Forward looking statements and Non-GAAP Financials

Transcription

1 Forward looking statements and Non-GAAP Financials This presentation is for informational purposes only and is not an offer to sell securities or a solicitation of an offer to buy any securities, and may not be relied upon in connection with the purchase or sale of any security. This presentation is proprietary and is intended solely for the information of the persons to whom it is presented. It may not be retained, reproduced or distributed, in whole or in part, by any means (including electronic) without the prior written consent of The Trade Desk, Inc. This presentation contains forward-looking statements. All statements other than statements of historical fact contained in this presentation are forward-looking statements, including information about future performance, estimated results of operations and long-term targets. In some cases, you can identify forwardlooking statements by terminology such as may, will, should, expects, plans, anticipates, believes, estimates, predicts, potential or continue or the negative of these terms or other comparable terminology. These statements are only current predictions and are subject to known and unknown risks, uncertainties and other factors that may cause our or our industry s actual results, levels of activity, performance or achievements to be materially different from those anticipated by the forward-looking statements. These forward-looking statements are subject to a number of risks, including those described under the heading Risk Factors in our periodic reports we have filed with the Securities and Exchange Commission (the SEC ). Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. Except as required by law, we are under no duty to update or revise any of the forward-looking statements, whether as a result of new information, future events or otherwise, after the date of this presentation. In addition to U.S. GAAP financials, this presentation includes certain non-gaap financial measures. These non-gaap financial measures are in addition to, and not a substitute for or superior to, measures of financial performance prepared in accordance with U.S. GAAP. See the Appendix for a reconciliation of these non-gaap financial measures to the most directly comparable GAAP financial measure. These non-gaap financial measures may be different from non-gaap financial measures used by other companies. This presentation contains statistical data that we obtained from industry publications and reports generated by third parties. Although we believe that the publications and reports are reliable, we have not independently verified this statistical data. The following is intended to outline our general product direction. It is intended for informational purposes only, and does not, and shall not, constitute binding agreements or contractual obligations of any sort. It is not a commitment to deliver any software or functionality. The development, release, and timing of any features or functionality described remains at the sole discretion of The Trade Desk, Inc.

2 Susan Vobejda Chief Marketing Officer

3 The Mindset of a CMO in the Digital Age

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5 Programmatic Video Personalization Podcast Public Relations Creative Social Strategy What it s like to be a CMO today WeChat CRM Growth Agenda Global/Local Media Digital Product Mobile SEO Employer Branding ROI Big Data Brand Conversion Content Marketing Attribution Customer Journey

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8 Hours Spent per Day, USA Daily hours spent with digital media Per U.S. Adult User Other Connected Devices Desktop / Laptop Mobile Source: Mary Meeker Future of the Internet 2018

9 16 minutes/ day newspaper + magazines in 2018

10 -30 minutes/ day % 10

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12 60 seconds on The Trade Desk

13 Apps = over 80% of mobile time Share of total mobile minutes by browser/ app USA 88% Canada 85% France Germany Italy Spain UK Argentina TTD +65% 89% 90% 88% 88% 83% 95% Mobile browser Mobile app Brazil 91% Mexico 94% India 89% Indonesia 89% Malaysia 82% 0% 20% 40% 60% 80% 100% Source: comscore Mobile Matrix, December 2017

14 The rise of video consumption U.S. average time spent per day with TV* vs. digital video**, :10 4:05 3:56 3:45 3:36 1:26 1:26 1:32 1:11 1:02 :17 :20 :20 :25 :25 Linear TV Digital Video CTV Note: ages 18+; time spent with each medium includes all time spent with that medium, regardless of multitasking: for example, 1 hour of multitasking with digital video while watching TV is counted as 1 hour for TV and 1 hour for digital video; *excludes digital; **excludes time spent with video via social networks.; Source: emarketer, Oct 2017

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16 Car purchases are influenced by digital research 4MM Weekly active new car buyers In market 108 days New car buyers spend over 6 hours researching online Source: The Trade Desk and Cox Automotive Car Buyer Journey 2018

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20 Brands are spending a lot more time on programmatic: getting closer to both their agencies and The Trade Desk 150 % 90 % Brands that work through their New MSAs from brands ( ) ad agencies 20 Source: Forbes Insights in association with The Trade Desk The Modern CMO: New Goals. New Metrics. New Markets. November, 2018

21 10,000 graduates since launch

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23 Overall Brand Awareness: 2017 vs 2018 Q Q Amazon Advertising Platform 49 Amazon Advertising Platform 48 Google DoubleClick RocketFuel BrightRoll MediaMath The The Trade Desk Adobe Advertising Cloud Centro OpenX Google DoubleClick The The Trade Trade Desk Desk Adobe Advertising Cloud MediaMath 1 By AOL DSP DataXu Sizmek AppNexus 36 AppNexus 29 Q: How familiar are you with each of the following Demand Side Platforms (DSPs)? ; Base: Use Demand Side Platforms Source: Advertiser Perceptions

24 Awareness: Agencies Q Q Amazon Advertising Platform Google DoubleClick 45 Google DoubleClick RocketFuel BrightRoll MediaMath Centro Adobe Advertising Cloud The The Trade Desk Tremor Video Amazon Advertising Platform The The Trade Trade Desk Desk Adobe Advertising Cloud Sizmek 1 By AOL DSP Quantcast MediaMath DataXu 38 DataXu 30 Q: How familiar are you with each of the following Demand Side Platforms (DSPs)? ; Base: Use Demand Side Platforms Source: Advertiser Perceptions

25 Awareness: Marketers July 2017 July 2018 Amazon Advertising Platform 47 Amazon Advertising Platform MediaMath Google DoubleClick RocketFuel BrightRoll OpenX The The Trade Desk Adobe Advertising Cloud Viant Google DoubleClick The The Trade Trade Desk Desk Adobe Advertising Cloud MediaMath 1 By AOL DSP Videology DataXu Centro 40 AppNexus 30 Q: How familiar are you with each of the following Demand Side Platforms (DSPs)? ; Base: Use Demand Side Platforms Source: Advertiser Perceptions

26 The Trade Desk is among the top DSPs across the entire decision funnel Key Metrics Among Top 9-Used Demand Side Platforms Percent of Respondents/Score Awareness Consideration (8-10) Usage Future Intention (8-10) Net Promoter Score (NPS) 1 1 Amazon Advertising Platform AAP DoubleClick Bid Manager 48% 48% 3 The Trade Desk 44% 4 Adobe Advertising Cloud 39% 5 MediaMath DSP 35% 1 DoubleClick Bid Manager 50% 1 Amazon AAP 50% 3 The Trade Desk 43% 4 Adobe Advertising Cloud 39% 5 MediaMath DSP 37% 1 Amazon AAP 41% 2 DoubleClick Bid Manager 35% 3 The Trade Desk 26% 4 Adobe Advertising Cloud 20% 5 MediaMath DSP 19% 1 Amazon AAP 43% 2 DoubleClick Bid Manager 41% 3 The Trade Desk 36% 4 Adobe Advertising Cloud 33% 5 MediaMath DSP 29% 1 The Trade Desk 35 1 MediaMath DSP 35 3 Adobe Advertising Cloud 32 DoubleClick Bid 4 27 Manager 5 Amazon AAP 21 6 ONE by AOL 34% 6 AppNexus 34% 6 Sizmek 18% 6 ONE by AOL 29% 6 Quantcast 18 7 DataXu 31% 7 ONE by AOL 33% 7 AppNexus 15% 7 AppNexus 26% 7 ONE by AOL 15 8 Sizmek 30% 8 Quantcast 32% 8 Quantcast 14% 8 Quantcast 25% 8 AppNexus 9 9 AppNexus 29% 9 Sizmek 30% 9 ONE by AOL 13% 9 Sizmek 23% 9 Sizmek 2 Source: Advertiser Perceptions Q3 2018

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29 Thank you