The only Chinese business site curated by a Japanese Newspaper

Transcription

1 The only Chinese business site curated by a Japanese Newspaper (Simplified) (Traditional) July-September 2017 Global Business Bureau

2 Chinese A Chinese Language News Site that Directly Conveys the Japan of Today to the Greater China Region It has now been 5 years since launched its Chinese language news site Chinese which continues to grow in reputation as an influential media title for the Greater China Region of mainland China, Hong Kong and Taiwan. In March 2013 became the first major newspaper in Japan to launch a Chinese language version of its website utilising its news network coverage to offer daily news focused on the economy and industry with analytical articles and columns. Especially in China it has been established among business persons as a valuable publication with reliable analytical skills. With information on the latest products and culture of Japan as well as fashion, this title also appeals to Chinese people who have an interest in Japanese culture, travel and shopping. In October 2015 we revamped the design of our website. Following that we also expanded the contribution of external columnists and improved the quality, quantity and variety of our online content which has resulted in an expansion of our readership. Chinese acts as a bridge between Japan and China and delivers insights on the Japan of today. We hope you choose to make use of this unique means of disseminating information to the Chinese market. June 2017 Chinese Publisher Takuhiko Goto 1

3 operates across 7 locations, from Beijing to Shanghai, Guangzhou, Chongqing, Dalian, Hong Kong and Taipei providing daily coverage on mainland China and the Chinese economy, industry, individual company trends and more. China Directorate General (Beijing) 中華人民共和国北京市朝陽区建国門外外交公寓 Dalian 中華人民共和国遼寧省大連市西崗区中山路 147 号森茂大厦 17 階 Shanghai 中華人民共和国上海市南京西路 1376 号上海商城東峰 348 号室 Guangzhou 中華人民共和国広東省広州市天河区天河北路 233 号中信広場 3511 室 Chongqing 中華人民共和国重慶市渝中区中山三路 131 号重慶ヒルトン商務中心 Hong Kong Level 21, No. 28 Hennessy Road Wanchai, Hong Kong Taipei 台湾台北市敦化北路 170 号宏泰世界大楼 8 楼 D 室 2

4 Through various international operations, contributes to the promotion of mutual understanding between Japan and China Northeast Asia Trilateral Forum (2006~) China s Xinhua news agency, South Korea s JoongAng Ilbo and are joint organizers of this annual event that rotates between the three countries. The conference has established itself as a channel for private dialogue between government leaders, scholars, influential businessmen and others from Japan, China and South Korea. It also contributed to the regular holding of the China-Japan-South Korea trilateral summit. Last year the 11th conference was held in Shizuoka, Japan with guests including former Japanese prime minister Yasuo Fukuda, former vice-premier of China Zeng Peiyan, and former Korean prime minister Lee Hong-koo in attendance. Japanese Speech Contest for Students in China (2006~) Against the backdrop of ever closer Sino-Japanese relations, there has been an increased fervour for learning Japanese in China. Aimed at Chinese students studying Japanese, jointly organised by China Education Association for International Exchange and The Society of Chinese Professors in Japan this is just one example of a yearly Japan-China exchange programs. Last year for the 11th annual speech contest over 8000 students joined the preliminary contest in 8 major cities in China to compete with their Japanese skills and eventually 16 passed through the qualifying stage to go on to the finals in Japan. Other Activities In collaboration with Tsinghua University, in 2006 we set up the Tsinghua- Media Research Institute. The centre researches topics such as the digitisation of newspapers/publications and the grouping of mass media companies within the industry as well as others. 3

5 The real time translation of the articles selected from The, The Business Daily, The MJ, The Veritas, in addition to the original contributor columns, are delivered every day. Main contents of Chinese < 日経精選 > < 中国 > < 政経観察 > < 産業聚焦 > < 新産品 > < 穿梭日本 > Selected by the news and commentary articles. Special subject of attention page is also accessible from under the section menu. China has become the world's second largest economy. To analyze the direction in the 's own point of view on China's economy and industry. Economics of the major countries of the world. Macro-economic, trade, investment and finance-related production The information of strategies of famous companies in the world, new business development and new technology of Japan and China related. As Japan promising new products in Chinese market. The information of Japanese anime, manga, fashion for tourists. <コラム / 観点 >To explore the depths of the news by a reporter of and external experts and background articles. < 職場 / 深造 > The information for study and work in Japan. 4

6 Monthly PV of Chinese nearly doubled in one year. Over 75% visitors from Mainland China, and about 15% from Taiwan, Hong Kong combined / / / / /3 (ten thousand) Steadily Increasing PV Monthly Unique Visitors / / / / /3 Other devices Tablet Smartphone PC Hong Kong2.9% Japan4.3% Taiwan 9.4% Domain name Mainland China 76.7% Visitors of March Beijing 114, % 2. Guangdong Province 62, % 3. Jiangsu Province 47, % 4. Shanghai 44, % 5. Taipei 36, % 6. Zhejiang Province 33, % 7. Hong Kong 27, % 8. Tokyo 19, % 9. Liaoning province 18, % 10. Sichuan province 16, % 11. Fujian province 15, % 12. Henan province 14, % 13. Hubei Province 14, % 14. Delaware (US) 12, % 15. Hebei Province 11, % UV 5

7 Readership Profile*Aggregated from mail magazine members that responded 9,062 (March 2017) Gender Female 20% Position Age over 70 1% 50's 15% 60's 7% 10''s 1% 20's 21% Education MBA 5% Doctor's degree 5% other 6% College of technology 18% Male 80% na 10% Master's degree 19% Professor / Teacher 4% Bachelor's degree 37% Student 12% other/na 25% Professionals (engineers, researchers, lawyers, etc.) 13% Office worker 13% Manager 28% CEO 16% CFO/CEO 2% 40's 22% Employment University/Rese arch institue 6% Local government 2% Central government 1% Student 10% Other foreign companies 17% Country-owned enterprise 30's 33% Japanese companies 15% Other foreign companies 9% Private enterprise 25% 7% Hong Kong, Macau, Taiwan companies 8% 6

8 Chinese WeChat Official account over 17,867 members(mar.2017) WeChat Official account WeChat News delivery Five articles of Chinese every day to WeChat registered users 7

9 Sina Weibo Chinese s Official account Tencent Weibo Chinese s Official account Weibo is a common noun meaning "microblog". Both Sina and Tencent have more than 100,000 people number of followers. 8

10 Chinese targets the business community of the greater China with a focus on the management, technology, products and services of Japanese companies. Chinese Main Readership Business persons who do business with Japan or are looking to expand White collar workers in China employed locally by Japanese or foreign companies Local provincial governments who are interested in attracting and dealing with Japanese companies Local high income individuals with an interest in Japan who are at the epicentre for investment and popular trends Current Access Status (Month of March 2017) Page View (PV) 5,516,306 Unique users number 674,090 Chinese Promotional Measures in China Utilizing WeChat ( 微信 ) for disseminating information Utilizing 新浪微博 (Sina Weibo)for disseminating information Utilizing 騰訊微博 (Tencent Weibo)for disseminating information 9

11 List of SNS links on Chinese (not official page) 10

12 TOP page Editorial contents Top News Latest News of Politics & Economy Commmentary Column 11

13 TOP page Advertising menu <Chinese Ad Menu> PC Version Ad Space Size (Pixel) A 1 st Rectangle 300X250 B 2 nd Rectangle 300X250 C Premium Text 24 characters or less D Regular Text 33 characters or less C A D E B 12

14 Rectangle (PC) Ad Space Size CPM Imp Unit Price First Rectangle 1 st Rectangle W300 X H250 pixels 3,000JPY 3 JPY 2 nd Rectangle W300 X H250 pixels 2,000JPY 2 JPY Second rectangle *Advertising rates do not include consumption tax *Orders must exceed JPY 500,000 *Please contact us for details regarding advertorials *Please contact us for information on availability *Insertion orders must be made 3 weeks prior to starting date *Please send creative material at least 5 working days (excludes Saturdays, Sundays and Japanese national holidays) before the delivery start date * Rates are subject to quarterly revision (Above rates applied up to September 2017 submissions) 13

15 Rectangle (PC) First Rectangle(Double Rectangle) SIZE : W300 X H600 pixels CPM Rate : JPY 4,500 First Rectangle (Double Rectangle) *Advertising rates do not include consumption tax *Orders must exceed JPY 500,000 *Please contact us for details regarding advertorials *Please contact us for information on availability *Insertion orders must be made 3 weeks prior to starting date *Please send creative material at least 5working days (excludes Saturdays, Sundays and Japanese national holidays) before the delivery start date * Rates are subject to quarterly revision (Above rates applied up to September 2017 submissions) 14

16 Premium Text (PC) Regular Text (PC) Publication Period 1 Month Publication Period 1 Month Start Day Day 1 until last day Start Day Day 1 until last day Start Time 00:00 (midnight) Start Time 00:00 (midnight) Impressions 600,000 imps (estimate) Impressions 600,000 imps (estimate) Cost 600,000 JPY Cost 300,000 JPY Guarantee Format Period guarantee Guarantee Format Period guarantee Display Method Rotation Display Method Rotation No. of Displayed Insertions No. of Published Companies 1 2 AD No. of Displayed Insertions No. of Published Companies 1 each (upper and lower) 2 upper and 2 lower AD AD Material Specifications No. of Characters Unusable Characters Replacement Provision Material Deadline Premium Text:within 24 full-width characters, Regular Text:within 33 full-width characters (both include the advertisers name) Platform/machine dependent characters (including half-width Japanese kana) Up to 4 insertions (inc. simultaneous submissions, working days only) 5 working days before Cannot accept 3 rd party delivery It is possible to change the material up to 2 times within the publication period Rates are subject to quarterly revision (Above rates applied up to September 2017 submissions) 15

17 Ad Material Regulations Ad Space Size(pixels) Spec 1 st Rectangle 2 nd Rectangle 300X250 1 st Double Rectangle 300X600 Format/Capacity GIF JPEG:50KB or less Animation Possible Loop 35 secs or less then stops ALT Text Disabled No. of Simultaneous Insertions Up to 4 inc. replacements) Replacement Provisions Up to 4 (inc. simultaneous submissions, working days only) Submission Deadline 5 working days before (below are same) Format/Capacity GIF JPEG:50KB or less Animation Possible Loop 35 secs or less then stops ALT Text Disabled No. of Simultaneous Insertions Up to 4 inc. replacements) Replacement Provisions Up to 4 (inc. simultaneous submissions, working days only) Submission Deadline 5 working days before (below are same) 16

18 inread Video Advertising (PC) Cost-effective, user friendly video advertising delivery Video Ad Space inread video advertising has two price structures: imp charge(when video starts)and completed views charge inread videos are placed in and between articles inread video disappears once the video finishes returning the article to normal inread video automatically stops once user viewability falls below 50%, once it is viewable about 50% it continues playing Easy to deliver TV commercial ads as well as other video material Very effective for branding and corporate advertising For premium media, please consider a premium video ads * inread is a registered trademark of Teads Network Company (France) 17

19 inread Video Advertising (PC) How inread video works Visibility 0% Visibility under 50% Visibility over 50% Visibility under 50% Video read entirely The video is loading but not starting yet Slightly visible on the screen, the video is still not playing The video starts The video pauses automatically when visibility is under 50% The video retracts until it fully disappears * inread is a registered trademark of Teads Network Company (France) 18

20 inread Video Advertising (PC) Product information Material specifications Placement Publishing Period Chinese 2 weeks, Start: Monday End: Sunday Material Size (W x H) Format/Capacity Between 640 x x 1080 pixels.mov,.mpeg4,.avi, etc. / within 200MB 900,000 JPY Video Playback Up to 15 secs (for more than 30 secs please Cost 1Completed View Charge(15 secs or less ) 1 complete view = 30 JPY or Time Aspect Ratio consult with us) 16:9 (4:3 is not supported) 2 Imp Charge(charged when video starts) (15 secs or within 30 secs) 1imp = 5 JPY Codec Supports all excluding : ProRes4444, HDV 720p60, Go2 Meeting3&4, ER AAC LD, and RECODE Guarantee Form Simultaneous delivery restrictions 1 30,000 Complete Views or 2 180,000 imps 1 frame 1 company. At most 2 companies delivered simultaneously. In the case of 2 simultaneous deliveries, they are evenly distributed. Submission Deadline Pre-test: 10 working days before scheduled start date Final submission: 5 working days before scheduled start date If completed views does not reach target number, the fee will be calculated based on the actual number of completed views (@30 JPY/1 Complete View). For reasons of advertising effectiveness and for the user experience, frequency controls will be in place. Muted sound by default. inread is a registered trademark of Teads Network Company (France) Rates are subject to quarterly revision. (Above rates applied up to September 2017 submissions) 19

21 Smartphone and Mobile menus < Chinese Mobile Version Ad Menu> Ad Space Size (Pixel) 1 st Rectangle 300X250 2 nd Rectangle 300X250 Premium Text Regular Text 24 characters or less 33 characters or less 20

22 Rectangle (mobile) Type Size CPM Imp Unit Price 1 st Rectangle W300 X H250 pixels 3,000 JPY 3 JPY 2 nd Rectangle W300 X H250 pixels 2,000 JPY 2 JPY First Rectangle Second Rectangle *Advertising rates do not include consumption tax *Orders must exceed JPY 500,000 *Please contact us for details regarding advertorials *Please contact us for information on availability *Insertion orders must be made 3 weeks prior to starting date *Please send creative material at least 5 working days (excludes Saturdays, Sundays and Japanese national holidays) before the delivery start date * Rates are subject to quarterly revision (Above rates applied up to September 2017 submissions) 21

23 Premium Text(Mobile) Regular Text(Mobile) Publication Period 1 month Publication Period 1 month Start Day Day 1 until last day Start Day Day 1 until last day Start Time 00:00 (midnight) Start Time 00:00 (midnight) Impressions 600,000 imps (estimate) Impressions 600,000 imps (estimate) Cost 600,000 JPY Cost 300,000 JPY Guarantee Format Period guarantee Guarantee Format Period guarantee Display Method Rotation Display Method Rotation No. of Displayed Insertions 1 No. of Published Companies 2 AD No. of Displayed Insertions No. of Published Companies 1 each (upper and lower) 2 upper and 2 lower AD AD Material Specifications No. of Characters Unusable Characters Replacement Provision Material Deadline Premium Text:within 24 full-width characters, Regular Text:within 33 full-width characters (both include the advertisers name) Platform/machine dependent characters (including half-width Japanese kana) Up to 4 insertions (inc. simultaneous submissions, working days only) 5 working days before Cannot accept 3 rd party delivery It is possible to change the material up to 2 times within the publication period Rates are subject to quarterly revision (Above rates applied up to September 2017 submissions) 22

24 inread Landscape Video (mobile) Video Ad Space Cost-effective, user friendly video advertising delivery inread Landscape video advertising has two price structures: imp charge (when video starts)and completed views charge. inread Landscape videos are placed in and between articles (after 2nd paragraph) inread Landscape video disappears once the video finishes returning the article to normal inread Landscape video automatically stops once user viewability falls below 50%, once it is viewable about 50% it continues playing Easy to deliver TV commercial ads as well as other video material Very effective for branding and corporate advertising For premium media, please consider a premium video ads A tap will initiate sound and full-screen mode * inread Landscape is a registered trademark of Teads Network Company (France) 23

25 inread Landscape Video (mobile) Product information Material specifications Placement Publishing Period Chinese (mobile) 2 weeks, Start: Monday End: Sunday Material Size (W x H) Format/Capacity Between 640 x x 1080 pixels.mov,.mpeg4,.avi, etc. / within 200MB Cost 900,000 JPY 1Completed View Charge( within 15 secs) 1 complete view = 30 JPY or 2 Imp Charge(charged when video starts) Video Playback Time Aspect Ratio Up to 15 secs (for more than 30 secs please consult with us) 16:9 (4:3 is not supported) Guarantee Form Simultaneous delivery restrictions ( within 15 secs) 1imp = 5 JPY 1 30,000 Complete Views or 2 180,000 imps 1 frame 1 company Codec Submission Deadline Supports all excluding : ProRes4444, HDV 720p60, Go2 Meeting3&4, ER AAC LD, and RECODE Pre-test: 10 working days before scheduled start date Final submission: 5 working days before scheduled start date * inread Landscape is a registered trademark of Teads Network Company (France) If completed views does not reach target number, the fee will be calculated based on the actual number of completed views (@30 JPY/1 Complete View). For reasons of advertising effectiveness and for the user experience, frequency controls will be in place. Muted sound by default. Rates are subject to quarterly revision. (Above rates applied up to September 2017 submissions) 24

26 For advertising enquiries please contact below NIKKEI (Tokyo),Global Business Bureau Tel: