota television ads to request additional information or travel guides creating leads that can be repurposed in the future