PCHi 2018 Exhibitor Marketing Programme

Transcription

1 PCHi 2018 Exhibitor Marketing Programme Note: All prices listed below are exclusive of 6% VAT. 1

2 1. Onsite Marketing 101 New Product Showcase The New Product Showcase provides companies with a prominent spot to highlight the features of their new products, while allowing visitors to try the products personally. In addition to increased publicity, participating exhibitors will be able to better engage visitors through the hands-on experience. PCHi 2018 New Product Showcase Price List No. Item Unit Price (in RMB) Unit Price (in USD) 1 Option A RMB 12,000 USD 1,977 2 Option B RMB 11,000 USD 1,812 Visuals of the PCHi 2017 New Product Showcase are provided below for your reference: Option A Within Showcase: Product sample; product information, including exhibitor name, booth no., company logo and product description. Exhibitors have the flexibility to decorate the showcase in any way. Around Showcase: Company logo; product poster; product leaflets; product testing area (lockable); tissue paper. Option B Within Showcase: Product sample; product information, including exhibitor name, booth no., company logo and product description. Exhibitors have the flexibility to decorate the showcase in any way. Around Showcase: Company logo; product poster; product leaflets. Publicity Channels Online promotion: PCHi Mobile WeChat / Official website / E-newsletters Onsite promotion: Show Catalogue / Visitor Guide / On-site Display Board 2

3 102 New Technology Session (NTS) Introduction A mainstay at PCHi, the New Technology Session (NTS) provides exhibitors with a valuable platform for promoting new products and raising brand awareness. Located strategically within the exhibition hall, the open-concept presentation is free-to-attend for all visitors. As a participating exhibitor, you will be able to achieve brand and product exposure, and get additional opportunities to meet and network with potential customers. In addition, exhibitors will benefit from a series of pre-show, on-site and post-show promotional activities planned by PCHi, all of which will help you gain greater exposure. (PCHi 2017 Samples) Value of NTS Prior to PCHi, NTS exhibitors will get additional publicity via online channels, including PCHi s official website and e-newsletters. During the show, you will be entitled to a one-hour presentation slot, where you ll get the chance to present and share information on new products, research results or market trends to attending visitors. NTS Schedule NTS sessions are allocated on a first come first served basis. Priority will be given to exhibitors who book their slots earlier. 2018/03/19 (Monday) 2018/03/20 (Tuesday) 2018/03/21 (Wednesday) 09:30-10:30 09:30-10:30 09:30-10:30 10:30-11:30 10:30-11:30 10:30-11:30 11:30-12:30 11:30-12:30 11:30-12:30 13:00-14:00 13:00-14:00 14:00-15:00 14:00-15:00 15:00-16:00 15:00-16:00 / 16:00-17:00 16:00-17:00 Location NTS will be held in two separate areas within the exhibition hall: NTS A and NTS B. NTS A NTS B 3

4 Price List Note: Prices are exclusive of 6% VAT. PCHi 2018 New Technology Session (NTS) Unit Price (USD) 1,977 Publicity Channels: Online promotion: PCHi Mobile App / WeChat / Official website / E-newsletter Onsite promotion: Show Catalogue / Visitors Guide / Onsite Display Board 103 Sponsorship of New Technology Session Areas New Technology Session Areas NTS A and NTS B - are strategically located inside the PCHi exhibition halls. By sponsoring this area, your company s name, logo, and booth number will be seen by the thousands of visitors that attend the NTS. Additionally, the sponsor will receive information gathered at NTS about the attendees. Price:RMB 30,000 Quantity : 2 Sponsors 104 Gift for Visitors Pre-registered visitors, exhibitors, industry experts, and representatives from international and local trade media will receive a customized gift designed by your company. Total no. of gifts: 20,000 Price: RMB 10,000 (production costs will be fully borne by the sponsor) Quantity: 1 sponsor Discount: Enjoy a 20% discount off the total sponsorship cost, with purchase of item 104: Gift for Visitors and item 117: Gift for Conference Speakers and VIP 4

5 105 Drinking Water All visitors, media representatives, and industry directors will receive a bottled water with a label that can be fully customized by your company. You may use the packaging label to introduce your company and booth location. Total no. of bottled water: minimum 20,000 Price: RMB 11,000 (Excluding production costs) Quantity: 1 sponsor 106 Visitor Registration Area The registration area is the place that all visitors arrive at before entering the exhibition hall. Placing your advertisement in this area will enable your company to make an impression on current and prospective customers upon their arrival. Your company s logo and corporate imagery will be featured prominently on the display boards. Price: RMB 20,000 Quantity: 1 sponsor 107 New Product Showcase Area The New Products Showcase is where visitors gain direct access to the new products launches at PCHi. Placing your company s logo on the showcase backdrop and floor labels is a good way to attract visitor s attention, and will enable them to gain an impression of your brand. Price: RMB 25,000 Quantity: 1 sponsor 5

6 108 VIP Lounge Placing your advertisement in the VIP Lounge offers a great opportunity for your company to build brand awareness amongst key buyers and VIPs. The VIP Lounge is accessible to a select group of high-level decision makers with purchasing power. Information on your company will be placed in the lounge, increasing brand exposure and attracting potential business partners to your booth. Price: RMB 8,000 Quantity: 1 sponsor 109 Rest Area The rest area is where visitors gather at various times during the show. Your corporate logo will be displayed on the backdrop, on the tables and the carpet, increasing brand exposure and attracting potential business partners to your booth. Price: RMB 25,000 Quantity: 1 sponsor 110 Lunch Area Most visitors will choose to have lunch at the exhibition venue out of convenience. Your corporate logo will be displayed on the backdrop and all table standees, increasing brand exposure and attracting potential business partners to your booth. Price: RMB 8,000 Quantity: 1 sponsor 6

7 111 Coffee Area When attendees need a break, they tend to head to the coffee area. Your corporate logo will be displayed on the backdrop and table standees, increasing brand exposure and attracting potential business partners to your booth. Price: RMB 25,000 Quantity: 1 sponsor 112 Information Counter Throughout PCHi, visitors approach the information counter with queries about the show. Your company s logo and message will be featured on the backdrop, increasing brand exposure and attracting potential business partners to your booth. Price: RMB 5,000 Quantity: 3 sponsors 113 Exhibitor List Billboard Billboards displaying the full exhibitors list will be placed at strategic positions across the show floor. Your company s name and logo will be highlighted in a different colour on the respective billboards, as well as in the Visitors Guide. Location: Main Hall Entrances, Visitor Guide Price: RMB 5,000 Quantity: 6 sponsors 7

8 114 Floor Plan Billboard Billboards displaying the show s floor plan will be placed at strategic positions across the show floor. Your company s name and logo will be highlighted on the billboards in specific colours, as well as in the Visitor Guide. Location: Main Hall Entrance, Visitor Guide Price: RMB 5,000 Quantity: 6 sponsors 115 Onsite LCD Display LCD displays will be placed in various locations, such as the VIP lounge, PCHi rest area, and coffee area. This method of direct marketing enables visitors to familiarise themselves with your company, increasing brand exposure and attracting potential business partners to your booth. Duration: video will be played continuously over 3 days. Featured companies: 10 Requirements: Video, auto-play PPT Location Target Group Price (RMB) VIP Lounge Invited visitors (association directors, industry experts, enterprise managers); Speakers, Invited buyers PCHi Rest Area Visitors from the ingredient and packaging material zones 5,000/min Coffee Area Visitors from the ingredient and packaging material zones 116 Conference Presentation Sponsorship As a professional trade event, PCHi organizes many conferences annually during the show in order to cater to the needs of the industry. Topics covered include technology, marketing trends, rules and regulations, and packaging etc. By taking up a conference sponsorship package, you ll be able to strengthen your company s position in the industry, while reaching out to a greater number of visitors at PCHi. 8

9 Item Quantity Price Conference Sponsorship Entitlement (RMB) 2 sponsors for a whole-day 20, minutes presentation slot conference; 1 sponsor for a halfday conference tickets 5 complimentary sponsored conference 30% discount for conference ticket (1 month before the show) Complimentary Conference Promotion Service Channels Description Estimated Value (in RMB) Conference schedule shown on 4,000 conference schedule billboard Conference schedule shown on Exhibition Catalogue Conference schedule shown on Show Guide Conference schedule shown on PCHi Website Conference schedule shown on PCHi WeChat Conference schedule shown on PCHi E-newsletter Your company name will be included on the conference schedule billboard that will be located at the entrance of the exhibition halls. Your presentation schedule and speaker s bio etc. will be published in the Exhibition Catalogue. Your presentation schedule and speaker s bio etc. will be published in the Show Guide. Your presentation schedule will be hosted on PCHi Website. Your presentation schedule will be hosted on PCHi Website. PCHi sends e-newsletters regularly to more than 30,000 industry professionals. Each e- newsletter is distributed to past attendees of PCHi, as well as potential visitors. Your conference presentation schedule featured in the e-newsletter will help to raise awareness of your company and brand. 2,000 5,000 10,000 3,000 3,000 Total Complimentary Publicity Value 27, Gift for Conference Speakers and VIP Guests PCHi conference speakers and VIP guests consists of professional industrial experts, including academic professors, doctors, researchers from prestigious companies, analysts from market research firms, association experts, third-party organizations etc. Your gift will be given to all conference speakers and VIP guests. Total no. of gifts: 200. Price:RMB 8,000 (production costs to be fully borne by the sponsor) 9

10 Quantity:1 Sponsor Note: Gifts are required to be of a high quality. PCHi reserves the rights to assess the quality of the sponsored gifts before approval. Discount: Enjoy a 20% discount off the total sponsorship cost, with purchase of item 104: Gift for Visitors and item 117: Gift for Conference Speakers and VIP 118 Exhibitor Presentation Theatre First introduced in 2017, the Exhibitor Presentation Theatre was warmly received by participants and attendees. To better provide for our valued exhibitors, the Exhibitor Presentation Theatre will return to PCHi Participating exhibitors can look forward to an all-inclusive presentation platform, complete with a private conference room and comprehensive pre-show and onsite publicity activities. Half-day and full day presentation slots are available, and exhibitors will have the freedom to plan their presentation topics according to their marketing needs. Highlights Comprehensive marketing and promotional support that will allow exhibitors to focus their time and energy on conference preparation. Expand your business database with access to potential target audience - close to 15,000 professional visitors. Significant international reach with nearly 45% potential international attendees. A half day or full day presentation slot in a professional setting, which is an effective way of increasing exposure at PCHi. Sample room setting at Shanghai World Expo Exhibition & Convention Centre Item Location Time Quantity Floor Space Room capcaity Rental of Conference AM Slot: Slots are available across all 3 days 120 sqm 100 pax Conference Room Room in Hall 5 10:00-12:00 PM Slot: 13:00-17:00 of PCHi on a first come first served basis What s Provided (the price is exclusive 6% VAT) 1. Equipment: 1 projector, 1 projection screen, 2 wired microphones, 1 wireless microphone, 1 laptop with connecting line, 1 presentation remote 2. Allocation: 1 water dispenser, 1 bottle of potable water, 50 paper cups, tables, chairs, and pencils 3. Construction: 1 platform, 2 backdrop (content must meet organizer s requirements) RMB: 16,000/ AM Slot RMB: 20,000/ PM Slot 10

11 Remarks:Participants have to bear the cost of the use of LED, overtime construction, safety guarantee deposit, overconsumption of electricity etc. Publicity Channel PCHi Website PCHi E-newsletter PCHi WeChat Publicity Channel Conference Schedule Billboard Visitor s Guide Exhibition Catalogue Total Publicity Value (complimentary) Complimentary Publicity for Participating Exhibitors Pre-show Publicity Description Conference schedule displayed on the event website More than 110,000 page views, 14,000 page visitors, 40,000 number of hits Conference schedule featured in PCHi E-newsletter (at least once) E-newsletter subscribers: close to 40,000 Conference schedule featured in PCHi WeChat news feed (at least once) WeChat followers: more than 10,000 Onsite Publicity Description The conference schedule billboard will be displayed at prominent locations across the show floor. Your conference session will be promoted alongside the PCHi 2018 Themed Conferences The conference schedule will be featured in the Visitor s Guide, as part of the show highlights. The guide will be made available to nearly 150,00 visitors during PCHi. Containing comprehensive information on PCHi, the Exhibition Catalogue is the publication of choice for all exhibitors and visitors. The conference schedule will be featured in the Exhibition Catalogue. Estimated Value RMB 10,000 RMB 3,000 RMB 1,000 Estimated Value RMB 10,000 RMB 8,000 RMB 10,000 RMB 42, Print Marketing 201 Visitor Pass (single side) Advertisement on visitor pass (Back of pass, single side) Size: 93mm x 97mm (AI) 11

12 Visitor pass (back of badge, single side) 1 RMB 50,000 All PCHi visitors, association representatives, hosted buyers and VIP guests, will be required to put on passes bearing your company logo as they enter the exhibition hall. This will enable your company to enhance awareness and visibility of your brand throughout the venue. Total no of passes: 15, Lanyard Ad on Lanyard (single side) Size: 40mm x 20mm (300pix, AI ) Lanyard 1 RMB 60, Visitor Bag Throughout the 3-day exhibition, approximately 10,000 industry professionals will put on a lanyard bearing your company logo, which can help to strengthen your company s branding. Total no. of lanyards: 15,000. PCHi 2018 Ad on Visitor Bag Size: 383mm x 406mm Visitor Bag 1 RMB 100,000 Upon entry, each PCHi visitor will receive a bag with your company logo printed on it. Total no. of bags: 15,

13 Show Preview The PCHi Show Preview contains information on invited visitors, exhibitors, conference program, and other on-site activities etc. It will be delivered to around 20,000 potential visitors via and through courier in November With the Show Preview, visitors can exchange for a pass on-site and gain complimentary entry to PCHi, without having to register online or join the ticketing queue. Discount: Exhibitors who purchase items : WeChat Pre-registration advertisement and items : Website Preregistration advertisement will be entitled to a free advertisement in the PCHi 2018 Show Preview (item 208). Sample (PCHi 2017 Show Preview Sample) Price List (All prices below are exclusive of 6% VAT) Item Quantity Price (RMB) 204 Front Cover 1 8, Inside Front Cover 1 6, Inside Back Cover 1 6, Back Cover 1 7, Full-Page Full-Color 5 5,000 13

14 3. Online Marketing 301 WeChat Pre-registration Advertisement on Login and Registration Pages Size: 300px X 150px Advertisement on preregistration login and registration pages 1 RMB 20,000 Your advertisement will be visible to visitors when they pre-register for PCHi via WeChat. 302 WeChat Pre-registration Advertisement on Confirmation Pages Size: 300px X 150px Advertisement on confirmation page 1 RMB 20,000 Your advertisement will be displayed on the confirmation page after visitors have successfully completed the preregistration process (estimated reach of approximately 7,000 visitors). Discount: Exhibitors who purchase items : WeChat Pre-registration advertisement and items : Website Pre-registration advertisement will be entitled to a free advertisement in the PCHi 2017 Show Preview (item 208). 14

15 303 WeChat Title Sponsorship PCHi regularly sends updates on show information, and general industry news to its followers on WeChat. With the title sponsorship, you can increase exposure of your company, brand name, and industry awareness. Your advertisement will be displayed in PCHi s WeChat post. Size:720 px ⅹ400 px Item Price for the whole year Description Top Title Sponsorship RMB 5,000/month PCHi publishes at least 12 industry news on WeChat monthly from July to December. Your logo Bottom Title RMB 3,000/month will be displayed on the top/bottom of the news. Sponsorship 15

16 304 Web Banner Advertisement Above Online Floor Plan PCHi2018 Size:600pxⅹ90px Web banner advertisement above online floor plan 1 RMB 2,000 Your advertisement will be displayed above the downloadable floor plan. 305 Web Banner Advertisement Above Online Exhibitor Listing PCHi2018 Size:732pxⅹ90px Web banner advertisement above online exhibitor listing 1 RMB 3,000 Your advertisement will be displayed at the top of the main page of the exhibitors listing, as well as on the search results page. Apart from attracting the attention of visitors, this also guarantees a high click-through rate to your company s website. 16

17 306 Web Banner Advertisement Below Online Exhibitor Listing PCHi2018 Size:732pxⅹ90px Web banner advertisement below online exhibitors listing 1 RMB 3,000 Your advertisement will be displayed at the bottom of the main page of the exhibitors listing, as well as on the search results page. Apart from attracting the attention of visitors, this also guarantee a high click-through rate to your company s website. 307 Web Banner Advertisement Above Online Product Directory PCHi2018 Size:732pxⅹ90px Web banner advertisement above online product directory 1 RMB 3,000 Visitors utilize this page when searching for specific products. Your advertisement will be displayed on the main page of the directory, as well as on the results page. 17

18 308 Web Banner Advertisement Below Online Product Directory PCHi2018 Size:732pxⅹ90px Web banner advertisement below online product directory 1 RMB 3,000 Visitors utilize this page when searching for specific products. Your advertisement will be displayed on the main page of the directory, as well as on the results page. 309 Advertisement on Pre-registration Login Page Size:150px X 400px Size:650px X 200px Advertisement on pre-registration login page 3/group RMB 20,000 Visitors will see your advertisement when they pre-register for PCHi. 18

19 310 Advertisement on Visitor Registration Page Size:150px X 400px Size:650px X 200px Advertisement on visitor registration page 3/group RMB 20,000 Visitors will see your advertisement when they are filling in their particulars during preregistration. 311 Advertisement on Pre-registration Confirmation Page Size:150px X 400px Size:650px X 200px Advertisement on pre-registration confirmation page 3/group RMB 15,000 Your advertisement will be displayed on the confirmation page after visitors have successfully completed the preregistration process (estimated reach of approximately 7,000 visitors). Discount: Exhibitors who purchase items : WeChat Pre-registration advertisement and items : Website Pre-registration advertisement will be entitled to a free advertisement in the PCHi 2017 Show Preview (item 208). 19

20 312 Side Banner Advertisement on Website Sub-pages Size: 295pxⅹ170px PCHi2018 Side banner advertisement on sub-pages 4 RMB 3,000 Your advertisement will be displayed in the selected section on all sub-pages (excluding sub-pages featuring the conference program and pre-registration). 313 E-newsletter Article On a regular basis, the show team sends e-newsletters to our database of more than 30,000 industry professionals. These s contain news about the personal care ingredients industry and updates about PCHi. E-newsletters are sent to past participants of PCHi, as well as potential visitors. Advertising in PCHi s e-newsletter will help to raise awareness of your company, and increase opportunities for partnership and business deals. 20

21 Feature article in e-newsletter Word count:1000 characters (CN)/section 600 words (EN)/section Feature article in e-newsletter 5 RMB 3,000 An abstract consisting of 150 Chinese words and 100 English words will be featured in the e-newsletter. The full article will consist of 1000 Chinese words and 600 English words. 21

22 314 Flash Advertisement on Website Homepage PCHi2018 Size: 630px x 215px Flash advertisement on the home page 6 RMB 14,000 Your ad will be featured on the home page of the PCHi s official website, and hyperlinked to your company s website. 315 Website Exhibitor Listing Featured exhibitor Exhibitor Listing Featured exhibitor Exhibitor listing Featured exhibitor 20 RMB 1,000 Your company s name and information will be highlighted and abbreviated, allowing your company to stand out in the list. 22

23 Contact Us PCHi Project Team Mr. Peter Liu Project Manager Tel: Ms. Young Wang Mr. Shawn Liu Assistant Sales Manager International Sales Supervisor Tel: Tel: Country and Regional Sales Team France/Monaco/ Ms. Alisa Kolobova Tel: +33 (0) Japan Ms. Asuka Tsuji Tel: tsujia@reedexpo.co.jp Italy Ms. Valentina Prevignano Tel: valentina.prevignano@reedexpo.it United Kingdom Ms.Temby Anna Tel: +44 (0) anna.temby@reedexpo.co.uk Thailand Ms. Ann (Parichat Kositsin) Tel: parichat.kosi@reedtradex.co.th India Mr. Shammi Srivastava Tel: shammi.srivastava@reedexpo.co.uk Spain Ms. Stefania Massa Tel: stefania.massa@reedexpo.it Singapore/Malaysia/Taiwan Ms. Charmaine EU Tel: charmaine.eu@reedexpo.com.sg Germany/Austria/Switzerland Ms. Rahel Hilker Tel: rahel.hilker@reedexpo.de South Korea Mr. Alex Lee Tel: alex.lee@nexstar.co.kr South Korea Ms. Jenna Lee Tel: jenna.lee@nexstar.co.kr USA/Canada Mr. Marc Miller Tel: mailler@reedexpo.com South America/Mexico Mr. Stephen Guthartz Tel: sguthartz@reedexpo.com Guangdong Province Ms. Jady Xue Tel: @139.com 23