Advertising Rate Card

Transcription

1 Advertising Rate Card Updated: 1 May 2011

2 About HardwareZone.com HardwareZone.com is the leading platform of choice for computing and consumer electronics information that empowers users through their complete buying cycle, as well as community interaction with the largest forum in the region to discuss all things related to tech, leisure and lifestyle. HardwareZone.com has truly become more than just an IT portal evolving into a platform for modern consumers to discuss every aspect of their lifestyle. We have more than 1.2 millions users consuming more than 35 millions pageviews in HWZ SG every month. Number ONE Tech Portal by Hitwise Singapore 2005 to 2010 Category: Computers & Internet Hardware Category: News & Media IT Number ONE Forum by Hitwise Singapore 2005 to 2009, Number TWO in 2010 Category: Computer & Internet Net Communities & Chat Forums Be heard among an audience with the power to buy 56% are male, 44% are female 72% are between years old 81% have tertiary & above education 49% are PMEBs 45% earns more than S$5,000/mth household income 40% work in SMB or bigger organization Average time spent on site: min Engage the biggest online community in Singapore More than 55 forum topics from technology to travel, education and grooming Active opinion leaders and influencers Highly receptive audience About GameAxis.com GameAxis.com captures the essence and excitement of games, console, portable and PC gaming systems and the vibrant culture that it represents. GameAxis.com is all about focusing on original content and articles, making use of a blog-style site to share news and links from the gaming industry. The GameAxis.com online community is passionate and vibrant, constantly interacting in the forums. Generates more than 1,500,000 pageviews per month Attracts more than 150,000 unique visitors per month The forum has 25 forum categories, covering various gaming platforms and lifestyle interests. Males 76%, female 24% 48% are between years old 48% are between years old 76% have tertiary & above education 34% are PMEBs, 38% are students 48% earns more than S$4,000/mth household income Average time spent on site: 7.43 min Note: All Figures are from Nielsen Online Market Intelligence Dec 10 for SG IP audiences only.

3 Push Down Rich Banner From collapsed to expanded Placement Est. Impressions per week, by Unique Visitor SOV CPM Cost per week (SGD$) HWZ SG Homepage 28, % S$120 S$3,360 HWZ SG Forums Homepage 35, % S$120 S$4,200 HWZ WWW Homepage 7, % S$120 S$840 All impressions are capped by 1 view per day per unique visitor. Ad Mechanism Description: 1000x25 will appear on page load for 5 secs and auto expands to 1000x250. On clicking on Collapse bottom, the 1000x250 will collapse to 1000x25. On clicking on any area of the 1000x25, it will expand to 1000x250.

4 Peel Down Rich Banner Placement Est. Impressions per week, by Unique Visitor SOV CPM Cost per week (SGD$) HWZ SG ROS 35,000 50% S$120 S$4,200 HWZ SG Forums ROS 75,000 25% S$120 S$9,000 HWZ WWW ROS 5, % S$120 S$660 GAX Homepage 6, % S$120 S$720 GAX Forums ROS 20, % S$120 S$2,400 All impressions are capped by 1 view per 3days per unique visitor. Ad Mechanism Description: Ad unit will expand on page load for 3 secs and auto-close to the Collapsed unit. Afterwhich, user needs to click to Open (from Collapsed to Expanded), & click to Close (from Expanded to Collapsed).

5 Floating Rich Banner Placement Est. Impressions per week by Unique Visitor SOV CPM Cost per week (SGD$) HWZ SG Homepage 28, % S$120 S$3,360 HWZ SG ROS 35,000 50% S$120 S$4,200 HWZ SG Forums Homepage 35, % S$120 S$4,200 HWZ SG Forums ROS 75,000 25% S$120 S$9,000 HWZ WWW Homepage 7, % S$120 S$840 HWZ WWW ROS 5, % S$120 S$660 GAX Homepage 6, % S$120 S$720 GAX Forums ROS 20, % S$120 S$2,400 All impressions are capped by 1 view per day per unique visitor, except for ROS with capping of 1 view per 3 days per unique visitor. IMPT: As it does not have fixed area to float & we need to take care of site surfing experiences, this rich banner must be produced by in-house creative team.

6 Interstitial Rich Banner Placement Est. Impressions per week by Unique Visitor SOV CPM Cost per week (SGD$) HWZ SG Homepage 35,000 50% S$100 S$3,500 HWZ SG Forums Homepage 42,000 50% S$100 S$4,200 HWZ WWW Homepage 8,000 50% S$100 S$800 GAX Homepage 2,500 50% S$100 S$250 All impressions are capped by 1 view per day per unique visitor. Ad Mechanism Description: Loads in between two content pages of user s surfing path, lasting for 9sec max.

7 Expandable Catfish Rich Banner Placement Est. Impressions per week by Unique Visitor SOV CPM Cost per week (SGD$) HWZ SG Homepage 28, % S$120 S$3,360 HWZ SG ROS 35,000 50% S$120 S$4,200 HWZ SG Forums Homepage 35, % S$120 S$4,200 HWZ SG Forums ROS 75,000 25% S$120 S$9,000 HWZ WWW Homepage 7, % S$120 S$840 HWZ WWW ROS 5, % S$120 S$660 GAX Homepage 6, % S$120 S$720 GAX Forums ROS 20, % S$120 S$2,400 All impressions are capped by 1 view per day per unique visitor, except for ROS with capping of 1 view per 3 days per unique visitor. Ad Mechanism Description: The Collapsed Catfish unit (1000 x 90) appears on page load. On clicking of the Expand button on the Collapsed Catfish unit, the Expanded Catfish unit (1000 x 200) appears, expanding upwards. The Expanded Catfish unit will auto-close to the Collapsed Catfish after animation ends. On clicking of the Collapse button, it collapses to the Collapsed Catfish unit immediately. On clicking of the Close button on the Collapsed Catfish unit, it disappears completely.

8 Flash Catfish Rich Banner Placement Est. Impressions per week by Unique Visitor SOV CPM Cost per week (SGD$) HWZ SG Homepage 28, % S$100 S$2,800 HWZ SG ROS 35,000 50% S$100 S$3,500 HWZ SG Forums Homepage 35, % S$100 S$3,500 HWZ SG Forums ROS 75,000 25% S$100 S$7,500 HWZ WWW Homepage 7, % S$100 S$700 HWZ WWW ROS 5, % S$100 S$550 GAX Homepage 6, % S$100 S$600 GAX Forums ROS 20, % S$100 S$2,000 All impressions are capped by 1 view per day per unique visitor, except for ROS with capping of 1 view per 3 days per unique visitor.

9 Expandable Leaderboard Rich Banner Placement Est. Impressions per week SOV CPM Cost per week (SGD$) HWZ SG ROS* 150,000 25% S$24 S$3,600 HWZ SG Forums ROS 500,000 10% S$12 S$6,000 HWZ WWW ROS 125,000 50% S$24 S$3,000 GAX Forums ROS 150,000 50% S$24 S$3,600 *Available in Entire including ProductGuide, MarketPlace & PriceList, except Main Homepage & Forums. Ad Mechanism Description: The Leaderboard appears on page load. On rollover the Leaderboard unit, the Expanding unit appears, expanding downwards. On roll off the Expanding unit collapses back into the Leaderboard unit. For Video banners, expanded unit collapse on click of Close button.

10 Leaderboard Banner Placement Est. Impressions per week SOV CPM Cost per week (SGD$) HWZ SG Homepage 40,000 50% S$80 S$3,200 HWZ SG ROS* 150,000 25% S$20 S$3,000 HWZ SG Forums Homepage 125,000 50% S$40 S$5,000 HWZ SG Forums ROS 500,000 10% S$10 S$5,000 HWZ WWW Homepage 50, % S$80 S$4,000 HWZ WWW ROS 125,000 50% S$20 S$2,500 GAX Homepage 12, % S$80 S$960 GAX Forums Homepage 30, % S$80 S$2,400 GAX Forums ROS 150,000 50% S$20 S$3,000 *Available in Entire including ProductGuide, MarketPlace & PriceList, except Main Homepage & Forums.

11 Middle Rectangle Banner Placement Est. Impressions per week SOV CPM Cost per week (SGD$) HWZ SG Homepage 40,000 50% S$80 S$3,200 HWZ SG ROS* 125,000 50% S$20 S$2,500 HWZ WWW Homepage 50, % S$80 S$4,000 HWZ WWW ROS 84, % S$20 S$1,680 GAX Homepage & ROS 25, % S$80 S$2,000 *Available in Entire including ProductGuide, MarketPlace & PriceList, except Main Homepage & Forums.

12 Featured Promotion Rate: S$2,100 per week in SG PriceList, Marketplace & Product Guide (selected category). Marketplace Product Guide

13 Forums Announcement Rate: S$1,400 per week in HWZ SG Forums ROS; S$1,050 per week in GAX Forums ROS

14 Electronic Direct Mailer (EDM) Placement Unique Names per blast CPM Cost per blast (SGD$) HWZ SG Database* 30,000 S$200 S$6,000 HWZ MY Database 8,000 S$200 S$1,600 GAX Database 8,000 S$200 S$1,600 *Can filter by Income, Age, Gender, Occupation, Industry.

15 InfoTech Newsletter Insert Rate: S$1,400 for 20,000 SG members; S$560 for 8,000 MY members Blast daily on weekdays

16 Agent Eyeball Newsletter Rate: S$1,000 for 20,000 SG members; S$400 for 8,000 MY members Blast on every Friday; Max. 3 advertisers per blast.

17 Sponsored Textlinks Placement Est. Impressions per week Cost per week (SGD$) HWZ SG ROS 6,000,000 S$700 HWZ Global ROS 280,000 S$700 GAX ROS 1,200,000 S$700

18 For more information, please contact us: SPH Magazines Pte Ltd 82, Genting Lane, Media Centre, Level 7, Singapore Tel: Fax: Division: New Media Website: