DISTRIBUTION & READERSHIP

Transcription

1 DISTRIBUTION & READERSHIP Every two weeks, NH Business Review puts your advertising message in front of New Hampshire's most influential and powerful audience. They are the state's key decision makers and top business executives. They are well educated, affluent and highly motivated. And they read NH Business Review. WHO READS NH BUSINESS REVIEW? NH Business Review is read by those at the top. They are highly educated and motivated business owners and executives who wield buying power in both their professional careers and personal lives. Readers spend an average of 25 minutes Reading each issue of NHBR 59% are men 41% are women 41% found new client or customer leads 78% of readers are mid-level executives or higher Readers dine out more than five times a month 50% read NHBR at home Average income of NHBR readers is $155,000 Readers have an average household net worth of nearly $1 million Sources: CVC Circulation Audit, September 2011; Accelera Research Study, % have the authority to purchase for their business or employer HALF Visit NHBR.com and 3 out of 4 Subscribe to the Daily News Browser WHERE YOU'LL FIND NH BUSINESS REVIEW NH Business Review is a direct-mailed biweekly business publication reaching over 50,000 business professionals around the state. To ensure the credibility of our circulation numbers, NH Business Review is audited each year by both the United States Postal Service and Circulation Verification Council (CVC). Our qualified circulation includes paid subscribers and selected business executives who have personally requested a complimentary subscription. Distribution Breakdown by Geographic Region Seacoast Region...21% Greater Manchester Area...20% Greater Nashua Area... 17% Greater Concord Area...11% Lakes Region...8% Upper Valley Region...8% Monadnock Region... 7% North Country Region... 2% Circulation: 12,500+ Total Readership: 50,000+

2 1st Quarter ISSUE SPACE COPY ISSUE FOCUS Jan 5 Dec 20 Dec 22 Health Care & Wellness Banking & Finance Legislative Preview Jan 19 Jan 3 Jan 8 Law Real Estate & Construction Education & Training Feb 2 Jan 17 Jan 22 Retirement Planning AIA Excellence in Architecture ROUND TABLE DISCUSSION: Upper Valley Feb 16 Jan 30 Feb 5 Law Real Estate & Construction Engineering Oustanding Women in Business Profiles ANNUAL PUBLICATION: 2018 Meetings & Convention Planner SPACE DEADLINE: JANUARY 9 / COPY DEADLINE: JANUARY 16 EVENT: Outstanding Women in Business February 15, 2018 EVENT: Best of Business Awards March 8, EDITORIAL CALENDAR CONTINUED ON NEXT PAGE Mar 2 Feb 13 Feb 19 Health Care & Wellness Banking & Finance BOB Award Program SPECIAL ADVERTISING SECTION: Sales & Marketing Mar 16 Feb 28 Mar 5 Law Real Estate & Construction Meetings & Conference Mar 30 Mar 14 Mar 18 Health Care & Wellness Insurance ALSO APPEARING WITHIN THE PAGES Q&A A fascinating look at notable Granite Staters. In Brief A quick overview of the latest NH business news. NH Opinions Views and comments from readers across the state. Calendar A current listing of upcoming conferences, seminars, networking events and more happening across the state. About Town Photos of business gatherings or events. The Latest New hires, promotions, contracts, expansions and other business news items. Flotsam & Jetsam An irreverent review of N.H.'s political scene. Editorial Submissions or Questions? Contact Jeff Feingold, Editor at jfeingold@nhbr.com or ext Apr 13 Mar 28 Apr 2 Law Real Estate & Construction Restaurants 2nd Quarter Apr 27 Apr 11 Apr 16 Health Care & Wellness Banking & Finance SPECIAL ADVERTISING SECTION: Health Care Construction ANNUAL PUBLICATION: NEW Workforce Development publication SPACE DEADLINE: APRIL 2 / COPY DEADLINE: APRIL 11 May 11 Apr 25 Apr 30 Law Real Estate & Construction Energy May 25 May 9 May 14 Health Care & Wellness Corporate Citizenship SPECIAL ADVERTISING SECTION: Human Resources EVENT: Executive Series May 2018 Jun 8 May 23 May 25 Law Real Estate & Construction Staffing & Recruiting ROUND TABLE DISCUSSION: Mt. Washington Area Jun 22 Jun 6 Jun 11 Retirement Planning Midyear Review WE HAVE YOUR COMPLETE MARKETING SOLUTION! ASK YOUR REPRESENTATIVE ABOUT PRINT, DIGITAL AND EVENTS PACKAGES: Connie McCullion cmccullion@nhbr.com Cynthia Stone cstone@ nhbr.com *Calendar is subject to change Karen Bachelder kbachelder@nhbr.com

3 3rd Quarter ISSUE SPACE COPY ISSUE FOCUS 2018 EDITORIAL CALENDAR CONTINUED FROM PREVIOUS PAGE Jul 6 Jun 20 Jun 25 Law Real Estate & Construction Banking & Finance Legistalative Round-Up SPECIAL ADVERTISING SECTION: Wealth Management Jul 20 Jul 5 Jul 9 Heath Care & Wellness Restaurants Corporate Citizenship ANNUAL PUBLICATION: 2019 Business Services Guide SPACE DEADLINE: JUNE 15 / COPY DEADLINE: JUNE 22 Aug 3 Jul 18 Jul 23 Law Real Estate & Construction SPECIAL ADVERTISING SECTION: Legal Expertise Aug 17 Aug 1 Aug 6 Health Care & Wellness Meetings & Conferences Insurance Aug 31 Aug 15 Aug 20 Law Real Estate & Construction Energy Sep 14 Aug 29 Sep 4 Sports Medicine & Rehabilitation Banking & Finance ROUND TABLE DISCUSSION: Greater Salem Sep 28 Sep 12 Sep 17 Law Real Estate & Construction Staffing & Recruiting Health Care Trends Program ANNUAL PUBLICATION: 2019 Charitable Giving Guide SPACE DEADLINE: AUGUST 3 / COPY DEADLINE: AUGUST 8 ALSO APPEARING WITHIN THE PAGES Q&A A fascinating look at notable Granite Staters. In Brief A quick overview of the latest NH business news. NH Opinions Views and comments from readers across the state. Calendar A current listing of upcoming conferences, seminars, networking events and more happening across the state. About Town Photos of business gatherings or events. The Latest New hires, promotions, contracts, expansions and other business news items. Flotsam & Jetsam An irreverent review of N.H.'s political scene. Editorial Submissions or Questions? Contact Jeff Feingold, Editor at jfeingold@nhbr.com or ext Oct 12 Sep 26 Oct 1 Health Care & Wellness Retirement Planning Oct 26 Oct 10 Oct 15 Law Real Estate & Construction Best Lawyer Listing 4th Quarter EVENT: Executive Series: Health Care Trends October 2018 Event: Business Excellence Awards November 2018 Nov 9 Oct 24 Oct 29 Health Care & Wellness Corporate Citizenship Business Excellence Award Profiles SPECIAL ADVERTISING SECTION: Modern Offices Nov 23 Nov 7 Nov 13 Law Real Estate & Construction Banking & Finance Dec 7 Nov 21 Nov 26 Health Care & Wellness Education & Training ROUND TABLE DISCUSSION: Bedford/Merrimack Dec 21 Dec 5 Dec 10 Law Real Estate & Construction 2019 Preview SPECIAL ADVERTISING SECTION: Luxury Living/Downtown Residential Buildings ANNUAL PUBLICATION: 2019 Book of Lists SPACE DEADLINE: NOVEMBER 9 / COPY DEADLINE: NOVEMBER 16 WE HAVE YOUR COMPLETE MARKETING SOLUTION! ASK YOUR REPRESENTATIVE ABOUT PRINT, DIGITAL AND EVENTS PACKAGES: Connie McCullion cmccullion@nhbr.com Cynthia Stone cstone@ nhbr.com *Calendar is subject to change Karen Bachelder kbachelder@nhbr.com

4 ADVERTISING RATES & SIZES FOUR-COLOR 1X 4-7X 8-12X 13-25X 26X 5% OFF 15% OFF 30% OFF 40% OFF Full page $2,640 $2,510 $2,245 $1,850 $1,590 3/4 page $2,180 $2,080 $1,855 $1,530 $1,310 Island page $1,650 $1,560 $1,405 $1,160 $990 1/2 page $1,520 $1,450 $1,295 $1,070 $920 1/3 page $1,300 $1,240 $1,105 $910 $780 1/4 page $1,150 $1,100 $980 $810 $690 1/8 page $850 $810 $725 $600 $510 Full Page 3/4 Page COVER POSITIONS 1X 4-7X 8-12X 13-25X 26X Back Cover $3,300 $3,135 $2,805 $2,315 $1,980 Inside Covers $3,040 $2,890 $2,585 $2,130 $1,830 1/3 Page 1/2 Page Horiz. 1/8 V 1/4 V 1/8 H 1/2 Page Vert. Rate Card No. 33: Rates effective October 1, All rates are per insertion, based on the number of insertions scheduled at time of contract, and NET of agency commissions. Guaranteed Position: Add 10% to price of ad (Quarter Page minimum size for guaranteed position). The information on this rate card is subject to change. BUSINESS CONNECTIONS A cost-effective way to reach 50,000+ business professionals is to run a business card sized ad (3.2" wide X 1.9" high). Run in 13 issues for $105 per issue, or 26 issues for only $95 per issue. All ads will appear in color. INSERTS Call for a quote and for more information about having your direct mail or marketing piece inserted directly into NH Business Review. PRINT AD SIZE WIDE X HIGH Full Page x /4 Page x /2 Page (Horizontal) x /2 Page (Vertical) x /3 Page x /4 Page (Vertical) x /8 Page (Horizontal) x /8 Page (Vertical) x 6.29 AD SUBMISSION GUIDELINES NH Business Review is produced on a Macintosh platform and printed on web offset at 100 line screen. All advertisements should be produced actual size. It is recommended that you do not use four color/process black for areas of text in your ad. Please use the following guidelines when creating your ad to ensure the highest quality reproduction in the publication. MEDIA ACCEPTED CD/DVD. Include a hard copy of the ad. . Attachments under 10MB, send to your account executive. FTP Site. Contact jhall@nhbr.com for log-in instructions. Questions? Contact Jodie Hall, Production Manager at jhall@nhbr. com or ext ACCEPTED FORMATS FOR SUBMISSIONS PDF files. Flattened, CMYK or Grayscale, 200 dpi or higher, fonts embedded, exact dimensions. Adobe InDesign CS6 (or below). All necessary files need to be collected and compressed into folders. Include all printer & screen fonts, images, and logos. All art files must be CMYK or Grayscale, 200 dpi or higher. Adobe Illustrator CS6 (or below). Flattened, CMYK or Grayscale, 200 dpi or higher, fonts outlined, exact dimensions. Adobe Photoshop CS6 (or below). EPS/TIF/JPG format, flattened, CMYK or Grayscale, 200 dpi or higher, fonts embedded/rasterized, exact dimensions.

5 DIGITAL OPPORTUNITIES A With more than 63,000 page views and 35,000 unique visitors a month*, NHBR.com is visited regularly by a highly targeted audience of business professionals, and is the perfect vehicle for advertisers who want to connect with potential customers. RUN-OF-SITE ADVERTISING RATE - $600/MONTH B Digital advertising package includes all ad sizes below and will rotate throughout the month to deliver 30,000 impressions. Additional impressions $150/10k impressions Rates effective October 1, All rates are NET. must submit creative for all sizes ONLINE AD SUBMISSION GUIDELINES & SPECS Ad Type GIF or JPG Files Flash Files A. Leaderboard (728 x 90) 100k, 3-loop max 40k, 3-loop max B. Medium Rectangle (300 x 250) 100k, 3-loop max 40k, 3-loop max C. Half Page (300x600) 100k, 3-loop max 100k, 3-loop max C RGB, 72 dpi maximum NO special characters or spaces in filename Include a click-through URL (Web Address) A NH BUSINESS REVIEWS'S DAILY BUSINESS NEWS BROWSER The Daily News Browser is a free daily e-newsletter that features links to the top local, state and regional stories of interest to New Hampshire businesspeople. Sent out each morning Monday through Friday to more than 7,500 subscribers**, this daily e-newsletter with an average open rate of 51% and click through rate of 32% not only has a highly targeted audience wanting to stay up to date on the news that's most important to them, but is also is just another great vehicle for advertisers who want to reach business decision makers. F B Size in Pixels Spots Available Per Monthly Rate A. Top Leaderboard (650 x 80) $800 B. Sky Scraper (160 x 600) $725 C. Small Sky Scraper (160 x 300) $575 D. Tile (180 x 150) $500 E. Bottom Banner (650 x 80) $450 GIF or JPG format, RGB, 72 dpi, 30k file size maximum. NO animation accepted. D C F. Sponsored Content (photo, headline, 30 characters)...$150/daily Must purchase a minium of 4 daily spots. Message to run once a week. E Custom Eblast...$125/per 1k names

6 WEEKLY E-NEWSLETTERS NH BUSINESS REVIEW'S WEEKLY NEWS ROUNDUP WEEKLY NEWS ROUNDUP A NH Business Review's Weekly News Roundup are two free weekly e-newsletters that features links to the latest news from and about the Granite State s real estate & construction and technology industries. Like our daily Business News Browser, the Roundup's will feature stories from NH Business Review as well as links to other websites. B Positioned to become the go-to-news source, the Roundup's will help industry professionals keep their finger on the pulse of the marketplace that is specific to them. As an advertiser, you will be reaching a targeted audience of senior executives and business leaders who wield buying power in their professional careers. NH Business Review s News Roundup's will help you continue to build your brand and keep your organization s name top of mind with key decision-makers. Build Your Brand! Simply choose the Roundup enewsletter you wish to advertise in and your ad size. B Size in pixels (spots available) Monthly Rate A. Top Leaderboard 728 x 90 (1 spot only)...$450 B. Medium Rectangle 300 x 250 (2 spots only)...$350 C. Bottom Banner 728 x 90 (1 spot only)...$200 GIF or JPG format, RGB, 72 dpi, 30k file size maximum. NO animation accepted. C For further details contact your sales representative today at : Connie McCullion x121; cmccullion@nhbr.com Cynthia Stone x146; cstone@nhbr.com Karen Bachelder x148; kbachelder@nhbr.com

7 ANNUAL EVENTS WOMEN inbusiness Excellence NH BUSINESS A WAR D S NH BUSINESS REVIEW OUTSTANDING WOMEN IN BUSINESS FEBRUARY This annual awards program celebrates the success and achievements of women across the state's diverse business community. Selected by an independent judging panel each year, these women are honored in February at the Annual Outstanding Women in Business Awards ceremony for having truly excelled, not only in their professional lives, but as leaders and role models. BEST OF BUSINESS AWARDS (BOBS) MARCH Determined through an Online Readers Poll conducted November through January, the BOB Awards recognize winners from over 90 different categories and are truly considered to be the highest caliber of businesses offering nothing less than outstanding products and services. Winners are unveiled in a special keepsake section published in NH Business Review and distributed to more than 400 attendees in March at one of the most talked-about networking events of the year. BUSINESS EXCELLENCE AWARDS OCTOBER The annual Business Excellence Awards recognize the imagination, industriousness, innovation, achievements and dedication of business owners and operators. Selected by an independent judging panel, two winners (small and large organizations) in eight different industry categories are announced to more than 250 business at the Annual Business Excellence Awards ceremony held in October. EXECUTIVE SERIES EXECUTIVE SERIES MAY, OCTOBER, NOVEMBER The Executive Series are three educational forums that bring together approximately 100+ business professionals ranging from mid-level managers to business owners to discuss topical business issues. The setting of the event allows for interaction between speakers, panelist and attendees so that important questions are answered and valuable resources are shared.

8 VOL. 39 NO. 28 $19.99 ANNUAL PUBLICATIONS MEETINGS & COVENTION PLANNER Published in February and inserted into NH Business Review, this glossy publication is a valuable resource to those responsible for planning corporate events, containing helpful how-to-articles, as well as a comprehensive statewide listing of meetings and conference facilities. BUSINESS SERVICES GUIDE Published in July, this glossy magazine is divided into easy-to-navigate sections covering employee benedifts, legal expertise, growth strategies, financing a business, commercial property, and so much more. Each section contains the most up-to-date and comprehensive listings of business service providers and offers detailed advice and "how to" articles on important topics to help New Hampshire businesses stay competitive and successful. Presented by 8 & 2018 MEETINGS & CONVENTION PLANNER INSIDE: Statewide Directory of Meeting eting and Event Facilities ities $19.95 Vol. 39 No. 17 CHARITABLE GIVING GUIDE Published in October and inserted into NH Business Review, this annual glossy publication provides non-profit organizations the opportunity to capture the attention of philanthropic business professionals and decision-makers. Easy to read profiles highlight the mission, goals, governance and the many initiatives non-profits across New Hampshire work on year-round. BOOK OF LISTS Published in December, this glossy magazine contains listings of the largest Manufacturing and Service Providers, Banking and Financial Institutions, Health and Education Facilities, Real Estate and Construction-related Firms and Demographic and Economic Statistics, most containing current information on their top executives, number of employees, sales figures, mailing addresses, phone and fax numbers, and website addresses.