1 : MARKETING OPPORTUNITY

Transcription

1 THE CHURCH NETWORK MARKETING OPPORTUNITY 1 : INSIGHT (formerly the NACBA Ledger) is a quarterly magazine featuring sound, practical material written to support the work of church administrative leaders. It is published by The Church Network (formerly the National Association of Church Business Administration), a nationwide network of church leaders which exists to train, certify (CCA), and provide resources for those serving in the field of church administration. The Church Network (TCN) offers advertising space in INSIGHT to companies having special interest in reaching the church market. Through INSIGHT you can reach a highly specialized audience of more than 2,000 church leaders responsible for the purchasing decisions in local churches and religious institutions of all denominations in all 50 states, the District of Columbia, and Canada. INSIGHT magazine is a significant advertising opportunity for your company, but it is only part of the comprehensive marketing plan from The Church Network. TCN National Conference brings together over 500 church administrative leaders each year, providing your company exhibit, advertising, and sponsorship opportunities. Consult the folder, The Church Network Marketing Opportunity 2: National Conference for details. 100 North Central Expy Suite 706 Richardson, Texas (800) (972) (972) Fax TCN Digital Media opportunities include TCN home page online advertising, TCN Ultimate Guide to Church Suppliers and TCN Weekly Update. Advertising on the TCN Website home page puts your ad in front of hundreds of church administrative leaders every day. The Ultimate Guide is a searchable Website and a single source for the church leader. The Weekly Update is an opt-in resource that provides comprehensive weekly news briefs containing the week s top industry stories. For more details, see the flyer, The Church Network Marketing Opportunity 3: Digital Media.

2 Page 2 Administration and management Book reviews Communications and public relations Crisis planning and management Diversity Health and risk management Internet and social media Motivation Personnel and staff development Preservation and renovation Recruiting Stewardship and finance Tax and legal issues Technology Advertising is required in digital form because INSIGHT is paginated digitally and output through computer-to-plate technology directly to offset printing plates. If your ad is not available in digital form, please contact TCN for an estimate to recreate the ad. Mac Computers Application files can be submitted in the Mac platform in the following software: Adobe InDesign, Adobe Illustrator, and Adobe Photoshop. (A QuarkXpress file should be prepared as a pdf file.) Include all fonts to avoid unexpected font conflicts, especially if your fonts have custom kerning or tracking tables. Do not mix postscript and truetype fonts. All linked artwork such as charts or graphs, logos, or photographs must be included with ads in order to output properly at high resolution. Please provide a black-and-white or color print of the advertising for reference. Windows Computers Advertising created using Windows computers should be exported as either an eps file or Adobe Acrobat (pdf) file. When exporting an eps file, convert all fonts to outlines and include linked graphics. If preparing a pdf file, please follow the guidelines on page 3. Advertising created using Adobe Photoshop also may be submitted as a tif or Photoshop eps file. Bleed: 17-1/4 x 11-1/4 Trim: 17 x 11 Live area: 16 x 10 Bleed: 8-3/4 x 11-1/4 Trim: 8-1/2 x 11 Live area: 7-1/2 x 10 Bleed: 17-1/4 x 5-3/8 Live area: 16 x 4-3/4 Live area: 7-1/2 x 4-3/4

3 Page 3 Adobe Acrobat (pdf) Adver tising cr eated using either Mac or Windows computers can be submitted as a pdf file.when preparing pdf files, please remember the following: convert all photographs and all colors to cmyk colors rather than rgb. In addition, embed all fonts, and be sure to include one-eighth-inch bleeds (if the ad bleeds) and crop marks. Contact INSIGHT s designer, Pat Hardesty, at (713) or by at PatHardesty@me.com with questions about preparing pdf files. Ads can be accepted on CD and DVD disks. Ads can be delivered to Pat Hardesty at 4806 Florence St, Bellaire, TX The telephone number is (713) Ads can be sent via to PatHardesty@me.com. All files should be compressed into a single selfextracting archive, and should not exceed 10mb for one file (after encoding for the Internet). When sending application files for ads by , please include a pdf file for reference. To upload advertising very large files, contact the editor, Phill Martin, at phill@thechurchnetwork.com. In consideration of publication of an advertisement the advertiser and the agency, jointly and severally, will indemnify and hold harmless TCN, its officers, agents, and employees against expenses (including legal fees) and losses resulting from the publication of the contents of the advertisement, including without limitation, claims or suits for libel, violation or right of privacy, copyright infringement or plagiarism. Contracts in effect at the time of rate change will be protected until end of contract. New material must be received by issue deadline, or the publisher reserves the right to print the previous ad. TCN reserves the right to reject any advertisement, at any time, for any reason. (continued on page 4)

4 Page 4 All rates are net. Recognized advertising agencies may add their usual and customary fee to the advertised rates. NUMBER AD SIZE/RATE AD SIZE/RATE AD SIZE/RATE AD SIZE/RATE Black and White Advertising 1x Full page $ 350 1/2 page $ 180 2x Full page $ 310 1/2 page $ 175 3x Full page $ 275 1/2 page $ 160 4x Full page $ 253 1/2 page $ Color Advertising 1x Dbl. page $1,380 1/2 Pg. Spd. $ 825 Full page $ 850 1/2 page $ 680 2x Dbl. page $1,345 1/2 Pg. Spd. $ 800 Full page $ 810 1/2 page $ 675 3x Dbl. page $1,300 1/2 Pg. Spd. $ 760 Full page $ 775 1/2 page $ 660 4x Dbl. page $1,275 1/2 Pg. Spd. $ 735 Full page $ 753 1/2 page $ 650 Special Positon (Full page, 4-color advertising only) NUMBER INSIDE FRONT COVER PAGE 1 PAGE 2 PAGE 5 INSIDE BACK COVER BACK COVER 1x $1,040 $1,040 $1,040 $1,000 $1,000 $1,070 2x $ 975 $ 975 $ 975 $ 940 $ 940 $1,000 3x $ 945 $ 945 $ 945 $ 900 $ 900 $ 975 4x $ 900 $ 900 $ 900 $ 860 $ 860 $ 925 Ads that are 1/3 and 2/3 page vertical are also accepted. Contact TCN for rates. Rate listed on multiple insertions is the rate for each insertion. For example, the 2x rate for a full page, 4-color ad is $810. The total cost for the two insertions is $1,620. (continued) Reserve Space January 19 Ad Materials Due January 26 Publication Date February 9* Cancellations must be in writing. No cancellation will be accepted after the space reservation date. When the entire schedule of the contract is not used, the advertiser will be short-rated to the number of ads printed and billed for the difference. Information on bind-in cards and inserts is available on request. Reserve Space April 27 Ad Materials Due May 11 Publication Date May 25* New advertisers must send full payment with order. Terms: due 30 days after publication. Reserve Space August 10 Ad Materials Due August 24 Publication Date September 7* Reserve Space October 19 Ad Materials Due November 2 Publication Date November 16* * Publication dates are projections only. For additional information about advertising in INSIGHT or other TCN publications, contact Simeon May, Chief Executive Officer, at simeon@thechurchnetwork.com, or Tammy Mirau, Administrative Associate, at tammy@thechurchnetwork.com, or (800) Revised 1/12/2018

5 The Church Network Advertising Agreement Company Name Contact s Name Title Address Phone Fax INSIGHT Issues (see The Church Network Marketing Opportunity 1: INSIGHT Magazine for rates) Spring 20 Summer 20 Fall 20 Winter 20 4-Color Black & White Double page Full page 2/3page 1/2 page 1/3 page Amount for INSIGHT ads $ Other Requests ======================================================= Grand Total $ Check Enclosed Credit Card Bill Me I understand the contents of The Church Network Marketing Opportunity 1: INSIGHT Magazine and/or the contents of The Church Network Marketing Opportunity 3: Digital Media form integral parts of this agreement to which I agree to adhere. Signature Credit Card # Expiration Date / Exact Name on Card Credit Card Billing Address For information about advertising in the Ultimate Guide to Church Suppliers or the Weekly Update, please contact Multiview, The Church Network s publisher, toll-free at (800) or by to TCN@multibriefs.com. Revised 11/12/2018 The Church Network 100 N Central Expy Ste 706 Richardson TX fax