BRAND STANDARDS. Policy & Procedures for Winkler Structures and Individual Dealers

Transcription

1 BRAND STANDARDS Policy & Procedures for Winkler Structures and Individual Dealers

2 Logo Usage Winkler Structures > WS Logo Full Colour Colours Bright Red CMYK: RGB: 239, 65, 54 HEX: #ED4140 Pantone 1795C Charcoal Grey CMYK: 69, 63, 62, 58 RGB: 51, 51, 51 HEX: # Pantone Sterling White CMYK: 0, 0, 0, 0 RGB: 255, 255, 255 HEX: #FFFFFF

3 Clear Space Area To ensure that the logo is not crowded by other elements, it must be surrounded by the recommended clear space. This space can be measured by using the width of the E in WINKLER. Minimum Logo Size 28mm 24mm logo has a minimum reproduction size to ensure that it is legible. minimum width of the logo is 28mm, while the slogan can be 24mm. Colour Variations Black Background Winkler is white, the logomark is red and Structures is red. Winkler Structures > WS Logo Dark Bkg Red Background logo is all white. Winkler Structures > WS Logo Black + White > White

4 Taglines bottom of the tagline should align with the bottom of the pertaining logo. re should be a minimum of 20 mm between the logo and tagline. DO NOT: Make the tagline larger than the logo. Alter the colours unless specified below. Change the tagline font. Add effects. Place the tagline above the logo. Logo Tagline COLOUR VARIATIONS Red Background tagline is all white. Black Background tagline is all white. Winkler Structures > Slogan > Slogan_White.eps

5 Unacceptable Logo Usage Do not skew or distort. Do not stretch. Do not change fonts. Do not change colours. Do not add effects. Do not place on a busy background. Do not move around elements. Do not resize elements.

6 Sample Ads Please use the following layout guidelines when creating ads to submit to publications. Photos to use in ads for each industry are included in the logo package. An amendment will be sent out providing ad messaging options for each industry to include in your ads. LOREM IPSUM SIT Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed enim orci, vulputate vitae placerat nec, egestas sed libero. Praesent auctor iaculis nisi in efficitur. Phasellus nec fringilla diam, efficitur placerat lacus. Sed ultrices enim vel libero eleifend dapibus.,qorci. Nam ornare quam. Dealer Name John Doe PHONE CELL TOLL FREE FAX Full Page

7 Dealer Name John Doe PHONE CELL TOLL FREE FAX Half Page Dealer Name John Doe CELL PHONE TOLL FREE FAX Quarter Page

8 Sample Ads with Dealer Branding If you choose to lead promotional efforts with your internal branding, please refer to the following guideline showing requirements. Winkler Structures logo must be a minimum of 50% of the size of the dealer s logo with the tagline no smaller than the Winkler Structures logo. Allied Steel logo must be included in all print ads. Your Logo Your Ad

9 Image Options As a brand that sells on quality and innovative technology, all photos used in Winkler Structures materials should display these characteristics: A. Subject matter should be relevant, not generic B. Technical quality should be high, namely: High resolution (300 DPI+ for print material, 72 DPI+ for web) Taken by a professional quality camera (DSLR), or a high-end point and shoot Colour balance is correct (whites are white, photo does not have a cool or a warm tint) Taken during ideal lighting conditions, the first few hours after dawn or last few hours before sundown. Avoid direct sunlight (around noon). Shoot facing away from the sun to avoid a bright background and dark subject. Straight horizon line Sharp focus No noticable noise C. Use professional composition techniques, such as the rule of thirds, balance, and negative space.

10 Tradeshow Materials Complete 10 x 10 Indoor Exhibit INCLUDES: Collapsible backdrop with brand fabric banner Overhead branded sign with built in brochure display rack TV Mount with glass table-top 10 x 10 black interlocking floor mats

11 Pop-Ups following 3 trade show banners are designed to showcase specific industry product offerings. Dealers are required to select the most relevant 2 banners for purchase and use at trade shows throughout the year. Cattle Barns Bulk Storage Event Arenas Flexible Applications Flexible Applications Salt/Sand Storage Run in Shelters Customizable Stall Barns Dairy Barns Equipment Storage Hay Storage Hog Barns Agriculture Commercial / Industrial Equestrian

12 Backdrop Dealers have the option of purchasing a backdrop featuring Winkler Structures branding for use at trade shows. Options include: 10 x 7.5 pop up backdrop with collapsable frame 8 x 5 hanging banner Both will feature the same design. Apparel Dealers are encouraged to wear a branded polo shirt or jacket and if a hat is worn it is suggested to be branded as well.

13 Table Cover Dealers are required to purchase a table cover that is custom made to fit the tables that were previously supplied by Winkler Structures. Sides Front Booth Layout following is the ideal layout for a 10 x 10 trade show booth including all of Winkler Structures materials. 10 ft. Backdrop 8 ft. Banner Banner 2 Banner 1 Table

14 Contact Information If you have any questions regarding the use of the Winkler Structures brand please contact Winkler Structures: Phone: 1 (800) To order trade show materials please contact Derek Wiebe: derek.wiebe@winklerstructures.com Phone: 1 (204)