TWELFTH CII MARKETING SUMMIT 2012

Transcription

1 TWELFTH CII MARKETING SUMMIT 2012 WHO SAYS ELEPHANTS CAN T DANCE: MARKETING TO A BILLION August 2012: Hyatt Regency : Mumbai Tentative Programme as on 14 August 2012 Day One: 27 August Hrs Registration Hrs Inaugural Session hrs Welcome Address Thomas Varghese Chairman, CII Marketing Summit 2012 & CEO Textiles Business hrs Release of White Paper and Brief Presentation on the White Paper Justin Sargent Managing Director Nielsen India hrs Special Address Film Personality* hrs Keynote Address Vinita Bali Managing Director and Chief Executive Officer Britannia Industries Ltd hrs Inaugural Address Rahul Bajaj Chairman Bajaj Auto Ltd & Past President, CII hrs Concluding Remarks Thomas Varghese

2 hrs Session 1: Power Session: Market in turbulent times How has the importance of marketing changed or not changed over time? In the turbulent times of past few years, is marketing more important or is it other functions? How important is marketing within the organization compared to marketing outside? Is enough attention paid to marketing within? How does marketing need to change with many different segments that are emerging digital / rural / luxury. Do the rules of branding need to adapt to a finer slice and dice of target audiences. Engaging with the digital consumer, who is quick to judge, and not afraid of speaking up.(esp with digital marketing now mainstream) Engaging with the Rural & Small Town consumer, where there is a leapfrog of communication across demographics - using the right tools to market hrs Context Setting by Session Moderator Mini Menon Executive Editor Bloomberg UTV hrs Brief Remarks by Panelists Abheek Singhi Partner & Director The Boston Consulting Group Hemant Bakshi Executive Director-Home and Personal Care Business Hindustan Unilever Ltd Anupama Ahluwalia Vice President- Marketing The Coca-Cola Company, India and South West Asia. Prahlad Kakar Managing Director and Chief Executive Officer Genesis Film Production Pvt. Ltd Adesh Gupta Chief Executive Officer Liberty Shoes Ltd Sukanya Kripalu Chief Executive Officer Sukanya Consulting hrs Panel Discussion Led by the Session Moderator hrs Q & A hrs Wrap-up by Session Chair Mini Menon hrs Lunch

3 hrs Session 2: Marketing and Sales or Marketing vs Sales: Driving Sales to Alignment Is the tension between Sales & Marketing healthy? Key challenges in creating the synergy between the two; examples/case studies How both can work cohesively together? How could Sales & Marketing work as India moves towards ecommerce? hrs Session Moderator Saloni Nangia President Technopak Advisors Pvt Ltd hrs Brief Remarks by Panelists Chandramouli Venkatesan Director Snacking, India & Strategy, South Asia & Indo-China Cadbury India Ltd Anisha Motwani Director & Chief Marketing Officer Max Life Insurance Ltd Aniruddha Deshmukh President-Textiles Raymond Ltd Sanjeev Kapur Chief Marketing Officer Citi India Dinesh Dayal Chief Operating Officer Loreal India Pvt Ltd Hemant Malik Chief Operating Officer, TM&D ITC Ltd hrs Panel Discussion Led by Session Moderator hrs Q & A hrs Wrap-up Session Moderator hrs Tea & Coffee Break hrs Session 3: Delivering the R in the ROI Is the ROI of Marketing activities going through a change? Game changing marketing activities with an impact on revenue Best practice in calculating revenue on marketing activities what should and should not be considered How has it worked with the diverse market that India offers? Delivering the revenue equation in a scenario of high cost inflation and a highly valueconscious customer

4 hrs Session Chairman Sam Balsara Chairman & Managing Director Madison Communications Pvt Ltd hrs Brief Remarks by Panelists Saugata Gupta Chief Executive Officer (Consumer Products) Marico Ltd Manisha Gupta Senior Vice President and Chief Marketing Officer Axis Bank Ajit Joshi Managing Director and Chief Executive Officer Infiniti Retail Ltd Chitranjan Dar* Divisional Chief Executive ITC Ltd Foods Division hrs Panel Discussion Led by Session Moderator hrs Q & A hrs Wrap-up Session Moderator hrs Special Session: CCRRC Report hrs Session Chairman Thomas Varghese Chairman, CII Marketing Summit 2012 & CEO Textiles Business hrs Insights of the CCRRC Report Carlos Olmos Eurasia and Africa Group, Customer Director The Coca Cola Group hrs Q & A hrs Closing Remarks Thomas Varghese End of Day 1 Programme

5 Day Two : 28 August hrs Session 4: Neuro Marketing: Marketing India: The Good and The Bad Today, the market place is probably the harshest environment for the human brain, where it s bombarded by a large volume of information every second. But what is seen, what is forgotten, what is remembered? All this falls in the realm of abstraction and no one - not even the shopper will be able to convey. This is where Neuromarketing steps in as the crucial link between neuroscience and marketing. A new era of research that will help clients understand their consumers in more depth, detail, and accuracy than ever before possible. Neuromarketing is poised to help marketers discover whether the customer would pay attention and remember their product bringing to them the secrets of the subconscious mind. Tried and tested? Are there still grey areas or is Neuroscience in marketing absolute? Effective implementation: How can marketers leverage this to their advantage? Practical: How does the marketer effectively translate the findings to increase revenue? hrs Session Chairman Thomas Varghese CEO Textiles Business hrs Case Study Presentation Dr A K Pradeep Chief Executive Officer, NeuroFocus The Nielsen Company hrs Q & A hrs Wrap-up Session Chair hrs Tea & Coffee Break

6 hrs Session 5: Leveraging New Media - Online, Social, Digital, Mobile and Augmented Reality There is no ignoring the online world! Various facets like social media, online gaming, ecommerce and even plain browsing have become such an inherent part of our daily lives that the marketer simply cannot afford to overlook this space. Brands have opened up to the immense potential of Social media and today, you would hardly find any product that is not present in social media sphere in some form or the other; if not by the marketer, consumers themselves bring it up. Every day, more and more Indians are taking the online route to shop triggering a tremendous buzz in the ecommerce space, where new categories are being created at a fast rate. Are marketers sitting up and taking notice? Brand, products are discussed and dissected in forums and sites like facebook and twitter. With smartphones gaining traction, more and more people have started online gaming right from their phones! In fact a whole generation of users might just skip the PC and head straight to the smartphone. How is the consumer going to change and what can we do to cope with this kind of change in the future? With more Indians connected than ever before, are marketers paying enough attention to the burgeoning online user base? Diversity in the online universe social media, gaming, etc. How do we leverage each of these fields to our benefit? Ecommerce is opening up in variety of categories. What is next, and what is going to be important? Will the supply chain become more important than sales? Are brands and manufacturers digitally savvy enough to focus on key areas? Social Media is more about listening than talking. Who has mastered this? hrs Session Chairman Anurag Batra Chairman and Editor-in-Chief exchange4media Group hrs Brief Comments by Panelists Sundeep Malhotra Chief Executive Officer and Founder Home Shop 18 Manish Vij Founder Smile Vun Group Graham Kelly Executive Creative Director OgilvyOne Worldwide India Vivek Nayer Senior Vice President Marketing(Auto Division) Mahindra & Mahindra Ltd Vidur Vyas Marketing Director- India Foods Pepsico India hrs Panel Discussion Led by Session Chair hrs Q & A

7 hrs Wrap-up Session Chair hrs Lunch hrs Session 6: Future of Advertising-Managing Customer Experience Is effective managing of customer experience the future of advertising? Today, where word of mouth is the most trusted form of advertising, you d have won the battle if you successfully manage customer experience. Word of mouth recommendations have taken customer experience to a completely different degree today with multiple channels of communication open. With media getting cluttered word-of mouth establishes its position at the top. In such a scenario, marketers face challenges while dealing with the unseen customer. How is managing customer experience different in a service versus product environment? Difficult to manage customer experience when you cannot see him/her The customer is always right does this still hold? From segmentation to personalisation, is this where customer experience management is headed? Is this relevant only for services or for products well? hrs Session Chairman Piyush Pandey Executive Chairman and Creative Director Ogilvy & Mather South Asia hrs Brief Remarks by Panelists Walter Vieira Marketing Consultant and Trustee Consumer Education Research Centre Ravi Vora Vice President- Marketing Flipkart.com Nitin Mathur Senior Director and Head of Marketing (India & Southeast Asia) Yahoo Prakash Nedungadi Group Head-Consumer Insights and Brand hrs Panel Discussion Led by Session Chair hrs Q & A hrs Wrap-up Session Chair hrs Tea & Coffee Break

8 hrs Session 7: Power Panel: Made in India, Marketed Worldwide Given today s economic scenario, how sustainable are global acquisitions by Indian companies? Made in Japan stands for quality, Made in China stands for price, What does Made in India brand stand for? What are the strategies employed by Indian brands to succeed abroad? What are the challenges? hrs Session Moderator Shivnath Thukral Group President, Corporate Branding and Strategic Initiatives Essar Group hrs Panelists Thomas Varghese Chairman, CII Marketing Summit 2012 & CEO Textiles Business Abheek Singhi Partner & Director Boston Consulting Group A Mahendran Managing Director Godrej Consumer Products Kamini Banga Independent Marketing Consultant Kamini Banga Dimensions Consulting Rakesh Biyani Joint Managing Director Pantaloon Retail India Ltd Piyush Pandey Executive Chairman and Creative Director Ogilvy & Mather South Asia Aniruddha Deshmukh President-Textiles Raymond Ltd Neeraj Chandra Chief Operating Officer Britannia Industries Ltd hrs Wrap Up Session Moderator

9 hrs Valedictory Session: How to Strengthen Self Regulation hrs (Video Link initialization) hrs Welcome Remarks Thomas Varghese Chairman, CII Marketing Summit 2012 & CEO Textiles Business hrs Presentation New Initiatives by ASCI Sam Balsara Chairman and Managing Director Madison Communications Pvt Ltd & Past Chairman, ASCI hrs Special Address by Guest of Honour Prof K V Thomas* Minister of State Ministry of Consumer Affairs, Food and Public Distribution hrs Q&A hrs Vote of Thanks 1805 Hrs End of Summit *Yet to confirm