BITE MEDIA PLANNER Welcome to the Veterinary Practice News Canada media planner. Media Planner. CANINE CORNS Unravelling the Mystery FEAR FREE

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1 September 2018 veterinarypracticenews.ca CANADA September 2018 veterinarypracticenews.ca Media Planner Website Digital Edition Archives Editorial Calendar Advertising Rates Print FTP Instructions Contact Download the Media Planner in PDF format 2019 MEDIA PLANNER Welcome to the Veterinary Practice News Canada media planner Should Your Clinic Be FEAR FREE Certified? Giving Oral Pet Health a STRONGER BITE CANINE CORNS Unravelling the Mystery CANADA CANNABIS REMEDIES What Does the Science Say? CLIENT TIPS For Living with CLAWED CATS Should Your Clinic Be FEAR FREE Certified? Giving Oral Pet Health a STRONGER BITE CANINE CORNS Unravelling the Mystery CANNABIS REMEDIES What Does the Science Say? CLIENT TIPS For Living with CLAWED CATS DEBUT ISSUE Should Your Clinic Be FEAR FREE Certified? Giving Oral Pet Health a STRONGER BITE CANINE CORNS Unravelling the Mystery CANADA CANNABIS REMEDIES What Does the Science Say? CLIENT TIPS For Living with CLAWED CATS DEBUT ISSUE September 2018 veterinarypracticenews.ca DEBUT ISSUE The Industry Leader for Veterinary Medicine and Practice Management

2 Launched in September 2018, Veterinary Practice News Canada is an exciting new publication for Canadian veterinary medicine professionals. Veterinary Practice News Canada is produced by, publishers of magazines for trade and consumer markets in both Canada and the United States, including Veterinary Practice News, the leading publication for American veterinary practices. Building on Veterinary Practice News s 30-plus years of experience and its reputation as the most widely read and respected magazine in the U.S. market, Veterinary Practice News Canada features unique content in every issue to serve the needs of the Canadian veterinary community. Our in-depth and engaging editorial provides our readers with the unbiased information they need to run their practices more efficiently and profitably, provide better care for their patients, and stay up to date on the latest treatments and technologies. As the number of Canadian veterinary professionals continues to grow year-over-year, this national publication enables you to reach the influencers and decision makers who purchase your products and services.

3 AUDIENCE Veterinary Practice News Canada publishes 4 print issues per year and twice monthly e-newsletters dedicated to informing veterinarians and veterinary support staff about industry best practices, practice management, new profit centres, breaking industry news, industry trends, new treatments and procedures, new medical technologies, and coverage of industry events. Veterinary Practice News Canada reaches more than 6,500 veterinary professionals across Canada, with many copies being read by multiple veterinarians and technicians per practice. Our twice monthly e-newsletter reaches approximately 3,000 CASLcompliant subscribers.

4 EDITORIAL CALENDAR Issue Space Closing Material Closing Publishing Date February/March Bonus Distribution at OAVT Conference Parasitology Dental Telemedicine Nutrition May/June Bonus Distribution at CVMA/WSAVA Laser Equipment Dermatology Pet Insurance & Wellness Plans Pharmaceuticals August/September Bonus Distribution at VET Conference Nutrition Oncology & Immunotherapy Physical Rehabilitation Surgical Equipment & Supplies November/December Pharmaceuticals Diagnostics & Laboratory Equipment/Supplies Kennels and Containment Supplements January 24, 2019 January 30, 2019 February 26, 2019 April 25, 2019 May 1, 2019 May 22, 2019 July 25, 2019 July 31, 2019 August 21, 2019 October 24, 2019 October 30, 2019 November 20, 2019 Brain Teaser Vet World In the Middle News Vet Team Insights Business Builder Evidence-based Medicine Dental Pearls Surgical Insights Equine/Large Animal Products, Pharma & Tech Vet Life

5 RATES & SPECIFICATIONS Ads 1x 4x Size (W x H) Full Page $2,995 $2, x ½ Page Vert/Horiz $2,255 $1, x 11 /8 x /3 Page Vert/Horiz $1,945 $1, x 11 /8 x 3.5 ¼ Page Vert/Horiz $1,650 $1, x /8 x Business Card $495 $400 Covers IFC, IBC, OBC $3,300 $2, x Volume advertising discounts available. Charges are for advertising space only. If applicable, taxes, bank fees (for wire transfers), production charges, or any other sundry cost incurred will be added to the advertising rate. All advertisements are noncancellable after the space closing date. CONTRACT GUARANTEES: Frequency discounts are applied to a 12-month period, starting from and including the issue in which an advertiser s ad first appears. When ad frequencies are not completed as initially agreed, the advertiser/agency will be rebilled at the actual frequency rate earned. The publisher reserves the right to place the word advertisement on all materials that resemble editorial content. No responsibility can be taken for positioning of advertising materials, except where additional position charges are expressly agreed between the Parties prior to insertion of the advertisement. Advertising control position clauses in forms used by the advertiser are treated only as requests. Advertisers and/or agencies are responsible for all collection fees and/ or legal fees should advertiser and/or agency default in payment of advertising bills. Advertiser will be held responsible for total due amount should agency default on a payment. INSERTS/OUTSERTS: Provided by advertiser and subject to prior approval by the publisher. PROTECTIVE CLAUSE: reserves the right to alter or reject any copy that it believes is not in keeping with publication standards. Advertisers and/or their agencies assume responsibility for any and all claims arising there from made against the publisher, and agree to hold the company harmless. PAYMENT TERMS: Net 30 days from date of invoice. Past-due balances incur 2 percent per month finance charge. Advertisements originating outside of the U.S. or Canada must be prepaid. Extension of credit is subject to the approval of the credit department. First-time advertisers will be required to provide credit information or prepayment due no later than the closing date of the issue. Click to download FTP instructions is a member of EQUIFAX Credit Services. All information about receivables is recorded in the international credit files.

6 WEB DISPLAY Advertising on can significantly increase your exposure to decision makers who refer to our site when sourcing the latest technologies, best practices, and news. 1. Leaderboard: (728 x 90 pixels) $ Big Box: (300 x 250 pixels) $500 Click image to view interactive sample. 1 Leaderboard 3. Branded Features: $ Branded News/Products: $300 Med. Rec. Click to download mechanical specifications Web stats are available upon request.

7 E-PRODUCTS All e-products are delivered to approximately 3,000 CASL-compliant subscribers. Supported by analytics reports, e-products are a great way to complement branding and awareness initiatives, promote products, and drive traffic to your website. 1. E-broadcast: $1, Sponsored E-news: $ Digital Edition Sponsorship: $ Vet Connect Product Broadcast: $300 E-broadcasts E-broadcasts deliver instant access to a targeted audience and are effective in lead generation and driving traffic directly to your website. Your customized e-broadcast allows you to reach the professionals responsible for sourcing/recommending your products or services. Sponsored E-newsletters Featuring breaking news from Canada s veterinary medicine industry, e-newsletters are delivered twice a month. E-newsletter sponsors receive two exclusive above-the-fold advertising positions. Leaderboard (728 x 90 pixels) Big Box (300 x 250 pixels) Digital Edition Sponsorship The digital edition is a fully interactive copy of the print magazine. Digital edition sponsorship consists of a full-page ad placed adjacent to the front cover, as well as sponsor recognition within our weekly newsletter until the next issue of the magazine is released. Full-page ad placed adjacent to the front cover. Exclusive top-of-page banner, visible on every page. Weekly promotion to approximately 3,000 e-newsletter recipients. Vet Connect Vet Connect is a product-based e-broadcast and an economical way to reach approximately 3,000 subscribers with your product or service. It is effective in lead generation and an ideal way to support your current marketing program. Click to download Mechanical Specifications

8 DIGITAL TERMS AND CONDITIONS Charges are for advertising space only, in NET dollars. If applicable, taxes, bank fees (for wire transfers), production charges, or any other sundry cost incurred will be added to the advertising rate. Cancellation of display advertisements must be provided in writing at least 5 days prior to the posting date. After this time, they are non-cancellable. Sponsored newsletters and e-broadcast dates are exclusive to one advertiser and thus are non-cancellable at any time. CONTRACT GUARANTEES: Ad rates are protected on the basis of the rate card in force on the date of first insertion and for a period of 12 months following. The publisher reserves the right to place the word advertisement, branded, or sponsored in/on copy which, in our opinion, resembles editorial content. Advertisement size may not be changed after posting date. The publisher requests that electronic files be submitted in an approved format. All extra work/material required to make artwork suitable for posting is chargeable at current production rates. All changes to the supplied advertising material must be provided in writing and 5 business days prior to the posting date. Advertisers and/or agencies are responsible for all collection fees and/or legal fees should advertiser and/or agency default in payment of advertising bills. Advertiser will be held responsible for total due amount should agency default on a payment. PROTECTIVE CLAUSE:, reserves the right to alter or reject any copy it feels is not in keeping with publication standards. Advertisers and/or their agencies assume responsibility for any and all claims arising therefrom made against the publisher, and agree to hold the company harmless. PAYMENT TERMS: Net 30 days from date of invoice. 2% per month finance charges on past due balances. Advertisements originating outside of the United States or Canada must be prepaid. Extension of credit is subject to the approval of the credit department. First-time advertisers will be required to provide credit information or prepayment due no later than 5 business days prior to the posting date.

9 RESEARCH Through custom market research, you can take advantage of the engagement we have with our audience. Further, it can be used to get a better sense of what is happening in the industry, gauge awareness of your brand, determine market perception for your products/services, understand the factors influencing your customers, etc. Here are other ways market research can benefit you: It helps in gathering business information quickly: a detailed market research report will help you gather information quickly so as to be able to make informed decisions. It validates internal research: market research reports can be used to understand best practices, prepare RFPs, get ready for client meetings, as well as create content. A market research report also helps save time by providing insights to questions you may have but do not have the time or resources to ask. It helps you get a holistic view of the market: market research reports can help you stay up to date on the market as a whole. With the aid of these reports, you will be able to have a holistic view of the market and to benchmark all the companies in the industry. It helps you use objective data to make informed decisions: another important benefit of a market research report is its impartiality. Third-party reports are unbiased and as such, they provide a better picture of what s really happening in the market. With a properly conducted and detailed research report, you will be able to have a sound understanding of the issues that will affect the industry in the future and how to best position specific brands. Ultimately, it will lead to better decision making. It strengthens credibility and reputation: with the aid of objective analysis, you will be able to make informed decisions and develop better business strategies. It will help you improve your reputation in the industry and help others to have more confidence in your products/services. Veterinary Practice News Canada will work with you to produce the research survey content, promote and administer the survey, and provide you a detailed report containing the complete results. Our editorial department is available to help develop some general questions to get you started with your survey. These will pertain to your company s specific niche or growth strategy in a manner guaranteed to elicit a detailed response. A lead-generation component is also available and includes a detailed verbatim report. The survey will be sent in a dedicated e-broadcast and promoted through our bi-weekly newsletter. Contact sales for additional information, including pricing.