LOCAL PLAYER FOR U-BAHN ADVERTISING IN BERLIN

Transcription

1 LOCAL PLAYER FOR U-BAHN ADVERTISING IN BERLIN

2 Campaign Advertising Poster Displays In total display locations Berlin-wide Maximum range: one poster per location Format: DIN-A0 / DIN-A1 and 4/1 only in portrait Booking of networks: Berlin / City / Kiez 1.54 million U-Bahn rides are counted in Berlin each day. Booking period: One week (7 days) Choose between individual networks Only entire networks can be booked Primetime tariff weeks (+10%) in the city networks

3 Campaign Advertising Poster Frames Exclusive Nets High reach poster networks in highly frequented U-Bahn stations Exclusive single poster panels in the formats A0 Effective way to execute small to medium-sized campaigns Targeted advertising through individually configurable networks On average 27% of sales are attributed to poster advertising. Minimum booking period: One week (7 days) Primetime tariff weeks (+10%)

4 Campaign Advertising Floor Graphics Latest trend for new customer acquisition Eye-catching due to the extraordinary placement Approximately subway locations Berlin-wide Selection of various formats and shapes Long contact time in the waiting situation 5 minutes is the average waiting time on a platform. Minimum booking period: 28 days 16 premium stations within Berlin Prices exclude production

5 Campaign Advertising Promotion / XXL-Promotion Up to 70m 2 of an exclusive promotional booth Action area for creative design possibilities Large-scale appearance for extraordinary ad effect Over passengers per day at e.g. Alexanderplatz. Minimum booking period: 1 day XXL Promotion is only bookable at the premium subway station Alexanderplatz with a maximum of 7 promoters

6 Long-term Advertising Metro Billboards On the wall behind the train tracks 173 U-Bahn stations with 900 large-scale ad spaces 9 square meters of design freedom Each location can be booked individually 5 minutes is the average waiting time on a platform. Minimum booking period: 1 year (shorter periods upon request) 8 premium stations within Berlin

7 Long-term Advertising Poster Displays Ideal place to connect with mobile target groups various advertising spaces in different formats Standard formats: DIN-A0 (1 m 2 ) / DIN A00 (2 m 2 ) Backlit displays for optimal visibility 24/ million U-Bahn rides are counted in Berlin each day. Minimum booking period: 1 year 18 premium stations within Berlin Prices exclude production

8 Long-term Advertising Poster Display Headers Addition to free-standing poster displays Double-sided eye-catcher 2 meters above the floor To guide commuters to your business 1.54 million U-Bahn rides are counted in Berlin each day. Minimum booking period: 1 year Prices exclude production

9 Long-term Advertising Staircases Great way to turn foot-traffic into potential customers Different formats and sizes of advertising spaces due to structural differences Options: individual message per stair step or continuous motif along the stairs contact changes per month e.g. at Wittenbergplatz. Minimum booking period: 1 year 18 premium stations within Berlin Prices exclude production

10 Long-term Advertising Bridge Banners On bridges of Berlin s U-Bahn lines Unmissable large-scale ad spaces Depending on availability, different banner sizes are possible 1.4 million contact changes per month e.g. at U-Warschauer. Minimum booking period: 1 month Minimum width: 8 meters Prices exclude production

11 Long-term Advertising ZOB Central Bus Station Important intersection of international and inner German long-distance bus traffic 4 exclusive advertising formats: Poster Displays Window Stickers Staircases Promotion In 2017 six million passengers with arrivals and departures. Poster Displays Window Stickers Staircases Promotion

12 Overview of U-Bahn Networks

13 General Information The terms and conditions of DIE DRAUSSENWERBER GmbH apply as well as the special conditions for campaign and long-term advertising, can be found at All pricing information is valid for 2019 and in Euros plus VAT. Graphics as well as illustrations are exemplary.

14 DIE DRAUSSENWERBER GmbH An der Spreeschanze 6 // Berlin Tel vertrieb@draussenwerber.de