ALUMNI MAGAZINE. Media Kit

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1 ALUMNI MAGAZINE Media Kit 2018

2 Alumni Profile PRINT CIRCULATION Winter Magazine: approx. 100,000 Spring/Fall Magazines: approx ,000 DEGREE HOLDERS Hold only an undergraduate degree from W&M: 62% Hold only graduate degrees from W&M: 25% Hold multiple degrees from W&M: 4% Non-degree alumni: 9% Hold graduate degrees from other institutions: 18% GENDER Male: 47% Female: 53% CLASS DISTRIBUTION Pre-1939 (ages 100 and up): >1% (ages 90-99): 1% (ages 80-89): 3% (ages 70-79): 7% (ages 60-69): 14% (ages 50-59): 16% (ages 40-49): 19% (ages 30-39): 20% 2010+: 20% OCCUPATIONAL AREAS (These figures reflect alumni who have reported occupational information.) Arts: 348 Business and Economics: 4,721 Communications: 1,668 Education: 8,962 Further Study: 379 Government: 2,459 Homemaker: 619 International: 749 Law: 7,706 Life Sciences: 343 Math/Physical Science: 516 Medical/Health Science: 2,522 Museum/Library Science: 432 Nonprofit: 29 Social Science: 1,040 Tech/Computers: 1,739 Travel/Recreation: 555 Senior Executives: 4,705 SCHOOL AFFILIATION Arts & Sciences: 71% Mason School of Business: 15% School of Education: 6% School of Law: 8% Virginia Institute of Marine Science: 1% GEOGRAPHIC (state: percentage of alumni, number of alumni) Alabama.366%,362 Alaska.105%, 104 Arizona.589%,582 Arkansas.141%, 139 California 4.068%, 4,021 Colorado 1.303%, 1,288 Connecticut 1.098%, 1,085 Delaware.413%, 408 District of Columbia 2.202%, 2,177 Florida 3.358%, 3,319 Georgia 1.987%, 1,964 Guam.008%, 8 Hawaii.194%, 192 Idaho.123%, 122 Illinois 1.253%, 1,239 Indiana.415%, 410 Iowa.137%, 135 Kansas.186%, 184 Kentucky.396%, 391 Louisiana.272%, 269 Maine.361%, 357 Maryland 4.483%, 4,431 Massachusetts 2.018%, 1,995 Michigan.516%, 510 Minnesota.426%, 421 Mississippi.121%, 120 Missouri.443%, 438 Montana.123%, 122 Nebraska.09%, 89 Nevada.177%, 175 New Hampshire.359%, 355 New Jersey 2.543%, 2,514 New Mexico.237%, 234 New York 4.058%, 4011 North Carolina 4.11%, 4,063 North Dakota.026%, 26 Ohio 1.166%, 1,153 Oklahoma.13%, 129 Oregon.557%, 551 Pennsylvania 3.406%, 3,367 Puerto Rico.017%, 17 Rhode Island.206%, 204 South Carolina 1.139%, 1126 South Dakota.025%, 25 Tennessee.879%, 869 Texas 2.22%, 2,194 Utah.183%, 181 Vermont.21%, 208 Virgin Islands.013%, 13 Virginia %, 42,284 Washington 1.078%, 1,066 West Virginia.301%, 298 Wisconsin.344%, 340 Wyoming.05%, 49

3 Print Rate Card Back Cover x 7.30 (includes.25 bleeds) OPEN RATE 2X RATE 3X RATE 6X RATE $7,000 $6,800 $6,600 $6,000 Full Page x 9.15 Inside Cover (back or front) Premium Page 1 Premium (pages 5 or 7) Full Page (Front of Book) Full page (no preference) or For Full Bleed 9.25 x (includes.25 bleed) $6,400 $6,200 $6,000 $5,600 $6,000 $5,800 $5,600 $5,200 $6,000 $5,800 $5,600 $5,200 $5,600 $5,400 $5,200 $4,800 $5,000 $4,800 $4,600 $4,000 Half Page x 4.44 $4,000 $3,800 $3,600 $3,200 Quarter Page x 4.52 $3,000 $2,800 $2,600 $2,200 Placement requests will be considered but not guaranteed and may be based on availability. Half- and quarter-page ads are placed at editor s discretion. Alumni and approved nonprofit organizations are eligible for a 10% discount. William & Mary departments and recognized advertising agencies responsible for reserving space and handling bills are eligible for a 15% discount on rates. (In-house agencies are not eligible for commission.) Rates are per issue and are subject to change.

4 Deadlines & Policies The William & Mary Alumni Magazine is published three times each year for alumni and friends of the University. DEADLINES: SPRING Commitment deadline: March 15 New art deadline: April 1 Publication date: early May WINTER Commitment deadline: November 3 New art deadline: November 24 Publication date: early January FALL Commitment deadline: July 15 New art deadline: August 1 Publication date: early September POLICIES: Paid advertising in the William & Mary Alumni Magazine is solely for the advertising or marketing of goods, services or benefits sold or provided. All ads are subject to pre-approval. The editors reserves the right to reject any advertisement that does not meet William & Mary s standard of propriety. Full payment is due within 30 days of the invoice date. All overdue invoices are subject to interest at the rate of 1.5 percent per month (18 percent per year). Advertisers cannot cancel orders after commitment deadline. Advertisers are solely responsible for submitting required files by the new art deadline and confirming the files were received. The editors are not responsible for errors in printed ads. All ads should be proofed by the client before submission to the William & Mary Alumni Magazine. Positioning of advertisements is at the discretion of the editors, except when guaranteed by a written contract, in which case the positioning of advertisements shall be in accordance with the terms of the contract. Rates listed are for advertising space only. Other expenses incurred by the editor on behalf of the advertiser and its agency will be re-billed at net cost, including changes made after the art deadline. No conditions, printed or otherwise, appearing on contracts, insertion orders or copy instruction, that conflict with the editor s policies, will be binding on William & Mary. Conditions and rates are subject to change by William & Mary. Protective Clause: The advertiser or authorized agent agrees to assume all liability for content of ads printed.

5 Full Page 9 x (actual trim) 1/2 Page 7.38 x x (with.25 bleed on all sides) 7.38 x 9.15 (with no bleed) 1/4 Page 3.61 x 4.52 Back Cover 9.25 x 7.30 (with.25 bleed on three sides) SOFTWARE InDesign: 7 to CC Photoshop: Any Illustrator: 7 to CC Acrobat: 5 or later DELIVERY METHOD: (all files should be zipped) FTP PRINT SPECIFICATIONS: All ads should be print ready. Photos should be CMYK, have final effective resolution of and saved as TIFF or EPS. Lineart should have a final resolution of 600 dpi and saved as TIFF with LZW compression applied. For high-resolution PDFs, all fonts and artwork need to be embedded. Please provide all original files. For Illustrator files, fonts need to be converted to outlines and saved as an EPS file. If you only use Truetype fonts, create a high-res PDF and embed the fonts. Keep all type or important information within 1/2 or 0.5 from the edge of a full page ad for trim allowance. Save final images and files in CMYK format. INCLUDE: Contact information for ad provider and designer. All images and fonts. Native files (Quark or InDesign) as well as print-ready PDF or EPS file. If the above, non-negotiable requirements are not met, additional services and subsequent charges will be applied to your bill. You will be consulted if additional services are required for your ad.

6 Insertion Order ADVERTISER: Media Buyer Contact Information Designer/Ad Agency Contact Information Name Street City State ZIP Telephone Fax Number Name Street City State ZIP Telephone Fax Number AD SPECIFICATIONS: Issue: Location: (not guaranteed) Size: Status: Spring 20 Fall 20 Winter 20 New Pick-Up (issue: year: ) Back Cover Front Inside Cover Back inside Cover Premium (Page 1) Premium (Page 5 or 7) Departments Class Notes (B&W only) (class year range ) Full Page (With Bleed) x Full Page (No Bleed) x /2 Page x /4 Page x 4.52 Special Instructions: Discount %: Total Cost: Payment Due: Media Buyer Date: W&M Magazine Editor Date: Prime Consulting Services info@primeconsultingva.com Art Director, William & Mary Alumni Magazine alumni.magazine@wm.edu (art submission by )