The St. Augustine Record s POLITICAL ADVERTISING

Transcription

1 The St. Augustine Record s POLITICAL ADVERTISING

2 Tiffany Lowe Multimedia Political Advertising Consultant Ph: Fax: Mon-Fri 8:30am - 5:30pm One News Place, St. Augustine, FL 32086

3 Standard Daily News Page Deadlines Publication Day Copy Due Monday Thurs. 5:00 pm Tuesday Thurs. 5:00 pm Wednesday Fri. 5:00 pm Thursday Mon. 5:00 pm Friday Tues. 5:00 pm Saturday Wed. 5:00 pm Sunday Wed. 5:00 pm rates political rop rate $24.50 per column inch color rates $ $ $ or less $8.00 pci Monday, December 12, Full Page 6 Columns x 21.5 (10.16 x 21.5 ) B&W = $3, Color = $3, The St. Augustine Record 1 2 The St. Augustine Record 1/2 Page V 3 Col x 21.5 (5 x 21.5 ) B&W = $1, Color = $1, Monday, December 12, /16 Pg 2 Col x 4 (3.27 x 4 ) B&W = $196 Color = $260 1/8 Page 3 Col x 5.25 (5 x 5.25 ) B&W = $ Color = $ /4 Page 3 Col x (5 x ) B&W = $ Color = $ Monday, December 12, /2 Page H 6 Columns x (10.16 x ) B&W = $1, Color = $1, The St. Augustine Record 3 Platforms & Media Supported Applications - The preferred format is HIGH RESOLUTION PDF, 300 dpi. We also accept InDesign CS3 or lower, Photoshop and Illustrator CS3 or lower documents. Ad text can be accepted through , as word document or fax/printed out. Artwork is only accepted as a high resolution jpg, pdf, tif, psd, eps or ai. Artwork sent as word document, publisher file or fax will be rejected or subsituted. Formats - PDF, TIFF, JPEG, or EPS. Camera Ready Ads - All ads need to be complete and ready to run. If ad is to run black & white it needs to be sent black & white. If ad is to run color it needs to be CMYK not RGB. Delivery - There are a variety of ways to send us the data, including: to your sales rep s , Adsend, CD, internet or FTP (we can use your site or provide one). If the native file is sent we need all artwork and fonts used to create the ad. Please make sure files have extensions on them. If you have further questions, please contact your sales representative. 2

4 3 Flyer Inserts Pre-Printed Flyers 8½ x 11...$37 30 per thousand Prices below include design, print & delivery 2 week lead time 8 1/2 x 11 Black Ink on Colored Paper * One Sided...$35 per thousand Two Sided...$40 per thousand Full Color Glossy ** One Sided 10,000-19,999...$75 per thousand 20, $68 per thousand Two Sided 10,000-19,999...$80 per thousand 20, $73 per thousand *Black Ink on Colored Paper - Inserts are minimum order of 5,000 **Full Color Glossy - Inserts are minimun order of 10,000 Mechanical Specs Paper for single sheet inserts should be a minimum of.007 paper stock thickness for best results. Paper stock less than.007 may be used but slippage and multiple insertions are more likely to occur. Minimum Insert Size 5 wide x 7 deep Maximum Insert Size wide x 11.5 deep Insert Policies Deadline for scheduling or cancelling inserts is 7 days prior to date of publication. All inserts are due at loading dock at least 5 full working days prior to date of publication. (Dock hours are 7:30am-3:30pm Monday Friday.) Insert Delivery Instructions Deliver all inserts to: The St. Augustine Record c/o The Florida Times Union 1 Riverside Avenue, Jacksonville, FL Phone:

5 Insert Quantities * Sunday Circulation Full 17,200 Zone 4 Ponte Vedra, Julington Creek, 210 Corridor & Intracoastal Zip Codes , 32082, This area is north of 214 west of I-95 and north of SR 16 east of I ,000 Zone 3 St. Augustine & Vilano Beach Zip code , 32092, Historic Downtown, World Golf Village & Palencia....4,400 Zone 2 Anastasia Island Zip code Encompasses all of Anastasia Island and land south of the Matanzas inlet, includes Davis Shores, Lighthouse Park, St. Augustine Beach, Crescent Beach and Summer Haven....3,600 Zone 1 St. Augustine South, The Shores, Hastings, Elkton, Flagler Estates, Palm Coast & Palatka Zip codes , 32033, 32145, 32136, 32137, 32164, 32131, 32177, This area is south of 207 east of I-95 & south of 214 west of I-95. The residential centers of St. Augustine Shores, Moultrie, St. Augustine South, & Hastings dominate the zone....5,000 Multiple zone orders may be required. 5,000 minimum. Monday -Saturday Circulation ** Full 14,300 ZONE ZONE 4 Not Pictured: zip codes 32136, & Palm Coast in Flagler County, zip codes 32131, & in Palatka in Putnam County. *Annual averages: Quantities vary seasonally. Please contact your sales representative for specific monthly circulation quantities to ensure full coverage. ** No Inserts in Monday editions. 4

6 Monthly Neighborhood Publications distributed free to every ResideNt of These Communities World Golf Village Community Journal 5,500 Copies Communities From SR16 thru CR210 & World Golf Village North Shores News 4,400 Copies Residents from Vilano Beach North to South Ponte Vedra & North City Anastasia Island community journal 6,500 Copies Homes on Anastasia Island from Davis Shores to Crescent Beach, Treasure Beach & Marineland Full Page 6 Col. x /2 Page V 3 Col. x 21.5 Monday, December 12, The St. Augustine Record 1 Monday, December 12, The St. Augustine Record Monday, December 12, The St. Augustine Record 3 1/16 Pg 2 Col. x 4 1/8 Page 3 Col. x column width column width column width column width column width column width /4 Page 3 Col. x /2 Page H 6 Col. x Political Rate - $6.25pci 1/16 Pg 1/8 Pg 1/4 Pg 1/2 Pg Full Pg $50 $98.44 $ $ $ Add Color $35 $50 $75 $75 $75 5

7 Monthly Neighborhood Publications distributed free to every ResideNt of These Communities GUS! 8,694 Copies Forward From Fifty publication inserted into Zones 1 & 2 of The St. Augustine Record Southern Comfort 2,500 Copies St. Augustine South Marsh Creek News Journal 1,000 Copies Marsh Creek Country Club & Vicinity Bi-Monthly Full Page 6 Col. x 10 1 DAYXXX, DATEXXX, YEARXXX The St. Augustine Record Monday, December 12, /2 Page H 6 Col. x 5 The St. Augustine Record 3 1/8 Page 3 Col. x DAYXXX, DATEXXX, YEARXXX The St. Augustine Record 4 The St. Augustine Record DAYXXX, DATEXXX, YEARXXX 1/4 Page Standard 3 Col. x 5 1/2 Page V 3 Col. x 10 July Political Rate - $6.25pci 1/8 Pg 1/4 Pg 1/2 Pg Full Pg $46.88 $93.75 $ $375 Add Color $50 $75 $75 $75 Dead -line Pub Date Anastasia Island 6/20 7/3 GUS! 6/30 7/10 World Golf Village 7/3 7/17 Southern Comfort 7/11 7/24 North Shores 7/11 7/24 neighborhood deadlines & publication dates August Dead -line Pub Date Anastasia Island 7/18 8/7 World Golf Village 8/1 8/14 Marsh Creek 8/1 8/14 GUS! 8/4 8/14 Southern Comfort 8/8 8/21 North Shores 8/8 8/21 September Dead -line Pub Date Anastasia Island 8/22 9/4 GUS! 8/29 9/11 World Golf Village 9/5 9/18 Southern Comfort 9/12 9/25 North Shores 9/12 9/25 October Dead -line Pub Date Anastasia Island 9/19 10/2 GUS! 9/29 10/9 World Golf Village 10/3 10/16 Marsh Creek 10/3 10/16 Southern Comfort 10/10 10/23 North Shores 10/10 10/23 6

8 is the most accessed media site in St. Johns County Average Monthly Page Views: 2 Million Average Monthly Unique Visitors: 500,000 Banners (See corresponding number on image to the left) 1) NORTH/SOUTH 728 x 90 2) Pencil 950 x 30 3) LREC 300 x 250 4) SKY/Large SKY 160 x 600 / 300 x 600 5) Rotater 230 x 90 Rich Media Corner Peels Sliding Boards Sticky Notes Expandable banners Mechanical Requirements Original artwork for the Web must be supplied in the following formats: JPEG, GIF, PNG, PSD, PDF, or EPS. Submissions may be sent via FTP, CD Rom, or . Copy must be supplied in textonly format or as Microsoft Word documents. Microsoft Publisher documents are NOT ACCEPTED for copy or artwork. Online ad sizes conform to the Interactive Bureau Standards and Guidelines. File size recommendations North/South: 30kb (animated: 40kb) SKY: 30kb LREC: 30kb Copy requirements Design service is available to advertisers at no additional charge for ads published on the StAugustine.com network. Proofs will be ed upon request for all ads, providing the copy has been submitted by deadline. Additional charges may be assessed for audio/video streams. File Delivery Ads can be delivered in a variety of ways electronically to StAugustine.com. The preferred method is via the FTP (File Transfer Protocol) site. Appropriate software is needed to access an FTP site. Please notify your rep prior to transmissions. The following information should be supplied with submission: Advertiser Name, Run Date(s), Ad Size, Filename and Software/Version.

9 Other Advertising Opportunities Front Page Sticky Notes $ 830 Make your message really stand out! Includes design, print & application to every paper, with full color capability plus online exposure! Online at for 1 day & bonus 1/8 pg. black & white ad in The St. Augustine Record on sticky note publish date! Add full color to 1/8 pg for $100. All Sticky Notes 3 x3 with bleed All Ad Copy due 14 Business Days prior to Publication NOW AVAILABLE IN SPECIALT Be Creative: Full color glossy notes & specialty shapes allow for endless ideas! Tent Arrow Diamond Stop Sign House * No political sticky notes can run on election dates or 4 days prior. * Cannot be an attack ad against another candidate. * Cannot be an issues ad. Heart T-Shirt 16 Car 8

10 ELECTION GUIDES SPECIAL PULL-OUT SECTIONS Profiles of Candidates & St. Johns County Election Information Publication Date Saturday, August 9 in The St. Augustine Record Deadline: Monday, july 21 Publication Date Saturday, October 18 in The St. Augustine Record Deadline: monday, september 29 Sizes & Prices Ad Size B&W COLOR 1 / 8 Pg. (5 x 2.5 ) $ 205 $ 455 ¼ Pg. (5 x 5 ) $ 345 $ ½ Pg. (H x 5 ) (V-5 x 10 ) Full Pg. (10.16 x 10 ) $ 660 $ 910 $ 1110 $ 1360

11 A. B. Advertising Policy All rates are net as shown. Agency commissions or further discounts are not allowed unless otherwise noted. Every effort will be made to comply with the advertiser s position request; however, position is not sold or guaranteed. Advertising orders are not accepted on a position or omit basis. C. D. E. F. All political ads must be prepaid in advance with a campaign check or a campaign credit card/debit card. Publisher reserves the right to revise advertising rates upon 30 days notice. The Publisher reserves the right to reject any advertisement. Advertiser represents and warrants that all statements contained in copy submitted by Advertiser are true, and Advertiser agrees that it will indemnify and hold harmless Publisher from liability, including reasonable attorney s fees and other costs of defense, arising from any actions or claims for libel, slander, disparagement, trade libel, invasion of privacy, or other causes of action resulting from the publication of Advertiser s copy. G. The St. Augustine Record and StAugustine.com will not be liable for any error in advertisements to a greater extent than the cost of the space occupied by the error. The Publisher will not incur any liability for errors after the first day the ad appears. Any errors should be reported immediately to the advertising department for correction as soon as possible. Publisher is not responsible for errors on copy received after deadline. H. I. Advertising set to resemble news matter must carry the word Advertisement at the top of the advertisement. The software used to schedule and track digital impressions is set to deliver impressions within a standard margin of error. Completed campaigns which have delivered within a seven percent margin (i.e.,+or -) will be considered to have been delivered in full. In addition, when advertisers run multiple online impression-based campaigns during a month, the combined total number of impressions delivered for a given ad type will be compared to the total number of online impressions ordered to determine if ordered impressions have been fulfilled. J. The St. Augustine Record Preprint Insert Policy Full Run, Part-Run and Zoned Preprint Advertisers We appreciate your business and strive to deliver the best service possible. Free standing inserts ( FSI ) rates are not based solely on circulation or distribution. We cannot guaranty the amount of daily or Sunday newspapers sold or distributed. The following policies are applicable to the inclusion of free-standing inserts ( FSI ) in our newspaper and related publications: FSIs are billed for quantities ordered and inserted. Distribution quantities are forecasted based upon available information. Actual deliveries are subject to change due to fluctuations in subscribers and single copy sales. o For all insertion orders, the advertiser must indicate in the insertion order how excess inserts or shortages are to be addressed. Excess If no instructions are provided for excess inserts, at our discretion, we will: (i) insert the excess in adjacent zoned areas, (ii) insert the excess in other products to completely fulfill the order. Any excess after this will be destroyed. Shortages If no instructions are provided for shortages, we will insert what is available without regard for zoned areas covered. If instructed, we will endeavor to cover specific zones first. Out of Spec Inserts o FSIs not meeting the specifications set forth in our preprint specifications and requirements policy may pose problems for machine insertion. If accepted every attempt will be made to fulfill the order and the advertiser will be billed for ordered and inserted amount. Certain types of out of spec inserts may be accepted and hand inserted for an additional cost. Please check with your sales representative before placing the order. In no event shall we be liable for printing, delivery or other preprint production costs incurred by the advertiser. Further, we are not liable for any consequential damages, such as lost revenue, lost profits or similar damages. Terms of Payment 1. All rates are net cash with order. 2.. MasterCard, American Express, Discover, Visa and check accepted. 10

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